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SessionM

Full company profile

uuid0000fch

Namestring
SessionM
Legal namestring
SessionM, Inc.
Websiteurl
http://www.sessionm.com
Company typeenum
Private
Founded yearint
2011
Descriptiontext

SessionM is a customer loyalty and engagement platform empowering the world’s most innovative brands to forge stronger and more profitable customer relationships. The platform scales for the enterprise, globally. SessionM is headquartered in Boston with offices around the globe.

Short descriptiontext

SessionM is a customer Loyalty and Engagement Platform.

Operating statusenum
Acquired
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersBoston, United States
HQ citystring
Boston
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
customer loyalty platform, loyalty marketing software, enterprise engagement solutions, omnichannel campaign management, consumer loyalty programs
NAICS code1 code
  • Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services5182
SIC code1 code
  • Services-Prepackaged Software7372
Product category
Customer Loyalty Software
Social media profiles3 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1SaaS Platform Subscriptions
TypeSubscription Recurring
Description

SessionM generates revenue through annual recurring revenue (ARR) from enterprise SaaS subscriptions. The platform was reported to have approximately $35 million in ARR prior to acquisition, with declining revenue trend from $57 million (2023) to $54.5 million (2024) to $50.5 million (2025).

scanx.trade
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Pricing details1 tier
1Enterprise SaaS platform with modular capabilities
ModelSubscriptionBilling cadenceAnnual
Notes

No public pricing available; enterprise contracts negotiated based on customer size, features required, and number of users/members

sessionm.com
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

SessionM is a cloud-based customer loyalty and engagement SaaS platform that enables enterprises to design, run, and optimize omnichannel loyalty programs. The platform unifies first-party customer data into real-time profiles, manages points, tiers, rewards and offers, and orchestrates behaviorally triggered campaigns across email, push, SMS and POS channels. It is sold as a modular enterprise SaaS solution with bundled strategic services for Fortune 500 retailers, restaurants, airlines, fuel/convenience chains, and CPG brands.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 5 values shown
  • 8.8% lift in incremental sales for convenience retailer loyalty programs
+4 more records
Product overview1 text field

SessionM is a loyalty marketing technology platform acquired by Capillary Technologies in 2026. The platform operates as a modular, end-to-end solution consisting of core platform capabilities (Data Management, Points and Tiers, Campaigns, Rewards and Offers, Analytics and Insights) and supporting platform enablers (Unified Customer Profiles, Omnichannel Experiences). SessionM powers multiple program types including Earn and Burn Loyalty, Offer Programs, Paid Loyalty, and Tiered Programs. The platform serves industries including Retailers, Restaurants, Fuel and Convenience, and Airlines. Following acquisition, SessionM now operates as a Capillary Technologies Company, with the combined entity expected to exceed $115 million in annual recurring revenue.

Product and service2 records
1SessionM Loyalty Platform
CategoryLoyalty Marketing Platform
Description

Holistic enterprise SaaS loyalty marketing platform providing end-to-end services from strategy and design to implementation and optimization, supporting earn-and-burn, tiered, paid, and offer-based loyalty programs.

2Strategic Services
Scale indicator5 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Mastercard
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Mastercard owned and operated SessionM since 2019 before selling the company to Capillary Technologies in February 2026 for $20 million. During Mastercard's ownership, SessionM served as Mastercard's loyalty and engagement platform capability.

vccircle.com
Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Punchh
TypeDirect peer
Description

Punchh is a restaurant and retail loyalty platform serving chains like Subway and Chipotle with mobile-first loyalty programs. It directly competes with SessionM in SessionM's core restaurant and convenience verticals.

2Thanx
TypeDirect peer
Description

Thanx is a digital loyalty and engagement platform purpose-built for restaurant chains, integrating with POS to drive repeat visits and incremental spend. It competes head-to-head with SessionM in QSR and fast casual.

3Antavo
TypeDirect peer
Description

Antavo is an enterprise loyalty cloud platform serving global brands across retail, hospitality, and CPG with API-driven program management. It targets the same enterprise buyer profile and Fortune 500 use cases as SessionM.

4Yotpo
TypeDirect peer
Description

Yotpo is a DTC-focused platform combining loyalty, reviews, SMS, and visual UGC for ecommerce brands. It competes with SessionM for retailer and brand loyalty budgets, particularly in digital-native and omnichannel retail.

5Smile.io
TypeDirect peer
Description

Smile.io powers points, VIP, and referral loyalty programs for Shopify-based retailers and brands. It overlaps with SessionM's ecommerce and specialty retail loyalty offerings at the lower end of the market.

