What Thunder does

Thunder (Thunder Consulting, Inc.) is a US-headquartered, remote-first Salesforce consulting and implementation partner founded in 2020 by Carter Wigell, a former early Salesforce executive. The firm delivers multi-cloud Salesforce deployments spanning Sales Cloud, Service Cloud, Revenue Cloud, Marketing Cloud, Experience Cloud, Data Cloud, MuleSoft, Tableau, and Slack, augmented by AWS services (Amazon Connect, Amazon Q, Nova Sonic) and third-party voice AI (ElevenAgents from ElevenLabs). Thunder differentiates through "The Thunder Model," a proprietary AI-powered methodology that combines flexible scoping, automated project monitoring, a pre-built Component Library of accelerators, and 100% US-hours delivery by GSI-experienced consultants (alumni of Salesforce, Accenture, Deloitte, and IBM) at boutique economics.

Thunder's business model is anchored in professional services (project-based and advisory engagements) with a managed services layer (Amplify) that provides recurring post-implementation optimization. Pricing is quote-based across advisory, project, or managed service models, with optional subscription-style packaging. The go-to-market is enterprise-focused, direct sales augmented by Salesforce co-sell, Amazon Connect Delivery Partner status, and event-led demand generation (Dreamforce, Agentforce World Tour, AWS re:Invent). The company serves 300+ customers across technology, media, federal government, manufacturing, travel & hospitality, and business services, with 4.9 stars on AppExchange.

In 2025-2026, Thunder has executed an explicit vertical expansion into the federal market via the launch of Thunder Federal (June 2025) and the Aleutian Thunder SBA Mentor-Protégé joint venture with Aleut Management Services (June 2026), supported by senior federal hires and a CTO appointment. Capital partners include Salesforce Ventures (multiple rounds), Recognize (Series A lead, 2023), and Washington Harbour Partners (growth investment, December 2024, with board seats). The firm holds SOC 2 Type II certification and has delivered projects for named enterprises including Smartsheet, Crestron, Blackstone, FiscalNote, Turtle Bay Resort, Ozinga, and Fox Rent A Car, as well as federal agencies such as USPS, FEMA, USCIS, and TSA.

Name

Thunder

Legal name

Thunder Consulting, Inc.

Website

https://thundersf.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Thunder is a US-based, remote-first Salesforce consulting and implementation partner founded in 2020, delivering multi-cloud Salesforce, AWS, and AI agent deployments to 300+ enterprise and federal customers via GSI-experienced consultants at boutique economics.

Ownership category

akta.pro rank

Product category

Salesforce Consulting and Implementation Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)

akta.pro secondary industries

Cloud Managed Services (M365/Azure/AWS/GCP) (BPAEABAE), Cloud Strategy, Assessment & Roadmap (BPAEACAA), Cloud Data Platforms & Analytics Migration (BPAEACAI), Data & Analytics Operations Outsourcing (DataOps / MLOps) (BPAEAMAH)

Keywords

• Salesforce consulting services
• AI contact center solutions
• Cloud implementation services
• CRM managed services
• Salesforce integration consulting

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Salesforce Implementation & Consulting Services: Professional services for Salesforce multi-cloud implementation including Service Cloud, Sales Cloud, Revenue Cloud, Marketing Cloud, Experience Cloud, Data Cloud, and MuleSoft integrations. Delivered through project-based or advisory engagement models.
2. Managed Services (Amplify): Ongoing managed services program for continuous optimization of Salesforce implementations, providing post-implementation support, performance monitoring, and quarter-over-quarter improvement.
3. AI Contact Center Solutions: Specialized AI contact center implementations using Salesforce Service Cloud Voice, Amazon Connect Customer, Agentforce, and Digital Engagement — a key differentiator and growth area for the firm.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Thunder is a Salesforce consulting and implementation partner that delivers multi-cloud Salesforce deployments (Sales Cloud, Service Cloud, Revenue Cloud, Marketing Cloud, Experience Cloud, Data Cloud), AI-powered contact center implementations using Amazon Connect and Agentforce, and ongoing managed services (Amplify) for post-implementation optimization. The firm serves enterprise and government clients with GSI-level talent at boutique partner economics, leveraging a proprietary AI-augmented methodology called The Thunder Model combined with a Component Library of pre-built accelerators.

