Interactive Strength

What Interactive Strength does

Interactive Strength Inc. (NASDAQ: TRNR) is an Austin, Texas-based specialty fitness holding company that owns and operates four distinct connected fitness brands: Wattbike (UK-based connected indoor performance bikes and the Wattbike Hub training app), Ergatta (Brooklyn-based game-based connected rowing machines with a subscription content platform also licensed to iFIT/NordicTrack/ProForm), CLMBR (vertical climbing machines for commercial and home use), and FORME (fitness mirrors and cable-based digital resistance hardware with live 1:1 virtual personal training and sport-specific programming including FORME Golf). The company was founded in 2017, completed its Nasdaq listing under the TRNR ticker, and has executed a disciplined M&A-led roll-up strategy between February 2024 and March 2026, adding CLMBR, Sportstech (binding agreement, later litigated), Wattbike, and Ergatta to the portfolio. Each brand operates with retained founder/brand CEO leadership under a shared Nasdaq-listed parent, while TRNR provides cross-brand distribution, capital markets access, and shared commercial infrastructure.

The company's core technology stack combines premium connected fitness hardware (vertical climbers, indoor bikes, rowing machines, smart mirrors with cable resistance) with cloud-connected training content, performance data analytics, and subscription-based fitness platforms. Wattbike's accuracy and VO2 max testing infrastructure is trusted by 1,000+ elite sports teams including all Premier League football clubs, ~90% of NBA teams, all NHL teams, US Navy SEALs, and Olympic federations; Ergatta's proprietary game-based content engine delivers 98.3% monthly retention and 30%+ EBITDA margins. Revenue is generated through a hybrid model: B2B wholesale and exclusive international distributors for hardware (Woodway worldwide; MEFITPRO for Gulf; PrimaFit for Indonesia; Cranlea for UK; Planet Fitness SAS for France; RSG-serving German distributor), DTC websites for each brand, retail platforms (Rogue Fitness for CLMBR Connected 02 at $4,995), subscription/membership revenue (Ergatta $27-$39/mo; FORME training packages), and content licensing royalties (Ergatta via iFIT partnership through mid-2028). FY2025 revenue was $11.5M (114% growth), with 2026 pro forma guidance exceeding $30M following the Wattbike and Ergatta acquisitions.

Name

Interactive Strength

Legal name

Interactive Strength, Inc.

Website

https://interactivestrength.com

Company type

Public

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

Interactive Strength Inc. (NASDAQ: TRNR) is a specialty fitness holding company operating Wattbike, Ergatta, CLMBR, and FORME brands that sell premium connected fitness hardware, gamified training content, and subscription platforms to elite athletes, commercial gyms, and home consumers globally.

Ownership category

akta.pro rank

Product category

Connected Fitness Equipment

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)

akta.pro secondary industries

Online/Remote Personal Training & Programming (HSADAAAM), Sporting Goods, Outdoor & Fitness DTC (CRAFACAJ)

Keywords

• Connected fitness equipment
• Specialty fitness brands
• Indoor performance bikes
• Virtual training platforms
• Fitness content subscriptions

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Connected fitness hardware sales (B2B + DTC): Sales of premium connected fitness equipment across Wattbike bikes, CLMBR vertical climbing machines, FORME Studio/Lift smart mirrors, and Ergatta rowers. Distributed via DTC channels (Ergatta US-based DTC residential sales), B2B wholesale (Woodway), exclusive international distributors, and retail platforms (Rogue Fitness for CLMBR).
2. Subscription / membership revenue: Recurring monthly subscription revenue from connected fitness platform memberships. Ergatta membership ranges $27-$39/mo. Wattbike Hub app is free-to-use, while FORME offers paid Video On-Demand, Custom Training, and Live 1:1 virtual personal training. Ergatta delivers 98%+ net monthly retention — described as the highest in connected fitness industry.
3. Content licensing royalties: Licensing of Ergatta's game-based fitness content to third-party fitness equipment brands via iFIT Inc. partnership — content reaches NordicTrack and ProForm platforms globally. Content licensing is described as a meaningful value-add and brand halo with significant reach. Two-year extension through mid-2028.
4. Performance testing / data services: B2B revenue from performance testing, fitness evaluations, and healthcare assessments using Wattbike equipment. Wattbike has been used by UK healthcare providers like Bupa and Spire Healthcare to conduct over 1 million medical tests.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Core offering

Interactive Strength Inc. (NASDAQ: TRNR) is a holding company that owns and operates a portfolio of specialty fitness brands — Wattbike (indoor performance bikes and the Wattbike Hub training app), Ergatta (game-based connected rowing machines and gaming content subscriptions), CLMBR (vertical climbing machines), and FORME (smart fitness mirrors with live 1:1 virtual personal training). The company sells premium connected fitness hardware via DTC and B2B channels, while monetizing ongoing engagement through subscription platforms (Ergatta, FORME) and licensing game-based content to third parties such as iFIT/NordicTrack/ProForm.