6LoyaltyLion
TypeDirect peer
Description

LoyaltyLion is a loyalty and engagement platform for Shopify and BigCommerce merchants, focused on mid-market ecommerce retention. It competes with SessionM's retail module for online-first brands.

7Marigold Engage (formerly Cheetah Digital)
TypeDirect peer
Description

Marigold Engage is an enterprise customer engagement and loyalty platform with deep roots in loyalty program technology for global brands. It directly competes with SessionM for enterprise loyalty RFPs and airline/hospitality verticals.

8Zinrelo
TypeDirect peer
Description

Zinrelo is a SaaS loyalty rewards platform serving mid-market and enterprise retailers with points, tiers, and referral programs. It competes with SessionM's modular loyalty offerings in retail and ecommerce.

9Salesforce Marketing Cloud
TypeBroad incumbent
Description

Salesforce Marketing Cloud is a broad enterprise marketing platform with CRM-integrated loyalty, journey orchestration, and personalization capabilities. It competes with SessionM at the high end of enterprise, often as a substitute or umbrella platform.

10Adobe Experience Platform
TypeBroad incumbent
Description

Adobe Experience Platform is a broad customer data and personalization platform offering loyalty-adjacent capabilities through Real-Time CDP and Adobe Campaign. It competes for the same Fortune 500 enterprise personalization budget as SessionM.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers5 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration3 records

Each record includes

Title, Type, Description, Source

AI capability4 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature7 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds5 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors8 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment1 record

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

SessionM

Customer Loyalty Softwaresessionm.com

SessionM is a customer Loyalty and Engagement Platform.

What SessionM does

SessionM is a customer loyalty and engagement platform empowering the world’s most innovative brands to forge stronger and more profitable customer relationships. The platform scales for the enterprise, globally. SessionM is headquartered in Boston with offices around the globe.

SessionM firmographics

Firmographics
Name
SessionM
Legal name
SessionM, Inc.
Website
http://www.sessionm.com
Company type
Private
Founded year
2011
Operating status
Acquired
Headcount range
101–250 employees
Short description
SessionM is a customer Loyalty and Engagement Platform.
Ownership category
akta.pro rank

Where SessionM is headquartered

Location

Headquarters

HQ city
Boston
HQ country
United States
HQ region
North America

Offices2 records

Markets served

SessionM business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

  1. SaaS Platform Subscriptions: SessionM generates revenue through annual recurring revenue (ARR) from enterprise SaaS subscriptions. The platform was reported to have approximately $35 million in ARR prior to acquisition, with declining revenue trend from $57 million (2023) to $54.5 million (2024) to $50.5 million (2025).

Pricing tiers

ModelBillingPrice
SubscriptionAnnualEnterprise SaaS platform with modular capabilities

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

SessionM product offering

Product offering

Core offering

SessionM is a cloud-based customer loyalty and engagement SaaS platform that enables enterprises to design, run, and optimize omnichannel loyalty programs. The platform unifies first-party customer data into real-time profiles, manages points, tiers, rewards and offers, and orchestrates behaviorally triggered campaigns across email, push, SMS and POS channels. It is sold as a modular enterprise SaaS solution with bundled strategic services for Fortune 500 retailers, restaurants, airlines, fuel/convenience chains, and CPG brands.

Product overview

SessionM is a loyalty marketing technology platform acquired by Capillary Technologies in 2026. The platform operates as a modular, end-to-end solution consisting of core platform capabilities (Data Management, Points and Tiers, Campaigns, Rewards and Offers, Analytics and Insights) and supporting platform enablers (Unified Customer Profiles, Omnichannel Experiences). SessionM powers multiple program types including Earn and Burn Loyalty, Offer Programs, Paid Loyalty, and Tiered Programs. The platform serves industries including Retailers, Restaurants, Fuel and Convenience, and Airlines. Following acquisition, SessionM now operates as a Capillary Technologies Company, with the combined entity expected to exceed $115 million in annual recurring revenue.

Differentiator

Problem solved

Functional benefit

Products and services

  • SessionM Loyalty Platform Holistic enterprise SaaS loyalty marketing platform providing end-to-end services from strategy and design to implementation and optimization, supporting earn-and-burn, tiered, paid, and offer-based loyalty programs.
  • Strategic Services

Quantifiable outcome

  • 8.8% lift in incremental sales for convenience retailer loyalty programs
  • +4 more outcomes

Companies that use SessionM

Customer profile

Named customers5 records

Segments5 records

Ideal customer profiles4 records

SessionM technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature7 records

SessionM partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • MastercardcoreStrategic or Co-development PartnerMastercard owned and operated SessionM since 2019 before selling the company to Capillary Technologies in February 2026 for $20 million. During Mastercard's ownership, SessionM served as Mastercard's loyalty and engagement platform capability.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

