Zeller
Zeller is an Australian fintech founded in 2020 offering SMBs an all-in-one payments platform combining proprietary EFTPOS terminals, POS software, business transaction accounts, and Mastercard debit cards, supported by 600+ POS integrations and serving over 110,000 businesses worldwide.
- Company typePrivate
- Founded2020
- HeadquartersMelbourne, Australia
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Zeller does
Zeller is an Australian fintech and SMB-focused neobank headquartered in Melbourne, founded in 2020 by Ben Pfisterer (formerly of Square) and Dominic Yap. The company operates an all-in-one payments and financial services platform combining proprietary EFTPOS terminal hardware (Terminal 1x and Terminal 2), an integrated point-of-sale application (Zeller POS), business transaction and savings accounts, debit and corporate Mastercard cards, invoicing, virtual terminal, payment links, and a Developer Suite for third-party integrations. The platform processes card payments across all major schemes (Visa, Mastercard, EFTPOS, American Express, UnionPay, JCB, Diners Club, AliPay, WeChat Pay) and integrates with 600+ third-party POS systems, Xero accounting, and Oracle Simphony, supported by Mastercard card issuance and Cuscal as Card Scheme Acquirer.
Underlying technology is a cloud-based payment processing platform with proprietary terminal hardware running integrated POS software, nightly settlement 365 days per year, and an open API/SDK developer suite enabling ISV and software-vendor integrations. Zeller holds an Australian Financial Services Licence (AFSL No. 534281) authorising issuance of Enhanced Zeller Payment Services, and maintains PCI PIN/DSS compliance with privacy frameworks addressing GDPR and CCPA requirements. The company processes transactions globally through the Mastercard network spanning 210 countries and territories.
Zeller's business model is predominantly transaction-fee based, supplemented by hardware sales (terminals, SIM cards, accessories), optional overdraft interest income, and custom enterprise pricing for larger merchants. Go-to-market is hybrid: a self-serve product-led motion with instant signup for SMBs, complemented by a sales-led enterprise motion with dedicated account management. Target segments include hospitality, retail, health and beauty, trades and services, pubs and venues, franchises, events, and startups. The company achieved unicorn status in March 2022 with a $100M AUD Series B led by Headline, reaching a valuation exceeding $1 billion AUD, and announced expansion into the UK as its first international market in October 2025.
Zeller firmographics
Firmographics- Name
- Zeller
- Legal name
- Zeller Australia Pty Ltd
- Website
- https://myzeller.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Zeller is an Australian fintech founded in 2020 offering SMBs an all-in-one payments platform combining proprietary EFTPOS terminals, POS software, business transaction accounts, and Mastercard debit cards, supported by 600+ POS integrations and serving over 110,000 businesses worldwide.
- Ownership category
- akta.pro rank
Zeller industry classification
Industry- Product category
- Merchant Payment Processing
- NAICS
- Credit Card Issuing (52221)
- SIC
- National Commercial Banks (6021)
- akta.pro primary industry
- Cards & Issuing Management (Debit/Prepaid/Credit, Program Management) (FSAGAAAE)
- akta.pro secondary industries
- Card Issuing & Program Management Platforms (BPAMAFAH), Corporate Cards & Expense Solutions (T&E, purchasing, fleet) (FSABAIAG), Direct Debit / ACH Collections & Recurring Billing (FSAMAGAE)
Keywords
Where Zeller is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Zeller business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Transaction/Fee Processing: Zeller charges transaction fees (merchant service fees) on card payments processed through its EFTPOS terminals and online payment services. The company also offers zero-cost EFTPOS options.
- Hardware Sales: Zeller sells EFTPOS terminal hardware (Zeller Terminal 1x, Zeller Terminal 2) and accessories including receipt paper and SIM cards. EOFY deals offer discounts such as $100 off terminals.
- Optional Overdraft Facility: Zeller may provide overdraft facilities on Zeller Accounts with interest rates determined by Zeller, generating interest income on overdrawn balances.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Zeller POS Promotion - 100% cash back on card fees |
| Freemium | Pay-as-you-go | Zeller Debit Card - Free business debit card |
| Unit Pricing | One time/ perpetual license | EOFY Terminal Deal - $99 off Zeller Terminal |
| Transaction based/ take rate | Monthly | Custom Enterprise Pricing |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
Zeller product offering
Product offeringCore offering
Zeller provides an all-in-one payments and financial services platform for small and medium-sized businesses, combining proprietary EFTPOS terminal hardware (Terminal 2 and Terminal 1x), point-of-sale software, business transaction and savings accounts, debit and corporate cards, invoicing, virtual terminal, and developer APIs. The company enables merchants to accept card and contactless payments, manage business finances, and pay recipients from a single integrated product suite with nightly settlement.
