SoundBoks
SoundBoks is a Copenhagen-based Danish hardware company that designs and sells premium battery-powered portable Bluetooth party speakers (Soundboks 4, Mix, Go) and the Lightboks LED party light, sold DTC in 40+ countries and via B2B channels to event, rental, and reseller customers.
- Company typePrivate
- Founded2016
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What SoundBoks does
SoundBoks (legal entity SOUNDBOKS ApS) is a Copenhagen-headquartered, privately-held hardware company that designs and sells battery-powered, high-output portable Bluetooth speakers targeted at outdoor party and event use. The portfolio spans three speaker tiers — Soundboks 4 (flagship, 126 dB, $1,199), Soundboks Mix (March 2026 launch, 121 dB, $799), and Soundboks Go (compact, $799) — plus the Lightboks audio-reactive LED party light (€299) and an accessories line anchored by THE BATTERY removable power pack (€199) and carrying gear. Core technology includes proprietary TeamUp wireless multi-speaker linking (SKAA protocol, up to 5 speakers), Adaptive Bass Enhancer DSP, IP65 weatherproofing, 40-hour battery life, and Texas Instruments Class-D amplification. The flagship Soundboks 4 adds Pro Panel XLR/1/4-inch balanced inputs for DJ and live-sound applications.
The company operates a hybrid go-to-market: direct-to-consumer via regional localized storefronts (soundboks.com and EU/US-specific domains) covering 40+ countries, supplemented by a dedicated B2B platform (b2b-eu.soundboks.com) that recruits resellers, distributors, rental companies, and corporate brand-activation customers across Europe, North America, and Australasia. Revenue is generated almost entirely from one-time hardware sales (speakers, lights, accessories, refurbished units) at premium price points. Marketing is concentrated on organic social (Instagram, TikTok, YouTube, Facebook), earned media from high-tier tech and lifestyle press (Wired, Forbes, Gizmodo, Hypebeast, Highsnobiety, PopSci), content marketing through the 'In Tune' blog, and event sponsorships including Roskilde Festival 2026.
Founded in 2015/2016 by Jesper Theil Thomsen (CEO), Christoffer Nyvold (COO), and Hjalte Emilio Wieth (CBO) — alumni of Y Combinator (2016) — SoundBoks has raised an estimated ~$22.4M across disclosed rounds from Vaekstfonden, Best Nights VC, Heartcore Capital, Y Combinator, and Zillionize, with a June 2023 Regulation D equity offering of $8.6M through US subsidiary SoundBoks, Inc. (Delaware). The company employs 11–50 people, has no parent or acquirer, and shows no disclosed revenue. Customer segmentation is hybrid: consumer party/outdoor-living enthusiasts (DTC) and event/rental companies (B2B), with brand activations for corporate partners as a tertiary segment.
SoundBoks firmographics
Firmographics- Name
- SoundBoks
- Legal name
- SOUNDBOKS ApS
- Website
- https://soundboks.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SoundBoks is a Copenhagen-based Danish hardware company that designs and sells premium battery-powered portable Bluetooth party speakers (Soundboks 4, Mix, Go) and the Lightboks LED party light, sold DTC in 40+ countries and via B2B channels to event, rental, and reseller customers.
- Ownership category
- akta.pro rank
SoundBoks industry classification
Industry- Product category
- Portable Bluetooth Speakers
- akta.pro primary industry
- Bluetooth & Portable Speakers (CRACANAE)
- akta.pro secondary industry
- Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM)
Keywords
Where SoundBoks is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
SoundBoks business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Hardware Sales - Speakers: Primary revenue from selling Bluetooth party speakers directly to consumers and businesses. Products include Soundboks 4 (flagship, 126dB), Soundboks Mix (versatile, 121dB), and accessories.
- Accessories and Add-ons: Secondary revenue from complementary products including batteries, chargers, carrying straps, backpacks, replacement grills, and cables. These drive repeat purchases from existing customer base.
- B2B Sales: Business-to-business sales through dedicated B2B webshop targeting event companies, rental services, retailers, and corporate customers needing custom or bulk speaker solutions.
- Refurbished Products: Certified refurbished speakers sold at discounted prices, extending product lifecycle and attracting price-sensitive customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Soundboks Mix - Portable party speaker at 121dB |
| One time/ perpetual license | Pay-as-you-go | Soundboks 4 - Flagship performance speaker at 126dB |
| One time/ perpetual license | Pay-as-you-go | Soundboks Go - Compact portable speaker |
| One time/ perpetual license | Pay-as-you-go | Refurbished Soundboks 4 |
| One time/ perpetual license | Pay-as-you-go | Refurbished Soundboks Go |
| One time/ perpetual license | Pay-as-you-go | Lightboks - Audio reactive LED party light |
| Unit Pricing | Pay-as-you-go | THE BATTERY - Replacement/power bank battery |
| Unit Pricing | Pay-as-you-go | Accessories bundle |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
SoundBoks product offering
Product offeringCore offering
SoundBoks designs, manufactures, and sells high-output, battery-powered portable Bluetooth party speakers (up to 126 dB) along with complementary accessories and audio-reactive LED party lights. The product line centers on the Soundboks Go, Soundboks Mix, and Soundboks 4 speaker models, supported by swappable batteries, chargers, carrying straps, backpacks, and the Soundboks mobile app. Distribution is conducted through owned direct-to-consumer e-commerce (soundboks.com) and a dedicated B2B platform (b2b-eu.soundboks.com) serving event rental companies, distributors, and corporate partners.
