Raisin
- Company typePrivate
- Founded2012
- HeadquartersBerlin, Germany
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingSoftware
Raisin firmographics
Firmographics- Name
- Raisin
- Legal name
- Raisin SE
- Website
- https://raisin.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Raisin industry classification
Industry- Product category
- Savings Marketplace Platform
- NAICS
- Depository Credit Intermediation (5221), Savings Institutions and Other Depository Credit Intermediation (52218)
- SIC
- Functions Related To Depository Banking, Nec (6099), Savings Institutions, Not Federally Chartered (6036)
- akta.pro primary industry
- Treasury, Cash Management & Liquidity (SME) (FSAGAJAG)
- akta.pro secondary industry
- Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG)
Keywords
Where Raisin is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Raisin business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- B2B Partner Bank/Institution Compensation: Partner banks and credit unions compensate Raisin for technology and support services to host their savings products. This allows financial institutions to reach new savers nationwide without costly marketing or branch networks. Raisin does not charge platform fees to consumers and does not take a cut of earned interest.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free platform access with $1 minimum deposit |
| Other | Pay-as-you-go | New customer referral bonus: $10,000-$24,999 deposit earns $50 base bonus, $25,000-$49,999 earns $125, $50,000-$99,999 earns $250, $100,000-$199,999 earns $500, $200,000+ earns $1,000. Additional recurring deposit bonuses of $10-$200 available. |
| Other | Pay-as-you-go | Referral bonus for existing customers: $100 per successful referral, up to 20 referrals maximum. |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Raisin product offering
Product offeringCore offering
Raisin operates a free savings and investment marketplace that aggregates high-yield savings accounts, money market accounts, and certificates of deposit (including no-penalty and callable CDs) from over 100 FDIC-member banks and NCUA-insured credit unions. Savers can compare rates, open accounts, and manage all products through a single secure login with as little as $1 minimum deposit. The platform also offers B2B solutions for advisors and fintechs to embed high-yield deposit products for their clients.
Product overview
Raisin operates as a free financial marketplace platform that aggregates savings products from a network of 100+ FDIC-member banks and NCUA-insured credit unions. The core offering consists of four main product types: High-Yield Savings Accounts (HYSA) providing flexible liquid savings with competitive variable rates; Money Market Accounts (MMA) offering high-yield hybrid savings vehicles; High-Yield Certificates of Deposit (CDs) with fixed terms and rates; and No-Penalty CDs providing fixed-rate stability with penalty-free early withdrawal flexibility. Additional offerings include Callable CDs with potentially higher yields and bank-callable features. All products are managed through a single Raisin login, with deposits held at partner institutions (not Raisin) and eligible for FDIC/NCUA pass-through insurance up to $250,000 per institution, enabling customers to access over $10 million in total coverage by spreading funds across multiple partners. The platform also offers B2B solutions for advisors and fintechs, plus promotional new-customer and referral bonus programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Raisin Platform A free financial platform that aggregates high-yield savings accounts and CDs from 100+ partner banks and credit unions, allowing users to compare rates, open accounts, and manage all savings products through a single secure login. Targeted at individual consumers seeking better returns on savings.
- High-Yield Savings Accounts (HYSA) Federally insured savings accounts offering significantly higher APY than standard savings accounts, with flexible access to deposited funds and compound interest earnings. Targeted at retail savers.
- Money Market Accounts (MMA) High-yield, federally insured savings vehicles combining competitive interest rates with flexible access to funds, offering a checking-savings hybrid without debit cards or check-writing. Targeted at retail savers seeking higher yields.
- High-Yield Certificates of Deposit (CDs)
- No-Penalty CDs
- Raisin for Advisors
Quantifiable outcome
- 18% conversion rate increase through real-time interest rate alerts
- +2 more outcomes
Companies that use Raisin
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles3 records
Raisin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Raisin partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered notable, flagship and core.
- European FinTech AssociationnotableMarc Roberts of Raisin elected as Treasurer of European FinTech Association's new Board of Directors. The Board guides policy priorities including payments regulation, banking competitiveness, and AML implementation across EU.
- Legal & General UKflagshipLegal & General launched cash savings platform in partnership with Raisin UK, allowing defined contribution pension scheme members to access competitive cash savings products through Raisin's partner network.
- Bankhaus LenzcoreRaisin's Berlin-based operation acquired the payment division of Bankhaus Lenz. The deal enables Raisin Bank to provide electronic payment transactions and cash solutions to its partners and customers.
