University of Nevada Las Vegas
UNLV is a public R1 research university in Las Vegas serving 30,000+ students with 78+ majors, 84 minors, and 197+ graduate programs, including law, medicine, and dental schools. It operates gaming, cannabis-policy, and tourist-safety research institutes alongside enterprise academic and clinical operations.
- Company typePublic
- Founded1957
- HeadquartersLas Vegas, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What University of Nevada Las Vegas does
University of Nevada Las Vegas (UNLV) is a public R1 research university founded in 1957 and headquartered on a 335-acre main campus at 4505 S. Maryland Pkwy., Las Vegas, Nevada, operating under the Nevada System of Higher Education (NSHE). It serves a student body of 30,000+ across 78 undergraduate majors, 84 minors, and more than 197 graduate degree and certificate programs, including its own schools of law, medicine, and dental medicine. The institution leverages its Las Vegas location to anchor specialized research and applied-innovation assets, including the International Gaming Institute (which houses the Center for Gaming Innovation, International Center for Gaming Regulation, and a Gaming Institute AI Research Hub in collaboration with KPMG), the Cannabis Policy Institute, the Tourist Safety Institute, the National Supercomputing Institute, and the Black Fire Innovation research center operated in partnership with Caesars Entertainment since 2020. UNLV also operates Public Radio KUNV 91.5, a network of UNLV Health clinics, the 31,000 sq ft Clinical Simulation Center of Las Vegas, the Nevada Conservatory Theatre (18,000 annual attendees / 2,000+ subscribers), and the MGM Resorts International Public Policy Institute at its Greenspun College of Urban Affairs.
The business model is a multi-stream public higher-education revenue structure: tuition and fees (in-state, out-of-state, and professional), State of Nevada appropriations through NSHE, federal research grants (e.g., NSF funding for the ACIES semiconductor pipeline program), industry-sponsored research (Caesars, MGM, KPMG, Southwest Gas), and revenue-generating clinical and media operations. Pricing for in-state tuition is tiered by residency, veteran/military status (with in-state tuition available to honorably discharged veterans within 5 years of separation and to military family members using VA Education Benefits within 3 years), and program level. Customer segments span prospective undergraduate and graduate students, military veterans and active duty (a top-10 military-friendly institution serving ~2,300 veterans), the Las Vegas gaming/hospitality/tourism industry, K-12 STEM pipeline students, and Southern Nevada healthcare patients.
The underlying technology stack is built on enterprise SaaS platforms — ServiceNow and Salesforce for IT service management, HR, security, and student lifecycle management; Workday for human resources and financial management; Google Workspace, Zoom, Webex, Slack, Okta (SSO), TeamDynamix, LastPass, DocuSign, Qualtrics, Panopto, and LinkedIn Learning for communication, identity, content, and learning operations. Go-to-market is sales-led recruitment: prospective students are reached through campus visits, online applications via WebCampus/UNLV Online, recruitment events (Rebel Ready Week, orientations), and industry/community partnerships. UNLV's own marketing surfaces 2.07M average monthly website pageviews and an active social presence (Facebook, Instagram, LinkedIn, YouTube).
University of Nevada Las Vegas firmographics
Firmographics- Name
- University of Nevada Las Vegas
- Legal name
- University of Nevada, Las Vegas
- Website
- https://unlv.edu
- Company type
- Public
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- UNLV is a public R1 research university in Las Vegas serving 30,000+ students with 78+ majors, 84 minors, and 197+ graduate programs, including law, medicine, and dental schools. It operates gaming, cannabis-policy, and tourist-safety research institutes alongside enterprise academic and clinical operations.
