ThisWay
ThisWay Global, founded 2015 in Austin, provides sovereign AI/HPC infrastructure orchestration through its Amalgamy.ai platform, serving enterprises, governments, and research institutions across 28 industries via exclusive NVIDIA and IBM partnerships.
- Company typePrivate
- Founded2015
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ThisWay does
ThisWay Global is a private, Austin-headquartered AI infrastructure company founded in 2015 by Angela Hood, with R&D incubated at the University of Cambridge's ideaSpace from 2012 to 2016. The company originally focused on AI-driven candidate matching through AI4JOBS and has since pivoted into a broader sovereign AI and high-performance computing infrastructure platform, serving enterprises, governments, and research institutions across 28 industries. Leadership was refreshed in April 2026 with the appointment of former NVIDIA product executive Stephan Fabel as CEO, while founder Angela Hood transitioned to Executive Chairwoman.
The company's core product is Amalgamy.ai, an AI/HPC orchestration platform that automates provisioning and optimization of GPU clusters, networking, and storage across hybrid, on-premises, and air-gapped (sovereign) environments. This core is complemented by Sovereign Blueprint, a compliance-aware deployment framework built for ITAR, FedRAMP, and GDPR requirements; ADCAP, an AI Data Center Acceleration Platform led by a former Stargate/Tesla executive; AI4JOBS, a workforce matching platform for data center trades and certifications; and Sully's Sandbox, an LLM model marketplace integrated with IBM watsonx Orchestrate. The company holds exclusive NVIDIA DGX Cloud Reseller status, IBM Silver Partner standing, ISO 27001 and WBENC certifications, and deploys through TD SYNNEX, AWS, Microsoft Azure, and Oracle.
ThisWay Global operates a hybrid revenue model combining software licensing and subscription for Amalgamy.ai, professional services tied to the Sovereign Blueprint deployment framework, marketplace commissions from Sully's Sandbox, and AI4JOBS SaaS subscriptions distributed via direct enterprise field sales and resellers such as Circa. Pricing is quote-based and not publicly disclosed, with internal references to usage-based and account-based pricing models. The company is venture-backed, with disclosed funding of approximately $3.87 million across rounds including a 2016 Imperial Innovations-led Series-style round and a 2021 raise, alongside a 2021 Google for Startups Accelerator selection. The company cites 500+ clients and 8,500+ community partners and operates with a small startup team of 11-50 employees actively scaling into enterprise field sales.
ThisWay firmographics
Firmographics- Name
- ThisWay
- Legal name
- ThisWay Global
- Website
- https://thiswayglobal.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ThisWay Global, founded 2015 in Austin, provides sovereign AI/HPC infrastructure orchestration through its Amalgamy.ai platform, serving enterprises, governments, and research institutions across 28 industries via exclusive NVIDIA and IBM partnerships.
- Ownership category
- akta.pro rank
ThisWay industry classification
Industry- Product category
- AI Infrastructure / HPC Orchestration
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415), Computer Systems Design Services (541512)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
- akta.pro secondary industries
- LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD), Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment) (HDAAACAO)
Keywords
Where ThisWay is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ThisWay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Amalgamy.ai Software Licensing / Subscription: Recurring revenue from the Amalgamy.ai AI/HPC orchestration software suite that operates within existing customer infrastructure, improving compute utilization on CPU and GPU resources across multi-tenant environments.
- Professional Services & Deployment (Sovereign Blueprint): Revenue from white-glove infrastructure engineering, deployment assistance, architecture review, and ongoing operational guidance tied to the Sovereign Blueprint planning and deployment framework.
- Marketplace Transactions (Sully's Sandbox): Transaction / commission-based revenue from AI model marketplace listings and consumption of specialized LLMs through Sully's Sandbox.
