SeventySix Capital
SeventySix Capital is a privately-held sports investment platform founded in 1999 that deploys venture capital into and advises sports technology startups, manages the Athlete Venture Group (AVG), and produces sports business media (TWISB newsletter, Sports Leadership Show) for entrepreneurs, leagues, and athlete investors.
- Company typePrivate
- Founded1999
- HeadquartersKing Of Prussia, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SeventySix Capital does
SeventySix Capital is a privately-held sports investment platform founded in 1999 and headquartered in King of Prussia, Pennsylvania. The firm operates a multi-pillar platform comprising Sports Investment Funds (deploying venture capital into sports technology, media, and entertainment startups), a Sports Advisory Agency (consulting to sports leagues, teams, and properties), a Sports Media & Events vertical (including the TWISB weekly newsletter and Sports Leadership Show), the Athlete Venture Group (AVG, a registered trademark that co-invests named professional athletes alongside the fund), and Rubicon Talent (athlete talent management). Its portfolio of 15+ companies spans sports gamification (Lucra, CRWN), AI-powered lost-and-found (Boomerang), sensor-based basketball analytics (ShotTracker), sports integrity and compliance (IC360), AR/XR experiences (Quintar), player engagement (Epoxy.ai), smart sports equipment (Diamond Kinetics/Marucci CATX), and fan engagement (ZATAP).
The firm generates revenue through three primary streams: fund management economics on its sports investment vehicles (management fees and carried interest from equity stakes in portfolio companies such as Lucra and Boomerang), advisory fees from consulting engagements with sports organizations, and recurring subscription/sponsorship revenue from its media products (TWISB, Sports Leadership Show). Pricing for fund and advisory services is not publicly disclosed; the TWISB newsletter operates on a free subscription model with the stated intent of building first-party audience for deal flow and portfolio visibility. The go-to-market motion is enterprise field sales — direct engagement with sports entrepreneurs (via an 'Apply for Investment' intake on the website), sports leagues and teams seeking advisory, and athletes seeking co-investment opportunities through AVG.
SeventySix Capital is led by Managing Partner Wayne Kimmel, with Chad Stender as Managing Director and Jessica David as Director of Marketing; co-founder Michael Schreiber serves in an advisory capacity. The firm maintains structured ecosystem partnerships including SpInE (a Philadelphia-anchored consortium with the Wharton Mack Institute, Comcast, and Playfly Sports) and backs portfolio companies deploying AI/ML capabilities such as computer vision (Boomerang), anomaly detection (IC360), and predictive analytics (ShotTracker Scout).
SeventySix Capital firmographics
Firmographics- Name
- SeventySix Capital
- Legal name
- SeventySix Capital
- Website
- https://seventysixcapital.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SeventySix Capital is a privately-held sports investment platform founded in 1999 that deploys venture capital into and advises sports technology startups, manages the Athlete Venture Group (AVG), and produces sports business media (TWISB newsletter, Sports Leadership Show) for entrepreneurs, leagues, and athlete investors.
- Ownership category
- akta.pro rank
SeventySix Capital industry classification
Industry- Product category
- Sports Venture Capital
- NAICS
- Other Financial Investment Activities (5239), Other Investment Pools and Funds (5259), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)
- akta.pro secondary industry
- Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)
Keywords
Where SeventySix Capital is headquartered
LocationHeadquarters
- HQ city
- King Of Prussia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SeventySix Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Sports Investment Fund Management: The firm manages sports investment funds that invest in visionary entrepreneurs building the 'next, next thing' across sports, technology, media and entertainment. Returns generated through equity stakes in portfolio companies.
- Sports Advisory Services: The Sports Advisory Agency provides strategic guidance and consulting services to sports organizations and entrepreneurs. Services likely include business strategy, go-to-market support, and industry expertise.
- Sports Media & Events: Through TWISB ('This Week in Sports Business') newsletter and the Sports Leadership Show, the firm produces sports business media content. The Owner's Box likely provides additional media and event programming.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
SeventySix Capital product offering
Product offeringCore offering
SeventySix Capital is a sports investment and advisory platform that manages sports-focused venture funds, deploys capital into early- and growth-stage sports technology companies, and delivers strategic advisory services to portfolio companies and sports organizations. The firm complements investment activity with athlete co-investment facilitation through the Athlete Venture Group and proprietary media properties (TWISB newsletter and Sports Leadership Show). Its portfolio spans sports gamification (Lucra), lost-and-found technology (Boomerang), basketball analytics (ShotTracker), sports integrity (IC360), AR/XR experiences (Quintar), and other sports tech verticals.
Product overview
SeventySix Capital operates as a modern sports investment platform built on three core pillars: Sports Investment Funds, Sports Advisory Agency, and Sports Media & Events. The portfolio includes Lucra (social competition/gamification platform with white-label SDK), Boomerang (AI-powered lost item recovery), ShotTracker (sensor-based basketball analytics with AI scouting), IC360 (sports integrity and compliance monitoring), Epoxy.ai (player engagement), Quintar (AR/XR experiences), and Diamond Kinetics (smart sports equipment). Key products include the Lucra SDK enabling real-money competitions and the Lucra Arcade mini-games library, which integrate into partner apps for hospitality, entertainment, and sports brands.
Differentiator
Problem solved
Functional benefit
Brands
- Athlete Venture Group (AVG): A subsidiary initiative focused on athlete entrepreneurship and venture investments, with AVG being a registered trademark.
