VIVA Aerobus
Viva Aerobus is Mexico's largest low-cost airline, operating a single-fleet Airbus A320 network on domestic routes and into the United States, Cuba, and the Dominican Republic. It sells tickets direct-to-consumer via its website and mobile app to price-sensitive leisure and cross-border travelers, and is merging 50/50 with Volaris to form Grupo Más Vuelos.
- Company typePrivate
- Founded2006
- HeadquartersApodaca, Mexico
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What VIVA Aerobus does
Viva Aerobus (legal name Grupo Viva Aerobus SA) is Mexico's largest low-cost carrier, founded in 2006 and headquartered in Mexico City as a subsidiary of the Grupo IAMSA transportation conglomerate. The airline operates a single-fleet Airbus A320 network, predominantly powered by A320 V2500 engines, on domestic Mexican routes plus international service into the United States, Cuba, and the Dominican Republic. As launch customer of the MTU Maintenance and Teledyne Controls enhanced engine health monitoring partnership (announced 2025-10-28), it layers predictive maintenance onto its standardized fleet to drive utilization and uptime.
The carrier runs a direct-to-consumer ultra-low-cost model, selling tickets primarily through vivaaerobus.com and its mobile app to price-sensitive leisure travelers and US-Mexico cross-border passengers, with revenue supplemented by ancillary fees for baggage, seat selection, and priority boarding. Distribution is anchored by the website and a high-profile JFK New Terminal One partnership (announced 2026-04-13) that makes Viva the terminal's first Latin American airline partner, with planned nonstop service to Mexico City and Monterrey.
Viva is the subject of a 50/50 merger of equals with NYSE-listed Volaris (Indigo Partners-backed) to form 'Grupo Más Vuelos,' announced 2025-12-19 and valued at approximately US$11.1 billion, with Volaris shareholders approving the transaction on 2026-03-25 at 91.7% approval. The combined entity would control roughly 69-74% of Mexico's domestic passenger market and is pending review by Mexico's National Anti-Monopoly Commission (CNA). Roberto Alcantara will serve as chairman of the merged holding, with both brands expected to operate separately post-close, targeted for 2026.
VIVA Aerobus firmographics
Firmographics- Name
- VIVA Aerobus
- Legal name
- Grupo Viva Aerobus SA
- Website
- https://vivaaerobus.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Viva Aerobus is Mexico's largest low-cost airline, operating a single-fleet Airbus A320 network on domestic routes and into the United States, Cuba, and the Dominican Republic. It sells tickets direct-to-consumer via its website and mobile app to price-sensitive leisure and cross-border travelers, and is merging 50/50 with Volaris to form Grupo Más Vuelos.
- Ownership category
- akta.pro rank
VIVA Aerobus industry classification
Industry- Product category
- Low-cost passenger airline
- NAICS
- Scheduled Passenger Air Transportation (481111)
- SIC
- Air Transportation, Scheduled (4512)
- akta.pro primary industry
- Ultra-Low-Cost Carriers (ULCC) (THABABAA)
- akta.pro secondary industry
- Low-Fare Leisure/Hybrid Carriers (THABABAC)
Keywords
Where VIVA Aerobus is headquartered
LocationHeadquarters
- HQ city
- Apodaca
- HQ country
- Mexico
- HQ region
- Latin America
Offices2 records
Markets served
VIVA Aerobus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Infrastructure, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Passenger Ticket Sales: Core revenue from selling airline tickets for domestic and international flights to budget-conscious travelers. The low-cost model generates additional revenue through ancillary fees including baggage, seat selection, and priority boarding.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
VIVA Aerobus product offering
Product offeringCore offering
VIVA Aerobus operates scheduled passenger air travel as a Mexican ultra-low-cost carrier (ULCC). It sells point-to-point domestic flights across Mexico and select international routes to the United States (and limited Caribbean destinations). The fare model separates a low base ticket price from ancillary fees for baggage, seat selection, and priority boarding.
Product overview
Viva Aerobus operates as a single-service low-cost airline offering passenger air travel. The airline provides scheduled domestic and international flights, primarily serving routes within Mexico and select destinations in the United States. The product offering centers on ultra-low-cost carrier (ULCC) travel services with a focus on point-to-point routes.
Differentiator
Problem solved
Functional benefit
Products and services
- Viva Aerobus Passenger Air Travel Scheduled point-to-point passenger air travel serving domestic Mexico routes and international routes to U.S. destinations, marketed to price-sensitive leisure travelers under a ULCC fare model with optional paid ancillary services.
Quantifiable outcome
- 20.1% decline in international traffic due to fuel costs and expired wet leasing arrangements
- +1 more outcomes
Companies that use VIVA Aerobus
Customer profileSegments2 records
Ideal customer profiles2 records
VIVA Aerobus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
VIVA Aerobus partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- New Terminal One at JFK International AirportcoreThe New Terminal One at JFK partnered with Viva Aerobus, making it the terminal's first Latin American airline partner. The partnership supports Viva Aerobus's continued expansion in the United States with planned nonstop flights to Mexico City and Monterrey. The terminal is part of the Port Authority of New York and New Jersey's $19 billion transformation of JFK Airport.
- VolariscoreViva Aerobus and Volaris announced a merger of equals to form a new Mexican airline group called 'Grupo Más Vuelos'. Each airline's current shareholders will receive 50% ownership in the new entity while maintaining separate brands and operations. The combined entity will control approximately 69% of Mexico's domestic passenger market, making it the largest domestic carrier. The deal requires regulatory approval from Mexico's National Anti-Monopoly Commission (CNA) and is expected to close in 2026.
- MTU Maintenance and Teledyne ControlscoreMTU Maintenance and Teledyne Controls partnership delivers enhanced engine health monitoring and predictive maintenance services to airline customers. Viva Aerobus serves as the launch customer, utilizing these enhanced capabilities for their A320 V2500 engines to drive operational efficiency and proactive maintenance.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
VIVA Aerobus competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
VIVA Aerobus social profiles
Digital presenceVIVA Aerobus financial estimates
Financial estimateRevenue estimate
Valuation estimate
VIVA Aerobus leadership team
Management profileNumber of profiles
Profiles2 records
VIVA Aerobus funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VIVA Aerobus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VIVA Aerobus
What does VIVA Aerobus do?
VIVA Aerobus operates scheduled passenger air travel as a Mexican ultra-low-cost carrier (ULCC). It sells point-to-point domestic flights across Mexico and select international routes to the United States (and limited Caribbean destinations). The fare model separates a low base ticket price from ancillary fees for baggage, seat selection, and priority boarding.
Is VIVA Aerobus a public or private company?
VIVA Aerobus is a private company. It is classified as corporate owned and is currently operating.
When was VIVA Aerobus founded?
VIVA Aerobus was founded in 2006. It employs 501 to 1,000 people.
Where is VIVA Aerobus based?
VIVA Aerobus is headquartered in Apodaca, Mexico, in the Latin America region.
How does VIVA Aerobus make money?
One revenue line is on record: passenger Ticket Sales.
Does VIVA Aerobus have an API?
No public API is recorded for VIVA Aerobus.
What industry is VIVA Aerobus in?
VIVA Aerobus's product category is Low-cost passenger airline. Its primary akta.pro industry code is THABABAA, Ultra-Low-Cost Carriers (ULCC), with a secondary code of THABABAC, Low-Fare Leisure/Hybrid Carriers. Its NAICS code is 481111 and its SIC code is 4512.