Product overview

Interactive Strength Inc. (NASDAQ: TRNR) operates as a specialty fitness equipment holding company built around a portfolio-plus-modules architecture. Rather than a single unified product, the company owns and operates four discrete premium fitness brands—Wattbike, Ergatta, CLMBR, and FORME—that each target different segments of the connected fitness market while sharing distribution, supply chain, and a Nasdaq-listed capital structure. Wattbike delivers indoor performance bikes and the Wattbike Hub training app for elite sport and commercial gyms; Ergatta provides game-based connected rowing machines and a subscription gaming content platform also licensed to third parties; CLMBR offers a vertical climbing machine for commercial and home strength/cardio; and FORME combines smart fitness mirrors (FORME Studio and FORME Studio Lift) with live 1:1 personal training and content. Together these brands form a multi-brand portfolio combining premium hardware, immersive content, and subscription business models for both commercial and home use.

Differentiator

Problem solved

Functional benefit

Brands

• Wattbike: Connected indoor performance bikes and Wattbike Hub training app; trusted by elite athletes, Premier League football clubs, NBA/NFL/NHL/MLB teams, gyms (Equinox, David Lloyd's, Virgin Active) and used for testing, rehab, and performance.
• Ergatta
• CLMBR
• FORME

Products and services

• Wattbike Indoor Performance Bikes Connected indoor performance bikes for elite athletes, commercial gyms, and home users. Models include Wattbike Air-Pro (commercial), Atom (smart home bike), Proton, Air, and AtomX. Known for unmatched accuracy, realistic ride feel, and advanced performance data; trusted by elite sports teams, Premier League clubs, NBA/NFL/NHL teams, US Navy SEALs, Olympic federations and 1,000+ elite sports teams.
• Wattbike Hub Training App Wattbike's free-to-use training app providing hundreds of workouts, training plans developed by top fitness experts, and detailed performance metrics. Over 260,000 rides per month are logged on Wattbike Hub; the app delivers training content and metrics without requiring a subscription.
• Ergatta Connected Rowers

Quantifiable outcome

• 279% YoY revenue growth in Q1 2026 ($5.1M vs $1.4M Q1 2025)
• +7 more outcomes

Named customers27 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered flagship and core.

