Veterinary Emergency Group
Veterinary Emergency Group (VEG ER for Pets) is a privately-held, US-based veterinary emergency care provider operating 120+ 24/7 walk-in emergency vet hospitals across the US and Canada, serving pet owners needing immediate after-hours and emergency care for dogs, cats, and exotics.
- Company typePrivate
- Founded2014
- HeadquartersWhite Plains, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Veterinary Emergency Group does
Veterinary Emergency Group (operating as VEG ER for Pets) is a US-headquartered, privately-held veterinary emergency care provider founded in 2014 and based in White Plains, New York. The company operates 120+ 24/7 walk-in emergency veterinary hospitals across the United States and Canada, serving pet owners whose dogs, cats, and exotic animals require immediate medical attention for accidents, acute illness, trauma, or post-surgical complications. Its core service is delivered in an "open hospital" physical environment where pet owners can remain with their animals throughout diagnosis and treatment, observe procedures in real time, and speak directly with a veterinarian by phone at any hour without an appointment.
The company's product portfolio centers on the emergency visit itself — diagnostics, ultrasound, surgery, and on-site blood transfusion through an in-house blood bank — augmented by three ancillary programs: VEG Cares (a charitable fund that has distributed $1.19M+ to underserved pets), Little Vets (a children's veterinary education program), and a Partners referral network connecting general practice veterinarians to VEG hospitals. Underlying technology is operational rather than software-based: a transparent hospital layout, a 24/7 call-into-vet phone line, and a walk-in clinic model. No proprietary AI/ML, digital platform, or software product is evidenced in the input data.
VEG's revenue model is purely transactional fee-for-service at the point of care, with quote-based pricing that varies by case complexity. The go-to-market motion is direct-to-consumer through physical hospital locations and earned/owned media (Google reviews, blog, social, 5K events). The company was founded by David Bessler (CEO) and David Glattstein (President), with Frank W. Alderman as Chairman; the firm reports 1,001–5,000 employees and raised a $100M Series 3 funding round in September 2021 led by D1 Capital Partners and Fidelity, with Durable Capital Partners and Sequoia Heritage participating.
Veterinary Emergency Group firmographics
Firmographics- Name
- Veterinary Emergency Group
- Legal name
- VEG ER for Pets
- Website
- https://veterinaryemergencygroup.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Veterinary Emergency Group (VEG ER for Pets) is a privately-held, US-based veterinary emergency care provider operating 120+ 24/7 walk-in emergency vet hospitals across the US and Canada, serving pet owners needing immediate after-hours and emergency care for dogs, cats, and exotics.
- Ownership category
- akta.pro rank
Veterinary Emergency Group industry classification
Industry- Product category
- Emergency Veterinary Services
- NAICS
- Veterinary Services (54194), Veterinary Services (541940)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)
- akta.pro primary industry
- Veterinary Emergency & Critical Care Hospitals (HLAMACAA)
- akta.pro secondary industry
- Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)
Keywords
Where Veterinary Emergency Group is headquartered
LocationHeadquarters
- HQ city
- White Plains
- HQ country
- United States
- HQ region
- North America
Offices28 records
Markets served
Veterinary Emergency Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Emergency Veterinary Services: Fee-for-service emergency veterinary care provided at 120+ hospital locations across the US and Canada. Pet owners pay for emergency medical services, urgent care, diagnostics, and treatments at point of service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Emergency veterinary services - quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Veterinary Emergency Group product offering
Product offeringCore offering
Veterinary Emergency Group operates a network of 120+ 24/7 walk-in emergency veterinary hospitals across the United States and Canada, providing immediate emergency and urgent medical care for dogs, cats, and exotic pets. Core services include diagnostics, surgery, ultrasound, and blood transfusions delivered through a proprietary open hospital model that allows pet owners to remain with their pets throughout treatment. The company sells care on a fee-for-service basis at point of need, with no appointment required.
Product overview
VEG ER for Pets operates a network of over 120 emergency veterinary hospitals across the United States and Canada. The company offers a single unified product: 24/7 emergency veterinary care with walk-in treatment for emergencies, urgent care, accidents, and various medical conditions. The service portfolio includes core medical services, an in-house blood bank, and the VEG Cares charitable program. The company differentiates through its open hospital environment allowing pet owners to stay with their pets throughout treatment, and operates a Little Vets educational program and Partners referral network.
Differentiator
Problem solved
Functional benefit
Products and services
- VEG ER for Pets (Emergency Vet Services) 24/7 walk-in emergency and urgent veterinary hospital service for dogs, cats, and exotic pets, treating conditions including accidents, vomiting, diarrhea, trouble breathing, constipation, pain, wounds, bleeding, and swelling. Pet owners can call and speak directly with a veterinarian at any time or walk in without an appointment, and remain with their pets throughout treatment.
- Medical Services Comprehensive emergency medical services for pets including diagnostic imaging, ultrasound, and surgical procedures, delivered inside VEG's open and transparent hospital environment so pet owners can observe treatment.
- Blood Bank In-house blood bank providing transfusions and blood products to support emergency veterinary cases at VEG hospitals.
