Bennie
Bennie is a US employee benefits platform and licensed brokerage that combines proprietary mobile/web technology (the Bennie App, Ask Bennie concierge, Marketplace, Better Health Plan) with full-service benefits consulting to serve small, mid-sized, and mid-market employers across all 50 states.
- Company typePrivate
- Founded2020
- HeadquartersStamford, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Bennie does
Bennie is a US-based, venture-backed employee benefits platform and licensed brokerage that helps employers design, administer, and deliver health and voluntary benefits to their workforce. The company combines a full-service benefits brokerage (licensed in all 50 states, with relationships across 176 insurance carriers/administrators) with proprietary technology products, including the Bennie App (a mobile and web benefits hub with ID cards, provider search, claims, and enrollment support), Ask Bennie (a 24/7 healthcare concierge), the Bennie Marketplace (80+ voluntary benefits vendors), Better Health Plan (a level-funded self-funded plan), and Better Consulting (dedicated benefits strategy consultants). Its platform is built on Google Cloud Platform with HIPAA and SOC 2 Type II compliant security controls, and it operates a wholly-owned administration subsidiary, People 1st Health Strategies, Inc., plus the Sayge coaching platform acquired in October 2023.
Bennie generates revenue primarily through recurring commissions on brokered health, dental, vision, and voluntary insurance policies, supplemented by platform/technology fees and marketplace commissions from its vendor partners. Pricing is quote-based and tied to employer size, industry, coverage needs, and carrier selection, with annual billing cadence typical of brokerage relationships. The go-to-market is a sales-led, consultative enterprise motion organized regionally (East and West VPs), augmented by content marketing, the HR Advisory community (a free HR leader network with thousands of members), annual HRA conferences, customer case studies, and partner referrals.
The company serves primarily small and mid-sized US employers, with growing penetration into mid-market and large enterprises, focusing on HR and People Operations leaders who need to reduce administrative burden and offer competitive benefits without expanding headcount. Bennie has raised approximately $83M across a $33M Seed (January 2022, co-led by Silverton Partners and Picus Capital) and a $50M strategic investment from LNC Partners (December 2025), and supports 100k+ members across all 50 states, with offices in Stamford, New York, and Denver.
Bennie firmographics
Firmographics- Name
- Bennie
- Legal name
- Bennie Health, Inc.
- Website
- https://bennie.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bennie is a US employee benefits platform and licensed brokerage that combines proprietary mobile/web technology (the Bennie App, Ask Bennie concierge, Marketplace, Better Health Plan) with full-service benefits consulting to serve small, mid-sized, and mid-market employers across all 50 states.
- Ownership category
- akta.pro rank
Bennie industry classification
Industry- Product category
- Employee Benefits Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Employee Benefits Brokerage & Consulting (FSAEADAC)
- akta.pro secondary industry
- Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK)
Keywords
Where Bennie is headquartered
LocationHeadquarters
- HQ city
- Stamford
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Bennie business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Benefits Brokerage Services: Bennie operates as a licensed employee benefits broker in all 50 states, earning commissions from insurance carriers for placing employer health, dental, vision, and other benefits coverage. Revenue is generated through broker commissions on insurance policies placed.
- Platform and Consulting Services: Technology platform fees and benefits consulting services provided to employers for managing their benefits programs, including the Bennie App, administrative support, and strategic benefits planning.
- Marketplace Commissions: Commissions from the Bennie Marketplace featuring 80+ vendor partners offering voluntary benefits, wellness products, and services to employees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based broker pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Bennie product offering
Product offeringCore offering
Bennie operates as a licensed employee benefits broker in all 50 US states, providing a technology-driven platform that combines benefits brokerage, consulting, and an employee-facing mobile/web app. The company places health, dental, vision, and other benefits coverage through 176 carrier relationships, while offering an all-in-one app with healthcare concierge (Ask Bennie), a voluntary benefits marketplace with 80+ vendors, and dedicated consultant support for employer clients.