SessionM competitors and assessment

Company assessment

Direct peers

  • Punchh: Punchh is a restaurant and retail loyalty platform serving chains like Subway and Chipotle with mobile-first loyalty programs. It directly competes with SessionM in SessionM's core restaurant and convenience verticals.
  • Thanx: Thanx is a digital loyalty and engagement platform purpose-built for restaurant chains, integrating with POS to drive repeat visits and incremental spend. It competes head-to-head with SessionM in QSR and fast casual.
  • Antavo: Antavo is an enterprise loyalty cloud platform serving global brands across retail, hospitality, and CPG with API-driven program management. It targets the same enterprise buyer profile and Fortune 500 use cases as SessionM.
  • Yotpo: Yotpo is a DTC-focused platform combining loyalty, reviews, SMS, and visual UGC for ecommerce brands. It competes with SessionM for retailer and brand loyalty budgets, particularly in digital-native and omnichannel retail.
  • Smile.io: Smile.io powers points, VIP, and referral loyalty programs for Shopify-based retailers and brands. It overlaps with SessionM's ecommerce and specialty retail loyalty offerings at the lower end of the market.
  • LoyaltyLion: LoyaltyLion is a loyalty and engagement platform for Shopify and BigCommerce merchants, focused on mid-market ecommerce retention. It competes with SessionM's retail module for online-first brands.
  • Marigold Engage (formerly Cheetah Digital): Marigold Engage is an enterprise customer engagement and loyalty platform with deep roots in loyalty program technology for global brands. It directly competes with SessionM for enterprise loyalty RFPs and airline/hospitality verticals.
  • Zinrelo: Zinrelo is a SaaS loyalty rewards platform serving mid-market and enterprise retailers with points, tiers, and referral programs. It competes with SessionM's modular loyalty offerings in retail and ecommerce.

Broad incumbents

  • Salesforce Marketing Cloud: Salesforce Marketing Cloud is a broad enterprise marketing platform with CRM-integrated loyalty, journey orchestration, and personalization capabilities. It competes with SessionM at the high end of enterprise, often as a substitute or umbrella platform.
  • Adobe Experience Platform: Adobe Experience Platform is a broad customer data and personalization platform offering loyalty-adjacent capabilities through Real-Time CDP and Adobe Campaign. It competes for the same Fortune 500 enterprise personalization budget as SessionM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

SessionM social profiles

Digital presence

SessionM financial estimates

Financial estimate

Revenue estimate

Valuation estimate

SessionM leadership team

Management profile

Number of profiles

Profiles4 records

SessionM funding detail

Funding detail

Funding overview

Funding rounds5 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

SessionM M&A and investment

M&A and investment

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SessionM

What does SessionM do?

SessionM is a cloud-based customer loyalty and engagement SaaS platform that enables enterprises to design, run, and optimize omnichannel loyalty programs. The platform unifies first-party customer data into real-time profiles, manages points, tiers, rewards and offers, and orchestrates behaviorally triggered campaigns across email, push, SMS and POS channels. It is sold as a modular enterprise SaaS solution with bundled strategic services for Fortune 500 retailers, restaurants, airlines, fuel/convenience chains, and CPG brands.

Is SessionM a public or private company?

SessionM is a private company. It is classified as corporate owned and is currently acquired.

When was SessionM founded?

SessionM was founded in 2011. It employs 101 to 250 people.

Where is SessionM based?

SessionM is headquartered in Boston, United States, in the North America region.

How does SessionM make money?

One revenue line is on record: saaS Platform Subscriptions.

Who are SessionM's main competitors?

Direct peers on record are Punchh, Thanx, Antavo, Yotpo, Smile.io, LoyaltyLion, Marigold Engage (formerly Cheetah Digital) and Zinrelo. Broad incumbents are Salesforce Marketing Cloud and Adobe Experience Platform.

Does SessionM have an API?

No public API is recorded for SessionM.