Product overview
Zeller is an Australian neobank and fintech company offering an all-in-one payments and financial services platform for small and medium-sized businesses. The portfolio comprises three core pillars: payment acceptance hardware (Zeller EFTPOS Terminals including Terminal 2 and Terminal 1x), point-of-sale software (Zeller POS, integrated EFTPOS), and business banking accounts (Zeller Transaction Account with savings, debit cards, and corporate cards). Supporting products include invoicing, virtual terminal, payment links, and the Zeller Developer Suite for API integrations. Zeller serves diverse industries including hospitality, retail, health and beauty, trades, pubs, franchises, events, and startups. The platform integrates with 600+ third-party POS systems, accounting software including Xero, and supports multiple payment methods including Visa, Mastercard, EFTPOS, American Express, Apple Pay, Google Pay, and international schemes like UnionPay and AliPay.
Differentiator
Problem solved
Functional benefit
Products and services
- Zeller EFTPOS Terminal Proprietary EFTPOS terminals (Terminal 2 and Terminal 1x) that accept card and contactless payments with built-in point-of-sale functionality for SMB merchants.
- Zeller POS All-in-one point-of-sale application enabling item creation, cart and order building, kitchen ticket printing, and payment processing integrated with Zeller Terminal. Targets restaurants, cafes, bars, retail stores, and mobile merchants.
- Zeller Invoices Online invoicing solution for businesses to create and send invoices with integrated payment acceptance for faster collection.
- Zeller Virtual Terminal Browser-based virtual terminal that allows merchants to manually key in card details to process payments without requiring physical hardware.
- Zeller Transaction Account Business transaction account with nightly settlement 365 days a year for managing business finances, receiving payments, and accessing funds.
- Zeller Savings Account Interest-bearing business savings sub-account within the Zeller Transaction Account that earns variable interest on savings balances.
- Zeller Debit Card Business debit Mastercard with no annual fee and custom branding options, providing physical and virtual cards accepted in 210 countries and territories through the Mastercard network.
- Zeller Corporate Cards Team debit cards with per-card spending controls, transaction limits, and centralized expense management capabilities.
- Zeller App Mobile application available on iOS and Android for managing business finances, tracking transactions, issuing cards, and controlling team spending.
- Zeller Developer Suite Suite of SDKs and APIs enabling software developers, ISVs, and web/app builders to integrate Zeller payment processing into their own platforms.
- Zeller for Startups All-in-one financial solution tailored for startup founders to manage money, track expenses, and earn more from capital, including business banking and debit cards.
- Tap to Pay with Zeller App Contactless payment acceptance capability using a smartphone powered by Apple Tap to Pay technology, with no additional hardware required.
- Zeller Partner Hub Partner platform for resellers, integrators, and ISVs to integrate with and resell Zeller payment solutions.
Quantifiable outcome
- Nightly settlement of payment proceeds 365 days/year reduces business cash flow gaps
- +2 more outcomes
Companies that use Zeller
Customer profileNamed customers19 records
Segments8 records
Ideal customer profiles3 records
Zeller technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature5 records
Zeller partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Cuscal LimitedcoreCuscal Limited ACN 087 822 455 serves as the Card Scheme Acquirer for Zeller's Card Scheme Services (excluding Union Pay and DCI Transactions). Cuscal provides transaction processing and settlement services, and is the holder of Stored Value for the Enhanced Zeller Payment Services.
- Mastercard Asia/Pacific Pte. Ltd.coreZeller Debit Card is issued pursuant to Mastercard license, enabling acceptance at 210+ countries and territories. The Mastercard brand mark and circles design are registered trademarks of Mastercard International Incorporated.
- American Express Australia LimitedcoreZeller provides AMEX Payment Services enabling merchants to accept American Express cards through Zeller terminals. If merchants exceed certain transaction volumes, AMEX may require direct enrollment.
- XerocoreZeller has a direct integration with Xero for accounting software connectivity, enabling merchants to connect Zeller transactions directly into Xero with bank feeds for simplified reconciliation and bookkeeping.
- ApplecoreZeller integrates with Apple for Mobile Device Acquiring Services (Tap to Pay with Zeller App) and Apple Pay digital wallet support for contactless in-store payments using mobile devices.
