25madison
25madison is a privately-held AI transformation investment platform that incubates AI-native startups, makes early-stage venture investments, and acquires lower-middle market businesses to modernize them with Applied AI, anchored by a strategic partnership with Apollo Global Management.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 25madison does
25madison is a privately-held AI transformation investment platform headquartered in New York that combines three operating strategies under one corporate umbrella. First, 25madison Studio incubates AI-native software and tech-enabled businesses from ideation through launch, providing capital, engineering, design, and operational resources; supporting sub-brands Creature (brand/marketing transformation), Sift (talent search for investor-backed companies), and SNSE (AI transformation for in-house marketing and product teams) supply shared services to incubations. Second, 25madison Ventures makes early-stage investments in AI-native software and tech-enabled businesses. Third, 25madison Propel is a transformation-buyout strategy that acquires and modernizes lower-middle market businesses using Applied AI. Two vertical-specific studios extend the platform: 25m Health, launched in November 2021 with Lifepoint Health, Scion Health, and Apollo Global Management to incubate digital health, health IT, and tech-enabled healthcare services; and 25m Evolve, an AI startup incubator launched in 2024 with Apollo to nurture startups that can serve as suppliers to Apollo's 190+ portfolio companies.
The platform's product surface spans the operating arms above plus a portfolio of incubated companies spanning AI voice agents for market research (Miravoice), agentic RFP automation for industrials (Ranger AI), clinical data abstraction (Century Health, CHARM), pediatric virtual care (Ladder Health), care transitions (Kouper), clinical research for rural communities (Lynd Clinical), AI clinical assistants integrated with EMRs (Basalt Health), and prior consumer brands such as Harbor, The Beet, and Onda. Technical capabilities across the portfolio span natural language processing, autonomous agents, multimodal AI, speech and audio processing, knowledge retrieval, generative AI with RAG/ReAct/planner-executor pipelines, and anomaly detection. The revenue model is multi-stream: carried interest and equity returns from successful venture investments, equity-based compensation for incubation services, transaction-related returns from Propel buyouts, and service fees from Creature, Sift, and SNSE. Apollo Global Management is the flagship strategic partner (announced April 2021), providing both capital and enterprise distribution through its portfolio, alongside a $60 million capital raise closed that month.
The company was founded in 2018 by Steven Price (Managing Partner and CEO; previously Founder/CEO of Townsquare Media, Senior Managing Director at Centerbridge Partners, Managing Director at Spectrum Equity) and Kirk Posmantur (Chief Partnership Officer; serial entrepreneur in Fiji Water, Ring, Flexport, and others). Subsequent senior leadership includes Matt Fremont-Smith as President (formerly Partner/COO Goldman Sachs Bank USA), Fannie Chen as COO (formerly VP/Deputy General Counsel at Casper), and two General Partners co-leading Propel: Grant Silow and Merrill Anovick. Operations are supported by office locations in New York and Boca Raton, with historical presence in Atlanta and Tel Aviv referenced. As of the most recent disclosure, 25madison had raised $60M in funding and operated with a headcount in the 11-50 range per firmographic sources.
25madison firmographics
Firmographics- Name
- 25madison
- Legal name
- 25 Madison LLC
- Website
- https://25madison.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 25madison is a privately-held AI transformation investment platform that incubates AI-native startups, makes early-stage venture investments, and acquires lower-middle market businesses to modernize them with Applied AI, anchored by a strategic partnership with Apollo Global Management.
- Ownership category
- akta.pro rank
25madison industry classification
Industry- Product category
- Venture Capital and Venture Studio Platform
- NAICS
- Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- AI/ML Engineering & Model Development Services (BPAEAHAF)
- akta.pro secondary industries
- MLOps/LLMOps & Model Lifecycle Management Services (BPAEAHAH), Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment) (HDAAACAO), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
Keywords
Where 25madison is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
25madison business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Venture Capital Returns: Carried interest and equity returns from successful portfolio companies through venture investments
- Incubation Services: Operational support and studio services provided to incubated companies in exchange for equity stakes
- Propel Buyout Transformations: Acquiring and transforming lower-middle market businesses with Applied AI, generating returns through operational improvements and eventual exits
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
25madison product offering
Product offeringCore offering
25madison is an AI Transformation Investment Platform that incubates AI-native software and tech-enabled businesses through its venture studio (25madison Studio), invests in early-stage companies via 25madison Ventures, and executes transformation buyouts of lower-middle market businesses using Applied AI through 25madison Propel. It also operates dedicated vertical studios including 25m Health (healthcare) and 25m Evolve (AI incubator with Apollo Global Management), and supports portfolio companies with shared services such as Creature (brand/marketing transformation), Sift (talent search), and SNSE (AI transformation for marketing/product teams).
