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Blynk IoT Platform

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uuid0000gca

Namestring
Blynk IoT Platform
Legal namestring
Blynk Technologies Inc.
Websiteurl
blynk.io
Company typeenum
Private
Founded yearint
2014
Descriptiontext

Blynk IoT Platform is a privately held low-code IoT platform provider, incorporated as Blynk Technologies Inc. in New York and operating with 11-50 employees since its founding around 2014-2015. The company provides end-to-end infrastructure that enables manufacturers and developers to prototype, deploy, and remotely manage connected electronic devices without building custom backends. Its modular product portfolio centers on the Blynk Platform (cloud, dashboards, device provisioning, OTA updates) and includes Blynk.Apps (no-code iOS/Android app builder), Blynk.Console (web-based fleet management), Blynk.Cloud (managed SOC 2 Type II compliant cloud), and packaged connectivity solutions including Blynk.Edgent (provisioning plus OTA), Blynk.Inject, Blynk.Air, and Blynk.NCP (network co-processor). The platform supports WiFi, Cellular, LoRaWAN, and Satellite (Iridium, Myriota) connectivity with integrations to AWS, Azure, The Things Stack, ChirpStack, Particle, and Blues hardware.

Short descriptiontext

Blynk IoT Platform provides a low-code IoT infrastructure platform that enables manufacturers and developers to build, deploy, and remotely manage connected devices via white-label mobile apps, web dashboards, managed cloud, and multi-protocol device connectivity.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersMiami, United States
HQ citystring
Miami
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
low-code IoT platform, IoT device management, white-label mobile apps, connected product infrastructure, OTA firmware updates
Industry2 codes
1Industrial/OT Private Connectivity (Factory, Mining, Ports)
CodeHDAIAGADPrimaryYes
2Building Automation & Controls (BAS/BMS)
CodeHSAPAPAAPrimaryNo
NAICS code1 code
  • Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services518210
SIC code1 code
  • Communications Services, Nec4899
Product category
IoT Platform
GTM motion4 records

Each record includes

Type, Description, Source

Revenue model3 records
1Subscription Plans (Free, PRO, Enterprise)
TypeSubscription Recurring
Description

Tiered SaaS subscription model. Free plan for exploration. PRO plan for professional/commercial prototyping and development. Enterprise plans for white-label deployments with dedicated infrastructure and custom terms. Blynk.Edgent is recommended for commercial implementations requiring contact sales engagement.

blynk.io
2White-Label / OEM Licensing
TypeLicensing Royalties
Description

Enterprise tier offers white-label licensing where customers publish branded mobile apps to App Store and Google Play under their own company name, powered by Blynk infrastructure. Custom contract terms.

blynk.io
3Professional Services (Dedicated Launch Engineer)
TypeProfessional Services
Description

Dedicated launch engineer support included with Enterprise plans, assisting with configuration, device connection, and deployment. Additional custom feature development available at fixed cost.

blynk.io
Marketing channels13 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels6 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Pricing details4 tiers
1Free Plan - Platform exploration tier
ModelFreemiumBilling cadenceMonthly
Notes

Free tier for exploring platform features. Not recommended for stable/production use cases as it may be subject to frequent updates.

blynk.io
2Maker Plan - Legacy hobbyist tier
ModelSubscriptionBilling cadenceMonthly
Notes

Legacy plan originally for hobbyists and private households. No longer available for purchase. Remains active for existing customers but cannot be reinstated once canceled.

blynk.io
3PRO Plan - Professional/commercial prototyping and development
ModelSubscriptionBilling cadenceAnnual
Notes

Designed for companies and organizations developing professional or commercial IoT projects. Also available for advanced personal projects.

blynk.io
4Enterprise Plans - Custom white-label deployments
ModelSubscriptionBilling cadenceMulti-year contract
Notes

White-label licensing options with customizable terms. Includes dedicated launch engineer, dedicated business cloud server, and custom feature development. Requires separate contract.

blynk.io
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Blynk is a low-code IoT platform providing end-to-end infrastructure that lets companies connect devices, design branded mobile and web applications, and manage global device fleets without building a custom backend. The platform combines a no-code mobile app builder, a real-time web console, a SOC 2 compliant managed cloud, automated device provisioning, OTA firmware updates, and multi-tenant organization management for commercial IoT deployments.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 7 values shown
  • Companies save months and hundreds of thousands in development costs (Modular Farms)
+6 more records
Product overview1 text field