- AI4JOBS SaaS Subscription: Subscription-based revenue from the AI4JOBS recruitment matching platform, distributed via direct sales and resellers like Circa.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Quote-based enterprise licensing for Amalgamy.ai, Sovereign Blueprint, and AI4JOBS |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels6 records
ThisWay product offering
Product offeringCore offering
ThisWay Global sells the Amalgamy.ai AI/HPC orchestration platform that automates provisioning and optimization of GPU clusters, networking, and storage across hybrid, on-premises, and sovereign (air-gapped) environments for enterprises, governments, and research institutions. The platform is bundled with the Sovereign Blueprint compliance-ready deployment framework (ITAR, FedRAMP, GDPR), ADCAP for data center acceleration, AI4JOBS for AI-driven workforce matching, and Sully's Sandbox for LLM model access, distributed via direct enterprise sales and resellers such as NVIDIA, IBM, TD SYNNEX, and Circa.
Product overview
ThisWay Global offers a platform-plus-modules architecture for sovereign AI infrastructure and AI-powered enterprise solutions. The core platform is Amalgamy.ai (AI/HPC orchestration platform handling GPU clusters, networking, and storage), which is complemented by Sovereign Blueprint (deployment framework for sovereign AI infrastructure), ADCAP (AI Data Center Acceleration Platform for accelerated AI/data center infrastructure deployment), AI4JOBS (AI-driven recruitment / workforce development platform), and Sully's Sandbox (AI model marketplace for LLM adoption). Together these modules form an integrated stack spanning hardware orchestration, deployment planning, data center acceleration, talent matching, and AI model access for enterprises, governments, and research institutions.
Differentiator
Problem solved
Functional benefit
Brands
- Amalgamy.ai: Next-generation AI/HPC orchestration platform for GPU-powered high-performance computing, sovereign AI deployment, and multi-tenant AI workloads.
- AI4JOBS
- Sully's Sandbox
- Sovereign Blueprint
- ADCAP
Products and services
- Amalgamy.ai Next-generation AI/HPC orchestration platform that automates provisioning and optimization of GPU clusters, networking, and storage across hybrid, on-premises, and sovereign (air-gapped) environments. Enables large language models, complex simulations, and demanding AI workloads for enterprises, governments, and research institutions.
- Sovereign Blueprint End-to-end planning and deployment framework for sovereign AI infrastructure, covering site evaluation, compliance mapping (ITAR, FedRAMP, GDPR), hardware selection, architecture design, and operational handoff for on-premises, air-gapped, and hybrid environments.
- AI4JOBS AI-powered workforce development platform that uses NLP and advanced matching algorithms to connect skilled trades and engineering talent to data center construction, operations, and infrastructure roles. Provides AI-driven candidate matching by trade, certification, and clearance level.
- ADCAP (AI Data Center Acceleration Platform) Strategy and execution platform for accelerated AI and data center infrastructure deployment, providing AI-driven data center acceleration that complements Amalgamy.ai orchestration across networking and storage layers.
- Sully's Sandbox AI model marketplace enabling quick access to and implementation of specialized large language models into AI development pipelines. Integrated with IBM watsonx Orchestrate for enterprise LLM workflows.
Quantifiable outcome
- 77% ROI claimed from the ThisWay-Mirantis collaboration delivering improved compute utilization and infrastructure efficiency for AI/HPC and data center deployments
- +2 more outcomes
Companies that use ThisWay
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
ThisWay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability14 records
Feature6 records
ThisWay partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights6 records
ThisWay competitors and assessment
Company assessmentDirect peers
- Together AI: AI cloud platform providing GPU clusters for training and inference of large models, including an integrated model marketplace — directly comparable to ThisWay's combined Amalgamy.ai + Sully's Sandbox stack.
- Mirantis: Open-source cloud infrastructure and Kubernetes specialist with the k0rdent AI platform for enterprise AI/HPC. ThisWay's October 2025 strategic partner; their k0rdent platform competes head-to-head with Amalgamy.ai in the AI/HPC and data center market.
