Hubpay
Hubpay is a UAE-regulated B2B fintech providing multi-currency accounts, virtual IBANs, corporate FX hedging, global payroll, and payment links to UAE SMEs with international payment needs across 85+ countries.
- Company typePrivate
- Founded2020
- HeadquartersAbu Dhabi, United Arab Emirates
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Hubpay does
Hubpay is a UAE-regulated B2B payment infrastructure provider headquartered in Abu Dhabi, operating under the Abu Dhabi Global Market's Financial Services Regulatory Authority as a Category 3C Electronic Money Institution (Permission No. 190024) with an additional EMI license in Pakistan. The company serves UAE-based small and medium enterprises and mid-market businesses with international payment needs, offering an integrated platform combining multi-currency business accounts (150+ currency pairs), virtual IBANs in 30+ currencies, corporate FX and treasury with FX forward contracts and an automated hedging solution, global payroll processing to 85+ countries, and UAE's first regulated B2B payment link product.
The platform is built on ADGM-regulated infrastructure with ISO/IEC 27001:2022 certified security and supports paperless digital onboarding with accounts live within one business day. Disclosed product capabilities include Fixed and Window Forward Contracts with 5-10% deposit requirements, bulk payment processing (50-100 payments at once), and crypto payment acceptance via the Aquanow partnership (March 2025). Hubpay has processed over $2.6 billion in transaction volume cumulatively across its operations, with offices in Abu Dhabi, London, Karachi, and Egypt, and a team of 60+ employees spanning 20+ nationalities.
Hubpay monetizes through a tiered monthly subscription model (Starter at AED 99/month, Scale at AED 299/month with higher volume limits and additional currency wallets), transaction-based fees on payment links (2.49% plus AED 1 per successful card transaction), FX spread revenue on multi-currency conversions, and custom enterprise pricing for higher-volume Treasury accounts. Customer segments span import/export trading, real estate, healthcare, construction materials, automotive, retail, and agro-commodities. The company is led by founder and CEO Kevin Kilty, with a leadership team including CTO Daniel Blackhurst, CRO John Kilty, and VPs of Sales, Risk, and Finance, backed by investors including Signal Peak Ventures, Emkan Capital, Olive Tree Capital, Aditum Ventures, BECO Capital, ICU Ventures, and Stormbreaker Ventures.
Hubpay firmographics
Firmographics- Name
- Hubpay
- Legal name
- Hubpay Limited
- Website
- https://hubpay.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hubpay is a UAE-regulated B2B fintech providing multi-currency accounts, virtual IBANs, corporate FX hedging, global payroll, and payment links to UAE SMEs with international payment needs across 85+ countries.
- Ownership category
- akta.pro rank
Hubpay industry classification
Industry- Product category
- Cross-Border B2B Payments Platform
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Finance Services (6199)
- akta.pro primary industry
- Cross-Border FX, Multi-Currency & Treasury for Payments (FSAGABAK)
- akta.pro secondary industries
- Payouts, Disbursements & Mass Payments Infrastructure (FSAGABAN), Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P) (FSAGAAAF), Crypto Payment Gateways & Checkout APIs (FSADAIAA)
Keywords
Where Hubpay is headquartered
LocationHeadquarters
- HQ city
- Abu Dhabi
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices5 records
Markets served
Hubpay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Plans: Monthly subscription tiers (Starter at AED 99/month, Scale at AED 299/month) with tiered volume limits and feature access
- Payment Link Transaction Fees: 2.49% plus AED 1 per successful card transaction on payment links. No setup fee, monthly fee, or minimum volume requirement.
- FX Conversion Revenue: Revenue generated from currency exchange spreads when businesses convert between currencies in multi-currency wallets
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - For startups & small businesses |
| Subscription | Monthly | Scale - For medium sized businesses |
| Transaction based/ take rate | Pay-as-you-go | Payment Links - Card acceptance |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Hubpay product offering
Product offeringCore offering
Hubpay provides UAE-based SMEs and mid-market businesses with an integrated global payments platform offering multi-currency business accounts supporting 150+ currency pairs, corporate FX and treasury services with forward contracts and automated hedging, virtual IBANs in 30+ currencies, international payroll processing to 85+ countries, and B2B payment links for card and bank transfer acceptance. The platform is regulated by the Abu Dhabi Global Market Financial Services Regulatory Authority (FSRA) under Financial Services Permission number 190024.
Product overview
Hubpay is a UAE-regulated global payments platform operating under Abu Dhabi Global Market's 3C license (Permission No. 190024). The platform offers an integrated suite of business banking and treasury modules including Multi-Currency Business Accounts (150+ currency pairs), Business FX & Treasury with FX Forwards and Automated Hedging Solutions, Virtual IBANs (30+ currencies), Global Payroll (85+ countries), and Payment Links. The platform also serves individual users via the Hubpay Personal App and offers specialized Property Solutions for UAE real estate transactions. All products share a unified dashboard and account infrastructure, enabling businesses to manage cross-border payments, currency risk, and international payroll from a single platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Multi-Currency Business Account Business account enabling UAE companies to send and receive payments in 150+ currency pairs from a single wallet, with real-time FX rates and paperless digital onboarding completed in one business day.
- Business FX & Treasury Corporate foreign exchange and treasury platform providing real-time exchange rates, FX forwards (Fixed and Window), and automated hedging solutions with 5–10% deposit requirements for currency risk management.
