Dingdong Maicai
Dingdong Maicai (NYSE: DDL) is a Shanghai-based fresh grocery e-commerce platform founded in 2017 that delivers produce and daily necessities to urban Chinese consumers via 29-minute fulfillment from a network of over 1,000 self-operated dark stores. The China business is being sold to Meituan for ~$717 million.
- Company typePublic
- Founded2017
- HeadquartersShanghai, China
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Dingdong Maicai firmographics
Firmographics- Name
- Dingdong Maicai
- Legal name
- Shanghai Yibaimi Network Technology Co., Ltd. (上海壹佰米网络科技有限公司)
- Website
- https://100.me
- Company type
- Public
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Dingdong Maicai (NYSE: DDL) is a Shanghai-based fresh grocery e-commerce platform founded in 2017 that delivers produce and daily necessities to urban Chinese consumers via 29-minute fulfillment from a network of over 1,000 self-operated dark stores. The China business is being sold to Meituan for ~$717 million.
- Ownership category
- akta.pro rank
Dingdong Maicai industry classification
Industry- Product category
- Online Grocery Delivery
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Warehousing and Storage (493)
- SIC
- Retail-Convenience Stores (5412), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- E-commerce Cold-Chain Parcel Delivery (Meal Kits, Perishables) (TLAAAFAI)
- akta.pro secondary industries
- DTC Perishable Subscription Delivery (Meat/Seafood/Produce/Dairy) (AFAIAMAF), International Specialty Ingredients & Import Markets (CRAHAFAL)
Keywords
Where Dingdong Maicai is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Offices3 records
Markets served
Dingdong Maicai business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fresh Grocery E-commerce Sales: Direct e-commerce sales of fresh groceries, produce, and daily necessities to individual consumers through mobile app and web platform. Revenue generated from consumer transactions with no explicit subscription component mentioned.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Dingdong Maicai product offering
Product offeringCore offering
Dingdong Maicai is a Chinese fresh grocery e-commerce platform that operates a self-operated network of over 1,000 dark stores (front-warehouses) across China to deliver fresh produce, seafood, meat, and daily necessities to urban consumers within 29 minutes via its proprietary mobile app and website. The company additionally provides B2B fresh produce supply to major retail chains including Walmart, Sam's Club, Yonghui Superstores, and DFI Retail Group's Wellcome stores.
Product overview
Dingdong Maicai (叮咚买菜) operates as a leading fresh grocery e-commerce platform in China, utilizing a dark store model with pre-positioned warehouses to enable rapid delivery of fresh produce and groceries. The company built its business through a network of self-operated fulfillment infrastructure including over 1,000 warehouses. The China operations were sold to Meituan in February 2026, while the company retained its international business. The platform differentiates through supply chain innovation including 24-hour delivery cycles for perishable items like aquatic vegetables from Yunnan, and partnerships with suppliers like SanLucar for premium fruit.
Differentiator
Problem solved
Functional benefit
Products and services
- Dingdong Maicai Fresh Grocery Delivery Platform Direct-to-consumer fresh grocery e-commerce platform selling fresh produce, seafood, meat, and daily necessities through a mobile application and website, fulfilling orders from a self-operated network of over 1,000 dark stores (front-warehouses) with 29-minute delivery to urban Chinese consumers in Shanghai, Jiangsu, Zhejiang, and expanding into lower-tier cities. The platform also offers precision food preparation services (slicing, calorie labeling) and access to regional specialty items through a 24-hour cold chain supply chain.
- B2B Fresh Produce Supply Service Enterprise-grade B2B supply service providing fresh vegetables and produce directly to major retail chains including DFI Retail Group (Wellcome stores), Walmart, Sam's Club, and Yonghui Superstores in China. The service leverages Dingdong's supply chain scale, sourcing capabilities, and dark store infrastructure to fulfill large-volume fresh produce orders for retail partners, targeting $100 million in first-year sales with DFI Retail Group.
Quantifiable outcome
- 29-minute delivery time for fresh groceries including live aquatic products
- +3 more outcomes
Companies that use Dingdong Maicai
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Dingdong Maicai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Dingdong Maicai partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- SanLucarcoreSpanish fruit company SanLucar signed strategic cooperation agreement with Dingdong Maicai in Shanghai, marking SanLucar's first direct partnership with a Chinese fresh food e-commerce platform and entry into the Chinese market. Partnership covers supply chain coordination, product innovation, and market promotion. SanLucar has already established localized blueberry cultivation in Yunnan province through this collaboration.
- Frutas de ChilecorePartnership for flagship Chilean Cherry Ice and Snow Festival campaign for 2025/26 cherry season, featuring ice sculptures, tastings, and livestream activities targeting young Chinese consumers. Campaign launched across key cities nationwide with themed promotions combining online sales with offline activations.
- DFI Retail Group (Wellcome)coreDingdong Maicai partnered with DFI Retail Group to supply vegetables directly to Wellcome stores, targeting $100 million in first-year sales. This B2B partnership leverages Dingdong's supply chain and sourcing capabilities to serve established retail chain's fresh produce needs.
