Citcon
Citcon operates a unified global payment API enabling merchants to accept 100+ payment methods across 50+ countries, serving enterprise brands in retail, travel, e-commerce, and consumer goods through direct sales and referral partners.
- Company typePrivate
- Founded2015
- HeadquartersSanta Clara, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Citcon does
Citcon is a Silicon Valley-headquartered payment technology company founded in 2015 that operates a unified global payment API enabling merchants to accept 100+ payment methods—including digital wallets (Alipay+, WeChat Pay, PayPal, Apple Pay, Google Pay, KakaoPay, LINE Pay), credit/debit cards, BNPL (Affirm), and alternative methods—through a single integration. The platform spans 50+ countries with 100+ settlement currencies and supports online, mobile, and in-store acceptance, plus cross-border mass payouts to 100+ countries in 60+ currencies via bank transfers, wallets, and real-time networks.
The underlying technology consolidates fragmented payment rails into one API, embedding compliance (money transmitter licenses in roughly 10 U.S. states), local currency support, and reconciliation. Core products include the Citcon Payment Platform, Digital Wallets, Global Payouts, Cards, BNPL, Dual Pricing, plus add-on modules (Pay By Link, Surcharging, Mobile Payments, In-Store Payments, Online Payments, Business Lending, Operations Portal, Benefits Calculator). Implementation timelines of 1-4 weeks and quantified customer-facing savings of $2.85M over five years (versus multi-gateway builds) are central value-proposition claims.
The business model is transaction-fee-based: Citcon operates as a payment aggregator and Elavon-registered MSP/ISO, earning a take rate on processed payments. Distribution combines direct enterprise field sales to Fortune 500 brands (Nordstrom, Macy's, Bloomingdale's, Sephora, Lululemon, Harrods, Delta, MGM Resorts, Hyatt, L'Oréal, Samsonite, Revolve, Texas Instruments, DFS, Weee!), a referral partner program for mid-market merchants, and event-driven demand generation. The company has raised approximately $48M+ cumulatively across seed through Series C ($30M in October 2021 from Norwest Venture Partners and Cota Capital) plus a $4.77M exempt offering in October 2024, with no current revenue disclosure available.
Citcon firmographics
Firmographics- Name
- Citcon
- Legal name
- CITCON USA LLC
- Website
- https://citcon.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Citcon operates a unified global payment API enabling merchants to accept 100+ payment methods across 50+ countries, serving enterprise brands in retail, travel, e-commerce, and consumer goods through direct sales and referral partners.
- Ownership category
- akta.pro rank
Citcon industry classification
Industry- Product category
- Cross-Border Payment Processing
- akta.pro primary industry
- Cross-Border Payouts & Mass Disbursements (Pay-outs) (FSAMAIAJ)
- akta.pro secondary industries
- Merchant Cross-Border Collections (Pay-ins) & Local Payment Methods (FSAGAKAD), Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG)
Keywords
Where Citcon is headquartered
LocationHeadquarters
- HQ city
- Santa Clara
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Citcon business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Payment Processing Transaction Fees: Citcon charges transaction fees for processing payments across its platform. As a payment aggregator and MSP under Elavon, the company earns a take rate (percentage or per-transaction fee) on each payment processed. This is the primary revenue stream supporting all other services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Enterprise and mid-market custom pricing |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels6 records
Citcon product offering
Product offeringCore offering
Citcon provides a unified global payment API platform that enables merchants to accept 100+ payment methods—including digital wallets (Alipay+, WeChat Pay, PayPal, Apple Pay, Google Pay, KakaoPay, LINE Pay), credit/debit cards, BNPL providers such as Affirm, and alternative payments—through a single integration across 50+ countries. The platform also offers a Global Payouts solution for cross-border money movement to 100+ countries in 60+ currencies, serving enterprise merchants including Nordstrom, Macy's, Sephora, Lululemon, Harrods, MGM Resorts, Hyatt, and Delta.
