Bennie

What Bennie does

Bennie is a US-based, venture-backed employee benefits platform and licensed brokerage that helps employers design, administer, and deliver health and voluntary benefits to their workforce. The company combines a full-service benefits brokerage (licensed in all 50 states, with relationships across 176 insurance carriers/administrators) with proprietary technology products, including the Bennie App (a mobile and web benefits hub with ID cards, provider search, claims, and enrollment support), Ask Bennie (a 24/7 healthcare concierge), the Bennie Marketplace (80+ voluntary benefits vendors), Better Health Plan (a level-funded self-funded plan), and Better Consulting (dedicated benefits strategy consultants). Its platform is built on Google Cloud Platform with HIPAA and SOC 2 Type II compliant security controls, and it operates a wholly-owned administration subsidiary, People 1st Health Strategies, Inc., plus the Sayge coaching platform acquired in October 2023.

Bennie generates revenue primarily through recurring commissions on brokered health, dental, vision, and voluntary insurance policies, supplemented by platform/technology fees and marketplace commissions from its vendor partners. Pricing is quote-based and tied to employer size, industry, coverage needs, and carrier selection, with annual billing cadence typical of brokerage relationships. The go-to-market is a sales-led, consultative enterprise motion organized regionally (East and West VPs), augmented by content marketing, the HR Advisory community (a free HR leader network with thousands of members), annual HRA conferences, customer case studies, and partner referrals.

The company serves primarily small and mid-sized US employers, with growing penetration into mid-market and large enterprises, focusing on HR and People Operations leaders who need to reduce administrative burden and offer competitive benefits without expanding headcount. Bennie has raised approximately $83M across a $33M Seed (January 2022, co-led by Silverton Partners and Picus Capital) and a $50M strategic investment from LNC Partners (December 2025), and supports 100k+ members across all 50 states, with offices in Stamford, New York, and Denver.

Name

Bennie

Legal name

Bennie Health, Inc.

Website

https://bennie.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Bennie is a US employee benefits platform and licensed brokerage that combines proprietary mobile/web technology (the Bennie App, Ask Bennie concierge, Marketplace, Better Health Plan) with full-service benefits consulting to serve small, mid-sized, and mid-market employers across all 50 states.

Ownership category

akta.pro rank

Product category

Employee Benefits Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Employee Benefits Brokerage & Consulting (FSAEADAC)

akta.pro secondary industry

Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK)

Keywords

• Employee benefits brokerage
• Benefits management platform
• Health insurance consulting
• Employee benefits technology
• HR benefits administration

Headquarters

HQ city

Stamford

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Benefits Brokerage Services: Bennie operates as a licensed employee benefits broker in all 50 states, earning commissions from insurance carriers for placing employer health, dental, vision, and other benefits coverage. Revenue is generated through broker commissions on insurance policies placed.
2. Platform and Consulting Services: Technology platform fees and benefits consulting services provided to employers for managing their benefits programs, including the Bennie App, administrative support, and strategic benefits planning.
3. Marketplace Commissions: Commissions from the Bennie Marketplace featuring 80+ vendor partners offering voluntary benefits, wellness products, and services to employees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bennie operates as a licensed employee benefits broker in all 50 US states, providing a technology-driven platform that combines benefits brokerage, consulting, and an employee-facing mobile/web app. The company places health, dental, vision, and other benefits coverage through 176 carrier relationships, while offering an all-in-one app with healthcare concierge (Ask Bennie), a voluntary benefits marketplace with 80+ vendors, and dedicated consultant support for employer clients.

Product overview

Bennie is an all-in-one employee benefits platform combining a mobile/web app with full-service brokerage capabilities. The core product portfolio includes the Bennie App (central benefits hub), Ask Bennie (24/7 AI-assisted healthcare concierge), the Bennie Marketplace (voluntary benefits marketplace), Better Health Plan (level-funded health insurance), and Better Consulting (benefits consulting services). These products work together to help HR teams manage benefits while enabling employees to access and understand their coverage. The platform processes benefits for small and mid-sized companies across 100k+ members in all 50 states, integrating with 176 insurance carriers and 80+ marketplace vendor partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Bennie App Mobile and web application that serves as the central hub for employees to access all their benefits information, including ID cards, provider search, cost exploration, and communication with the Ask Bennie concierge service.
• Better Consulting Employee benefits and HR technology consulting services that provide employers with dedicated consultants who proactively manage benefits strategy, combined with modern tools and analytics.
• Better Health Plan Level-funded, cost-effective health plan option that allows employers to achieve improved cash flow with lower monthly healthcare payments while providing plan design flexibility and limiting employee out-of-pocket costs.
• Bennie Marketplace Digital marketplace offering employees access to discounted voluntary insurance products (pet insurance, wellness resources, family planning tools) and other benefits at preferred rates from 80+ vendor partners, available through the Bennie App.
• Business Insurance Property and casualty (P&C) coverage for businesses at competitive rates, provided in partnership with Founder Shield and integrated within Bennie's benefits offerings.

Quantifiable outcome

• 98% employee satisfaction rate reported by Bennie customers
• +5 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Insurance Carriers & Administrators (176)coreChannel Partner/ Reseller/ DistributorPartnerships with 176 insurance carriers and administrators enabling Bennie to offer comprehensive benefits coverage across health, dental, vision, and other benefit types in all 50 states.
• Marketplace Vendors (80+)coreChannel Partner/ Reseller/ Distributor80+ vendor partners in the Bennie Marketplace offering voluntary benefits, wellness products, family planning tools, pet insurance, and other health-related products and services at preferred rates.
• HR Advisory CommunitycoreStrategic or Co-development PartnerBennie sponsors and operates HR Advisory, a free online HR community with thousands of members. Hosts annual HRA conferences bringing together HR professionals for networking and education. Community provides thought leadership platform and customer acquisition channel.
• WigglminorGTM or Marketing PartnerWellness partner featured at HRA25 conference providing desk-friendly exercises and wellness pop-up activities.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BennieHealth
• Facebookfacebook.com/benniehealth
• LinkedInlinkedin.com/company/benniehealth

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries2 records

Funding overview

Funding rounds5 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bennie