SeQura
SeQura is a Barcelona-based fintech operating a B2B2C BNPL platform integrated at checkout across 5,000+ merchants, serving 3+ million consumers in Spain with flexible installments, a Bitcoin cashback shopping app, and payment protection, with European expansion planned for 2026.
- Company typePrivate
- Founded2013
- HeadquartersBarcelona, Spain
- Headcount251–500
- GTM typeB2B and B2C
- OfferingSoftware
What SeQura does
SeQura is a Barcelona-headquartered European fintech founded in 2013 that operates a B2B2C buy-now-pay-later (BNPL) platform serving both e-commerce merchants and end consumers. The company offers flexible installment payments (three interest-free monthly installments, seven-day pay-after-receipt, and extended plans up to 18 months) integrated at checkout across more than 5,000 partner stores, alongside a consumer-facing Smart Shopping mobile app that layers Bitcoin cashback rewards (2-10%, averaging 5%), a Qoins loyalty currency (1 Qoin = €1), AI shopping assistance, and payment protection (ProteQt) covering up to €500 for 30 days. The platform serves more than 3 million consumers primarily in Spain, with merchant relationships spanning enterprise brands across retail, electronics, fashion, travel, and home improvement (Carrefour, IKEA, MediaMarkt, Samsung, Decathlon, AliExpress, Iberia, lastminute.com, Mango, Adidas, Bricodepot, La Redoute).
SeQura generates revenue through merchant transaction fees on BNPL-funded purchases and interest income on extended (up to 18-month) payment plans, with cashback rewards funded by merchant partnerships that drive incremental conversion and loyalty. Sub-brands include the Smart Shopping app, Qoins, ProteQt, and optiQa (an eyewear subscription service launched with Trustly in Germany in October 2025). Strategic integrations include Roiward (travel booking) and Trustly (recurring payments), with cumulative disclosed funding of approximately €560 million (€150M Citi debt in September 2022, €410M round in November 2024 led by Citi with Chenavari Investment Managers and M&G Plc).
The company is led by Founder and CEO David Bäckström, with Adrián Escudé as Chief Revenue Officer, Francesc Pla Prats as CTO, and Luis Miguel Oyaga as co-founder. Headcount is 251-500 employees. Distribution is primarily product-led through the mobile app and merchant integrations, with the website localized in five languages (EN/ES/FR/IT/PT). The company is privately held, headquartered in Barcelona, and has announced expansion to additional European markets beginning in early 2026, supported by a Spain BNPL market projected to grow from $9.63 billion in 2025 to $26.73 billion by 2031.
SeQura firmographics
Firmographics- Name
- SeQura
- Legal name
- SeQura
- Website
- https://sequra.es
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- SeQura is a Barcelona-based fintech operating a B2B2C BNPL platform integrated at checkout across 5,000+ merchants, serving 3+ million consumers in Spain with flexible installments, a Bitcoin cashback shopping app, and payment protection, with European expansion planned for 2026.
- Ownership category
- akta.pro rank
SeQura industry classification
Industry- Product category
- Buy Now Pay Later (BNPL) Payments
- NAICS
- Sales Financing (52222)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Merchant-Integrated BNPL (Online Checkout) (FSAKACAA)
Keywords
Where SeQura is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
SeQura business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Merchant Transaction Fees: SeQura charges merchants a fee for offering installment payment options at checkout. This is the primary revenue stream from the B2B side of the business.
- Extended Payment Plans Interest: For longer payment plans (up to 18 months), customers pay interest which generates revenue for SeQura. Standard 3-month interest-free installments are offered at no additional cost.
- Cashback Rewards Program: The company operates a loyalty rewards system where cashback is funded by merchant partnerships, creating value exchange between retailers and consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | 3 equal monthly payments - interest free |
| Transaction based/ take rate | Pay-as-you-go | 7-day delayed payment option |
| Subscription | Monthly | Extended payment plans up to 18 months |
| Other | Pay-as-you-go | Bitcoin cashback rewards (2-10% cashback) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
SeQura product offering
Product offeringCore offering
SeQura provides a Buy Now Pay Later (BNPL) payments platform that enables online shoppers to split purchases into interest-free installments, pay 7 days after receipt, or extend payments up to 18 months at over 5,000 partner merchants. The platform is delivered through a consumer-facing mobile app that also offers Bitcoin cashback rewards, Qoins loyalty currency, and ProteQt purchase protection insurance up to €500 for 30 days.
Product overview
SeQura is a European payments technology platform headquartered in Barcelona offering a unified consumer-facing app that combines flexible BNPL payment options (interest-free installments, extended payment plans up to 18 months, pay-after-receiving) with a modern rewards ecosystem. The core offering includes flexible installment payments at over 5,000 partner stores and the SeQura Smart Shopping App which replaces traditional loyalty points with Bitcoin cashback rewards. Key products include: the core Flexible Installment Payments platform, the Smart Shopping App with Bitcoin cashback (offering 2-15% cashback at 500+ brands), Qoins loyalty currency (1:1 euro redemption), Bitcoin cashback with wallet transfers via Lightning Network, ProteQt payment protection (up to €500 coverage for 30 days), optiQa eyewear subscription (powered by Trustly), and travel booking integration with lastminute.com (powered by Roiward). The platform serves over 3 million users across Spain, Italy, France, and Portugal.