Product overview
25madison is an AI Transformation Investment Platform organized as a venture studio with multiple distinct offerings: 25madison Studio incubates and builds AI-native companies from scratch; 25madison Ventures provides early-stage venture capital; and 25madison Propel executes transformation buyouts of lower-middle market businesses. The platform operates 25m Health, a dedicated healthcare venture studio in partnership with Lifepoint, Scion Health, and Apollo Global Management. Supporting infrastructure includes 25m Evolve, an AI incubator also partnered with Apollo, plus portfolio services Creature (brand/marketing transformation), Sift (talent search), and SNSE (AI transformation for marketing/product teams). The platform harnesses AI to modernize legacy businesses across healthcare, industrials, and the legacy economy.
Differentiator
Problem solved
Functional benefit
Brands
- 25m Studio: Incubation arm of 25madison for incubating AI-native software and tech-enabled businesses.
- 25m Health
- 25m Evolve
- 25madison Ventures
- 25madison Propel
- Creature
- Sift
- SNSE
Products and services
- 25madison Studio Venture studio arm that incubates AI-native software and tech-enabled businesses from ideation through launch, providing operational support, capital, and strategic resources to early-stage founders.
- 25madison Ventures Early-stage venture fund that invests in AI-native software and tech-enabled businesses, providing capital and platform support to portfolio companies.
- 25madison Propel Lower-middle market buyout strategy focused on acquiring and transforming businesses with Applied AI, bringing AI transformation resources to acquired companies and generating returns through operational improvements and exits.
- 25m Health Healthcare-focused venture studio incubated in partnership with Lifepoint, Scion Health, Apollo Global Management, and 25madison, focused on digital health, health IT, and tech-enabled services, supporting entrepreneurs building disruptive healthcare businesses through a coalition of healthcare expertise and clinical validation.
- 25m Evolve AI startup incubator launched in partnership with Apollo Global Management, designed to nurture AI startups that can serve as suppliers to Apollo's portfolio companies, with documented results including 20%+ engineering productivity gains at Yahoo and 65% procurement cost reductions across 40+ portfolio companies.
- Creature Brand, Product, and Marketing Transformation Studio that provides creative and strategic services to portfolio companies and external clients, including its AI Transformations Practice branded as SNSE.
- Sift Talent search firm specifically serving investor-backed companies, connecting portfolio firms with executive and technical talent.
- SNSE AI transformation service for in-house marketing and product teams, offered through Creature's AI Transformations Practice, helping companies leverage Applied AI for marketing and product workflows.
Quantifiable outcome
- Over 20% engineering productivity gains at Yahoo (Apollo portfolio)
- +6 more outcomes
Companies that use 25madison
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles4 records
25madison technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability11 records
Feature2 records
25madison partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- 25m Evolve IncubatorflagshipIncubator launched in 2024 in partnership with Apollo to nurture AI startups that can serve as suppliers to Apollo's portfolio companies. Documented results include over 20% engineering productivity gains at Yahoo and 65% procurement cost reductions across 40+ portfolio companies.
- Lifepoint HealthflagshipStrategic partner in 25m Health venture studio. Formed partnership to help make communities healthier through healthcare technology innovation, digital health, and tech-enabled services.
- Scion HealthflagshipStrategic partner in 25m Health venture studio alongside Lifepoint, Apollo Global Management, and 25madison for healthcare innovation.
- EndeavorcoreStrategic partnership to identify opportunities for Endeavor's clients and brands to forge meaningful partnerships with 25madison's new companies. Ben Enowitz, SVP Corporate Development & Talent Ventures at Endeavor involved.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
25madison competitors and assessment
Company assessmentOthers
- General Catalyst: General Catalyst is a global venture capital firm that co-led Kouper's $10M seed round and operates Health Assurance Transformation Corporation (HATCo) with health system partners. It is comparable as a co-investor and as a healthcare-focused VC that partners with provider systems, mirroring 25m Health's Lifepoint/Scion model.