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Live signals
The Economic TimesCapillary Technologies to acquire Mastercard's SessionM for $20 millionCapillary Technologies is acquiring SessionM from Mastercard for $20 million in cash to expand its loyalty and engagement suite. The deal will add $35 million in annual recurring revenue (ARR), boosting Capillary's current $82 million ARR by about 40% and bringing over 40 enterprise customers including Fortune 500 companies, major airlines, airports, and QSR chains to its portfolio. CEO Aneesh Reddy said the company will cross Rs 1,000 crore revenue next year with this acquisition, expecting near-breakeven performance in year one and up to 45% contribution margins after full integration.ContentGripCapillary expands global loyalty platform with SessionM acquisitionCapillary Technologies, a Bengaluru-based AI-powered loyalty and customer engagement solutions provider, has announced the $20 million acquisition of Boston-based loyalty platform SessionM from Mastercard, including its Czech subsidiary. The deal, expected to close within 180 days, aims to enhance Capillary's product suite with SessionM's cloud-based engagement capabilities and real-time personalization technology while expanding Capillary's presence in North America and Europe. SessionM reported a turnover of $50.5 million in 2025.Mi3Capillary Technologies acquires SessionM from Mastercard to bolster loyalty solutionsCapillary Technologies has acquired SessionM from Mastercard, a company specializing in customer engagement and loyalty solutions for Fortune 500 clients across retail, airlines, and consumer packaged goods sectors. The acquisition includes a specialized team transition and is expected to strengthen Capillary's loyalty capabilities, building on the company's recent listing on the Indian Stock Exchange in November 2025. CEO Aneesh Reddy stated that this acquisition is part of Capillary's M&A growth strategy as a public company to expand its global footprint and deliver comprehensive loyalty offerings.Business Post NigeriaCapillary Technologies Acquires SessionM from Mastercard | BusinessCapillary Technologies India Limited acquired SessionM from Mastercard following a strategic agreement, enhancing its position in enterprise loyalty solutions. The acquisition included a transition of a specialized team and aimed to strengthen Capillary's global loyalty platform for its customer base including Fortune 500 clients.Investing.comCapillary Technologies India Shares in Focus After Acquiring SessionM from Mastercard By Trade BrainsCapillary Technologies India acquired SessionM from Mastercard, causing the company's shares to rise 5.2% to Rs. 538.40 from a previous close of Rs. 511.50, giving it a market capitalization of Rs. 4,148.01 Crores. The acquisition brings SessionM's specialized team and Fortune 500 clients including retailers, airlines, and CPG brands into Capillary, strengthening its position as a global leader in enterprise loyalty solutions. This strategic move follows Capillary's prior integrations of Brierley and Kognitiv and aligns with its growth strategy as a publicly listed company on the Indian Stock Exchange, expanding its global footprint and AI-native loyalty capabilities.Trade BrainsCapillary Technologies India Shares in Focus After Acquiring SessionM from MastercardCapillary Technologies India announced the acquisition of SessionM from Mastercard, driving shares up 5% to Rs. 538.40 from a previous close of Rs. 511.50. The deal brings SessionM's specialized team and Fortune 500 client base—including major retailers, airlines, and CPG brands—into Capillary, strengthening its enterprise loyalty platform. The acquisition aligns with Capillary's growth strategy as a publicly listed Indian company, following its prior integrations of Brierley and Kognitiv.Business StandardCapillary Technologies to acquire SessionM from MastercardCapillary Technologies India has entered into a definitive agreement to acquire SessionM, a customer engagement and loyalty company, from Mastercard. The acquisition is Capillary's most ambitious move to date, following its successful integrations of Brierley and Kognitiv, and reinforces the company's position as a global leader in enterprise loyalty. SessionM's global customer base of Fortune 500 retailers, airlines, and CPG brands will continue receiving support as the platform transitions to Capillary.BusinessLineCapillary Technologies acquires SessionM from Mastercard for $20 millionBengaluru-based Capillary Technologies India Limited announced the acquisition of SessionM, a customer loyalty and engagement platform formerly owned by Mastercard, for a base consideration of $20 million. The acquisition gives Capillary access to SessionM's annualised recurring revenue of approximately $35 million and a client roster of over 40 enterprise customers, including five Fortune 500 companies. The combined entity is projected to have an ARR of approximately $115 million and a customer base of over 150 customers, including 25 Fortune 500 companies.MarketScreenerCapillary Technologies India Limited entered into a definitive agreement to acquire SessionM, Inc. from Mastercard Incorporated (NYSE:MA) for $20 million.Capillary Technologies India Limited has entered into a definitive agreement to acquire SessionM, Inc. from Mastercard Incorporated for $20 million. The acquisition is expected to strengthen Capillary Technologies' customer loyalty and engagement offerings by integrating SessionM's technology platform into its existing suite of AI-based SaaS products.VCCircleAvataar, Filter Capital-backed Capillary Technologies snaps up SessionMBengaluru-headquartered Capillary Technologies India Ltd, backed by Avataar Venture Partners and Filter Capital, has agreed to acquire US-based SessionM from Mastercard for $20 million (approximately Rs 181.7 crore) in cash. The acquisition strengthens Capillary's presence in North America, where SessionM generates over 70% of its $50.5 million revenue and serves more than 40 enterprise customers across food and beverage, retail, and airlines sectors. With the addition of SessionM, Capillary's combined annual recurring revenue is expected to exceed $115 million, with post-integration operations targeted by 2029.