Product overview
Citcon offers a unified global payment platform enabling merchants to accept 100+ payment methods through a single API integration. The core portfolio consists of the main Citcon Payment Platform as the central infrastructure, supported by core payment products: Digital Wallets (100+ wallets including Alipay+, WeChat Pay, Apple Pay), Global Payouts (cross-border disbursements to 100+ countries), Cards (credit/debit with fraud protection), BNPL (flexible payments including Affirm), and Dual Pricing (multi-currency display). Additional modules include Pay By Link, Surcharging, Mobile Payments, In-Store Payments, Online Payments, and Business Lending for merchant working capital. The Operations Portal and Merchant Dashboard provide backend management tools. The platform serves multiple verticals including Digital Goods, Physical Goods, Travel, Gaming, Luxury Goods, Education, Platforms, Digital Services, Direct Sales, and Global Associations.
Differentiator
Problem solved
Functional benefit
Products and services
- Citcon Payment Platform A unified payment platform integrating 100+ payment methods including digital wallets, credit/debit cards, BNPL, and alternative payments into a single API, enabling merchants to accept payments globally across online, mobile, and in-store channels.
- Digital Wallets Enables merchants to connect to 100+ digital wallets including Alipay+, WeChat Pay, PayPal, Apple Pay, Google Pay, KakaoPay, LINE Pay, and regional wallets, optimized for conversion and accessible via single API integration.
- Global Payouts Enables fast, reliable payouts to partners, vendors, and users worldwide, supporting cross-border money movement to 100+ countries in 60+ currencies using 100+ local payment methods including bank transfers, digital wallets, and real-time payment networks.
- Cards Allows acceptance of all major credit and debit cards with enterprise-grade reliability, featuring built-in fraud protection and global card payment processing capabilities.
- BNPL (Buy Now Pay Later) Supports leading BNPL providers across key global markets to boost order value and conversions, including Affirm integration for flexible payment options available online and in-store.
- Dual Pricing Allows merchants to display prices in multiple currencies to cater to international customers and boost conversion rates as part of a global sales strategy.
- Pay By Link Enables secure payment links sent via email or text for remote billing without requiring login, allowing merchants to create and share payment links for easy collection in-store or remotely.
- Surcharging Allows merchants to apply surcharges on transactions, providing tools for managing and displaying additional fees to customers at checkout.
- Business Lending Provides access to fast, reliable capital for merchants including loans aligned with cash flow, transparent flat-fee pricing, and quick funding access for growing merchants and high-volume sellers.
- Mobile Payments Mobile-friendly payment solutions for merchants to take secure payments from any device, suitable for events, pop-ups, or on-the-go sales environments.
- In-Store Payments Easy, mobile-friendly payment solutions for physical retail environments enabling secure payments from any device, supporting in-store checkout experiences.
- Online Payments Payment processing for online transactions supporting global wallets and currencies for digital commerce merchants including airlines, hotels, and travel platforms.
Quantifiable outcome
- Go-live in 1-4 weeks (vs. months with traditional multi-gateway integrations)
- +2 more outcomes
Companies that use Citcon
Customer profileNamed customers15 records
Segments8 records
Ideal customer profiles3 records
Citcon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Citcon partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Visa DirectcoreCitcon partnered with Visa Direct to expand its cross-border money movement capabilities across supported markets. The integration enables faster payouts and refunds for merchants, serving over 3,000 merchants as of early 2026. This expands the capabilities of Citcon's Global Payouts platform by leveraging Visa's payment network for real-time cross-border transfers.
- AffirmcoreCitcon launched full Affirm integration within its eCommerce environment, enabling merchants to offer Affirm's buy-now-pay-later option to U.S. consumers online and in-store (F2F). The integration includes structured onboarding for merchants planning to enable Affirm and active certification to ensure go-live readiness.
- ElavoncoreCitcon USA LLC operates as an Elavon Payments MSP and Registered MSP/ISO of Elavon Inc., a wholly owned subsidiary of U.S. Bancorp headquartered in Minneapolis, MN. Elavon provides the underlying payment processing infrastructure enabling Citcon to serve its merchant base.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Citcon competitors and assessment
Company assessmentDirect peers
- Nuvei: Nuvei is a global payment technology provider offering card acquiring, local payment methods, and cross-border capabilities to enterprise merchants. Its unified, multi-method platform is structurally similar to Citcon's offering.
