Beontag

What Beontag does

Beontag is a Brazilian-headquartered, privately held industrial manufacturer (founded 1984, São Paulo) operating two integrated business units: Graphic and Label Materials and RFID and IoT Enablers. The legacy Graphics and Label Materials unit produces pressure-sensitive adhesives (roll and sheet labels across prime papers, variable info, films, specialty beverage, and specialty papers), release liners (paper and film variants), and a sustainable products sub-line including PET Wash-Off Adhesives, phenol-free direct thermal papers, and EarthFirst PLA Film. The RFID and IoT Enablers unit designs and manufactures UHF RAIN RFID tags, HF/NFC tags, and Bluetooth Low Energy beacons under the Viking family (Classic, Micro, Slim, Tough variants supporting Quuppa, Wirepas, Eddystone and iBeacon protocols), alongside specialty labels such as Fiberwave Soft (textile-integrated apparel tag), Heatwave Tough (250°C-rated on-metal tag), Tiretag Gen 4 (tire RFID), Cruiser windshield tags, and the Carrier returnable-packaging series. Chip compatibility spans Impinj, NXP, and Nordic Semiconductor, and the portfolio is compliant with ISO 18000-63, ISO/IEC 14443, VDA 4500/4994/5501, FDA 175.105, REACH, RoHS, and CONEG.

Beontag operates more than 12 manufacturing facilities across the Americas, Europe, and Asia with commercial presence in more than 60 countries; in October 2024 it opened an $80 million, 200,000-square-foot facility in Trotwood, Ohio — its largest single investment — designed to produce up to 2.9 billion sqft of graphic/label materials and 3 billion RFID tags annually and to employ over 300 workers, quadrupling North American output. The company went through a CEO transition in 2024, with Alejandro Quiroz Centeno succeeding Ricardo Lobo after a nine-year tenure; in March 2026 it announced layoffs of approximately 50–53 employees at the Trotwood site while keeping operations running.

Revenue is generated through B2B enterprise sales of physical hardware (RFID/NFC/BLE tags, pressure-sensitive label stock, release liners) on a quote-based, multi-year contract model, distributed via dedicated regional sales teams covering North America, South America, Africa, Asia, Europe, and Oceania. The customer base skews enterprise and includes Michelin (over 100 million Beontag RFID-enabled tires in the field), Mercedes-Benz, Kumho Tire, Volvo, Bulgari, Gucci, Versace, Culti Milano (over 1.5 million tagged products annually), Finnish Railways, DENSO, Boticario, Oxford, and Florense, spanning tire/automotive, luxury goods, beauty, retail, railway, industrial asset tracking, and furniture segments. A wholly owned subsidiary, Temera, supplies product-traceability software integration primarily to luxury and beauty customers. Go-to-market combines direct field sales, industry partnerships (Zebra Technologies, Murata), and participation in events such as Labelexpo Americas and NRF Big Show; marketing relies on technical datasheets, case studies, and content rather than consumer demand generation.

Name

Beontag

Legal name

Beontag

Website

https://beontag.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Beontag is a Brazilian-headquartered manufacturer producing pressure-sensitive label materials and RFID/NFC/BLE smart tags, serving enterprise customers across automotive, tire, luxury, retail, and industrial logistics in more than 60 countries.

Ownership category

akta.pro rank

Product category

Smart Labels and RFID Tags

NAICS

Plastics and Rubber Products Manufacturing (326), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Plastics Products, Nec (3089), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Labels & Pressure-Sensitive Materials (labelstock, PSA labels, liners) (IMAMAHAE)

akta.pro secondary industries

Label Stock, Inks, Coatings & Laminates (Materials Supply) (IMALAKAL), Security, Tamper-Evident & Track-and-Trace Printing (IMALAKAJ)

Keywords

• Pressure-sensitive labels
• RFID tags
• Smart labels
• NFC tags
• BLE beacons

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. RFID and IoT Tag Hardware Sales: Sale of RFID tags, NFC tags, and BLE beacons for various industrial and commercial applications including retail, automotive, logistics, and supply chain management
2. Graphic and Label Materials: Sale of pressure-sensitive adhesives, release liners, and specialty label materials for printing and packaging applications
3. Custom Solutions and OEM Products: Customized RFID tags, specialty labels, and adhesive solutions tailored for specific customer applications and OEM partnerships

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Beontag manufactures and sells graphic and label materials (pressure-sensitive adhesives, release liners, sustainable label products) and RFID/IoT enablers (UHF RFID tags, NFC tags, BLE beacons) for industries including retail, automotive, tire manufacturing, logistics, healthcare, luxury goods, and supply chain management. The company produces both traditional labeling materials and smart connected tags that enable identification, authentication, anti-counterfeiting, and supply chain traceability.

