Pluto
Pluto is a Dubai-based fintech offering a unified spend management platform — corporate cards, expense management, procurement, petty cash, and AI-powered bookkeeping — to SMEs and enterprises across the MENA region, with prepaid cards issued via MasterCard infrastructure through NymCard.
- Company typePrivate
- Founded2021
- HeadquartersDubai, United Arab Emirates
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Pluto does
Pluto is a UAE-based spend management fintech founded in 2021 and headquartered at the Dubai International Financial Centre (DIFC), operating as Pluto Technologies Limited. The company positions itself as the "Ramp for the Middle East," offering a unified platform that combines prepaid corporate cards on the MasterCard network (issued via NymCard Payment Services LLC, regulated by the Central Bank of the UAE) with expense management, petty cash digitization, procurement orchestration, and AI-powered automation. The platform is built around a modular product architecture: Corporate Cards and Expense Management serve as the core products, supplemented by Pluto Control (procure-to-pay), Invoice Management, Global Employee Reimbursements, Petty Cash Management, and the PlutoAI suite comprising AI Bookkeeper, AI Receipt Matching, and AI Spend Analytics. Pluto Connect extends the platform as a Banking-as-a-Service offering that enables banks to embed Pluto's corporate card and spend management capabilities into their own offerings.
The business operates a hybrid go-to-market motion combining product-led growth (freemium for SMEs under 20 employees, self-serve signup, mobile apps on iOS and Android) with enterprise field sales targeting large group holdings and family offices. Pricing follows a three-tier structure: a free tier (up to 10 users), a $99/month Growth tier with cashback up to 2% on FX transactions, and custom-priced Enterprise with SAML SSO, advanced ERP integrations (SAP, Oracle NetSuite, Microsoft Dynamics, Xero, QuickBooks, Zoho), and dedicated implementation. Revenue is generated through three streams: SaaS subscriptions (Growth and Enterprise tiers), interchange fees on card transactions, and a cashback program funded by interchange that serves as both a customer acquisition incentive and an effective revenue retention mechanism.
As of January 2025, Pluto serves more than 30,000 SMEs and manages over AED 1 billion in spend across the platform, with named enterprise customers including Knight Frank, Tamara (650+ employees), Havas, EZ-Hire, Huspy, UDrive, and Platinum Heritage. The company has raised approximately $18.7M in total disclosed funding across three rounds, with geographic footprint covering the UAE, Saudi Arabia, Bahrain, Kuwait, Qatar, Turkey, plus subsidiary onboarding for USA and Canada. Strategic priorities include expansion into Saudi Arabia and the wider GCC via bank partnerships, deepening the PlutoAI capability set, and an extension into AI-powered lending that leverages the company's transactional data advantage across its SME base.
Pluto firmographics
Firmographics- Name
- Pluto
- Legal name
- Pluto Technologies Limited
- Website
- https://getpluto.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pluto is a Dubai-based fintech offering a unified spend management platform — corporate cards, expense management, procurement, petty cash, and AI-powered bookkeeping — to SMEs and enterprises across the MENA region, with prepaid cards issued via MasterCard infrastructure through NymCard.
- Ownership category
- akta.pro rank
Pluto industry classification
Industry- Product category
- Spend Management Software
- NAICS
- Credit Card Issuing (522210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Corporate Cards & Spend Controls (FSAGAJAF)
- akta.pro secondary industries
- Card Issuing Platforms (Issuer Processing) (FSAGABAD), Prepaid Card Program Managers & Issuers (BIN Sponsors) (FSAMANAK)
Keywords
Where Pluto is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices2 records
Markets served
Pluto business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Subscription Fees (SaaS): Monthly/annual subscription fees from Growth ($99/month) and Enterprise (custom pricing) tiers. Free tier for SMEs under 20 employees up to 10 users drives adoption and conversion to paid tiers.
- Interchange / Transaction Fees: Pluto earns interchange fees on corporate card transactions. Cashback (up to 2%) is returned to customers, funded by interchange revenue.
- Cashback Program: Up to 2% cashback on FX transactions and up to 1% on domestic transactions, funded by interchange fees. Maximum cashback per transaction is 2%.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for small businesses under 20 employees with core expense management features |
| Subscription | Monthly | Growth tier for scaling teams at $99/month with cashback and expanded user limits |
| Subscription | Annual | Enterprise tier with unlimited users, advanced ERP integrations, and dedicated support |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Pluto product offering
Product offeringCore offering
Pluto is a unified corporate card and spend management platform that issues MasterCard prepaid corporate cards and combines expense management, petty cash digitization, procurement (procure-to-pay), invoice management, employee reimbursements, and AI-powered bookkeeping for businesses. The platform targets SMEs and large group holdings across the MENA region with a freemium tier for small businesses and custom-priced enterprise plans with ERP integrations and dedicated support. It also offers Pluto Connect, a banking-as-a-service layer that lets banks embed corporate card and spend management capabilities for their own SME customers.
Product overview
Pluto is a unified spend management platform combining Corporate Cards, Expense Management, Petty Cash Management, Procurement (Procure-to-Pay), Invoice Management, and AI-powered automation. The platform is built around a modular architecture where Corporate Cards and Expense Management serve as core products, supplemented by Pluto Control (full Procure-to-Pay and Budget Management), Pluto Connect (Banking-as-a-Service for embedded card issuance), and PlutoAI suite (AI Bookkeeping, AI Receipt Matching, AI Spend Analytics). Additional modules include Global Employee Reimbursements, Petty Cash Management, and Invoice Management with AI OCR processing.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Cards
Quantifiable outcome
- AED 1 billion+ in spend managed on the platform
- +10 more outcomes
Companies that use Pluto
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles2 records
Pluto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability7 records
Feature7 records
Pluto partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship and core.