- Paperspace (DigitalOcean): GPU cloud for AI/ML workloads offering on-demand and reserved NVIDIA instances for training and inference — a directly comparable orchestration-and-deployment offering to Amalgamy.ai.
- Cirrascale: GPU cloud and AI infrastructure provider offering bare-metal and multi-GPU clusters, including sovereign and government-grade deployments — a directly comparable AI infrastructure peer to Amalgamy.ai.
- Vultr: Cloud infrastructure provider with global GPU instances and bare-metal servers targeted at AI/HPC workloads; competes with Amalgamy.ai's hybrid and on-premises orchestration capabilities.
- CoreWeave: GPU-as-a-service and AI cloud provider offering NVIDIA-powered compute (including DGX Cloud) to enterprises and AI labs. Closest direct competitor to Amalgamy.ai, but at vastly larger scale and capital base.
- Lambda: GPU cloud and AI infrastructure provider built on NVIDIA hardware, serving enterprises, research institutions, and government with on-demand and reserved GPU capacity — directly comparable to Amalgamy.ai's GPU orchestration offering.
Broad incumbents
- NVIDIA DGX Cloud: NVIDIA's own managed AI training and inference cloud, which ThisWay resells exclusively. NVIDIA can expand direct enterprise sales and undercut resellers, posing a strategic threat to ThisWay's sovereign AI positioning.
- IBM watsonx: IBM's enterprise AI platform (watsonx.ai, watsonx Orchestrate) — both a ThisWay integration partner and a broad incumbent whose enterprise/government AI suite overlaps with ThisWay's sovereign AI infrastructure and LLM marketplace.
- Oracle Cloud Infrastructure: Hyperscaler offering sovereign cloud regions, GPU instances, and government-grade deployments. Listed as a ThisWay deployment platform but also a direct competitor in sovereign AI infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ThisWay social profiles
Digital presenceThisWay compliance and trust
Trust signalCompliance6 records
ThisWay financial estimates
Financial estimateRevenue estimate
Valuation estimate
ThisWay leadership team
Management profileNumber of profiles
Profiles7 records
ThisWay funding detail
Funding detailFunding overview
Funding rounds6 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ThisWay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ThisWay
What does ThisWay do?
ThisWay Global sells the Amalgamy.ai AI/HPC orchestration platform that automates provisioning and optimization of GPU clusters, networking, and storage across hybrid, on-premises, and sovereign (air-gapped) environments for enterprises, governments, and research institutions. The platform is bundled with the Sovereign Blueprint compliance-ready deployment framework (ITAR, FedRAMP, GDPR), ADCAP for data center acceleration, AI4JOBS for AI-driven workforce matching, and Sully's Sandbox for LLM model access, distributed via direct enterprise sales and resellers such as NVIDIA, IBM, TD SYNNEX, and Circa.
Is ThisWay a public or private company?
ThisWay is a private company. It is classified as venture growth investor backed and is currently operating.
When was ThisWay founded?
ThisWay was founded in 2015. It employs 1 to 10 people.
Where is ThisWay based?
ThisWay is headquartered in Austin, United States, in the North America region.
How does ThisWay make money?
Four revenue lines are on record. Amalgamy.ai Software Licensing / Subscription is the primary driver. The others are professional Services & Deployment (Sovereign Blueprint), marketplace Transactions (Sully's Sandbox) and AI4JOBS SaaS Subscription.
Who are ThisWay's main competitors?
Direct peers on record are Together AI, Mirantis, Paperspace (DigitalOcean), Cirrascale, Vultr, CoreWeave and Lambda. Broad incumbents are NVIDIA DGX Cloud, IBM watsonx and Oracle Cloud Infrastructure.
Does ThisWay have an API?
No public API is recorded for ThisWay.
What industry is ThisWay in?
ThisWay's product category is AI Infrastructure / HPC Orchestration. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management), with a secondary code of HDAEANAD, LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG). Its NAICS code is 54151 and its SIC code is 7373.