Blynk is a low-code IoT platform organized as a modular product portfolio centered on the Blynk Platform (core IoT infrastructure), complemented by Blynk.Console (web-based fleet and dashboard management), Blynk.Apps (no-code mobile app constructor for iOS/Android), Blynk.Cloud (managed cloud with SLA uptime), and Blynk.Edgent (device connectivity package including Blynk.Inject for provisioning and Blynk.Air for OTA updates). Supporting services include Blynk.NCP for network co-processor connectivity, the Blynk Library for embedded firmware, the BLYNK.CLOUD MQTT API and HTTPS API for developer access, Device Provisioning & Authentication, Automations & Workflows, and User & Organization Management. At the enterprise tier, Blynk Enterprise offers white-label licensing with dedicated cloud servers, branded portals, and custom development. Add-ons extend functionality with voice assistants (Alexa, Google Assistant), databases, paywalls, and marketing tools. An MCP Server enables AI agent integration.

Product and service1 record
1Blynk Platform
Scale indicator9 records

Each record includes

Type, Value, Description, Source

Partnership7 partners
1Ground Control
Strategic tierCoreTypeTechnology or Integration
Description

Ground Control (Iridium satellite hardware provider) added Blynk as a native destination in their Cloudloop platform. Cloudloop routes formatted satellite messages from RockBLOCK devices to Blynk via HTTP Data Converter, enabling Blynk's dashboards, automations, and mobile apps for satellite IoT products. Three integration modes supported: Data Converter mode (recommended for multi-device fleets), CSV mode, and RTU mode for RockBLOCK RTU micrologger.

2MOKO SMART
Strategic tierCoreTypeTechnology or Integration
Description

Partnership to deliver low-code LoRaWAN solutions combining MOKO SMART hardware with Blynk's platform. Provides scalable, white-label LoRaWAN solution with cloud infrastructure, device and user management portal, and mobile app builder. Targeted at logistics, construction, and agriculture industries for real-time asset tracking, workforce safety, and operational control.

3Milesight
Strategic tierCoreTypeTechnology or Integration
Description

Strategic partnership announced with Milesight to deliver end-to-end IoT solutions combining Milesight's advanced devices with Blynk's low-code software platform for faster deployment and improved user experience.

4Iridium (via Ground Control Cloudloop)
Strategic tierCoreTypeTechnology or Integration
Description

Iridium satellite network integrated via Ground Control's Cloudloop platform with native Blynk destination. Supports Iridium 9604 satellite transceivers with pre-built dashboards, firmware, and mobile apps. Enables global pole-to-pole IoT connectivity beyond cellular coverage.

5AWS / Azure
Strategic tierCoreTypeTechnology or Integration
Description

Blynk platform offers ready AWS and Azure integrations for cloud connectivity. AWS IoT Core integration guide available in documentation. Supports enterprise customers requiring existing cloud infrastructure.

6The Things Stack (LoRaWAN)
Strategic tierCoreTypeTechnology or Integration
Description

LoRaWAN network server integration via The Things Stack, enabling LoRaWAN device connectivity to Blynk platform. Full integration guide available in Blynk documentation.

blynk.io
7Hackster.io
Strategic tierMinorTypeGTM or Marketing Partner
Description

Joint IoT project contest with Hackster.io where participants create Blynk IoT projects and publish tutorials. Winners receive one year of PRO subscription. Contest categories include environment monitoring, agriculture, smart home, asset tracking, and other IoT verticals.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Market position
Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers6 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment10 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
Yes

Docs URL, Description

Integration15 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature10 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds2 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Blynk IoT Platform

IoT Platformblynk.io

Blynk IoT Platform provides a low-code IoT infrastructure platform that enables manufacturers and developers to build, deploy, and remotely manage connected devices via white-label mobile apps, web dashboards, managed cloud, and multi-protocol device connectivity.

What Blynk IoT Platform does

Blynk IoT Platform is a privately held low-code IoT platform provider, incorporated as Blynk Technologies Inc. in New York and operating with 11-50 employees since its founding around 2014-2015. The company provides end-to-end infrastructure that enables manufacturers and developers to prototype, deploy, and remotely manage connected electronic devices without building custom backends. Its modular product portfolio centers on the Blynk Platform (cloud, dashboards, device provisioning, OTA updates) and includes Blynk.Apps (no-code iOS/Android app builder), Blynk.Console (web-based fleet management), Blynk.Cloud (managed SOC 2 Type II compliant cloud), and packaged connectivity solutions including Blynk.Edgent (provisioning plus OTA), Blynk.Inject, Blynk.Air, and Blynk.NCP (network co-processor). The platform supports WiFi, Cellular, LoRaWAN, and Satellite (Iridium, Myriota) connectivity with integrations to AWS, Azure, The Things Stack, ChirpStack, Particle, and Blues hardware.

Blynk IoT Platform firmographics

Firmographics
Name
Blynk IoT Platform
Legal name
Blynk Technologies Inc.
Website
https://blynk.io
Company type
Private
Founded year
2014
Operating status
Operating
Headcount range
11–50 employees
Short description
Blynk IoT Platform provides a low-code IoT infrastructure platform that enables manufacturers and developers to build, deploy, and remotely manage connected devices via white-label mobile apps, web dashboards, managed cloud, and multi-protocol device connectivity.
Ownership category
akta.pro rank

Blynk IoT Platform industry classification

Industry
Product category
IoT Platform
NAICS
Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
SIC
Communications Services, Nec (4899)
akta.pro primary industry
Industrial/OT Private Connectivity (Factory, Mining, Ports) (HDAIAGAD)
akta.pro secondary industry
Building Automation & Controls (BAS/BMS) (HSAPAPAA)

Keywords

  • Low-code IoT platform
  • IoT device management
  • White-label mobile apps
  • Connected product infrastructure
  • OTA firmware updates

Where Blynk IoT Platform is headquartered

Location

Headquarters

HQ city
Miami
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Blynk IoT Platform business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

  1. Subscription Plans (Free, PRO, Enterprise): Tiered SaaS subscription model. Free plan for exploration. PRO plan for professional/commercial prototyping and development. Enterprise plans for white-label deployments with dedicated infrastructure and custom terms. Blynk.Edgent is recommended for commercial implementations requiring contact sales engagement.
  2. White-Label / OEM Licensing: Enterprise tier offers white-label licensing where customers publish branded mobile apps to App Store and Google Play under their own company name, powered by Blynk infrastructure. Custom contract terms.
  3. Professional Services (Dedicated Launch Engineer): Dedicated launch engineer support included with Enterprise plans, assisting with configuration, device connection, and deployment. Additional custom feature development available at fixed cost.

Pricing tiers

ModelBillingPrice
FreemiumMonthlyFree Plan - Platform exploration tier
SubscriptionMonthlyMaker Plan - Legacy hobbyist tier
SubscriptionAnnualPRO Plan - Professional/commercial prototyping and development
SubscriptionMulti-year contractEnterprise Plans - Custom white-label deployments

Go-to-market motion4 records

Distribution channels6 records

Marketing channels13 records

Blynk IoT Platform product offering

Product offering

Core offering

Blynk is a low-code IoT platform providing end-to-end infrastructure that lets companies connect devices, design branded mobile and web applications, and manage global device fleets without building a custom backend. The platform combines a no-code mobile app builder, a real-time web console, a SOC 2 compliant managed cloud, automated device provisioning, OTA firmware updates, and multi-tenant organization management for commercial IoT deployments.

Product overview

Blynk is a low-code IoT platform organized as a modular product portfolio centered on the Blynk Platform (core IoT infrastructure), complemented by Blynk.Console (web-based fleet and dashboard management), Blynk.Apps (no-code mobile app constructor for iOS/Android), Blynk.Cloud (managed cloud with SLA uptime), and Blynk.Edgent (device connectivity package including Blynk.Inject for provisioning and Blynk.Air for OTA updates). Supporting services include Blynk.NCP for network co-processor connectivity, the Blynk Library for embedded firmware, the BLYNK.CLOUD MQTT API and HTTPS API for developer access, Device Provisioning & Authentication, Automations & Workflows, and User & Organization Management. At the enterprise tier, Blynk Enterprise offers white-label licensing with dedicated cloud servers, branded portals, and custom development. Add-ons extend functionality with voice assistants (Alexa, Google Assistant), databases, paywalls, and marketing tools. An MCP Server enables AI agent integration.

Differentiator

Problem solved

Functional benefit

Products and services

  • Blynk Platform

Quantifiable outcome

  • Companies save months and hundreds of thousands in development costs (Modular Farms)
  • +6 more outcomes

Companies that use Blynk IoT Platform

Customer profile

Named customers6 records

Segments10 records

Ideal customer profiles2 records

Blynk IoT Platform technology and API

Technology

Technology focussed Yes

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration15 records

Feature10 records

Blynk IoT Platform partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core and minor.

  • Ground ControlcoreTechnology or IntegrationGround Control (Iridium satellite hardware provider) added Blynk as a native destination in their Cloudloop platform. Cloudloop routes formatted satellite messages from RockBLOCK devices to Blynk via HTTP Data Converter, enabling Blynk's dashboards, automations, and mobile apps for satellite IoT products. Three integration modes supported: Data Converter mode (recommended for multi-device fleets), CSV mode, and RTU mode for RockBLOCK RTU micrologger.
  • MOKO SMARTcoreTechnology or IntegrationPartnership to deliver low-code LoRaWAN solutions combining MOKO SMART hardware with Blynk's platform. Provides scalable, white-label LoRaWAN solution with cloud infrastructure, device and user management portal, and mobile app builder. Targeted at logistics, construction, and agriculture industries for real-time asset tracking, workforce safety, and operational control.
  • MilesightcoreTechnology or IntegrationStrategic partnership announced with Milesight to deliver end-to-end IoT solutions combining Milesight's advanced devices with Blynk's low-code software platform for faster deployment and improved user experience.
  • Iridium (via Ground Control Cloudloop)coreTechnology or IntegrationIridium satellite network integrated via Ground Control's Cloudloop platform with native Blynk destination. Supports Iridium 9604 satellite transceivers with pre-built dashboards, firmware, and mobile apps. Enables global pole-to-pole IoT connectivity beyond cellular coverage.
  • AWS / AzurecoreTechnology or IntegrationBlynk platform offers ready AWS and Azure integrations for cloud connectivity. AWS IoT Core integration guide available in documentation. Supports enterprise customers requiring existing cloud infrastructure.
  • The Things Stack (LoRaWAN)coreTechnology or IntegrationLoRaWAN network server integration via The Things Stack, enabling LoRaWAN device connectivity to Blynk platform. Full integration guide available in Blynk documentation.
  • Hackster.iominorGTM or Marketing PartnerJoint IoT project contest with Hackster.io where participants create Blynk IoT projects and publish tutorials. Winners receive one year of PRO subscription. Contest categories include environment monitoring, agriculture, smart home, asset tracking, and other IoT verticals.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Blynk IoT Platform competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Blynk IoT Platform social profiles

Digital presence

Blynk IoT Platform compliance and trust

Trust signal

Compliance1 record

Blynk IoT Platform financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Blynk IoT Platform leadership team

Management profile

Number of profiles

Profiles4 records

Blynk IoT Platform funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Blynk IoT Platform M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blynk IoT Platform

What does Blynk IoT Platform do?

Blynk is a low-code IoT platform providing end-to-end infrastructure that lets companies connect devices, design branded mobile and web applications, and manage global device fleets without building a custom backend. The platform combines a no-code mobile app builder, a real-time web console, a SOC 2 compliant managed cloud, automated device provisioning, OTA firmware updates, and multi-tenant organization management for commercial IoT deployments.

Is Blynk IoT Platform a public or private company?

Blynk IoT Platform is a private company. It is classified as venture growth investor backed and is currently operating.

When was Blynk IoT Platform founded?

Blynk IoT Platform was founded in 2014. It employs 11 to 50 people.

Where is Blynk IoT Platform based?

Blynk IoT Platform is headquartered in Miami, United States, in the North America region.

How does Blynk IoT Platform make money?

Three revenue lines are on record. Subscription Plans (Free, PRO, Enterprise) is the primary driver. The others are white-Label / OEM Licensing and professional Services (Dedicated Launch Engineer).

Does Blynk IoT Platform have an API?

Yes. Blynk provides a public HTTPS API (BLYNK.CLOUD HTTPS API) including Device HTTPS API and Platform API for device and platform management, as well as a BLYNK.CLOUD MQTT API for devices and an MQTT Gateway API. Documentation available at docs.blynk.io/en/blynk.cloud/security and docs.blynk.io/en/blynk.cloud-mqtt-api/. The platform also offers an MCP Server (Model Context Protocol) for AI agent integration, as listed in the documentation navigation under 'Getting Started > MCP Server'. Multiple SDK options are available including Blynk Library for firmware (C++ based, supporting ESP32, ESP8266, and other MCUs), with examples provided for PlatformIO IDE and Arduino IDE. Developer documentation is at docs.blynk.io/en.

What industry is Blynk IoT Platform in?