Product overview

Thunder is a Salesforce consulting and implementation partner offering a platform-plus-services model centered on multi-cloud Salesforce deployments augmented by AWS and AI capabilities. The core portfolio spans Salesforce's Customer 360 platform including Sales Cloud, Service Cloud, Marketing Cloud, Revenue Cloud, Experience Cloud, Data Cloud, Tableau, MuleSoft, and Slack, complemented by AWS contact center solutions (Amazon Connect, Amazon Q, Nova Sonic) and third-party voice AI (ElevenAgents). Thunder differentiates through AI-powered capabilities (Agentforce, Generative AI), managed services (Amplify), pre-built accelerators (Component Library), and specialized practices for federal government (Thunder Federal/Government Cloud). The Thunder Model methodology combines flexible scoping, AI-powered project monitoring, and GSI-level talent to deliver implementations that transition seamlessly from project to managed services.

Differentiator

Problem solved

Functional benefit

Brands

• Thunder Federal: A dedicated practice helping government agencies transform citizen service delivery and operational effectiveness through AI, Salesforce, and cloud innovation.
• Aleutian Thunder

Products and services

• AI Contact Center Solutions
• Amplify Managed Services
• Agentforce Implementation Services
• Salesforce Service Cloud Implementation
• Salesforce Sales Cloud Implementation
• Salesforce Revenue Cloud Implementation
• Salesforce Marketing Cloud Implementation
• Salesforce Experience Cloud Implementation
• Salesforce Data Cloud Implementation
• Thunder Federal Dedicated federal practice launched in 2025 to help government agencies modernize citizen service delivery and operational effectiveness through AI, Salesforce Government Cloud, and cloud innovation, led by Maurine Fanguy.
• Generative AI Practice Generative AI practice offering assessment, application development, automation, bots, integration, activation, and training services for businesses implementing Salesforce AI solutions.
• Slack Practice Slack practice offering Slack-first service approaches, platform launch guidance including the Slack Quickstart package, and integration with Service Cloud for case swarming and workflow automation.
• MuleSoft Data Foundations
• ElevenAgents Voice AI Services
• Revenue Architecture Assessment
• Revenue Cloud Blueprinting

Quantifiable outcome

• 10x faster personalized outreach with reps reaching 40% more new customers
• +9 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability11 records

Feature5 records

Partnerships

Five partnerships are on record, tiered strategic and core.

• Aleut Management ServicesstrategicStrategic or Co-development Partner · 4 June 2026Aleutian Thunder is a joint venture between Aleut Management Services and Thunder, launched under the SBA Mentor-Protégé Program to accelerate federal mission delivery. Combines Aleut's technology modernization capabilities with Thunder's enterprise transformation and AI-powered solutions. Benefits over 5,000 Alaska Native shareholders and descendants.
• USPS, FEMA, USCIS, TSA (Federal Agency Experience)coreOthers · 4 December 2025Thunder's federal practice supports federal agencies including USPS, FEMA, USCIS, and TSA in technology modernization. Eric Ritz previously supported these agencies at Accenture Federal Services. Kevin Lawson launched TSA's Salesforce Center of Excellence and led mission-critical application modernization at TSA for 23 years.
• USC Marshall School of BusinessstrategicStrategic or Co-development Partner · 8 October 2025Thunder collaborated with Salesforce and USC Marshall to launch the USC Agentic AI Research Lab — a hub where students, industry leaders, and innovators collaborate on how agentic AI will transform business strategy, organizational design, workforce skills, and investment priorities. Carter Wigell (Thunder CEO) co-leads the public sector research track.
• SalesforcecoreImplementation/ SI/ Consulting PartnerThunder is a certified Salesforce consulting and implementation partner with deep executive advisor relationships (Jim Steele, President Global Strategic Customers and Partners; Meredith Schmidt, EVP Revenue Cloud; Kishan Chetan, EVP & GM Service Cloud). Partner Innovation Award winner and Salesforce Ventures-backed. Offers services across all major Salesforce clouds.
• Amazon Web Services (AWS)coreTechnology or IntegrationThunder is an Amazon Connect delivery partner with deep specialization in Amazon Connect Customer, Amazon Q in Connect, and Nova Sonic. AWS co-sponsors events including Amazon Connect 2 You regional sessions. Thunder's federal practice leverages AWS alongside Salesforce Public Sector Solutions.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thundersf
• Xx.com/ThunderSF1

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds7 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thunder