Direct peers
- Idealab: Idealab is one of the longest-running venture studios, founded in 1996, that creates and operates technology companies with shared services. As a direct analog of 25madison's model, it provides a historical reference point for the studio-plus-fund structure.
- AlleyCorp: AlleyCorp is a New York-based venture studio and early-stage fund that builds and backs tech companies (e.g., Business Insider, Compass, MongoDB). Its hybrid model of incubation plus seed/Series A investing is highly comparable to 25madison Studio + Ventures.
- Atomic: Atomic is a venture studio that partners with operators to launch companies from ideation through product-market fit, often in fintech and enterprise software. It is a comparable studio-style investor that combines founder pairing, capital, and ongoing operational support.
- Betaworks: Betaworks is a New York-based startup platform that builds and invests in AI, consumer, and infrastructure companies (e.g., Instapaper, Chartbeat, Dots). Its model of internal incubation plus external investment closely parallels 25madison's Studio + Ventures structure with an AI-native emphasis.
- Antler: Antler is a global early-stage venture firm that runs residency programs to incubate founders from idea stage and deploy capital across multiple geographies. Like 25madison, Antler combines incubation infrastructure with a venture fund targeting tech-enabled businesses.
- Founders Factory: Founders Factory is a venture studio that builds and scales startups in partnership with large corporates (Aviva, L'Oréal, Marks & Spencer, etc.). 25madison's Apollo-backed model mirrors this corporate-venture-studio hybrid, where enterprise partners provide distribution and pilots for incubated companies.
- Pioneer Square Labs: Pioneer Square Labs is a Seattle-based venture studio that ideates, builds, and launches technology companies from scratch. 25madison's Head of Studio Sanford Spivey joined from PSL, and the two operate the same build-and-invest model with platform teams supporting multiple simultaneous startups.
Broad incumbents
- Innovation Endeavors: Innovation Endeavors is a venture capital firm founded by Eric Schmidt that invests heavily in AI, deep tech, and enterprise software with an operator-led model. While not a pure studio, its AI focus and corporate-partnership approach overlap with 25madison's thesis on Applied AI for legacy industries.
Emerging players
- Section 32: Section 32 is a venture capital firm founded by Bill Maris that invests in health, AI, and frontier technology. As an emerging AI/health-focused investor, it is comparable to the Ventures arm of 25madison in stage and sector overlap, though it does not run an in-house studio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
25madison social profiles
Digital presence25madison financial estimates
Financial estimateRevenue estimate
Valuation estimate
25madison leadership team
Management profileNumber of profiles
Profiles18 records
25madison subsidiaries and ownership
Company hierarchySubsidiaries1 record
25madison funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
25madison M&A and investment
M&A and investmentM&A
Investments83 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 25madison
What does 25madison do?
25madison is an AI Transformation Investment Platform that incubates AI-native software and tech-enabled businesses through its venture studio (25madison Studio), invests in early-stage companies via 25madison Ventures, and executes transformation buyouts of lower-middle market businesses using Applied AI through 25madison Propel. It also operates dedicated vertical studios including 25m Health (healthcare) and 25m Evolve (AI incubator with Apollo Global Management), and supports portfolio companies with shared services such as Creature (brand/marketing transformation), Sift (talent search), and SNSE (AI transformation for marketing/product teams).
Is 25madison a public or private company?
25madison is a private company. It is classified as venture growth investor backed and is currently operating.
When was 25madison founded?
25madison was founded in 2018. It employs 11 to 50 people.
Where is 25madison based?
25madison is headquartered in New York, United States, in the North America region.
How does 25madison make money?
Three revenue lines are on record. Venture Capital Returns are the primary driver. The others are incubation Services and propel Buyout Transformations.
Who are 25madison's main competitors?
General Catalyst is listed as an others. Direct peers are Idealab, AlleyCorp, Atomic, Betaworks, Antler, Founders Factory and Pioneer Square Labs. Innovation Endeavors is listed as a broad incumbent. Section 32 is listed as an emerging player.
Does 25madison have an API?
No public API is recorded for 25madison.
What industry is 25madison in?
25madison's product category is Venture Capital and Venture Studio Platform. Its primary akta.pro industry code is BPAEAHAF, AI/ML Engineering & Model Development Services, with a secondary code of BPAEAHAH, MLOps/LLMOps & Model Lifecycle Management Services. Its NAICS code is 541512 and its SIC code is 7373.