Arbor
Arbor is an automated electricity marketplace that helps residential consumers and small businesses in 13 deregulated U.S. states find and switch to lower electricity supply rates, earning referral fees from vetted energy suppliers upon successful enrollment.
- Company typePrivate
- Founded2022
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Arbor does
Arbor is an intelligent electricity marketplace that lowers electricity supply costs for residential consumers and small-to-mid-sized businesses in deregulated U.S. energy markets. The company's core product is an automated rate-switching platform that connects users' utility accounts, continuously monitors competitive supplier rates, and either automatically enrolls users in better plans (via its Autopilot service) or surfaces options for user-initiated switches. The same utility remains responsible for delivery, billing, and service; Arbor is neither a supplier nor a utility but acts as a broker/agent authorized to negotiate and enroll users in supply contracts. The platform is delivered through a self-serve web and mobile app, with state-specific and utility-specific landing pages for organic acquisition, and includes email notifications for rate changes and savings opportunities.
Arbor operates a horizontal consumer-plus-SMB business across 13 deregulated states spanning the Northeast, Midwest, and Texas, holding state-specific energy broker/agency licenses in each jurisdiction. The company is headquartered in Austin, Texas with a product/engineering presence in New York, runs a small team in the 11-50 employee range, and was founded in 2020-2022 (sources differ on exact year). It is a privately held venture-backed company (legal entity: Arbor Energy Holdings Inc., with Arbor Energy Brokerage Services LLC as a core operating subsidiary) that has raised approximately $15.3 million in disclosed seed and pre-seed funding across rounds led by First Round Capital and 645 Ventures.
The business model is an affiliate/referral revenue model in which energy supply partners pay Arbor a referral fee when a user is successfully switched to a new supplier rate. The service is free to consumers (no fees, no commitments, no credit card required), and Arbor is only compensated upon a successful switch. Marketing is primarily content-driven (blog, SEO, PR surveys) targeting the top of the funnel, with email and review/testimonial assets supporting mid- and bottom-of-funnel conversion. As of 2025, the company reports having facilitated $7.5 million+ in customer savings, with a 4.6/5 average Trustpilot score.
Arbor firmographics
Firmographics- Name
- Arbor
- Legal name
- Arbor Energy Holdings Inc.
- Website
- https://joinarbor.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Arbor is an automated electricity marketplace that helps residential consumers and small businesses in 13 deregulated U.S. states find and switch to lower electricity supply rates, earning referral fees from vetted energy suppliers upon successful enrollment.
- Ownership category
- akta.pro rank
Arbor industry classification
Industry- Product category
- Retail Energy Brokerage / Energy Rate Optimization
- NAICS
- Electric Power Generation, Transmission and Distribution (2211), Electric Power Distribution (221122)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Green Tariffs & Utility Renewable Supply Programs (EUAGADAJ)
Keywords
Where Arbor is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Arbor business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Supplier Referral Fees: Arbor receives referral fees from energy supply partners when users are switched to new supplier rates. The company aggregates customers to give suppliers volume, allowing suppliers to pass savings to consumers as lower rates. Arbor is only compensated when a user is successfully switched to a new rate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Consumer Free Tier |
| Freemium | Monthly | Business Tier |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Arbor product offering
Product offeringCore offering
Arbor operates a free consumer and small-business app that automatically monitors electricity supply rates across 13 U.S. deregulated states and switches users to lower-cost supplier plans on their behalf without service interruption. The service is funded by referral fees paid to Arbor by its vetted energy supply partners when a customer is successfully enrolled in a new rate.
Product overview
Arbor offers a single unified energy-switching platform that serves both residential households and businesses across deregulated U.S. states. The core product is the Arbor Energy Switching Platform, which uses automated rate monitoring and switching to secure lower electricity supply rates for users. For residential customers, the platform offers an Autopilot Service that automatically enrolls users in better rates as their agent. The business variant (Arbor for Businesses) extends the same technology to commercial accounts with multi-location support. The platform connects users to trusted electricity suppliers while maintaining the same utility and service delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Arbor Energy Switching Platform Automated energy rate-switching app for households in deregulated U.S. states. Users connect their utility account and Arbor continuously monitors electricity supply rates, automatically switching users to lower-cost supplier plans without service interruption. Available to renters and homeowners across 13 states in the Northeast, Midwest, and Texas.
- Autopilot Service Automatic enrollment service that switches users to lower-cost electricity supplier rates when better options are identified, acting as the user's authorized agent to negotiate and enroll in competitive supply rates without additional consent beyond initial opt-in.
- Arbor for Businesses Business version of the Arbor energy-switching platform that helps small and mid-sized businesses find lower fixed electricity supply rates for their locations, with ongoing monitoring, automatic switching, no teaser or surge rates, and potential annual savings reported up to $593 per business.
Quantifiable outcome
- $7.5 million+ in customer savings facilitated
- +2 more outcomes
Companies that use Arbor
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Arbor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Arbor partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Energy Supply PartnerscoreThird-party electricity suppliers that provide competitive supply rates to Arbor users. These partners pay referral fees to Arbor when users are successfully enrolled. Arbor works with suppliers vetted for quality and reliability.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Arbor competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Arbor social profiles
Digital presenceArbor compliance and trust
Trust signalCompliance1 record
Arbor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arbor leadership team
Management profileNumber of profiles
Profiles2 records
Arbor subsidiaries and ownership
Company hierarchySubsidiaries1 record
Arbor funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arbor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arbor
What does Arbor do?
Arbor operates a free consumer and small-business app that automatically monitors electricity supply rates across 13 U.S. deregulated states and switches users to lower-cost supplier plans on their behalf without service interruption. The service is funded by referral fees paid to Arbor by its vetted energy supply partners when a customer is successfully enrolled in a new rate.
Is Arbor a public or private company?
Arbor is a private company. It is classified as venture growth investor backed and is currently operating.
When was Arbor founded?
Arbor was founded in 2022. It employs 11 to 50 people.
Where is Arbor based?
Arbor is headquartered in Austin, United States, in the North America region.
How does Arbor make money?
One revenue line is on record: supplier Referral Fees.
Does Arbor have an API?
No public API is recorded for Arbor.
What industry is Arbor in?
Arbor's product category is Retail Energy Brokerage / Energy Rate Optimization. Its primary akta.pro industry code is EUAGADAJ, Green Tariffs & Utility Renewable Supply Programs. Its NAICS code is 2211 and its SIC code is 4911.