- Ownership category
- akta.pro rank
University of Nevada Las Vegas industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113), Computer Training (61142), Educational Support Services (6117)
- SIC
- Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Online Divisions of Traditional Universities (Hybrid/Extension) (EDAHALAB)
Keywords
Where University of Nevada Las Vegas is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
University of Nevada Las Vegas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Tuition and Fees: Revenue from undergraduate and graduate student tuition, including in-state and out-of-state fees, plus various campus fees
- State Funding: Appropriations from the State of Nevada for public higher education operations
- Research Grants: National Science Foundation and other federal research funding for academic research programs
- Cannabis Policy Institute: Research institute studying economic impact of cannabis-gaming industry separation, generating approximately $80 million in lost annual tax revenue
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | In-state tuition for Nevada residents |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
University of Nevada Las Vegas product offering
Product offeringCore offering
UNLV is a public research university delivering undergraduate and graduate degree programs across 78+ majors, 84 minors, and 197+ graduate/certificate programs, including law, medicine, and dental schools. The university also operates specialized research institutes, public radio, performing arts, healthcare clinics, and online degree programs serving students, veterans, and the broader Las Vegas community.
Product overview
UNLV is a major public research university offering over 78 undergraduate majors, 84 minors, and more than 197 graduate degree and certificate programs across multiple colleges. The university operates a portfolio of specialized research institutes, academic support services, and media/entertainment facilities. Key products include: the International Gaming Institute (with AI Research Hub, Gaming Innovation Center, and Gaming Regulation Center) focused on gaming industry research; the Cannabis Policy Institute for policy research; the National Supercomputing Institute for high-performance computing; Public Radio KUNV 91.5 (including the #1 rated Jazz and More station); the Tourist Safety Institute for tourism safety research; UNLV Health network of medical clinics; and the Writing Center offering OWL consultations and appointment-based writing support. UNLV also uses enterprise platforms (ServiceNow, Salesforce, Workday) to manage its operations and student services. The university launched Nevada's first standalone online bachelor's degree in cybersecurity and maintains partnerships with industry for semiconductor and microelectronics training programs.
Differentiator
Problem solved
Functional benefit
Brands
- International Gaming Institute: Research institute focused on gaming industry innovation and regulation.
- Black Fire Innovation
- Gaming Institute AI Research Hub
- Cannabis Policy Institute
- Tourist Safety Institute
- KUNV 91.5 Jazz and More
- 91.5 The Beat HD2
Products and services
- Online Bachelor's Degree in Cybersecurity The first standalone online bachelor's degree in cybersecurity offered by UNLV, designed to address workforce shortages by integrating engineering and business disciplines. Targeted at students seeking flexible remote cybersecurity education.
- UNLV Health Clinics A network of medical clinics operated by UNLV providing cardiology, endocrinology, ENT, family medicine, gastroenterology, surgery, gynecology, internal medicine, neurology, oncology, pediatrics, plastic surgery, rheumatology, sports medicine, and mental health counseling services for the community.
- Nevada Conservatory Theatre A performing arts organization at UNLV offering theatrical productions with more than 2,000 season subscribers and 18,000 attendees annually, among the most notable and best-attended performing arts organizations in Las Vegas.
- Public Radio KUNV 91.5 A non-profit public radio station within UNLV's Hank Greenspun School of Journalism and Media Studies offering contemporary jazz, Top 40, hip-hop, EDM, and national/Nevada news programming with online streaming availability.
- 91.5 Jazz and More KUNV's main radio channel featuring contemporary jazz mixed with adult contemporary music, ranked #1 Jazz Radio Station of the Year by BEATS Magazine in 2022, 2024, and 2025.
- OWL Consultations An asynchronous writing feedback service offered by the UNLV Writing Center where consultants review submitted essays and provide written comments on global issues such as clarity, argument, supporting evidence, and organization using Google Docs.
- Writing Center Appointments One-to-one and group writing consultations offered in multiple modalities (in-person, virtual, phone) to help UNLV students, faculty, and staff develop writing skills, scheduled through MyUNLV Rebel Success Hub.
- ACIES Program A four-year National Science Foundation-funded program engaging high school students in training workshops on semiconductor and microelectronics fields, with I/ONX High Performance Compute as an industry partner and paid internship opportunities.
- Clinical Simulation Center of Las Vegas A 31,000 square foot facility at UNLV's Shadow Lane Campus supporting learning for Schools of Nursing, Medicine, and additional stakeholders through clinical simulation training.
