Mezcla
Mezcla is a New York-based plant-based snack company (founded 2019) that produces pea-protein puff-crispy protein bars in nine flavors, distributed through approximately 9,000 US retail doors (Whole Foods, Target, Costco, Kroger) and a DTC e-commerce site with subscription and bundle pricing.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mezcla does
Mezcla is a New York-based, privately held CPG company founded in 2019 by Griffin Spolansky and Coco Sotelo at the University of Virginia that produces plant-based protein bars with a differentiated puff-crispy texture. The core product line consists of nine flavors (Peanut Butter Chocolate, Matcha Vanilla, Pistachio Chocolate, Hazelnut Chocolate, Frosted Strawberry, Chocolate Pretzel, Mint Chocolate, Salted Caramel Chocolate, and Maple Blueberry), each delivering 10–11g of pea protein, 3g of fiber, and 160–170 calories, and certified plant-based, gluten-free, non-GMO, and kosher. Distribution spans approximately 9,000 retail locations across natural (Whole Foods, Sprouts), mass (Target), conventional grocery (Kroger, Publix, H-E-B, Albertsons), and club (Costco) channels, alongside a direct-to-consumer e-commerce site with subscription (10% off) and Build-Your-Own Bundle (up to 25% off) pricing mechanics.
Mezcla has raised approximately $14.5M+ in venture funding across multiple rounds, including a $4M Series A in January 2024 (followed by a packaging refresh and rebrand executed with design agency CBX in October 2024) and a $9.5M Series B in March 2026 led by Bluestein Ventures, with participation from Santatera Capital and Lever VC. The Series B is explicitly earmarked for expanding team, accelerating brand-building, growing distribution across natural/conventional/mass/club channels, and continued product innovation; Bluestein venture partner Lindsay Levin joined the board as part of the financing. An SEC Form D filed alongside the Series B disclosed approximately $5M of new investment capital, $1.37M from secondary transactions, and $259,210 from convertible conversion, with roughly $900,000 paid to insiders — indicating some early-liquidity mechanics alongside the primary raise.
The go-to-market combines direct-to-consumer e-commerce (eatmezcla.com) with a multi-tier wholesale model, and the company supplements distribution through a Faire wholesale storefront for independent retailers. Marketing is driven by organic social (Instagram, TikTok, YouTube), earned media (Vogue, Forbes, Eating Well), and celebrity social proof (Ariana Grande, Olivia Rodrigo). Mezcla also partners with The Hunger Project as part of its social-impact positioning, consistent with its origin in a social-entrepreneurship class at UVA. Operating geographies are US-only, with no international expansion announced.
Mezcla firmographics
Firmographics- Name
- Mezcla
- Legal name
- Eat Mezcla, LLC
- Website
- https://eatmezcla.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mezcla is a New York-based plant-based snack company (founded 2019) that produces pea-protein puff-crispy protein bars in nine flavors, distributed through approximately 9,000 US retail doors (Whole Foods, Target, Costco, Kroger) and a DTC e-commerce site with subscription and bundle pricing.
- Ownership category
- akta.pro rank
Mezcla industry classification
Industry- Product category
- Plant-Based Protein Snacks
- NAICS
- Food Manufacturing (311)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Mycoprotein-Based Foods Manufacturing (AFAKAGAG)
- akta.pro secondary industries
- Plant Protein Ingredients Manufacturing (Isolates, Concentrates, Flours) (AFAKAGAF), Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids) (CRADAOAJ)
Keywords
Where Mezcla is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mezcla business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Online sales through eatmezcla.com with subscription/recurring model offering 10% discount. Customers can purchase individual bars, variety packs, or build custom bundles with up to 25% savings.
- Wholesale/Retail Distribution: Products sold through major retail partners including Whole Foods Market, Target, Sprouts, Publix, H-E-B, Kroger, Costco, and approximately 9,000 total retail locations nationwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Variety Pack - 8 Bars |
| Unit Pricing | Pay-as-you-go | Single Flavor - 12 Bars |
| Subscription | Monthly | Subscription Model - 12 Bars |
| Unit Pricing | Pay-as-you-go | Build Your Own Box - 12 Bars |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Mezcla product offering
Product offeringCore offering
Mezcla manufactures and sells plant-based Puff-Crispy Protein Bars featuring pea protein as the primary protein source, delivering 10-11g of plant protein, 3g of fiber, and 160-170 calories per bar. The bars are available in nine flavors and are sold through the company's DTC e-commerce site (with subscription options) and through approximately 9,000 retail locations across natural, conventional, mass, and club channels in the United States.