- Bankhaus August LenzcoreRaisin Bank acquired the payment division of Bankhaus August Lenz to expand product offerings in payment services and cash solutions. Strategic move to diversify revenue sources and enhance Raisin Bank's position in the banking-as-a-service market across Europe.
- 100+ FDIC-Member BankscoreRaisin partners with over 100 FDIC-member banks to provide high-yield savings products. Banks use Raisin to reach new savers nationwide without costly marketing or branch networks. Partner banks include Western Alliance Bank, Sallie Mae, EverBank, Live Oak Bank, and many regional institutions.
- NCUA-Insured Credit UnionscoreRaisin offers access to NCUA-insured credit union products including Vystar Credit Union, Technology Credit Union, Connexus Credit Union, and others. Credit unions benefit from reaching members nationally through Raisin's platform.
Scale indicators7 records
Recent moves7 records
Expansion highlights7 records
Raisin competitors and assessment
Company assessmentEmerging players
- Funding Circle: UK-based online platform originally focused on SME lending, now offering savings products. Comparable UK platform operating in adjacent financial marketplace space.
Broad incumbents
- Chime: US consumer fintech offering high-yield savings and banking products through partner banks. Competes with Raisin for US retail deposit customers using a chartered-bank partner model.
- SoFi: US digital bank with savings, checking, investing, and lending products. A broader incumbent that competes for the same retail deposit audience using its own chartered bank balance sheet.
Direct peers
- Marcus by Goldman Sachs: Goldman Sachs' direct-to-consumer high-yield savings and CD platform that competes head-to-head with Raisin in the US retail deposit market. Notably, Goldman Sachs is also a Raisin Series E investor, illustrating how partner-bank and platform competition coexist.
- Wealthfront: US fintech offering a high-yield cash account alongside automated investing. Competes with Raisin for US retail savers seeking competitive deposit yields and bundled wealth management.
- Betterment: US robo-advisor with a Cash Reserve high-yield savings product that competes for the same retail saver segment as Raisin, bundling cash management with investing.
- SaveBetter: US deposit marketplace aggregating high-yield savings and CD products from multiple banks, using a model directly analogous to Raisin's US marketplace.
- Wealthsimple: Canadian fintech offering cash management savings and investment products with UK and US expansion plans. Closely comparable product mix to Raisin's marketplace-plus-wealth direction.
Regional players
- Atom Bank: UK app-based digital bank offering high-yield savings accounts. Direct competitor in the UK retail savings market where Raisin UK also operates.
- Zopa: UK digital bank combining peer-to-peer lending heritage with savings products. Adjacent UK fintech competitor for retail deposit customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Raisin social profiles
Digital presenceRaisin compliance and trust
Trust signalCompliance2 records
Raisin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Raisin leadership team
Management profileNumber of profiles
Profiles15 records
Raisin subsidiaries and ownership
Company hierarchySubsidiaries1 record
Raisin funding detail
Funding detailFunding overview
Funding rounds14 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Raisin M&A and investment
M&A and investmentM&A6 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Raisin
What does Raisin do?
Raisin operates a free savings and investment marketplace that aggregates high-yield savings accounts, money market accounts, and certificates of deposit (including no-penalty and callable CDs) from over 100 FDIC-member banks and NCUA-insured credit unions. Savers can compare rates, open accounts, and manage all products through a single secure login with as little as $1 minimum deposit. The platform also offers B2B solutions for advisors and fintechs to embed high-yield deposit products for their clients.
Is Raisin a public or private company?
Raisin is a private company. It is classified as venture growth investor backed and is currently operating.
When was Raisin founded?
Raisin was founded in 2012. It employs 501 to 1,000 people.
Where is Raisin based?
Raisin is headquartered in Berlin, Germany, in the Europe region.
How does Raisin make money?
One revenue line is on record: B2B Partner Bank/Institution Compensation.
Who are Raisin's main competitors?
Funding Circle is listed as an emerging player. Broad incumbents are Chime and SoFi. Direct peers are Marcus by Goldman Sachs, Wealthfront, Betterment, SaveBetter and Wealthsimple. Regional players are Atom Bank and Zopa.
Does Raisin have an API?
No public API is recorded for Raisin.
What industry is Raisin in?
Raisin's product category is Savings Marketplace Platform. Its primary akta.pro industry code is FSAGAJAG, Treasury, Cash Management & Liquidity (SME), with a secondary code of FSAMAIAG, Multi-Currency Accounts, Wallets & IBAN Services. Its NAICS code is 5221 and its SIC code is 6099.