- dLocal: dLocal is a payments platform focused on emerging markets, enabling merchants to accept local payment methods and process cross-border transactions. It overlaps with Citcon on cross-border pay-in/local-method aggregation, particularly in APAC and LATAM.
- Adyen: Adyen is a global payments platform offering unified processing across cards, local payment methods, and multiple geographies. It competes head-to-head with Citcon for large enterprise merchants with cross-border and omnichannel payment needs.
- Stripe: Stripe Payments is a global unified payment API platform offering card acceptance plus dozens of payment methods globally. It directly competes with Citcon's unified-API model for enterprise merchants seeking global payment acceptance through a single integration.
- Checkout.com: Checkout.com is a global payment processor offering unified card and local payment method acceptance for enterprise merchants. It overlaps directly with Citcon's API-first, multi-method, cross-border value proposition.
- PPRO: PPRO is a payment orchestration platform that aggregates local payment methods and alternative payments for cross-border merchants via a single API — a very direct comparison to Citcon's unified-API value proposition.
Broad incumbents
- Worldpay (FIS): Worldpay, owned by FIS, is a large global payment processor offering merchant acquiring and gateway services across cards and local payment methods. It competes with Citcon in enterprise cross-border processing as part of a much broader financial technology portfolio.
- PayPal (Braintree): PayPal operates Braintree, a global payment gateway supporting cards, wallets (including PayPal/Venmo), and alternative payment methods. It is a broader incumbent offering overlapping with Citcon's unified payment acceptance and digital wallet integrations.
Emerging players
- 2C2P (Ant Group): 2C2P is an APAC-focused payment gateway (now part of Ant Group) supporting cards, wallets, and local payment methods across Southeast Asia. It is a regional peer that overlaps with Citcon's wallet-led, APAC-strong proposition.
- Razer Merchant Services (Razer Fintech): Razer Merchant Services is a Southeast Asia-focused payment gateway offering online, mobile, and offline payment acceptance for merchants, including alternative and digital wallet methods. It competes regionally with Citcon's APAC payment-acceptance offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Citcon social profiles
Digital presenceCitcon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Citcon leadership team
Management profileNumber of profiles
Profiles6 records
Citcon funding detail
Funding detailFunding overview
Funding rounds7 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Citcon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Citcon
What does Citcon do?
Citcon provides a unified global payment API platform that enables merchants to accept 100+ payment methods—including digital wallets (Alipay+, WeChat Pay, PayPal, Apple Pay, Google Pay, KakaoPay, LINE Pay), credit/debit cards, BNPL providers such as Affirm, and alternative payments—through a single integration across 50+ countries. The platform also offers a Global Payouts solution for cross-border money movement to 100+ countries in 60+ currencies, serving enterprise merchants including Nordstrom, Macy's, Sephora, Lululemon, Harrods, MGM Resorts, Hyatt, and Delta.
Is Citcon a public or private company?
Citcon is a private company. It is classified as venture growth investor backed and is currently operating.
When was Citcon founded?
Citcon was founded in 2015. It employs 51 to 100 people.
Where is Citcon based?
Citcon is headquartered in Santa Clara, United States, in the North America region.
How does Citcon make money?
One revenue line is on record: payment Processing Transaction Fees.
Who are Citcon's main competitors?
Direct peers on record are Nuvei, dLocal, Adyen, Stripe, Checkout.com and PPRO. Broad incumbents are Worldpay (FIS) and PayPal (Braintree). Emerging players are 2C2P (Ant Group) and Razer Merchant Services (Razer Fintech).
Does Citcon have an API?
Yes. Citcon offers a unified payment API that integrates 100+ payment methods including digital wallets, BNPL, and cards through a single connection. Developers can use the API to access diverse payment methods, increase conversion rates, and expand globally without complex integrations. The platform supports global wallet and cross-border payment support. No specific API type (REST/GraphQL), auth method, rate limits, or sandbox availability explicitly stated.
What industry is Citcon in?
Citcon's product category is Cross-Border Payment Processing. Its primary akta.pro industry code is FSAMAIAJ, Cross-Border Payouts & Mass Disbursements (Pay-outs), with a secondary code of FSAGAKAD, Merchant Cross-Border Collections (Pay-ins) & Local Payment Methods.