- Tribal Energy Leaders Fellowship A fellowship program launched with Haskell Indian Nations University and the Alliance for Tribal Clean Energy, with faculty from Harvard, MIT, and UNLV, focused on empowering Tribal leaders with technical and governance training for clean energy projects incorporating Indigenous Knowledge Systems.
Quantifiable outcome
- 61% increase in admission applications reported by universities using similar enterprise software platforms
- +2 more outcomes
Companies that use University of Nevada Las Vegas
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
University of Nevada Las Vegas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability8 records
Feature6 records
University of Nevada Las Vegas partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered minor and core.
- The Boring Co.minorThe Boring Co. will construct and operate a Vegas Loop station on UNLV campus at no cost to the university. UNLV will own the station upon completion, expected 12 months after construction begins. Project reversed an earlier decision where UNLV declined The Boring Co.'s proposal.
- Caesars Entertainment CorporationcoreBlack Fire Innovation opened in 2020 as centerpiece of applied research and innovation for UNLV in hospitality, gaming, and entertainment industries. Combines big tech power with UNLV research resources.
- KPMGcoreUNLV Gaming Institute AI Research Hub collaborated with KPMG to release inaugural State of AI in Gaming Report, establishing benchmarks for AI use and policy in the gaming industry.
- I/ONX High Performance ComputeminorI/ONX partnered with UNLV College of Engineering as industry partner in ACIES program (NSF-funded), engaging 96 high school students in semiconductor and microelectronics training with paid internships.
- Southwest GasminorPartnership with Southwest Gas to develop robotic pipeline inspection tools, test hydrogen-blended natural gas, and expand renewable natural gas programs.
- Carnegie Mellon UniversityminorCollaborating with Carnegie Mellon University, NYSEARCH, GTI Energy, and UNLV on robotics pipeline inspection tools and hydrogen-blended natural gas testing.
- Harvard UniversitycoreHarvard faculty involved in Tribal Energy Leaders Fellowship program empowering tribal leaders with technical and governance training for clean energy projects.
- MITcoreMIT faculty participating in Tribal Energy Leaders Fellowship with focus on Indigenous Knowledge Systems for sustainable energy solutions.
- Haskell Indian Nations UniversitycoreLaunched Tribal Energy Leaders Fellowship in collaboration with Alliance for Tribal Clean Energy and faculty from Harvard, MIT, and UNLV.
- Alliance for Tribal Clean EnergycoreLaunched Tribal Energy Leaders Fellowship program aimed at empowering tribal leaders with technical and governance training for clean energy projects.
- CDWminorCDW provides managed services support to help universities including UNLV expand ServiceNow and Salesforce platform implementations across new use cases.
- City of Las VegascoreCommunity Resilience Initiative partnership with City of Las Vegas for urban management and policy decisions, focusing on health, economy, infrastructure, and leadership.
- Clark County School DistrictminorCollaboration with Clark County School District on Sphere XO Student Design Challenge involving over 100,000 students with nearly a quarter million public votes.
- Sphere Entertainment Co.minorSecond Annual Sphere XO Student Design Challenge where eight Las Vegas-based student artists' Earth Day-themed artwork displayed on Exosphere.
- MGM Resorts InternationalcoreMGM Resorts Public Policy Institute at UNLV pursues case-based research on future of work, with founding co-chairs Harry Reid and John Boehner.
- GTI EnergyminorPartnership with GTI Energy alongside Carnegie Mellon and Southwest Gas for hydrogen-blended natural gas testing and RNG programs.
- NYSEARCHminorPartnership with NYSEARCH alongside Carnegie Mellon and Southwest Gas for robotic pipeline inspection tool development.
- Nevada Board of Higher EducationcoreRegulatory body that approved the Vegas Loop station on UNLV campus, reversing an earlier decision.
Scale indicators15 records
Recent moves7 records
Expansion highlights6 records
University of Nevada Las Vegas competitors and assessment
Company assessmentDirect peers
- University of Nevada, Reno: The other flagship public research university in the Nevada System of Higher Education; directly comparable to UNLV in governance structure, R1 research mission, student population, and Nevada-state funding model.
