BRANDRANK.AI

What BRANDRANK.AI does

BRANDRANK.AI is a Cincinnati-based SaaS company, founded in 2024 by Pete Blackshaw (former digital leader at Nestlé, Nielsen, and Procter & Gamble) and Hank Hudepohl (former TripAdvisor search product leader), that operates a subscription platform for monitoring and optimizing how brands appear in generative-AI answer engines. Its core product is built around a proprietary Brand Health and Trust (BHT) framework measuring three dimensions — AI Search Visibility (citation frequency), Brand Vulnerability (exposure to misinformation and competitive encroachment), and Content Readiness (how AI-trustworthy the brand's content is) — and runs daily tests on 200+ priority prompts across seven AI engines including ChatGPT, Gemini, Perplexity, Grok, Meta.ai, Claude, and DeepSeek, with specialized dashboards for Amazon Rufus and Walmart AI shopping assistants.

The platform is sold via three annual subscription tiers — Scout (entry, 5 seats), Strategist (mid, 10 seats), and Orchestrator (enterprise, unlimited seats with multi-brand dashboards and data feed integration) — distributed primarily through enterprise field sales with demo-led onboarding, supplemented by thought-leadership content, whitepapers (e.g., "The Recipe Becomes an Answer"), vertical research indices (University Answer Share Index, Food & Beverage Answer Economy Index), and presence at major industry events such as CES 2026, ANA, and AMA conferences. Strategic partnerships with Burke, Inc. (consumer-behavior analytics) and S2B Group (food & beverage domain expertise) extend the platform into diagnostic tools such as Brand Answer and vertical-specific Answer Economy indices.

BrandRank.AI claims 60+ global brand customers across CPG (Nestlé Canada, P&G, Nespresso), financial services (Fifth Third Bank), cybersecurity (Bitdefender), manufacturing (Enerfab), retail (SchoolOutfitters), and government/economic development (JobsOhio). Cumulative disclosed funding totals approximately $3 million across a $1.2M seed round (Mercury, Sandberg Bernthal Venture Partners) in August 2024, a $875K raise in July 2024, and a $965K debt-securities Form D raise in February 2026. The company is a Delaware LLC with 1-10 employees and is privately held.

Name

BRANDRANK.AI

Legal name

BRANDRANK.AI LLC

Website

https://brandrank.ai

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

BRANDRANK.AI is a Cincinnati-based SaaS platform, founded in 2024, that helps global brands monitor and optimize their visibility, vulnerability, and content readiness across AI answer engines including ChatGPT, Gemini, Perplexity, and Claude, serving 60+ enterprise and challenger-brand customers via tiered subscriptions.

Ownership category

akta.pro rank

Product category

Brand Intelligence Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)

akta.pro secondary industries

Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies) (HDAEANAE), LLM/GenAI Guardrails & Safety Controls (policy, filtering, routing) (HDAAAKAD)

Keywords

• AI brand monitoring
• Answer engine optimization
• Brand visibility analytics
• AI search analytics
• Brand trust platform

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Scout Plan): Annual subscription for brand trust awareness and visibility monitoring, targeting fast-moving teams, challenger brands, DTCs, and agile marketing teams. Includes daily AI search visibility, content readiness scoring, brand risk assessment, and competitive benchmarking.
2. SaaS Subscription (Strategist Plan): Mid-tier subscription for established brands seeking proactive guidance and measurable trust growth. Includes everything in Scout plus full BrandRank audit, quarterly strategic reviews, and growth recommendations. Targets cross-functional brand, PR, and communications teams.
3. SaaS Subscription (Orchestrator Plan): Enterprise tier for organizations managing multiple brands, markets, and data systems. Includes multi-brand dashboards, data feed integration, unlimited access, enterprise risk management, product launch monitoring, and technical content authoring guidance. Targets CMOs, Digital Centers of Excellence, and Global Brand Leaders.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

BRANDRANK.AI provides a SaaS platform that continuously monitors and measures how brands appear in AI answer engines such as ChatGPT, Gemini, Perplexity, Claude, Grok, Meta.ai, and DeepSeek, as well as in AI shopping assistants like Amazon Rufus and Walmart AI. The platform applies a proprietary Brand Health and Trust (BHT) framework covering Visibility, Vulnerability, and Content Readiness, tracking 200+ priority queries daily and providing competitive benchmarking, misinformation detection, and content optimization recommendations for brand teams.

Product overview

BrandRank.AI is a SaaS platform offering a unified solution for AI visibility, trust, and competitive tracking across answer engines. The platform operates on a three-tier subscription model (Scout, Strategist, Orchestrator) providing escalating capabilities from brand trust awareness and visibility monitoring to full-scale trust intelligence and AI orchestration for enterprise organizations. The core platform is built around a Brand Health and Trust (BHT) framework with three key metrics: AI Search Visibility, Brand Vulnerability, and Content Readiness. Additional modules include the Brand Vulnerability Function (a real-time defense layer for detecting misinformation and reputation risk) and Brand Answer (a diagnostic tool for understanding brand portrayal in AI). The platform monitors across 7 AI engines (ChatGPT, Gemini, Perplexity, Claude, Grok, Meta.ai, DeepSeek) and tracks 200+ must-win prompts daily for brands.

Differentiator

Problem solved

Functional benefit

Products and services

• BrandRank.AI SaaS Platform SaaS platform that continuously monitors brand visibility, vulnerability, and content readiness across seven AI answer engines (ChatGPT, Gemini, Perplexity, Claude, Grok, Meta.ai, DeepSeek) and AI shopping assistants (Amazon Rufus, Walmart AI). Tracks 200+ must-win prompts daily, provides competitive benchmarking, and delivers actionable recommendations for improving AI citation rates. Sold via annual subscription tiers targeted at CMOs, brand managers, and digital leaders across CPG, financial services, healthcare, and consumer goods companies.
• Brand Answer Diagnostic tool launched in partnership with Burke, Inc. that reveals how brands are portrayed in AI answers and identifies gaps between brand intent and AI reality. Combines consumer behavior expertise with AI answer ecosystem tracking to enable brands to diagnose how AI portrays their brand and compare the result against competitors.

Quantifiable outcome

• AEO guidance improved content readiness by 24% and increased AI search visibility by nearly 300% for a CPG brand during new product launch
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability5 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Burke, Inc.coreStrategic or Co-development Partner · 7 May 2026Strategic partnership combining Burke's consumer behavior expertise with BrandRank.AI's AI answer ecosystem analytics. Partnership launched BRAND ANSWER, a diagnostic tool that reveals how brands are portrayed in AI answers and identifies gaps between brand intent and AI reality. New research from Burke shows 48% of consumers used AI to inform purchase decisions in March 2026, nearly doubling from 28% in June 2024.
• S2B GroupcoreStrategic or Co-development Partner · 13 February 2026Joint launch of the first Food & Beverage Answer Economy Index, revealing which brands AI is recommending to GLP-1 consumers and which ones it is not. The index combines S2B Group's industry expertise with BrandRank.AI's analytics capabilities.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/brandrankai
• LinkedInlinkedin.com/company/brandrank-ai
• Instagraminstagram.com/brandrankai
• Xx.com/brandrankai

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRANDRANK.AI