- NymCard Payment Services LLCflagshipNymCard Payment Services LLC is the licensed card issuer providing the MasterCard infrastructure for Pluto's corporate prepaid cards. Cards are issued by NymCard under license from MasterCard and regulated by the Central Bank of the UAE.
- MasterCardcorePluto's corporate cards operate on the MasterCard network, enabling global acceptance for corporate prepaid card transactions.
- TransferMate Global Payments (InterPay Limited)coreTransferMate Global Payments (InterPay Limited) provides international wire transfer and FX payment services for Pluto's Pay via Pluto product. Regulated by the Central Bank of Ireland and DFSA in UAE.
- XerocoreXero accounting software integration allows automatic expense sync from Pluto to Xero, eliminating manual data entry.
- QuickBookscoreQuickBooks integration enables automatic expense synchronization between Pluto and QuickBooks Online accounting software.
- Oracle NetSuitecoreOracle NetSuite integration for advanced ERP synchronization, available on the Enterprise plan with custom implementation.
- Microsoft DynamicscoreMicrosoft Dynamics ERP integration for enterprise customers requiring synchronization with Microsoft's business management software.
- ZohocoreZoho accounting software integration with automatic expense sync available on Pluto's platform.
- WhatsAppcoreWhatsApp integration enables employees to send receipts via WhatsApp for instant AI OCR processing and transaction matching.
- Bank Partners (via Pluto Connect)corePluto Connect enables banks to embed Pluto's corporate card and spend management capabilities, allowing financial institutions to offer Pluto-powered corporate card programs to their SME customers across GCC.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Pluto competitors and assessment
Company assessmentDirect peers
- Ramp: US-based corporate card and spend management platform offering cards, expense management, bill pay, and procurement automation. Closest functional analog to Pluto's product surface and a benchmark for the 'Ramp for the Middle East' positioning Pluto uses internally.
- Brex: Global corporate card and spend management platform combining corporate cards with expense, bill pay, and treasury capabilities. Competes for the same enterprise finance team buyer that Pluto targets, with broader geographic reach and significantly greater capital.
- Spendesk: European spend management platform offering prepaid cards, expense management, and procure-to-pay automation. Direct functional competitor in the mid-market segment and comparable AI-receipt-matching and policy enforcement features.
- Pleo: European corporate card and expense management provider serving SMBs and mid-market with virtual cards, receipt capture, and ERP integrations. Closely comparable freemium-to-paid motion and SMB-first go-to-market.
- Payhawk: Multi-jurisdiction spend management platform combining corporate cards, expense management, bill payments, and ERP integrations for mid-market and enterprise. Comparable product breadth and similar enterprise customer profile (multi-entity, multi-currency).
- Moss: German corporate card and spend management platform with physical and virtual cards, expense automation, and accounting integrations. Comparable SMB-first motion and feature overlap across cards, expense, and bill pay.
- Billhop: Corporate spend and bill payment platform offering virtual cards, expense management, and invoice payment capabilities across European and select global markets. Overlaps with Pluto's expense, invoice, and virtual card modules.
Emerging players
- Jeewa: MENA-focused fintech offering corporate cards and expense management for SMEs, with regional regulatory integration. Closest regional direct competitor in the GCC SMB card and spend space.
Regional players
- Qashio: UAE-based corporate spend management platform offering prepaid cards, expense tracking, and bill pay for regional SMEs and enterprises. Comparable product positioning and customer profile within the same Dubai market.
Others
- NymCard: UAE-based card issuing infrastructure provider regulated by the Central Bank of UAE, providing the licensed MasterCard issuance rails that Pluto's cards run on. Included as an infrastructure/ecosystem participant rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Pluto social profiles
Digital presencePluto compliance and trust
Trust signalCompliance1 record
Pluto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pluto leadership team
Management profileNumber of profiles
Profiles3 records
Pluto funding detail
Funding detailFunding overview
Funding rounds6 records
Investors22 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pluto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pluto
What does Pluto do?
Pluto is a unified corporate card and spend management platform that issues MasterCard prepaid corporate cards and combines expense management, petty cash digitization, procurement (procure-to-pay), invoice management, employee reimbursements, and AI-powered bookkeeping for businesses. The platform targets SMEs and large group holdings across the MENA region with a freemium tier for small businesses and custom-priced enterprise plans with ERP integrations and dedicated support. It also offers Pluto Connect, a banking-as-a-service layer that lets banks embed corporate card and spend management capabilities for their own SME customers.
Is Pluto a public or private company?
Pluto is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pluto founded?
Pluto was founded in 2021. It employs 51 to 100 people.
Where is Pluto based?
Pluto is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Pluto make money?
Three revenue lines are on record. Subscription Fees (SaaS) is the primary driver. The others are interchange / Transaction Fees and cashback Program.
Who are Pluto's main competitors?
Direct peers on record are Ramp, Brex, Spendesk, Pleo, Payhawk, Moss and Billhop. Jeewa is listed as an emerging player. Qashio is listed as a regional player. NymCard is listed as an others.
Does Pluto have an API?
Yes. Open API available for custom integrations on Enterprise tier. The Enterprise plan features include "Open API for custom integrations" indicating API access is available for enterprise customers needing custom development.
What industry is Pluto in?
Pluto's product category is Spend Management Software. Its primary akta.pro industry code is FSAGAJAF, Corporate Cards & Spend Controls, with a secondary code of FSAGABAD, Card Issuing Platforms (Issuer Processing). Its NAICS code is 522210 and its SIC code is 7370.