Product overview
SoundBoks is a Danish audio company specializing in portable Bluetooth party speakers. The product portfolio centers on three main speaker lines: Soundboks 4 (flagship, 126 dB, up to 5-speaker wireless linking), Soundboks Mix (new 2026 model, 121 dB, IP65-rated, designed for everyday portability), and Soundboks Go (compact variant). The ecosystem extends to Lightboks, an audio-reactive LED party light that syncs with speakers via TeamUp wireless technology. Accessories include THE BATTERY (removable/swappable power pack), THE CHARGER (65W USB-C), THE BACKPACK, carrying straps, and audio cables. The Soundboks App provides firmware updates, registration, and EQ customization. SoundBoks operates both direct-to-consumer (soundboks.com) and B2B channels (b2b-eu.soundboks.com), with headquarters in Copenhagen, Denmark.
Differentiator
Problem solved
Functional benefit
Brands
- Soundboks Mix: Portable Bluetooth party speaker with 121dB output, 40-hour battery life, IP65 weather resistance, priced at $799
- Soundboks 4
- Soundboks Go
- Lightboks
- SOUNDBOKS B2B
- Batteryboks
- Soundboks App
Products and services
- Soundboks Mix Portable Bluetooth party speaker delivering 121 dB maximum volume with a 40-hour battery life, IP65 weatherproofing, and 2x Texas Instruments 72W RMS Class-D amplifiers. Supports wireless TeamUp linking with up to 5 SKAA-enabled speakers for expanded sound coverage. Designed for outdoor and indoor party use by individual consumers and event hosts.
- SOUNDBOKS 4 Flagship portable Bluetooth performance speaker delivering 126 dB maximum volume with up to 40 hours of battery life. Features Pro Panel with 2x balanced XLR and 1/4-inch Combo inputs plus 3.5mm stereo input/output for DJ and live sound applications. Supports TeamUp Mode for wireless linking of up to 5 SKAA-enabled speakers. Targeted at consumers, DJs, event companies, and live sound professionals needing maximum output and professional connectivity.
- Soundboks Go Compact portable Bluetooth speaker positioned as the mid-range offering in the Soundboks lineup, priced at $799 USD. Designed for portable party and outdoor entertainment use by individual consumers.
- Lightboks Audio-reactive LED party light with 7x RGBW 12W spots, 10 curated color palettes, and 3 energy modes (Chill, Dance, Rave). Provides 13+ hours of battery life at maximum brightness, IP65 weatherproofing, and wireless sync with Soundboks speakers via TeamUp. Targeted at party and event users who own compatible Soundboks speakers.
- THE BATTERY Removable, swappable battery pack for SOUNDBOKS speakers with a 2-hour recharge time via 65W USB-C charger. Supports pass-through charging while playing at maximum volume and doubles as a power bank for other devices. Sold separately as an accessory for existing Soundboks customers.
- THE CHARGER 65W USB-C charger designed for rapid recharge of THE BATTERY pack for SOUNDBOKS speakers. Sold separately as an accessory.
- THE BACKPACK Designed carrying backpack for transporting SOUNDBOKS speakers. Sold separately as an accessory for Soundboks owners.
- Strap 2.0 Carrying strap accessory for Soundboks speakers, sold separately at EUR 59. Designed for portable transport of Soundboks speaker units.
- Carrier Strap Alternative carrying strap option for Soundboks speakers. Sold separately as an accessory for portable transport.
- Batteryboks External battery pack accessory for SOUNDBOKS speakers providing extended power. Priced at $149 regular / $132 sale. Sold separately as an accessory.
- AUX Cable 3.5mm auxiliary audio cable for wired connection to Soundboks speakers. Priced at $19 regular / $9.50 sale. Sold separately as an accessory.
- XLR Cable Professional XLR cable for balanced audio connection via the Pro Panel on SOUNDBOKS 4. Sold separately as an accessory for DJs and live sound users.
- Speaker Replacement Grill Replacement speaker grille for SOUNDBOKS speakers. Sold separately as an accessory to refresh worn or damaged units.
- Soundboks 4 - Refurbished Certified refurbished Soundboks 4 sold at a discounted price starting from $1,019 (regular price $1,199, saving $180). Targeted at price-sensitive consumers seeking the flagship performance speaker at a reduced cost.
- Soundboks Go - Refurbished Certified refurbished Soundboks Go sold at a discounted price starting from $679 (regular price $799, saving $120). Targeted at price-sensitive consumers seeking the compact portable speaker at a reduced cost.