• iFIT Inc.flagshipOEM/ Whitelabel/ Licensing Partner · 1 June 2026Two-year extension and expansion of Ergatta's content licensing partnership with iFIT Inc. through mid-2028, bringing game-based fitness content to iFIT's global platform of NordicTrack and ProForm equipment. Extends Ergatta's brand reach beyond its own machines, providing brand halo and content licensing revenue.
• Rogue FitnessflagshipChannel Partner/ Reseller/ Distributor · 15 April 2026Rogue Fitness online retail platform distributes CLMBR Connected 02 at $4,995 retail. Adds new direct-to-consumer retail channel for CLMBR, complementing existing B2B wholesale through Woodway. Rogue is headquartered in Columbus, Ohio and serves as official equipment supplier for CrossFit Games and USA Weightlifting.
• Ergatta, Inc.flagshipStrategic or Co-development Partner · 11 March 2026Ergatta, founded in 2019 in Brooklyn, was acquired by TRNR for $8.8M base value (with up to $19.5M maximum enterprise value tied to $4M 2026 / $4.8M 2027 EBITDA targets). Operates as independent brand within TRNR portfolio alongside Wattbike, CLMBR, and FORME. Co-founder and CEO Tom Aulet continues leading the brand; transaction expands Ergatta's gaming platform across additional hardware in TRNR portfolio.
• Cranlea Human PerformancecoreChannel Partner/ Reseller/ Distributor · 4 March 2025Exclusive distribution for CLMBR in the United Kingdom (world's 3rd largest fitness market). 50-year-old family-run business established in 1966, representing leading physiological measurement and fitness brands; already placing CLMBRs in David Lloyd Clubs.
• Planet Fitness SAS (France)coreChannel Partner/ Reseller/ Distributor · 18 December 2024Three-year exclusive distribution agreement covering Metropolitan France and French Regions with minimum commitment of 162 CLMBR units, expected to generate $500,000+ in revenue. Founded by former Olympic wrestler Christophe Andansan in 1996; serves 1,000+ European clubs.
• PrimaFit (Prima Fitindo Jaya PT)coreChannel Partner/ Reseller/ Distributor · 26 September 2024Exclusive distribution for CLMBR in Indonesia (largest economy in the region, G20 country with high GDP growth). Jakarta-based leading distributor established in 1988; received initial 10-unit order followed by larger 22-unit second order in September 2024.
• German Distributor (RSG-serving partner)flagshipChannel Partner/ Reseller/ Distributor · 30 July 2024Exclusive distribution for CLMBR in Germany (largest international fitness market). Six-figure initial order fulfilled Q3 2024 with repeat six-figure order placed February 2025. Distributor has served RSG Group (owner of Gold's Gym and McFIT) among other key German brands.
• MEFITPROflagshipChannel Partner/ Reseller/ Distributor · 9 July 2024Exclusive distribution for CLMBR across Gulf region (UAE, Saudi Arabia, Kuwait, Egypt, Bahrain, Jordan, Lebanon, Oman, Qatar, Pakistan, Armenia, Sri Lanka). Dubai-based master distributor of best-in-class brands; placed six-figure initial order. Also distributes TRX, Woodway, Fitbench, Wattbike in GCC.
• WoodwayflagshipChannel Partner/ Reseller/ Distributor · 1 January 2024Woodway serves as worldwide B2B wholesale distribution partner for CLMBR (acquired with the brand). Shared by TRNR and Wattbike post-acquisition to leverage international commercial relationships in US and Germany. A high quality, established partner for selling fitness equipment globally.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Peloton Interactive: Peloton is the leading connected fitness hardware + subscription platform, selling bikes, treadmills, and an instructor-led content library. Like TRNR, it bundles premium hardware with a recurring monthly subscription, but operates at vastly greater scale and with live-class content rather than Ergatta's gamified model.
• iFIT (NordicTrack/ProForm parent): iFIT owns NordicTrack and ProForm connected fitness hardware and a global content subscription platform — directly comparable to TRNR's hardware-plus-subscription model. iFIT is also Ergatta's content licensing partner, extending its reach into TRNR's content engine through mid-2028.
• Hydrow: Hydrow is the most direct Ergatta competitor: a premium connected rowing machine with immersive live and on-demand content targeting the same at-home cardio consumer. Both brands compete for the same premium-rower purchase decision and similar subscriber profile.
• Tonal: Tonal sells a connected strength system with a wall-mounted digital resistance machine and subscription coaching — directly comparable to FORME Studio Lift's cable-based digital resistance plus subscription training offering for the connected strength category.

Broad incumbents

• Technogym: Technogym is a global incumbent in premium commercial and connected fitness equipment with its own cloud platform and content. It overlaps with TRNR's Wattbike commercial-gym footprint and FORME/CLMBR consumer offering but operates across a much broader portfolio including cardio, strength, and wellness.
• Life Fitness (Brunswick): Life Fitness is one of the largest commercial fitness equipment manufacturers globally, supplying cardio and strength equipment to the same Gold's Gym, Equinox, and David Lloyd accounts where Wattbike, CLMBR, and FORME compete for floor space.

Emerging players

• Aviron Interactive: Aviron makes connected rowing machines with gamified content — conceptually the closest emerging rival to Ergatta's gamified model, targeting the same at-home cardio consumer with motivational rather than instructor-led programming.
• Concept2: Concept2 is the dominant traditional indoor rower (ergometer) used by competitive rowers and CrossFit affiliates. It represents the non-connected baseline against which Ergatta's connected, gamified rowing experience competes for the same athlete and home-gym buyer.
• Tempo (formerly MoveWith/Tempo Studio): Tempo sells a connected strength home gym with AI-driven personal training and a subscription. It is comparable to FORME's connected mirror + live 1:1 training model in the connected strength/home category and competes for the same premium consumer wallet.

Regional players

• Sportstech Brands Holding: Sportstech is Germany's largest e-commerce connected fitness equipment brand and was the subject of TRNR's contested acquisition and Berlin Regional Court litigation. Comparable as a DTC fitness equipment seller in the German-speaking European market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thisisformelife
• LinkedInlinkedin.com/company/trnrnasdaq
• Facebookfacebook.com/FORMELifeOfficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interactive Strength