- Virtual IBANs Named virtual IBANs in 30+ currencies (AED, EUR, GBP, AUD, USD, CAD, JPY) that allow businesses to receive international payments directly without maintaining local bank accounts in each country.
- Global Payroll International payroll processing service enabling businesses to disburse bulk salary payments to employees and contractors across 85+ countries using local payout methods without SWIFT fees.
- Payment Links UAE's first regulated shareable payment URL product that lets businesses accept Visa, Mastercard, Apple Pay, Google Pay, and bank transfer payments without a merchant account or POS terminal.
- FX Forwards & Automated Hedging Forward contract product (Fixed Forward and Window Forward) that lets businesses lock in exchange rates for future payments using a 5–10% deposit, protecting them from currency volatility on international transactions.
- Property Solutions Specialized payment solution for property buyers, sellers, landlords, brokers, and developers handling multi-currency UAE real estate transactions.
- Hubpay Personal App Personal digital wallet mobile application for UAE residents enabling international money transfers, with the first transfer free.
Quantifiable outcome
- Save 25,000 AED on 10 million AED transfer
- +6 more outcomes
Companies that use Hubpay
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Hubpay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Hubpay partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and minor.
- AquanowflagshipIn March 2025, UAE-based Hubpay partnered with Canadian crypto services provider Aquanow to launch the UAE's first fully regulated crypto payment gateway for enterprises, enabling businesses to accept digital asset payments with automatic fiat settlements.
- Grant ThorntonminorGlobal accounting firm that independently reviews Hubpay's finances for compliance with regulations and industry best practices as part of their audited operations.
- WeWork (Hub71)minorHubpay operates from WeWork office space at Al Khatem Tower, ADGM Square, Al Maryah Island, Abu Dhabi under Hub71 accelerator/co-working arrangement.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Hubpay competitors and assessment
Company assessmentDirect peers
- Airwallex: Australia-headquartered global payments and FX platform offering multi-currency business accounts, virtual IBANs, and cross-border payments to SMEs — overlapping closely with Hubpay's core treasury and FX stack.
- Wise: Global cross-border payments specialist with multi-currency business accounts and FX at interbank rates; a direct competitor for Hubpay's UAE SME customers making international supplier and payroll payments.
- Revolut Business: Multi-currency business accounts, FX, and bulk payments for SMEs globally; comparable product surface to Hubpay and increasingly active in the UAE/MENA region.
- Payoneer: Cross-border B2B payment and receivables platform widely used by SMEs and marketplaces — directly comparable to Hubpay's international payment and virtual receiving account use cases.
- Ebury: Western Union-owned cross-border payments and FX platform focused on SMEs and mid-market businesses; comparable client profile and product set (multi-currency, FX hedging, mass payouts) to Hubpay.
- Nium: Global payments infrastructure provider offering multi-currency accounts, virtual accounts, payouts, and card issuance for B2B; directly comparable to Hubpay's payment rails and global payroll capability.
Broad incumbents
- Banking Circle: Cross-border banking and payments infrastructure serving fintechs and corporates; broader incumbent than Hubpay but overlapping in multi-currency accounts and cross-border payout services.
- Currencycloud: Visa-owned cross-border payments and FX-as-a-service platform; comparable in multi-currency wallets and cross-border payments, though it primarily sells infrastructure rather than direct SME accounts.
Emerging players
- dLocal: Cross-border payment processor focused on emerging markets with strong presence in Africa and Asia; comparable to Hubpay's UAE-to-Africa and emerging-market payout corridors.
- LianLian Global: Cross-border payments platform serving Chinese SMEs with multi-currency accounts and supplier payments; comparable in cross-border B2B FX and payout services for SMEs trading internationally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hubpay social profiles
Digital presenceHubpay compliance and trust
Trust signalCompliance2 records
Hubpay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hubpay leadership team
Management profileNumber of profiles
Profiles6 records
Hubpay funding detail
Funding detailFunding overview
Funding rounds10 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hubpay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hubpay
What does Hubpay do?
Hubpay provides UAE-based SMEs and mid-market businesses with an integrated global payments platform offering multi-currency business accounts supporting 150+ currency pairs, corporate FX and treasury services with forward contracts and automated hedging, virtual IBANs in 30+ currencies, international payroll processing to 85+ countries, and B2B payment links for card and bank transfer acceptance. The platform is regulated by the Abu Dhabi Global Market Financial Services Regulatory Authority (FSRA) under Financial Services Permission number 190024.
Is Hubpay a public or private company?
Hubpay is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hubpay founded?
Hubpay was founded in 2020. It employs 51 to 100 people.
Where is Hubpay based?
Hubpay is headquartered in Abu Dhabi, United Arab Emirates, in the Middle East region.
How does Hubpay make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are payment Link Transaction Fees and FX Conversion Revenue.
Who are Hubpay's main competitors?
Direct peers on record are Airwallex, Wise, Revolut Business, Payoneer, Ebury and Nium. Broad incumbents are Banking Circle and Currencycloud. Emerging players are dLocal and LianLian Global.
Does Hubpay have an API?
No public API is recorded for Hubpay.
What industry is Hubpay in?
Hubpay's product category is Cross-Border B2B Payments Platform. Its primary akta.pro industry code is FSAGABAK, Cross-Border FX, Multi-Currency & Treasury for Payments, with a secondary code of FSAGABAN, Payouts, Disbursements & Mass Payments Infrastructure. Its NAICS code is 52232 and its SIC code is 6200.