- University of Houston: Another large urban public research university serving a major U.S. metropolitan economy (energy in Houston parallels hospitality/gaming in Las Vegas); comparable size, R1 status, and industry-anchored program portfolio.
- Florida International University: A large, diverse public research university in a major metropolitan market (Miami) with strong hospitality/tourism programs and significant federal research funding; structurally comparable to UNLV.
- University of Central Florida: One of the largest U.S. public universities by enrollment, comparable to UNLV in scale (~30,000+ student tier), R1 research mission, and metropolitan-market positioning.
- Western Governors University: A leading nonprofit online university focused on workforce-aligned credentials (notably cybersecurity and IT); the most direct competitor to UNLV's online cybersecurity bachelor's launch.
- Southern New Hampshire University: A large, established online-focused nonprofit university with mature enrollment infrastructure and cybersecurity/business programs; a primary competitor for UNLV Online's growth ambitions.
Broad incumbents
- Arizona State University: A large public research university with a leading online division (ASU Online) and significant scale in engineering/technology programs; comparable to UNLV in public R1 status and aggressive online-program expansion strategy.
- New York University: A major private research university with one of the broadest hospitality, gaming, and entertainment management portfolios globally (Tisch Center, etc.); comparable to UNLV as a research authority in hospitality/gaming studies but with very different funding model and scale.
- Cornell University (Nolan School of Hotel Administration): Cornell's Nolan School is the most globally recognized hospitality-management program and a peer benchmark for UNLV's William F. Harrah College of Hospitality; both compete for top hospitality students and faculty, and for industry-sponsored research.
Others
- UNLV Online: The online extension arm of UNLV itself, relevant as a direct channel-level comparable to other university online divisions when evaluating the cybersecurity degree launch and similar programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
University of Nevada Las Vegas social profiles
Digital presenceUniversity of Nevada Las Vegas compliance and trust
Trust signalCompliance1 record
University of Nevada Las Vegas financial estimates
Financial estimateRevenue estimate
Valuation estimate
University of Nevada Las Vegas leadership team
Management profileNumber of profiles
Profiles8 records
University of Nevada Las Vegas subsidiaries and ownership
Company hierarchySubsidiaries9 records
University of Nevada Las Vegas funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
University of Nevada Las Vegas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about University of Nevada Las Vegas
What does University of Nevada Las Vegas do?
UNLV is a public research university delivering undergraduate and graduate degree programs across 78+ majors, 84 minors, and 197+ graduate/certificate programs, including law, medicine, and dental schools. The university also operates specialized research institutes, public radio, performing arts, healthcare clinics, and online degree programs serving students, veterans, and the broader Las Vegas community.
Is University of Nevada Las Vegas a public or private company?
University of Nevada Las Vegas is a public company. It is classified as state government owned and is currently operating.
When was University of Nevada Las Vegas founded?
University of Nevada Las Vegas was founded in 1957. It employs 1,001 to 5,000 people.
Where is University of Nevada Las Vegas based?
University of Nevada Las Vegas is headquartered in Las Vegas, United States, in the North America region.
How does University of Nevada Las Vegas make money?
Four revenue lines are on record. Tuition and Fees are the primary driver. The others are state Funding, research Grants and cannabis Policy Institute.
Who are University of Nevada Las Vegas's main competitors?
Direct peers on record are University of Nevada, Reno, University of Houston, Florida International University, University of Central Florida, Western Governors University and Southern New Hampshire University. Broad incumbents are Arizona State University, New York University and Cornell University (Nolan School of Hotel Administration). UNLV Online is listed as an others.
Does University of Nevada Las Vegas have an API?
No public API is recorded for University of Nevada Las Vegas.
What industry is University of Nevada Las Vegas in?
University of Nevada Las Vegas's product category is Higher Education. Its primary akta.pro industry code is EDAHALAB, Online Divisions of Traditional Universities (Hybrid/Extension). Its NAICS code is 6113 and its SIC code is 8200.