Product overview
Mezcla is a plant-based snack company founded in 2019 that produces Puff-Crispy Protein Bars with a distinctive light, airy texture. The product line centers on nine core bar flavors (Peanut Butter Chocolate, Matcha Vanilla, Pistachio Chocolate, Hazelnut Chocolate, Frosted Strawberry, Chocolate Pretzel, Mint Chocolate, Salted Caramel Chocolate, and Maple Blueberry) offered as individual products, a Variety Pack, and a custom Bundle Builder. All bars feature pea protein as the primary protein source, with 10-11g protein, 3g fiber, and 160-170 calories per bar. The products are plant-based, gluten-free, non-GMO, and kosher certified. Distribution spans approximately 9,000 retail locations including Whole Foods Market, Target, Sprouts, Publix, H-E-B, Kroger, Albertsons, and Costco.
Differentiator
Problem solved
Functional benefit
Products and services
- Variety Pack (8 Bars) Curated selection of 8 Mezcla Puff-Crispy Bars featuring multiple flavors in one package, priced at $22.49 (sale) / $24.99 (regular), allowing consumers to sample different varieties.
- Build Your Own Bundle Custom bundle builder allowing customers to mix any Mezcla bar flavors into a personalized box with savings of 15% (4-pack), 20% (6-pack), or 25% (8-pack).
- Peanut Butter Chocolate Puff-Crispy Bar Classic peanut butter and chocolate flavor, 11g plant protein, 3g fiber, 170 calories per bar; sold as a 12-bar pack for $32.99.
- Matcha Vanilla Puff-Crispy Bar Smooth matcha paired with classic vanilla, 10g plant protein, 3g fiber, 170 calories per bar; sold as a 12-bar pack for $32.99.
- Pistachio Chocolate Puff-Crispy Bar Pistachio with chocolate, 11g plant protein, 3g fiber, 170 calories per bar; sold as a 12-bar pack for $32.99.
- Hazelnut Chocolate Puff-Crispy Bar Chocolate with hazelnut notes, 11g plant protein, 3g fiber, 170 calories per bar; sold as a 12-bar pack for $32.99.
- Frosted Strawberry Puff-Crispy Bar Sweet strawberry with white chocolate notes, 10g plant protein, 3g fiber, 170 calories per bar; sold as a 12-bar pack for $32.99.
- Chocolate Pretzel Puff-Crispy Bar Salty-sweet chocolate and pretzel pairing, 11g plant protein, 3g fiber, 160 calories per bar; sold as a 12-bar pack for $32.99.
- Mint Chocolate Puff-Crispy Bar Fresh mint with rich chocolate, 11g plant protein, 3g fiber, 160 calories per bar; sold as a 12-bar pack for $32.99.
- Salted Caramel Chocolate Puff-Crispy Bar Buttery caramel with a hint of salt combined with chocolate, 11g plant protein, 3g fiber, 170 calories per bar; sold as a 12-bar pack for $32.99.
- Maple Blueberry Puff-Crispy Bar Maple and blueberry pancake-inspired flavor, 11g plant protein, 3g fiber, 170 calories per bar; sold as a 12-bar pack for $32.99.
Quantifiable outcome
- Retail presence in approximately 9,000 locations nationwide
- +1 more outcomes
Companies that use Mezcla
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Mezcla technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Mezcla partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- The Hunger ProjectminorMezcla has partnered with The Hunger Project as part of its commitment to giving back. Founded at a social entrepreneurship class at The University of Virginia, giving back is described as being in Mezcla's DNA.
- CBXminorDesign agency that created Mezcla's rebranded packaging designed to expand distribution and attract a broader consumer base while maintaining artisanal roots.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Mezcla competitors and assessment
Company assessmentDirect peers
- RXBAR: RXBAR is one of the most direct competitors to Mezcla in the protein bar category, offering whole-food, clean-ingredient bars with a similar premium positioning. Founded as a smaller challenger brand, RXBAR scaled into mass retail (now owned by Kellanova/Mars) - offering a useful blueprint for Mezcla's growth trajectory and showing the exit potential of a plant-based/clean-ingredient bar brand.