- Gaojin FoodminorPartnership for black pig farming supply chain infrastructure, part of Dingdong's investment in supply chain partnerships supporting product differentiation through premium sourcing.
- QingyutangminorPartnership for live fish processing, part of Dingdong's supply chain infrastructure investment enabling unique product offerings and quality control in fresh aquatic products.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
Dingdong Maicai competitors and assessment
Company assessmentBroad incumbents
- Pinduoduo (拼多多): Mass-market Chinese e-commerce platform with an expanding fresh grocery and agricultural product offering through Duo Duo Grocery. Indirectly competes on price for fresh produce at greater scale and with broader traffic than Dingdong.
- Ocado Group: UK-based online grocery technology and logistics provider with automated warehouse solutions and international licensing deals. Comparable as a B2B/B2C online grocery infrastructure operator at much larger scale, with relevant technology adjacency.
Direct peers
- Instacart: Leading US online grocery delivery platform connecting consumers to retail partners via rapid fulfillment. Closest Western comparable in online grocery model, with similar focus on perishable categories and partner-driven assortment.
- Missfresh: Former Nasdaq-listed Chinese fresh grocery e-commerce platform using a distributed warehouse model for rapid delivery. Most direct comparable in business model, customer base, and category; provides a benchmark for unit economics in the sector despite its delisting and restructuring.
- Meituan Maicai (美团买菜): Meituan's owned fresh grocery delivery service using a similar front-warehouse model. Now set to be combined with Dingdong's China operations through the pending acquisition; currently competes head-to-head on 30-minute fresh delivery in overlapping Chinese cities.
- Hema (盒马, Alibaba Freshippo): Alibaba's omni-channel fresh grocery banner combining storefront retail with app-based delivery. Directly competes in Chinese urban fresh grocery and shares Dingdong's emphasis on supply chain control and private-label SKUs.
- JD Daojia (京东到家): JD.com's on-demand retail platform partnering with supermarkets and fresh produce merchants for rapid delivery. Closest large-scale platform competitor leveraging JD's logistics backbone and traffic for fresh grocery.
- Sam's Club China (Walmart): Membership warehouse retailer operating in China with strong fresh and private-label assortment. Both partner and competitor to Dingdong, with overlapping premium urban consumer base and parallel investment in e-commerce delivery.
- Yonghui Superstores (永辉超市): One of China's largest grocery chains with strong fresh produce positioning and ongoing digital transformation. Dingdong partnership with Yonghui for the Cherry campaign shows close collaboration alongside structural competition.
Emerging players
- Quick Commerce / Gorillas / Flink (European instant grocery): European rapid-delivery grocery players using dark store networks to fulfill 10-30 minute delivery windows. Comparable operating model to Dingdong's dark store/29-minute delivery thesis, useful as an international unit-economics benchmark.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Dingdong Maicai social profiles
Digital presenceDingdong Maicai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dingdong Maicai leadership team
Management profileNumber of profiles
Profiles2 records
Dingdong Maicai subsidiaries and ownership
Company hierarchySubsidiaries1 record
Dingdong Maicai funding detail
Funding detailFunding overview
Funding rounds6 records
Investors21 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dingdong Maicai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dingdong Maicai
What does Dingdong Maicai do?
Dingdong Maicai is a Chinese fresh grocery e-commerce platform that operates a self-operated network of over 1,000 dark stores (front-warehouses) across China to deliver fresh produce, seafood, meat, and daily necessities to urban consumers within 29 minutes via its proprietary mobile app and website. The company additionally provides B2B fresh produce supply to major retail chains including Walmart, Sam's Club, Yonghui Superstores, and DFI Retail Group's Wellcome stores.
Is Dingdong Maicai a public or private company?
Dingdong Maicai is a public company. It is classified as public and is currently operating.
When was Dingdong Maicai founded?
Dingdong Maicai was founded in 2017. It employs 501 to 1,000 people.
Where is Dingdong Maicai based?
Dingdong Maicai is headquartered in Shanghai, China, in the Asia region.
How does Dingdong Maicai make money?
One revenue line is on record: fresh Grocery E-commerce Sales.
Who are Dingdong Maicai's main competitors?
Broad incumbents on record are Pinduoduo (拼多多) and Ocado Group. Direct peers are Instacart, Missfresh, Meituan Maicai (美团买菜), Hema (盒马, Alibaba Freshippo), JD Daojia (京东到家), Sam's Club China (Walmart) and Yonghui Superstores (永辉超市). Quick Commerce / Gorillas / Flink (European instant grocery) is listed as an emerging player.
Does Dingdong Maicai have an API?
No public API is recorded for Dingdong Maicai.
What industry is Dingdong Maicai in?
Dingdong Maicai's product category is Online Grocery Delivery. Its primary akta.pro industry code is TLAAAFAI, E-commerce Cold-Chain Parcel Delivery (Meal Kits, Perishables), with a secondary code of AFAIAMAF, DTC Perishable Subscription Delivery (Meat/Seafood/Produce/Dairy). Its NAICS code is 44511 and its SIC code is 5412.