Tastemade
Tastemade is a digital food and lifestyle media company offering personalized meal planning, 12,000+ recipes with video guides, original streaming shows, and a Tastemade+ subscription. It serves home cooks and consumer brand advertisers, and was acquired by Wonder Group in 2025.
- Company typePrivate
- Founded2012
- HeadquartersSanta Monica, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Tastemade does
Tastemade is a digital food and lifestyle media company founded in 2012, headquartered in New York (with operations in Santa Monica) and operating as a wholly-owned subsidiary of Wonder Group since a $90 million acquisition in 2025. The company operates a connected meal-planning platform built around a library of 12,000+ recipes with step-by-step video guides, personalized weekly meal plans tailored to user tastes and dietary preferences, smart grocery lists organized by store aisle, and a guided cook-along mode. These product capabilities are layered on top of a streaming content network offering original food, travel, and home & design programming featuring celebrity chefs such as Jamie Oliver, Gordon Ramsay, Tilly Ramsay, and Andrew Zimmern.
Tastemade monetizes through three revenue streams: (1) the Tastemade+ subscription service offering ad-free streaming, unlimited meal plans, and full recipe library access on a monthly/annual billing model via web, iOS, Android, Roku, Fire TV, and other streaming platforms; (2) advertising across streaming and social channels reaching 300M+ monthly viewers and 700M+ average monthly minutes watched; and (3) strategic brand partnerships and sponsorships, including events such as the Los Angeles Wine & Food Festival and branded content integrations with advertisers including Amazon, Disney, Coca-Cola, Nike, and Starbucks. Distribution spans 20+ streaming platforms globally in 8 languages, plus owned-and-operated web and mobile properties.
Post-acquisition, Tastemade is positioned as the media and content component of Wonder Group's 'Super App for Mealtime' strategy, sitting alongside Blue Apron (meal kits, relaunched a la carte in August 2025), Grubhub and Seamless (delivery), and Relay. This positions Tastemade to drive content-to-commerce integration across the Wonder portfolio as Wonder targets a 2028 IPO following a $600 million 2025 capital raise at a $7 billion valuation. The company serves two primary customer segments: individual home cooks and food enthusiasts on the consumer side, and consumer brands seeking to reach a young (60% aged 18-34), multicultural (60% of audience) demographic on the advertising side.
Tastemade firmographics
Firmographics- Name
- Tastemade
- Legal name
- Tastemade, LLC
- Website
- https://tastemade.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Tastemade is a digital food and lifestyle media company offering personalized meal planning, 12,000+ recipes with video guides, original streaming shows, and a Tastemade+ subscription. It serves home cooks and consumer brand advertisers, and was acquired by Wonder Group in 2025.
- Ownership category
- akta.pro rank
Tastemade industry classification
Industry- Product category
- Food & Lifestyle Digital Media
- NAICS
- Flavoring Syrup and Concentrate Manufacturing (311930)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Creator Tools & Monetization Platforms (Podcasts/Audio) (MPAIADAG)
Keywords
Where Tastemade is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tastemade business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Subscription Revenue (Tastemade+): Monthly and annual subscription plans offering ad-free streaming, unlimited meal plans, full recipe access, and exclusive content. Recurring revenue model with auto-renewal.
- Advertising: Video ads across streaming and social channels, sponsored content through Tastemade Shows, and strategic branded partnerships with major consumer brands across food, beverage, travel, and home categories.
- Strategic Partnerships and Sponsorships: Multi-faceted sponsored programs, event sponsorships such as the Los Angeles Wine & Food Festival, and branded content collaborations with major brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Tastemade+ subscription with free tier |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
Tastemade product offering
Product offeringCore offering
Tastemade is a digital media company that produces and distributes premium food, travel, and home & design video content through a multi-platform streaming network reaching 300M+ monthly viewers. Its consumer offering centers on Tastemade+, a subscription service that combines ad-free streaming of original programming with a connected meal-planning system featuring 12,000+ recipes, personalized weekly meal plans, smart grocery lists, and cook-along guidance. The company also sells branded advertising and sponsored content solutions to consumer brands seeking access to its multicultural 18-34 audience.
Product overview
Tastemade operates as a multi-platform food and lifestyle media company combining a streaming content network with a consumer meal-planning product. The core offering consists of Tastemade+ (subscription service for ad-free streaming and unlimited meal planning), the Tastemade Cooking platform (personalized meal plans, 12,000+ recipes with step-by-step videos, and smart grocery lists), and the Tastemade Streaming Network (original food, travel, and home & design shows distributed across 20+ streaming platforms). Tastemade Originals include shows like Broken Bread and Struggle Meals, while Food Shows feature partnerships with chefs including Jamie Oliver and Gordon Ramsay. The advertising arm offers brand solutions across the streaming and social ecosystem. Tastemade was acquired by Wonder Group in March 2025, joining a portfolio that includes Blue Apron and Grubhub.
Differentiator
Problem solved
Functional benefit
Brands
- Tastemade+: Tastemade's subscription service offering ad-free streaming, unlimited personalized meal plans, and unlimited access to recipes.
Products and services
- Tastemade+ Premium subscription service offering ad-free streaming of Tastemade's original library, unlimited personalized meal plans, and unlimited access to 12,000+ recipes with step-by-step video guides. Includes cook-along mode with guided instructions, nutrition information, and recipe scaling capabilities.