Quantifiable outcome
- 121-126 dB maximum volume output comparable to chainsaw or thunderclap sound levels
- +3 more outcomes
Companies that use SoundBoks
Customer profileSegments4 records
Ideal customer profiles2 records
SoundBoks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature7 records
SoundBoks partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights7 records
SoundBoks competitors and assessment
Company assessmentBroad incumbents
- Electro-Voice: Pro audio incumbent (part of Bosch) with portable battery-powered PA systems (Everse series) targeting the same event/DJ/B2B customers as SoundBoks B2B. Higher-end pro pricing and broader sound reinforcement portfolio overlap with Soundboks 4's Pro Panel positioning.
- JBL (HARMAN): JBL's PartyBox series directly competes with SoundBoks in loud, portable Bluetooth speakers at similar volumes (100-110 dB) and price points ($300-$800). As part of HARMAN/Samsung, JBL has substantially larger R&D, distribution, and marketing budgets.
- Sony: Sony's SRS-XV/XP series party speakers and GTK boomboxes compete with SoundBoks at loud volumes and similar price points. Sony's brand reach, retail distribution, and audio engineering scale dwarf SoundBoks'.
- Bose: Bose's portable speaker lineup (SoundLink Flex, S1 Pro) targets similar customers seeking premium portable audio. Bose's deep retail relationships, R&D scale, and broader product portfolio make it a significant competitive threat.
- Sonos: Sonos Roam and Move are premium portable speakers with multi-room/multi-speaker ecosystems. While positioned more for indoor/outdoor crossover than pure party use, Sonos' software ecosystem and brand premium overlap with SoundBoks' upper-tier customer.
Regional players
- Teufel: German direct-to-consumer audio brand with Rockster/Boomster party speakers that compete in similar loud-outdoor use cases. Strong European DTC presence, particularly in DACH, parallels SoundBoks' regional go-to-market.
Direct peers
- Ultimate Ears: UE's Boom, Megaboom, and Hyperboom portable Bluetooth speakers target the same outdoor/party use case with similar features (IP67, app control, multi-speaker pairing via PartyUp). Closest direct competitor in portable lifestyle audio.
- Marshall: Marshall's portable speakers (Stockwell, Kilburn, Tufton) target a similar premium lifestyle-audio customer at $150-$500 price points. Strong brand-led positioning and design-led differentiation parallel SoundBoks' approach.
- Bang & Olufsen: B&O's Beosound Explore and A1 portable speakers target similar premium lifestyle customers at $250-$700. Comparable Scandinavian design heritage and premium positioning make B&O a direct aesthetic and pricing competitor.
Emerging players
- Anker Soundcore: Soundcore's Trance, Rave, and Boom series party speakers compete directly with SoundBoks on volume and features at significantly lower price points ($150-$400). Aggressive pricing pressures SoundBoks' premium positioning in the value-conscious segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SoundBoks social profiles
Digital presenceSoundBoks financial estimates
Financial estimateRevenue estimate
Valuation estimate
SoundBoks leadership team
Management profileNumber of profiles
Profiles3 records
SoundBoks subsidiaries and ownership
Company hierarchySubsidiaries1 record
SoundBoks funding detail
Funding detailFunding overview
Funding rounds6 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SoundBoks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SoundBoks
What does SoundBoks do?
SoundBoks designs, manufactures, and sells high-output, battery-powered portable Bluetooth party speakers (up to 126 dB) along with complementary accessories and audio-reactive LED party lights. The product line centers on the Soundboks Go, Soundboks Mix, and Soundboks 4 speaker models, supported by swappable batteries, chargers, carrying straps, backpacks, and the Soundboks mobile app. Distribution is conducted through owned direct-to-consumer e-commerce (soundboks.com) and a dedicated B2B platform (b2b-eu.soundboks.com) serving event rental companies, distributors, and corporate partners.
Is SoundBoks a public or private company?
SoundBoks is a private company. It is classified as venture growth investor backed and is currently operating.
When was SoundBoks founded?
SoundBoks was founded in 2016. It employs 11 to 50 people.
Where is SoundBoks based?
SoundBoks is headquartered in Copenhagen, Denmark, in the Europe region.
How does SoundBoks make money?
Four revenue lines are on record. Hardware Sales - Speakers are the primary driver. The others are accessories and Add-ons, B2B Sales and refurbished Products.
Who are SoundBoks's main competitors?
Broad incumbents on record are Electro-Voice, JBL (HARMAN), Sony, Bose and Sonos. Teufel is listed as a regional player. Direct peers are Ultimate Ears, Marshall and Bang & Olufsen. Anker Soundcore is listed as an emerging player.
Does SoundBoks have an API?
No public API is recorded for SoundBoks.
What industry is SoundBoks in?
SoundBoks's product category is Portable Bluetooth Speakers. Its primary akta.pro industry code is CRACANAE, Bluetooth & Portable Speakers, with a secondary code of CRACANAM, Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters).