MIVA
Miva is a private SaaS ecommerce platform provider serving approximately 50,000 mid-market and enterprise merchants with B2B, B2C, and hybrid selling capabilities, built on a proprietary MivaScript technology stack with managed hosting and integrated AI-powered product discovery.
- Company typePrivate
- Founded1997
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What MIVA does
Miva, Inc. is a privately held SaaS ecommerce platform provider founded in 1997 and headquartered in San Diego, California, with a secondary office in Tampa, Florida. The company serves approximately 50,000 active online merchants, primarily mid-market and enterprise businesses with complex B2B, B2C, and hybrid selling requirements. Miva's core platform is built on a proprietary server-side scripting language called MivaScript and is delivered as managed cloud-hosted SaaS with bundled hosting, updates, and security, including PCI-DSS compliance and SOC 2 Type 1 attestation completed in December 2022. The platform differentiates through built-in enterprise features (no plug-ins required), a unified B2B and B2C admin, AI-powered product discovery via Vexture, no-code PageBuilder tools, MivaPay native payments (powered by PayPal), and Miva Connect for real-time ERP/CRM/3PL integrations.
The company operates a sales-led enterprise go-to-market with direct field sales for enterprise accounts and inside sales for mid-market, supplemented by an agency partner program and a technology partner ecosystem spanning 30+ documented integrations across payments, shipping, tax, marketing automation, and fraud prevention. Pricing is quote-based and not publicly disclosed, with annual subscription billing plus professional services for implementation and migration. Miva has raised growth capital from Bison Capital Partners ($18M in 2017) and Equality Asset Management (undisclosed, 2021). Leadership is led by founder and CEO Rick Wilson with CIO David Hubbard, CFO Derek Beirich, CTO Jon Burchmore, and COO Nathan Osborne. The platform powers over $100B in cumulative online sales for merchants and has earned five consecutive years (2021-2025) of Paradigm B2B Top Ecommerce Solution recognition.
MIVA firmographics
Firmographics- Name
- MIVA
- Legal name
- Miva, Inc.
- Website
- https://miva.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Miva is a private SaaS ecommerce platform provider serving approximately 50,000 mid-market and enterprise merchants with B2B, B2C, and hybrid selling capabilities, built on a proprietary MivaScript technology stack with managed hosting and integrated AI-powered product discovery.
- Ownership category
- akta.pro rank
MIVA industry classification
Industry- Product category
- Ecommerce Platform Software
- NAICS
- Software Publishers (5132), Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where MIVA is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
MIVA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Subscription-based SaaS ecommerce platform with hosting, updates, and enterprise-level features included in one predictable subscription. Merchants pay for platform access and usage.
- Professional Services: Implementation, migration, and expert-led integration management services for merchants
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise ecommerce platform with all-inclusive features |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
MIVA product offering
Product offeringCore offering
Miva sells a managed SaaS ecommerce platform that enables mid-market and enterprise merchants to run B2B, B2C, and hybrid commerce operations from a single admin, with built-in tools for catalog, pricing, payments, shipping, and AI-driven product discovery. The platform is delivered as cloud-hosted subscription software with annual contracts, complemented by optional professional services for implementation, migration, and integration management.
Product overview
Miva is a SaaS ecommerce platform provider offering a unified platform-plus-modules architecture for mid-size and enterprise merchants. The core Miva Platform provides B2B, B2C, and hybrid selling capabilities with built-in tools for catalog management, pricing, shipping, and payments. The product portfolio includes Vexture (AI-powered intent-based search and product discovery with dynamic merchandising), PageBuilder (no-code page creation), MivaPay (native payment solution powered by PayPal), and Miva Connect (real-time native integrations with ERPs, CRMs, and other business systems). Miva 26 R1 is the latest platform release featuring embedded AI reporting assistant and Margin Awareness. For developers, Miva offers MivaLabs (open-source tools including Flex Component Generator and n8n node), MivaLearn (certification program), Miva Merchant Empresa (server software), Miva Merchant Mia (local development environment), Miva Merchant Script Compiler, and Synchro (data synchronization). The platform supports both B2B and DTC operations from a single admin interface.
Differentiator
Problem solved
Functional benefit
Brands
- Vexture: AI-powered product discovery, search, and merchandising tool that delivers faster, more relevant products without manual work.
- MivaPay
- PageBuilder
- Miva Connect
Products and services
- Miva Platform Managed SaaS ecommerce platform for mid-size and enterprise merchants offering B2B, B2C, and hybrid selling capabilities with built-in tools for catalog management, pricing, shipping, and payments without relying on third-party apps.
- Vexture AI-powered intent-based search and product discovery tool that understands natural language search queries to deliver faster, more relevant product results, with dynamic merchandising for AI-powered product recommendations.
- PageBuilder No-code drag-and-drop page creation tool enabling ecommerce teams to build, launch, and scale storefronts without writing code, with flexible components and visual design tools.
- MivaPay Native payment solution integrated into the Miva ecommerce platform, powered by PayPal, enabling seamless, flexible payments with quick setup and security.
- Miva Connect Real-time native connections service enabling direct integration with ERPs, CRMs, 3PLs, shipping tools, and accounting systems through a robust library of managed connectors.
- Quick Order Bulk buying functionality for B2B, automotive, and industrial supply merchants enabling hassle-free purchasing for high-volume buyers.
- MivaLabs
Quantifiable outcome
- 123% Monthly Revenue Increase
- +8 more outcomes
Companies that use MIVA
Customer profileNamed customers21 records
Segments7 records
Ideal customer profiles4 records
MIVA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration37 records
AI capability6 records
Feature8 records
MIVA partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- PayPal (via MivaPay)coreMivaPay native payment solution integrated into Miva ecommerce platform, powered by PayPal. Enables quick setup, security, and flexible payment options for merchants.
- SquarecoreSquare designated as Preferred Payment Partner for Miva's platform. Partnership enables online sellers to access Square's payment processing services including built-in security, fraud prevention, and analytics tools.
- NetElixirminorPartnership set to help online sellers build modern, conversion-focused Miva stores through ecommerce growth expertise.
- SendlaneminorPartnership between ecommerce platform and email marketing automation provider helps merchants improve the effectiveness of their email campaigns.
- Miva Connect Integration ServicecoreLaunch of integration product and expert-led integration management service for ecommerce businesses, enabling real-time connections to ERPs and other necessary systems.
- Innovative Merchant Solutions (Intuit)minorPayment processing alliance combines customer service, competitive pricing, and high uptime reliability. Enables integration with QuickBooks financial data.
Scale indicators13 records
Recent moves8 records
Expansion highlights6 records
MIVA competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MIVA social profiles
Digital presenceMIVA compliance and trust
Trust signalCompliance3 records
MIVA financial estimates
Financial estimateRevenue estimate
Valuation estimate
MIVA leadership team
Management profileNumber of profiles
Profiles10 records
MIVA subsidiaries and ownership
Company hierarchySubsidiaries2 records
MIVA funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MIVA M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MIVA
What does MIVA do?
Miva sells a managed SaaS ecommerce platform that enables mid-market and enterprise merchants to run B2B, B2C, and hybrid commerce operations from a single admin, with built-in tools for catalog, pricing, payments, shipping, and AI-driven product discovery. The platform is delivered as cloud-hosted subscription software with annual contracts, complemented by optional professional services for implementation, migration, and integration management.
Is MIVA a public or private company?
MIVA is a private company. It is classified as private equity controlled and is currently operating.
When was MIVA founded?
MIVA was founded in 1997. It employs 1 to 10 people.
Where is MIVA based?
MIVA is headquartered in New York, United States, in the North America region.
How does MIVA make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services.
Does MIVA have an API?
Yes. Miva provides a JSON API that enables developers to build custom integrations and automate ecommerce operations. The platform supports all major Miva JSON API functions, enabling developers to build automated pipelines for order processing, customer management, product syncing, and more. Miva also offers an n8n node (@mivalabs/n8n-nodes-miva) for no-code/low-code workflow automation that connects Miva to hundreds of third-party services via n8n's visual editor. The platform supports authentication with store API credentials and provides webhook capabilities through Miva Events (e.g., Price Changed Event, Variant Changed Event). Miva's Flex Component Generator is available as a ChatGPT plugin/Claude AI skill that generates fully structured Miva Page Builder Flex Component JSON schemas from plain-language descriptions. Developer documentation is at docs.miva.com.
What industry is MIVA in?
MIVA's product category is Ecommerce Platform Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 5132 and its SIC code is 7370.