Product overview

Beontag is a global provider offering two interconnected business units: Graphic and Label Materials and RFID and IoT Enablers. The Graphic and Label Materials division includes pressure-sensitive adhesives (roll labels and sheets), release liners, and sustainable products. The RFID and IoT Enablers division spans RFID (UHF RAIN RFID and HF NFC), BLE beacons (Viking family), and specialty tags (automotive, tire, industrial, healthcare). The company operates across 60+ countries with 12+ facilities and serves diverse industries including retail, automotive, healthcare, logistics, and fashion. Key products include the Fiberwave Soft textile-integrated RFID tag, Viking family BLE beacons (Classic, Micro, Slim, Tough variants with Quuppa and Wirepas options), Carrier series RFID tags for logistics and automotive, Cruiser windshield tags, and Tiretag Gen 4 for tire tracking. The product portfolio supports applications from inventory management and supply chain tracking to anti-counterfeiting and consumer engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Fiberwave Soft: Proprietary UHF RFID tag enabling fully seamless, textile-integrated RFID solution for premium garments.

Products and services

• Graphic and Label Materials
• RFID and IoT Enablers
• Viking Classic BLE Tag
• Viking Tough BLE Tag
• Viking Hybrid UHF/BLE Dual Technology Tag
• Fiberwave Soft UHF RFID Garment Tag
• Carrier eWave UHF RFID Label
• Cruiser Windshield UHF RFID Label
• Eclipse NFC RFID Tag
• Tiretag Gen 4 RFID Tire Tag
• Heatwave Tough On-Metal UHF RFID Tag
• PET Wash-Off Adhesive
• Phenol-Free Direct Thermal Papers
• EarthFirst PLA Film
• Bio Paper Card NFC Key Card
• Carrier KLT RFID Label
• Crosswave Neo UHF RFID Tag

Quantifiable outcome

• Over 100 million tires with RFID tags deployed through Michelin partnership
• +4 more outcomes

Named customers13 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Seven partnerships are on record, tiered core.

• Auburn University's Transportation Research Institute (AUTRI)coreStrategic or Co-development Partner · 1 February 2026Beontag is an industry partner in a $1.9 million Federal Motor Carrier Safety Administration-funded research project testing RFID-enabled smart tire technology for commercial trucks. The study evaluates battery-free sensors under various monitoring scenarios.
• Kumho TirecoreStrategic or Co-development Partner · 1 January 2025Partnership announced to produce RFID-enabled tires for consumer and commercial vehicles, expanding Beontag's presence in the automotive tire RFID market.
• MichelincoreStrategic or Co-development Partner · 1 December 2024Michelin partnered with Beontag to incorporate RFID tire tags into commercial and passenger tires. Michelin estimates that over 100 million tires already contain RFID-enabled tags through this partnership, with Mercedes-Benz also collaborating to ensure correct tire specifications for specific vehicle models.
• Temera (Beontag Company)coreTechnology or Integration · 1 January 2024Temera, a Beontag Company specializing in product traceability, was selected by Culti Milano to deploy UH1R2110 UHF RFID tags capable of scanning 40-50 bottles simultaneously for luxury fragrance traceability.
• Culti MilanocoreStrategic or Co-development Partner · 1 January 2024Luxury fragrance brand implementing RFID technology across its product line to uniquely identify over 1.5 million products annually, enhance customer engagement, and combat grey market challenges.
• Mercedes-BenzcoreStrategic or Co-development PartnerMercedes-Benz collaborated with Beontag and Michelin to ensure correct tire specifications for specific vehicle models using embedded RFID tags.
• Finnish RailwayscoreStrategic or Co-development PartnerBeontag RFID solution enables train wagon identification at Finnish Railways, demonstrating railway asset tracking capabilities.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Confidex: Specialist RFID tag manufacturer focused on industrial, logistics, and automotive applications. Comparable to Beontag's specialty/hard tag RFID product lines.
• Avery Dennison: Global leader in pressure-sensitive label materials and RFID inlays. Closest direct competitor to Beontag's Graphic and Label Materials and RFID/IoT Enablers businesses across retail, automotive, and apparel verticals.
• Sato Holdings: Provider of auto-identification and labeling solutions including RFID tags, printers, and software. Directly comparable in industrial RFID and labeling across logistics and manufacturing.
• Lintec Corporation: Japanese manufacturer of adhesive papers and films, specialty papers, and RFID tags. Comparable in pressure-sensitive label materials and RFID inlays for industrial and consumer applications.
• CCL Industries: Largest specialty label converter worldwide with significant RFID capabilities through CCL Design and Checkpoint. Directly comparable across healthcare, automotive, and consumer label segments.
• Brady Corporation: Manufacturer of identification and labeling solutions including RFID tags for industrial and safety applications. Comparable product portfolio targeting industrial, durable goods, and asset-tracking use cases.
• Checkpoint Systems (CCL): RFID-based retail loss-prevention and inventory solutions provider, part of CCL Industries. Directly comparable to Beontag's retail and apparel RFID tagging business.
• UPM Adhesive Materials (formerly Raflatac): Major supplier of self-adhesive label materials and RFID inlays with global manufacturing footprint. Directly competes with Beontag in labelstock, sustainability-focused label films, and RFID tags.

Broad incumbents

• Impinj: Leading provider of RAIN RFID endpoint ICs and connectivity. While primarily a chip supplier, its expanding tag and reader ecosystem overlaps with parts of Beontag's RFID value chain.
• Zebra Technologies: Enterprise RFID solutions provider with printer/reader hardware, software, and a growing tag portfolio. Competitor in RFID solutions layer with broader scope including scanning hardware and software platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/beontag

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beontag