Tastemade

What Tastemade does

Tastemade is a digital food and lifestyle media company founded in 2012, headquartered in New York (with operations in Santa Monica) and operating as a wholly-owned subsidiary of Wonder Group since a $90 million acquisition in 2025. The company operates a connected meal-planning platform built around a library of 12,000+ recipes with step-by-step video guides, personalized weekly meal plans tailored to user tastes and dietary preferences, smart grocery lists organized by store aisle, and a guided cook-along mode. These product capabilities are layered on top of a streaming content network offering original food, travel, and home & design programming featuring celebrity chefs such as Jamie Oliver, Gordon Ramsay, Tilly Ramsay, and Andrew Zimmern.

Tastemade monetizes through three revenue streams: (1) the Tastemade+ subscription service offering ad-free streaming, unlimited meal plans, and full recipe library access on a monthly/annual billing model via web, iOS, Android, Roku, Fire TV, and other streaming platforms; (2) advertising across streaming and social channels reaching 300M+ monthly viewers and 700M+ average monthly minutes watched; and (3) strategic brand partnerships and sponsorships, including events such as the Los Angeles Wine & Food Festival and branded content integrations with advertisers including Amazon, Disney, Coca-Cola, Nike, and Starbucks. Distribution spans 20+ streaming platforms globally in 8 languages, plus owned-and-operated web and mobile properties.

Post-acquisition, Tastemade is positioned as the media and content component of Wonder Group's 'Super App for Mealtime' strategy, sitting alongside Blue Apron (meal kits, relaunched a la carte in August 2025), Grubhub and Seamless (delivery), and Relay. This positions Tastemade to drive content-to-commerce integration across the Wonder portfolio as Wonder targets a 2028 IPO following a $600 million 2025 capital raise at a $7 billion valuation. The company serves two primary customer segments: individual home cooks and food enthusiasts on the consumer side, and consumer brands seeking to reach a young (60% aged 18-34), multicultural (60% of audience) demographic on the advertising side.

Name

Tastemade

Legal name

Tastemade, LLC

Website

https://tastemade.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Tastemade is a digital food and lifestyle media company offering personalized meal planning, 12,000+ recipes with video guides, original streaming shows, and a Tastemade+ subscription. It serves home cooks and consumer brand advertisers, and was acquired by Wonder Group in 2025.

Ownership category

akta.pro rank

Product category

Food & Lifestyle Digital Media

NAICS

Flavoring Syrup and Concentrate Manufacturing (311930)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Creator Tools & Monetization Platforms (Podcasts/Audio) (MPAIADAG)

Keywords

• Food media streaming
• Recipe meal planning
• Lifestyle video content
• Brand advertising solutions
• Streaming video network

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Revenue (Tastemade+): Monthly and annual subscription plans offering ad-free streaming, unlimited meal plans, full recipe access, and exclusive content. Recurring revenue model with auto-renewal.
2. Advertising: Video ads across streaming and social channels, sponsored content through Tastemade Shows, and strategic branded partnerships with major consumer brands across food, beverage, travel, and home categories.
3. Strategic Partnerships and Sponsorships: Multi-faceted sponsored programs, event sponsorships such as the Los Angeles Wine & Food Festival, and branded content collaborations with major brands.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Tastemade is a digital media company that produces and distributes premium food, travel, and home & design video content through a multi-platform streaming network reaching 300M+ monthly viewers. Its consumer offering centers on Tastemade+, a subscription service that combines ad-free streaming of original programming with a connected meal-planning system featuring 12,000+ recipes, personalized weekly meal plans, smart grocery lists, and cook-along guidance. The company also sells branded advertising and sponsored content solutions to consumer brands seeking access to its multicultural 18-34 audience.

Product overview

Tastemade operates as a multi-platform food and lifestyle media company combining a streaming content network with a consumer meal-planning product. The core offering consists of Tastemade+ (subscription service for ad-free streaming and unlimited meal planning), the Tastemade Cooking platform (personalized meal plans, 12,000+ recipes with step-by-step videos, and smart grocery lists), and the Tastemade Streaming Network (original food, travel, and home & design shows distributed across 20+ streaming platforms). Tastemade Originals include shows like Broken Bread and Struggle Meals, while Food Shows feature partnerships with chefs including Jamie Oliver and Gordon Ramsay. The advertising arm offers brand solutions across the streaming and social ecosystem. Tastemade was acquired by Wonder Group in March 2025, joining a portfolio that includes Blue Apron and Grubhub.

Differentiator

Problem solved

Functional benefit

Brands

• Tastemade+: Tastemade's subscription service offering ad-free streaming, unlimited personalized meal plans, and unlimited access to recipes.