- GooglecoreZeller supports Google Pay integration enabling merchants and customers to use Google Wallet for contactless in-store and online payments.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Zeller competitors and assessment
Company assessmentDirect peers
- SumUp: SumUp is a European-headquartered SMB payments company offering card readers, POS, and business accounts across 30+ markets. SumUp is a key competitor in Zeller's new UK market and competes on hardware design, simple pricing, and merchant services.
- Toast: Toast is a US-listed all-in-one POS and payments platform built for restaurants, combining hardware, software, and financial services (Toast Capital, Toast Card). Toast is a comparable SMB-vertical fintech platform with deeper restaurant vertical focus than Zeller.
- Zettle (PayPal): PayPal's Zettle offers integrated card readers and POS software for SMBs globally, with strong European presence. Zettle competes with Zeller on hardware design, SMB payments, and POS-bundled offerings in international markets such as the UK.
- Block (Square): Block/Square is the most direct global peer to Zeller, offering integrated POS hardware, payment processing, and banking services (Square Banking) for SMBs. Zeller's CEO Ben Pfisterer previously worked at Square, and the two compete head-to-head in the all-in-one SMB fintech category.
- Tyro Payments: Tyro is an Australian-listed EFTPOS and integrated payments provider focused on SMBs in hospitality and healthcare. Tyro is Zeller's closest Australian competitor with overlapping target customers, hardware offerings, and bank-grade regulated status.
- Lightspeed Commerce: Lightspeed provides cloud-based POS and payments solutions for retail, hospitality, and golf businesses globally. Lightspeed competes with Zeller in integrated POS and payment processing for SMB and mid-market merchants.
Broad incumbents
- Stripe: Stripe is a global payments infrastructure leader serving online and in-person payments for businesses of all sizes. While not a direct SMB POS competitor, Stripe Terminal and Stripe Connect compete with Zeller in developer-led embedded payments.
- Adyen: Adyen is a global payments platform serving enterprise and platform customers with unified online, in-store, and marketplace payments. Adyen competes with Zeller in the unified commerce space for mid-market and enterprise merchants.
Emerging players
- Airwallex: Airwallex is an Australian-founded global payments and banking platform serving businesses with multi-currency accounts, cards, and cross-border payments. Airwallex is a fellow Australian fintech scaling internationally, with overlapping debit card and SMB business banking offerings.
- Marqeta: Marqeta is a modern card-issuing platform enabling businesses to launch and manage physical and virtual cards. While more infrastructure-focused than Zeller, Marqeta competes in the card issuing and program management space relevant to Zeller's debit/corporate card products.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Zeller social profiles
Digital presenceZeller compliance and trust
Trust signalCompliance4 records
Zeller financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zeller leadership team
Management profileNumber of profiles
Profiles1 record
Zeller funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zeller M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zeller
What does Zeller do?
Zeller provides an all-in-one payments and financial services platform for small and medium-sized businesses, combining proprietary EFTPOS terminal hardware (Terminal 2 and Terminal 1x), point-of-sale software, business transaction and savings accounts, debit and corporate cards, invoicing, virtual terminal, and developer APIs. The company enables merchants to accept card and contactless payments, manage business finances, and pay recipients from a single integrated product suite with nightly settlement.
Is Zeller a public or private company?
Zeller is a private company. It is classified as venture growth investor backed and is currently operating.
When was Zeller founded?
Zeller was founded in 2020. It employs 251 to 500 people.
Where is Zeller based?
Zeller is headquartered in Melbourne, Australia, in the Oceania region.
How does Zeller make money?
Three revenue lines are on record. Transaction/Fee Processing is the primary driver. The others are hardware Sales and optional Overdraft Facility.
Who are Zeller's main competitors?
Direct peers on record are SumUp, Toast, Zettle (PayPal), Block (Square), Tyro Payments and Lightspeed Commerce. Broad incumbents are Stripe and Adyen. Emerging players are Airwallex and Marqeta.
Does Zeller have an API?
Yes. Zeller Developer Suite provides SDKs and APIs enabling developers to integrate payments into software, apps, and websites. The suite allows third-party POS systems (600+) to integrate with Zeller's payment infrastructure. Developer documentation is at www.myzeller.com/au/developer-suite.
What industry is Zeller in?
Zeller's product category is Merchant Payment Processing. Its primary akta.pro industry code is FSAGAAAE, Cards & Issuing Management (Debit/Prepaid/Credit, Program Management), with a secondary code of BPAMAFAH, Card Issuing & Program Management Platforms. Its NAICS code is 52221 and its SIC code is 6021.