Quantifiable outcome
- 1,000,000+ pets helped annually
Companies that use Veterinary Emergency Group
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Veterinary Emergency Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Veterinary Emergency Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Animal Care & Control (Charlotte)minorVEG partnered with Animal Care & Control in Charlotte to host a free microchip clinic in celebration of National Responsible Dog Ownership Day. This community-focused initiative provides free microchipping services to pet owners in the Charlotte area.
- VEG Blood BankcoreInternal blood bank capability supporting emergency transfusion services across VEG hospital locations. The blood bank provides critical supplies for emergency cases requiring transfusions.
- VEG Partners ProgramcoreVEG maintains a partners program for referring veterinarians and clinics. The Partners page on veg.com indicates relationships with general practice veterinarians who refer emergency cases to VEG hospitals.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Veterinary Emergency Group competitors and assessment
Company assessmentDirect peers
- BluePearl Pet Hospital: BluePearl is the largest network of specialty and emergency veterinary hospitals in the US, operating 100+ locations. It is VEG's most direct competitor, offering overlapping 24/7 emergency and specialty services to pet owners with a similar hub-and-spoke referral model.
- MedVet: MedVet operates a network of emergency and specialty veterinary hospitals across the US, providing 24/7 emergency care, surgery, internal medicine, and other specialties. It is a direct peer competing head-to-head with VEG in many of the same metros.
- Thrive Pet Healthcare: Thrive Pet Healthcare is a veterinary hospital network offering general practice, urgent care, and emergency services across hundreds of US locations. It competes with VEG in the emergency/urgent care segment and shares the multi-site, consumer-facing growth strategy.
- UrgentVet: UrgentVet operates a network of walk-in urgent care veterinary clinics across the US, focused on non-life-threatening cases between primary and emergency care. It is a direct peer to VEG's urgent care offering with a comparable walk-in, consumer-facing model.
Broad incumbents
- VCA Animal Hospitals: VCA (owned by Mars) operates more than 1,000 animal hospitals in North America, including primary care, specialty, and emergency services. As a broad incumbent, it overlaps with VEG on emergency/specialty while also offering general practice and ancillary services.
- PetVet Care Centers: PetVet Care Centers operates a large network of general practice, specialty, and emergency veterinary hospitals across the US. It is a broad incumbent with overlapping emergency services and competes for referrals and DVM talent with VEG.
- National Veterinary Associates (NVA): NVA is one of the largest private owners and operators of veterinary hospitals in the US and Canada, including general practice and specialty/emergency. It is a broad incumbent with overlapping ER footprints that competes for partnership opportunities with referring GPs.
Regional players
- Schwarzman Animal Medical Center: Schwarzman Animal Medical Center is a large specialty and emergency veterinary hospital in New York City. As a regional, single-site specialty/ER referral center, it overlaps with VEG in NYC for high-acuity emergency cases and is a comparable clinical model.
- ASPCA Animal Hospital: ASPCA Animal Hospital in NYC provides specialty and emergency veterinary care with a strong nonprofit/community focus. It is a regional player offering comparable emergency services to VEG in the New York market, often serving financially constrained pet owners.
Emerging players
- Guardian Veterinary Specialists: Guardian Veterinary Specialists is a specialty and 24/7 emergency veterinary hospital serving the Hudson Valley/New York region. It is an emerging player with a similar emergency/specialty focus, comparable to a single-site or small-network version of VEG.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Veterinary Emergency Group social profiles
Digital presenceVeterinary Emergency Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veterinary Emergency Group leadership team
Management profileNumber of profiles
Profiles4 records
Veterinary Emergency Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veterinary Emergency Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veterinary Emergency Group
What does Veterinary Emergency Group do?
Veterinary Emergency Group operates a network of 120+ 24/7 walk-in emergency veterinary hospitals across the United States and Canada, providing immediate emergency and urgent medical care for dogs, cats, and exotic pets. Core services include diagnostics, surgery, ultrasound, and blood transfusions delivered through a proprietary open hospital model that allows pet owners to remain with their pets throughout treatment. The company sells care on a fee-for-service basis at point of need, with no appointment required.
Is Veterinary Emergency Group a public or private company?
Veterinary Emergency Group is a private company. It is classified as venture growth investor backed and is currently operating.
When was Veterinary Emergency Group founded?
Veterinary Emergency Group was founded in 2014. It employs 1,001 to 5,000 people.
Where is Veterinary Emergency Group based?
Veterinary Emergency Group is headquartered in White Plains, United States, in the North America region.
How does Veterinary Emergency Group make money?
One revenue line is on record: emergency Veterinary Services.
Who are Veterinary Emergency Group's main competitors?
Direct peers on record are BluePearl Pet Hospital, MedVet, Thrive Pet Healthcare and UrgentVet. Broad incumbents are VCA Animal Hospitals, PetVet Care Centers and National Veterinary Associates (NVA). Regional players are Schwarzman Animal Medical Center and ASPCA Animal Hospital. Guardian Veterinary Specialists is listed as an emerging player.
Does Veterinary Emergency Group have an API?
No public API is recorded for Veterinary Emergency Group.
What industry is Veterinary Emergency Group in?
Veterinary Emergency Group's product category is Emergency Veterinary Services. Its primary akta.pro industry code is HLAMACAA, Veterinary Emergency & Critical Care Hospitals, with a secondary code of AFAEANAA, Companion Animal Veterinary Clinics & Hospitals. Its NAICS code is 54194 and its SIC code is 8090.