- Tastemade Cooking Connected meal-planning system for home cooks providing personalized weekly meal plans, step-by-step recipe videos, smart grocery lists organized by aisle, and cook-along functionality. The primary consumer-facing platform trusted by 1M+ home cooks daily.
- Recipe Database Library of 12,000+ recipes with easy-to-follow step-by-step video guides, filtering by cuisine type, dietary preferences (high-protein, healthy, vegan, pescatarian), difficulty level, and eating occasion (breakfast, lunch, dinner). Includes curated collections and smart search.
- Tastemade Streaming Network Award-winning streaming platform featuring original food, travel, and home & design shows distributed across multiple devices and streaming platforms including Roku, Amazon Fire TV, YouTube TV, Samsung TV Plus, Apple TV, and Prime Video. Includes both ad-supported (FAST channel) and subscription tiers.
- Tastemade Originals Tastemade-produced original programming series including Broken Bread, Struggle Meals, Tiny Kitchen Cook-Off, Mad Good Food, All Up In My Grill, Frankie vs. the Internet, Make This Tonight, and Raw. Vegan. Not Gross. Featured in Dish It Out (2025), a new cooking and lifestyle series hosted by Tilly Ramsay with celebrity guests including Gordon Ramsay, produced by Tastemade Studios as part of first-look deal with Amazon MGM Studios and streaming exclusively on Prime Video with 32 episodes.
- Food Shows Food-related programming including Jamie Oliver's Feasts for Less, Grill'n After Dark, Barbecue: Smoke Out, Fire Masters, Gordon Ramsay's Road Trip, and Forking Delicious series featuring celebrity chefs and cooking competitions.
- Travel Shows Travel content including True Guatemala, Jamie Oliver Cooks the Mediterranean, Luke Nguyen's Railway Vietnam, Street Food Asia, India, Nadiya's Family Favourites, World's Most Incredible Hotels, Europe's Greatest Train Journeys, and From Scratch.
- Home & Design Shows Home improvement and design programming including Million Dollar Dream Home, Grand Designs, Alan Cumming's Paradise Homes, Luxury Homes Revealed, Kitchen Glow Up, World's Most Secret Homes, Tia Mowry's Weekend Refresh, and Tastemade's Reno Rundown.
- Tastemade Advertising Solutions Brand advertising platform offering video ads across streaming and social channels, branded show integrations with Tastemade franchises, and strategic partnership programs for advertisers. Reaches an audience of 300M+ monthly viewers with 700M+ average monthly minutes watched, delivering measurable outcomes including 13% lift in purchase intent and 10% lift in brand affinity.
Quantifiable outcome
- 1M+ home cooks use the platform daily
- +5 more outcomes
Companies that use Tastemade
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Tastemade technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability6 records
Feature5 records
Tastemade partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor, core and flagship.
- Icelandic GlacialminorIcelandic Glacial named official still & sparkling water sponsor of the Los Angeles Wine & Food Festival hosted by Tastemade. Event held November 7-9, 2025 in Santa Monica, CA featuring chefs, wines, and culinary demonstrations.
- Wonder GroupcoreWonder Group acquired Tastemade for $90 million in 2025 as part of its strategy to build a 'Super App for Mealtime.' Wonder's portfolio includes Blue Apron, Grubhub, Seamless, and Relay. Tastemade serves as the media and content component of Wonder's integrated food platform.
- Amazon MGM StudiosflagshipFirst-look deal to produce premium unscripted content for Amazon MGM Studios. Tastemade Studios produces 'Dish It Out' hosted by Tilly Ramsay featuring Gordon Ramsay, exclusively streaming on Prime Video with 32 episodes and 50+ celebrity guests.
- YouTube TVflagshipLaunch Partner for Tastemade streaming content distribution. YouTube TV serves as a key distribution platform for Tastemade's streaming channel.
- RokuflagshipKey streaming distribution partner. Tastemade channel available on Roku platform reaching millions of streaming users.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Tastemade competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Tastemade social profiles
Digital presenceTastemade compliance and trust
Trust signalCompliance4 records
Tastemade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tastemade leadership team
Management profileNumber of profiles
Profiles11 records
Tastemade funding detail
Funding detailFunding overview
Funding rounds5 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tastemade M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tastemade
What does Tastemade do?
Tastemade is a digital media company that produces and distributes premium food, travel, and home & design video content through a multi-platform streaming network reaching 300M+ monthly viewers. Its consumer offering centers on Tastemade+, a subscription service that combines ad-free streaming of original programming with a connected meal-planning system featuring 12,000+ recipes, personalized weekly meal plans, smart grocery lists, and cook-along guidance. The company also sells branded advertising and sponsored content solutions to consumer brands seeking access to its multicultural 18-34 audience.
Is Tastemade a public or private company?
Tastemade is a private company. It is classified as corporate owned and is currently operating.
When was Tastemade founded?
Tastemade was founded in 2012. It employs 101 to 250 people.
Where is Tastemade based?
Tastemade is headquartered in Santa Monica, United States, in the North America region.
How does Tastemade make money?
Three revenue lines are on record. Subscription Revenue (Tastemade+) is the primary driver. The others are advertising and strategic Partnerships and Sponsorships.
Does Tastemade have an API?
No public API is recorded for Tastemade.
What industry is Tastemade in?
Tastemade's product category is Food & Lifestyle Digital Media. Its primary akta.pro industry code is MPAIADAG, Creator Tools & Monetization Platforms (Podcasts/Audio). Its NAICS code is 311930 and its SIC code is 2090.