Blynk IoT Platform's product category is IoT Platform. Its primary akta.pro industry code is HDAIAGAD, Industrial/OT Private Connectivity (Factory, Mining, Ports), with a secondary code of HSAPAPAA, Building Automation & Controls (BAS/BMS). Its NAICS code is 518210 and its SIC code is 4899.

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Live signals
Hackster.ioUpload photo via ESP32-CAM to Blynk IoTThe article describes a project that demonstrates how to upload real-time photos captured by an ESP32-CAM to the Blynk IoT platform. This functionality is currently available only to users with PRO and PRODUCTION plans of Blynk. The project involves setting up the required hardware and software components to facilitate the photo upload process.Hackster.ioRed's Highly-Adjustable 3D-Printed Smart Desktop Fan Links an ESP32 to a Smartphone App via BlynkA maker known as 'Red' has developed a 3D-printed smart desktop fan controlled via an ESP32 microcontroller and the Blynk IoT platform. The device allows users to remotely adjust fan speed, rotation direction, and tilt angle through a smartphone app, utilizing specific components like NEMA 17 stepper motors and DS04-NFC servo motors.RedditBest FREE IoT Platforms I found : rA Reddit user shared a curated list of IoT platforms, including Blynk, Arduino IoT Cloud, Thingsboard, and Particle, noting they offer generous free tiers or are open source. The post explicitly states there is no brand affiliation or sponsorship involved. The author suggests these platforms for personal project needs without making specific claims about their market performance.MilesightMilesight and Blynk Announce Strategic Technology Partnership to Advance IoT SolutionsMilesight and Blynk announced a strategic technology partnership on June 24, 2025, to integrate Milesight's IoT hardware with Blynk's low-code software platform. The collaboration aims to accelerate the deployment of end-to-end IoT solutions for businesses by reducing development time and enhancing functionality through combined hardware and software capabilities.BlynkTEKTELIC and Blynk Partner to Deliver Smart Building IoT Solutions with Pre-Integrated SensorsTEKTELIC Communications Inc. and Blynk announced a strategic partnership to deliver pre-integrated smart building IoT solutions by combining TEKTELIC's LoRaWAN hardware with Blynk's low-code software platform. This collaboration enables facility managers to deploy scalable monitoring systems for leak detection, air quality, and cold-chain management rapidly without custom development. The integration is now available in Blynk’s Hardware Catalogue, targeting the fast-growing smart building sector expected to reach 150 million connected devices by 2027.BlynkBlynk and Milesight Announce Strategic Partnership for IoT SolutionsMilesight and Blynk announced a strategic partnership to combine Milesight's IoT hardware with Blynk's low-code software platform for comprehensive IoT solutions. This collaboration aims to accelerate time-to-market and enhance functionality by integrating advanced imaging and AI algorithms with intuitive app development capabilities. The integration allows businesses to streamline IoT project deployment from prototype to production while ensuring enterprise-level security.SidekickinteractiveHow a Branded Mobile App Increases User Retention for IoT ProductsThe article outlines strategies for using branded mobile apps to enhance user retention and engagement for IoT products, highlighting features like real-time data, personalization, and AI-driven customization. It cites specific industry examples, including Nest's thermostat app and Raypak's partnership with Blynk for industrial IoT solutions, to demonstrate how effective app design reduces churn and drives revenue.BlynkJobsite Monitoring – BlynkBlynk offers a pre-configured IoT platform for construction sites that provides real-time monitoring, safety alerts, and equipment tracking without requiring custom development. The solution enables contractors to manage environmental compliance, detect water leaks, and oversee multiple job sites through a centralized dashboard with mobile app integration.BlynkApps, Cloud & Device Management – BlynkBlynk has developed a comprehensive IoT software solution, enabling businesses to efficiently build and deploy connected products without coding. It boasts over 5000 companies utilizing its platform and supports more than 1 million developers globally. Companies across various industries, including agriculture and consumer electronics, have achieved significant efficiencies and faster deployment times using Blynk's tools.BlynkHow Construction Companies Are Using IoT for Health, Safety and EfficiencyAn article outlines how construction firms are using IoT for safety, equipment tracking, environmental monitoring, project operations and fleet logistics, citing a projected $19 billion global construction IoT market by 2028. It notes fewer than 30% of companies move beyond pilot projects, citing high costs, limited IT resources, scalability and fragmented solutions. Blynk's low-code platform is promoted as a plug-and-play alternative.