- Rubicon Talent
- Sports Advisory
- Sports Investment Funds
Products and services
- Sports Investment Funds Sports-focused venture capital funds that deploy capital into early- and growth-stage sports technology, media, and entertainment companies. Targets visionary entrepreneurs building the 'next, next thing' across sports and adjacent sectors.
- Sports Advisory Agency Strategic advisory services for sports organizations, leagues, teams, and portfolio companies covering innovation, technology adoption, partnership facilitation, and business development.
- Athlete Venture Group (AVG) Structured initiative that enables professional athletes to co-invest in curated sports technology startups alongside SeventySix Capital, leveraging the firm's deal sourcing and due diligence capabilities.
- Rubicon Talent Talent management and recruitment service offered under the SeventySix Capital platform supporting the sports business ecosystem.
- TWISB Newsletter (This Week in Sports Business) Weekly newsletter delivering sports business news, portfolio company updates, exclusive updates, special events, and career openings to subscribers; functions as the firm's top-of-funnel marketing and deal-flow channel.
- Sports Leadership Show Podcast and video show covering sports leadership topics and featuring industry leaders; supports SeventySix Capital's media and events pillar and portfolio company visibility.
Quantifiable outcome
- Portfolio spans 15+ companies across sports gamification, analytics, integrity, AR/VR, and fitness technology
Companies that use SeventySix Capital
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
SeventySix Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature2 records
SeventySix Capital partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SpInE (Sports Innovation Ecosystem)coreA collaboration between the Mack Institute at Wharton, Comcast, and Playfly Sports anchored in Philadelphia. The initiative connects academic research with sports teams, leagues, media companies, and investors to advance sports innovation. SeventySix Capital participates as a key ecosystem partner in this initiative focused on innovation in sports fan engagement.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
SeventySix Capital competitors and assessment
Company assessmentDirect peers
- Bolt Ventures: Early-stage VC focused on sports, gaming, and entertainment technology. Directly comparable as a sports-vertical specialist deploying capital in similar deal types and stages.
- KB Partners: Sports and active lifestyle-focused growth equity and VC firm. Comparable as a sports-vertical specialist with overlapping investment themes in sports tech, fitness, and wellness.
- Courtside Ventures: Early-stage venture firm investing across sports, media, and consumer technology. Directly comparable as a sports-vertical VC targeting similar founder profiles and adjacencies.
- Elysian Park Ventures: Sports-tech-focused VC backed by Guggenheim Baseball Management. Comparable as a sector-focused VC deploying capital across sports technology, media, and fan engagement.
Emerging players
- Athletes First Partners: Sports-focused investment vehicle tied to Athletes First, the prominent NFL agency. Comparable in leveraging athlete networks for deal flow and co-investment in sports tech, though primarily NFL-adjacent.
Broad incumbents
- Sapphire Sport: Sports-focused investment firm affiliated with Sapphire Capital Partners. Comparable in targeting sports as an asset class, but operates at a larger scale with broader investment mandates.
- Arctos Sports Partners: Private equity firm investing across professional sports franchises and sports-related businesses. Comparable in targeting sports as an asset class but operates at much larger scale in later-stage franchise and growth equity.
Others
- 1847 Holdings: Small-cap holding company that acquires and operates businesses, occasionally in sports-adjacent verticals. Listed peer that operates a multi-pillar platform with advisory/media components analogous to SeventySix's five-pillar model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
SeventySix Capital social profiles
Digital presenceSeventySix Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
SeventySix Capital leadership team
Management profileNumber of profiles
Profiles4 records
SeventySix Capital funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SeventySix Capital M&A and investment
M&A and investmentM&A
Investments56 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SeventySix Capital
What does SeventySix Capital do?
SeventySix Capital is a sports investment and advisory platform that manages sports-focused venture funds, deploys capital into early- and growth-stage sports technology companies, and delivers strategic advisory services to portfolio companies and sports organizations. The firm complements investment activity with athlete co-investment facilitation through the Athlete Venture Group and proprietary media properties (TWISB newsletter and Sports Leadership Show). Its portfolio spans sports gamification (Lucra), lost-and-found technology (Boomerang), basketball analytics (ShotTracker), sports integrity (IC360), AR/XR experiences (Quintar), and other sports tech verticals.
Is SeventySix Capital a public or private company?
SeventySix Capital is a private company. It is classified as unknown and is currently operating.
When was SeventySix Capital founded?
SeventySix Capital was founded in 1999. It employs 1 to 10 people.
Where is SeventySix Capital based?
SeventySix Capital is headquartered in King Of Prussia, United States, in the North America region.
How does SeventySix Capital make money?
Three revenue lines are on record. Sports Investment Fund Management is the primary driver. The others are sports Advisory Services and sports Media & Events.
Who are SeventySix Capital's main competitors?
Direct peers on record are Bolt Ventures, KB Partners, Courtside Ventures and Elysian Park Ventures. Athletes First Partners is listed as an emerging player. Broad incumbents are Sapphire Sport and Arctos Sports Partners. 1847 Holdings is listed as an others.
Does SeventySix Capital have an API?
No public API is recorded for SeventySix Capital.
What industry is SeventySix Capital in?
SeventySix Capital's product category is Sports Venture Capital. Its primary akta.pro industry code is FSANAAAD, Sector-Focused Venture Capital (Vertical Specialists), with a secondary code of MPAKAKAL, Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence). Its NAICS code is 5239 and its SIC code is 6282.