Differentiator
Problem solved
Functional benefit
Brands
- Smart Shopping app: A shopping app that replaces traditional loyalty points with Bitcoin cashback rewards, offering cashback at over 500 affiliated brands.
- optiQa
- Qoins
- ProteQt
Products and services
- Flexible Installment Payments (BNPL) Primary Buy Now Pay Later service enabling consumers at over 5,000 partner merchants to split purchases into interest-free installments (3 monthly payments), pay 7 days after receipt, or extend repayment up to 18 months.
- SeQura Smart Shopping App Mobile shopping application (iOS and Android) that replaces traditional loyalty points with Bitcoin cashback rewards, integrates flexible BNPL payments, AI shopping assistance, purchase protection, and travel booking through partner integrations.
- optiQa Eyewear Subscription Subscription service for eyewear launched in collaboration with Trustly, leveraging Trustly's recurring payment technology to enable flexible direct bank account payments for optical customers. Initially available in Germany with planned expansion to Spain.
Quantifiable outcome
- Users shop 3x more frequently through the app than other channels
- +2 more outcomes
Companies that use SeQura
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles2 records
SeQura technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability1 record
Feature4 records
SeQura partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- lastminute.comcoreIntegration of travel booking options into SeQura's smart shopping app, enabling users to book hotels, flights and travel experiences with up to 5% cashback. The collaboration is powered by Roiward and is initially available in Spain with plans to expand across Europe in 2026.
- RoiwardsupportingTechnology partner powering the travel booking integration within SeQura's smart shopping app, enabling seamless travel bookings with cashback rewards.
- TrustlycoreLaunched optiQa subscription service for eyewear in collaboration with Trustly. The service uses Trustly's recurring payment technology to enhance payment flexibility for optical customers. Initially available in Germany with plans for expansion to Spain.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
SeQura competitors and assessment
Company assessmentPeers
Direct peers
- Klarna: Global BNPL leader offering pay-in-installments at online checkout across Europe and the US. Directly comparable to SeQura's core merchant-integrated BNPL product, with broader geographic reach and substantially higher funding base.
- Scalapay: Italy-headquartered BNPL offering interest-free installments at online checkout, with strong Southern European presence (IT, FR, ES, PT, FI, BE). Closely mirrors SeQura's Iberian/Southern European footprint and merchant-integrated model.
- Alma: France-based BNPL providing installment payments at checkout for European merchants, with focus on fashion, home, and electronics. Comparable to SeQura in BNPL product, customer base (merchants and shoppers), and target Southern/Western European markets.
- Affirm: US-listed BNPL provider offering pay-later and pay-in-installments at checkout with longer-term, interest-bearing plans. Comparable to SeQura in BNPL product mechanics and merchant-integrated model, although focused on North America.
Broad incumbents
- Afterpay (Block): Global pay-in-4 BNPL provider owned by Block, integrated with major e-commerce platforms. Comparable to SeQura in core checkout BNPL but operates at much larger scale and broader category breadth through Block's payments ecosystem.
- Riverty: Bertelsmann-owned European BNPL and consumer credit provider with broad DACH/Nordics presence. Comparable to SeQura as a merchant-integrated BNPL serving major European retailers, with greater scale and longer-tenured merchant relationships.
Emerging players
- Tabby: MENA-headquartered BNPL expanding into Europe, offering installments and a shopping app. Comparable to SeQura in BNPL plus loyalty/app strategy, although Tabby's footprint and category overlap is partial.
- Tamara: Saudi Arabia-based BNPL provider expanding across MENA and Europe, offering pay-in-installments and merchant APIs. Comparable to SeQura in merchant-integrated BNPL mechanics and app-led consumer experience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SeQura social profiles
Digital presenceSeQura compliance and trust
Trust signalCompliance1 record
SeQura financial estimates
Financial estimateRevenue estimate
Valuation estimate
SeQura leadership team
Management profileNumber of profiles
Profiles4 records
SeQura funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SeQura M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SeQura
What does SeQura do?
SeQura provides a Buy Now Pay Later (BNPL) payments platform that enables online shoppers to split purchases into interest-free installments, pay 7 days after receipt, or extend payments up to 18 months at over 5,000 partner merchants. The platform is delivered through a consumer-facing mobile app that also offers Bitcoin cashback rewards, Qoins loyalty currency, and ProteQt purchase protection insurance up to €500 for 30 days.
Is SeQura a public or private company?
SeQura is a private company. It is classified as venture growth investor backed and is currently operating.
When was SeQura founded?
SeQura was founded in 2013. It employs 251 to 500 people.
Where is SeQura based?
SeQura is headquartered in Barcelona, Spain, in the Europe region.
How does SeQura make money?
Three revenue lines are on record. Merchant Transaction Fees are the primary driver. The others are extended Payment Plans Interest and cashback Rewards Program.
Who are SeQura's main competitors?
Aplázame is listed as a peer. Direct peers are Klarna, Scalapay, Alma and Affirm. Broad incumbents are Afterpay (Block) and Riverty. Emerging players are Tabby and Tamara.
Does SeQura have an API?
No public API is recorded for SeQura.
What industry is SeQura in?
SeQura's product category is Buy Now Pay Later (BNPL) Payments. Its primary akta.pro industry code is FSAKACAA, Merchant-Integrated BNPL (Online Checkout). Its NAICS code is 52222 and its SIC code is 6141.