Products and services

• Tastemade+ Premium subscription service offering ad-free streaming of Tastemade's original library, unlimited personalized meal plans, and unlimited access to 12,000+ recipes with step-by-step video guides. Includes cook-along mode with guided instructions, nutrition information, and recipe scaling capabilities.
• Tastemade Cooking Connected meal-planning system for home cooks providing personalized weekly meal plans, step-by-step recipe videos, smart grocery lists organized by aisle, and cook-along functionality. The primary consumer-facing platform trusted by 1M+ home cooks daily.
• Recipe Database Library of 12,000+ recipes with easy-to-follow step-by-step video guides, filtering by cuisine type, dietary preferences (high-protein, healthy, vegan, pescatarian), difficulty level, and eating occasion (breakfast, lunch, dinner). Includes curated collections and smart search.
• Tastemade Streaming Network Award-winning streaming platform featuring original food, travel, and home & design shows distributed across multiple devices and streaming platforms including Roku, Amazon Fire TV, YouTube TV, Samsung TV Plus, Apple TV, and Prime Video. Includes both ad-supported (FAST channel) and subscription tiers.
• Tastemade Originals Tastemade-produced original programming series including Broken Bread, Struggle Meals, Tiny Kitchen Cook-Off, Mad Good Food, All Up In My Grill, Frankie vs. the Internet, Make This Tonight, and Raw. Vegan. Not Gross. Featured in Dish It Out (2025), a new cooking and lifestyle series hosted by Tilly Ramsay with celebrity guests including Gordon Ramsay, produced by Tastemade Studios as part of first-look deal with Amazon MGM Studios and streaming exclusively on Prime Video with 32 episodes.
• Food Shows Food-related programming including Jamie Oliver's Feasts for Less, Grill'n After Dark, Barbecue: Smoke Out, Fire Masters, Gordon Ramsay's Road Trip, and Forking Delicious series featuring celebrity chefs and cooking competitions.
• Travel Shows Travel content including True Guatemala, Jamie Oliver Cooks the Mediterranean, Luke Nguyen's Railway Vietnam, Street Food Asia, India, Nadiya's Family Favourites, World's Most Incredible Hotels, Europe's Greatest Train Journeys, and From Scratch.
• Home & Design Shows Home improvement and design programming including Million Dollar Dream Home, Grand Designs, Alan Cumming's Paradise Homes, Luxury Homes Revealed, Kitchen Glow Up, World's Most Secret Homes, Tia Mowry's Weekend Refresh, and Tastemade's Reno Rundown.
• Tastemade Advertising Solutions Brand advertising platform offering video ads across streaming and social channels, branded show integrations with Tastemade franchises, and strategic partnership programs for advertisers. Reaches an audience of 300M+ monthly viewers with 700M+ average monthly minutes watched, delivering measurable outcomes including 13% lift in purchase intent and 10% lift in brand affinity.

Quantifiable outcome

• 1M+ home cooks use the platform daily
• +5 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability6 records

Feature5 records

Partnerships

Five partnerships are on record, tiered minor, core and flagship.

• Icelandic GlacialminorGTM or Marketing Partner · 15 October 2025Icelandic Glacial named official still & sparkling water sponsor of the Los Angeles Wine & Food Festival hosted by Tastemade. Event held November 7-9, 2025 in Santa Monica, CA featuring chefs, wines, and culinary demonstrations.
• Wonder GroupcoreStrategic or Co-development Partner · 1 January 2025Wonder Group acquired Tastemade for $90 million in 2025 as part of its strategy to build a 'Super App for Mealtime.' Wonder's portfolio includes Blue Apron, Grubhub, Seamless, and Relay. Tastemade serves as the media and content component of Wonder's integrated food platform.
• Amazon MGM StudiosflagshipStrategic or Co-development Partner · 1 January 2025First-look deal to produce premium unscripted content for Amazon MGM Studios. Tastemade Studios produces 'Dish It Out' hosted by Tilly Ramsay featuring Gordon Ramsay, exclusively streaming on Prime Video with 32 episodes and 50+ celebrity guests.
• YouTube TVflagshipChannel Partner/ Reseller/ DistributorLaunch Partner for Tastemade streaming content distribution. YouTube TV serves as a key distribution platform for Tastemade's streaming channel.
• RokuflagshipChannel Partner/ Reseller/ DistributorKey streaming distribution partner. Tastemade channel available on Roku platform reaching millions of streaming users.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/tastemade
• YouTubeyoutube.com/user/tastemade
• Facebookfacebook.com/tastemade
• Instagraminstagram.com/tastemade
• TikToktiktok.com/@tastemade?lang=en
• Pinterestpinterest.com/tastemade
• LinkedInlinkedin.com/company/tastemade

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds5 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tastemade