Product overview
Bennie is an all-in-one employee benefits platform combining a mobile/web app with full-service brokerage capabilities. The core product portfolio includes the Bennie App (central benefits hub), Ask Bennie (24/7 AI-assisted healthcare concierge), the Bennie Marketplace (voluntary benefits marketplace), Better Health Plan (level-funded health insurance), and Better Consulting (benefits consulting services). These products work together to help HR teams manage benefits while enabling employees to access and understand their coverage. The platform processes benefits for small and mid-sized companies across 100k+ members in all 50 states, integrating with 176 insurance carriers and 80+ marketplace vendor partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Bennie App Mobile and web application that serves as the central hub for employees to access all their benefits information, including ID cards, provider search, cost exploration, and communication with the Ask Bennie concierge service.
- Better Consulting Employee benefits and HR technology consulting services that provide employers with dedicated consultants who proactively manage benefits strategy, combined with modern tools and analytics.
- Better Health Plan Level-funded, cost-effective health plan option that allows employers to achieve improved cash flow with lower monthly healthcare payments while providing plan design flexibility and limiting employee out-of-pocket costs.
- Bennie Marketplace Digital marketplace offering employees access to discounted voluntary insurance products (pet insurance, wellness resources, family planning tools) and other benefits at preferred rates from 80+ vendor partners, available through the Bennie App.
- Business Insurance Property and casualty (P&C) coverage for businesses at competitive rates, provided in partnership with Founder Shield and integrated within Bennie's benefits offerings.
Quantifiable outcome
- 98% employee satisfaction rate reported by Bennie customers
- +5 more outcomes
Companies that use Bennie
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles2 records
Bennie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Bennie partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Insurance Carriers & Administrators (176)corePartnerships with 176 insurance carriers and administrators enabling Bennie to offer comprehensive benefits coverage across health, dental, vision, and other benefit types in all 50 states.
- Marketplace Vendors (80+)core80+ vendor partners in the Bennie Marketplace offering voluntary benefits, wellness products, family planning tools, pet insurance, and other health-related products and services at preferred rates.
- HR Advisory CommunitycoreBennie sponsors and operates HR Advisory, a free online HR community with thousands of members. Hosts annual HRA conferences bringing together HR professionals for networking and education. Community provides thought leadership platform and customer acquisition channel.
- WigglminorWellness partner featured at HRA25 conference providing desk-friendly exercises and wellness pop-up activities.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Bennie competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bennie social profiles
Digital presenceBennie compliance and trust
Trust signalCompliance2 records
Bennie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bennie leadership team
Management profileNumber of profiles
Profiles14 records
Bennie subsidiaries and ownership
Company hierarchySubsidiaries2 records
Bennie funding detail
Funding detailFunding overview
Funding rounds5 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bennie M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bennie
What does Bennie do?
Bennie operates as a licensed employee benefits broker in all 50 US states, providing a technology-driven platform that combines benefits brokerage, consulting, and an employee-facing mobile/web app. The company places health, dental, vision, and other benefits coverage through 176 carrier relationships, while offering an all-in-one app with healthcare concierge (Ask Bennie), a voluntary benefits marketplace with 80+ vendors, and dedicated consultant support for employer clients.
Is Bennie a public or private company?
Bennie is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bennie founded?
Bennie was founded in 2020. It employs 101 to 250 people.
Where is Bennie based?
Bennie is headquartered in Stamford, United States, in the North America region.
How does Bennie make money?
Three revenue lines are on record. Benefits Brokerage Services are the primary driver. The others are platform and Consulting Services and marketplace Commissions.
Does Bennie have an API?
No public API is recorded for Bennie.
What industry is Bennie in?
Bennie's product category is Employee Benefits Brokerage. Its primary akta.pro industry code is FSAEADAC, Employee Benefits Brokerage & Consulting, with a secondary code of HLAEALAK, Flexible Benefits Administration (FSA/HSA/HRA). Its NAICS code is 52421 and its SIC code is 6411.