- ONE Brands (ONE Bar): ONE Brands competes directly in the high-protein, low-sugar bar segment with broad mass and club retail distribution. Mezcla targets the same better-for-you snack occasions with comparable protein-per-bar content, and both brands leverage Costco and mass retail channels for volume.
- Aloha (Aloha Protein Bars): Aloha is one of the closest direct peers to Mezcla - a plant-based protein bar brand using pea protein with organic ingredients, broad natural and conventional retail distribution, and a DTC e-commerce channel. Both brands compete for the same health-conscious, plant-based consumer at similar price points.
- No Cow (D's Naturals): No Cow produces plant-based protein bars positioned for vegan and low-sugar consumers, comparable to Mezcla's better-for-you positioning. Both brands target similar retail channels and consumer segments within the plant-based snack category.
- Barebells: Barebells is a European-based protein bar brand with aggressive U.S. expansion, offering high-protein bars in club and mass channels (including Costco). Barebells competes directly with Mezcla for the high-protein snacking occasion and offers a relevant reference point on club-channel protein bar expansion strategy.
Broad incumbents
- Clif Bar: Clif Bar (now owned by Mondelez) is a long-established incumbent in the energy/protein bar category with deep retail penetration and broad product portfolio. It competes with Mezcla for the same snack occasions and shelf space in natural and conventional retail, though Clif's portfolio spans many formats beyond bars.
- KIND Snacks: KIND is a broad-incumbent better-for-you snack brand with strong retail presence and a flavor-forward positioning similar to Mezcla's bold globally-inspired flavor portfolio. KIND's mass and club distribution provides a useful benchmark for Mezcla's expansion path.
- Vega (Danone): Vega (owned by Danone) is a broad-incumbent plant-based nutrition brand with protein bars, shakes, and powders. Vega competes with Mezcla in the plant-based protein bar segment and provides a strategic acquirer reference point as a category leader absorbed into a CPG major.
Emerging players
- Orgain: Orgain is a plant-based nutrition brand spanning protein bars, shakes, and powders. While broader in format, Orgain competes with Mezcla in the plant-based protein bar segment and shares the better-for-you, clean-ingredient positioning aimed at health-conscious consumers.
- Truvani: Truvani is a plant-based protein bar and snack brand emphasizing clean, minimal ingredients with comparable better-for-you positioning to Mezcla. Both target health-conscious consumers seeking plant-based protein in convenient snack formats.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mezcla social profiles
Digital presenceMezcla compliance and trust
Trust signalCompliance3 records
Mezcla financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mezcla leadership team
Management profileNumber of profiles
Profiles3 records
Mezcla funding detail
Funding detailFunding overview
Funding rounds7 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mezcla M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mezcla
What does Mezcla do?
Mezcla manufactures and sells plant-based Puff-Crispy Protein Bars featuring pea protein as the primary protein source, delivering 10-11g of plant protein, 3g of fiber, and 160-170 calories per bar. The bars are available in nine flavors and are sold through the company's DTC e-commerce site (with subscription options) and through approximately 9,000 retail locations across natural, conventional, mass, and club channels in the United States.
Is Mezcla a public or private company?
Mezcla is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mezcla founded?
Mezcla was founded in 2019. It employs 11 to 50 people.
Where is Mezcla based?
Mezcla is headquartered in New York, United States, in the North America region.
How does Mezcla make money?
Two revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are wholesale/Retail Distribution.
Who are Mezcla's main competitors?
Direct peers on record are RXBAR, ONE Brands (ONE Bar), Aloha (Aloha Protein Bars), No Cow (D's Naturals) and Barebells. Broad incumbents are Clif Bar, KIND Snacks and Vega (Danone). Emerging players are Orgain and Truvani.
Does Mezcla have an API?
No public API is recorded for Mezcla.
What industry is Mezcla in?
Mezcla's product category is Plant-Based Protein Snacks. Its primary akta.pro industry code is AFAKAGAG, Mycoprotein-Based Foods Manufacturing, with a secondary code of AFAKAGAF, Plant Protein Ingredients Manufacturing (Isolates, Concentrates, Flours). Its NAICS code is 311 and its SIC code is 2090.