Feelit
Feelit is an Israeli deep-tech company that provides patented printed nanomaterial-based sticker sensors and AI analytics for predictive maintenance of industrial assets such as pipes, valves, steam traps, and heat exchangers, serving large manufacturers in chemicals, food and beverage, pharma, and oil and gas sectors.
- Company typePrivate
- Founded2017
- HeadquartersHaifa, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Feelit does
Feelit is an Israel-based deep technology company, founded in 2016-2017 from research at the Technion - Israel Institute of Technology, that develops patented ink-based nanomaterial sensing solutions for industrial predictive maintenance. Its core product, the RetroFeel nano-sticker sensor, is an ultra-thin, flexible printed sensor combined with a wireless edge device that is applied externally to industrial assets such as steam traps, pipes, valves, flanges, and heat exchangers. The hardware feeds time-series data into a proprietary cloud-based analytics suite that uses AI to detect structural changes and predict upcoming equipment failures before they occur, enabling condition-based maintenance without production downtime.
The company operates a B2B enterprise model combining hardware sales (sensors and edge devices) with recurring analytics subscriptions, delivered primarily through direct field sales and OEM partnerships. Its customer base spans Oil & Gas, Chemicals, Food & Beverage, Pharmaceuticals, Automotive, and Industrial Equipment verticals, with named deployments or pilots at Henkel, Continental, Nestlé, Bazan Group, ICL, Merck, Tnuva (via ELSA), and Migross. Strategic investors include Henkel Ventures, Continental, Alea Capital Partners, Takwin VC, and Vasuki Global Tech Fund, with cumulative disclosed funding of approximately $15.4 million across a 2019 non-dilutive grant, a $7M Series A in July 2021, and an $8.3M Series A in September 2025.
Feelit is scaling commercially, with new sales offices in Houston and Germany, active hiring across functions, and a CEO transition in August 2025 to Sharon Cohen (formerly of Orbotech and Landa Digital Printing) to lead international expansion. OEM partnerships, particularly with Continental, position the company to embed its sensors into automotive and industrial equipment product lines, including emerging electric vehicle thermal management applications. The company reports operational outcomes of 17% fewer failed steam traps and valves, 15% CO2 reduction, and ROI achieved in under four months at a typical deployment site using 300+ sensors.
Feelit firmographics
Firmographics- Name
- Feelit
- Legal name
- Feelit Ltd.
- Website
- https://feelit.tech
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Feelit is an Israeli deep-tech company that provides patented printed nanomaterial-based sticker sensors and AI analytics for predictive maintenance of industrial assets such as pipes, valves, steam traps, and heat exchangers, serving large manufacturers in chemicals, food and beverage, pharma, and oil and gas sectors.
- Ownership category
- akta.pro rank
Feelit industry classification
Industry- Product category
- Industrial IoT / Predictive Maintenance Sensing
- NAICS
- Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Condition Monitoring & Predictive Maintenance Instrumentation (Vibration/ultrasound, oil analysis sensors, IIoT monitoring) (IMAGAFAG)
- akta.pro secondary industry
- Condition Monitoring Sensors & IoT (online/offline monitoring, edge devices) (EUADAJAD)
Keywords
Where Feelit is headquartered
LocationHeadquarters
- HQ city
- Haifa
- HQ country
- Israel
- HQ region
- Middle East
Offices3 records
Markets served
Feelit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Sensing & Analytics Solutions (SaaS): The company provides end-to-end agile sensing and analytics solutions deployed across industrial equipment. The solution combines hardware (sensors and wireless edge devices) with software (analytics platform), suggesting a subscription or recurring revenue model tied to monitoring services and software access.
- Hardware (Sensors & Edge Devices): Sale of nanotechnology sticker sensors and wireless edge devices. The non-intrusive, plug-and-play sensors are deployed across customer facilities, potentially as a one-time hardware sale or part of a bundled recurring offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Enterprise SaaS + hardware bundle |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Feelit product offering
Product offeringCore offering
Feelit provides patented ink-based nanotechnology sticker sensors (RetroFeel) paired with wireless edge devices and a proprietary AI cloud analytics suite to enable non-intrusive, predictive and condition-based maintenance of critical industrial assets. The platform monitors components such as steam traps, pipes, valves, flanges, and heat exchangers in real time, detecting parameter changes and predicting failures before they cause downtime. End-to-end solutions are sold to large industrial manufacturers across oil & gas, chemicals, food & beverage, pharma, automotive, and industrial equipment verticals.
Product overview
Feelit offers a unified Industry 4.0 predictive maintenance platform built around its patented RetroFeel nanotechnology sticker sensor combined with a proprietary cloud-based Analytics Suite. The core hardware-software platform monitors critical industrial assets including steam traps, pipes, valves, flanges, and heat exchangers. The wireless edge device collects sensor data which is processed by the AI-powered analytics platform to generate real-time predictive maintenance alerts, enabling condition-based maintenance across diverse manufacturing environments.
Differentiator
Problem solved
Functional benefit
Products and services
- RetroFeel Nanotechnology Sticker Sensor Patented hardware product — a printed ink-based AI nano-sticker sensor paired with a wireless edge device that detects structural and parameter changes at high resolution and predicts upcoming failures in industrial process systems. Designed for non-intrusive, plug-and-play, zero-downtime external mounting on critical industrial assets for large enterprise manufacturers.
- Feelit Analytics Suite Proprietary cloud-based SaaS analytics platform that processes sensor data into asset-specific insights, predictive failure alerts, and condition-based maintenance recommendations. Built on AI models tailored to specific asset types (flanges, pipes, valves, steam traps, heat exchangers) and integrated with customers' existing dashboards and IoT systems. Sold to large enterprise industrial customers as the software layer of Feelit's end-to-end sensing solution.
Quantifiable outcome
- 300+ sensors deployed at a single site; 17% fewer failed steam traps and valves; 15% CO₂ reduction; ROI achieved in under 4 months
- +1 more outcomes
Companies that use Feelit
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles5 records
Feelit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Feelit partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Bazan GroupcoreBazan Group invested in Feelit as part of its strategic green business strategy for sustainable manufacturing. Currently running pilots in five Bazan facilities developing products for the refining and petrochemical industry. Four products in co-development: valves, steam traps, heat exchangers, and pipes. Bazan provides extensive engineering knowledge and facility access; Feelit helps Bazan reduce failures and save operating costs through predictive and preventive maintenance. Leaders including CEO Asaf Almagor and Head of Business Development Netta Benari visited Feelit in September 2025 for collaboration discussions.
- OEM Partners (Automotive, Industrial Equipment, Tooling Equipment, Robotics and Automation)coreOEM partnerships established to expand Feelit's sensing technology into new and existing product lines. OEM partners span Automotive, Industrial Equipment, Tooling Equipment, and Robotics and Automation sectors. Partners integrate Feelit technology to deliver more effective predictive maintenance solutions to their end customers.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Feelit competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Feelit social profiles
Digital presenceFeelit compliance and trust
Trust signalCompliance1 record
Feelit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Feelit leadership team
Management profileNumber of profiles
Profiles12 records
Feelit funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Feelit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Feelit
What does Feelit do?
Feelit provides patented ink-based nanotechnology sticker sensors (RetroFeel) paired with wireless edge devices and a proprietary AI cloud analytics suite to enable non-intrusive, predictive and condition-based maintenance of critical industrial assets. The platform monitors components such as steam traps, pipes, valves, flanges, and heat exchangers in real time, detecting parameter changes and predicting failures before they cause downtime. End-to-end solutions are sold to large industrial manufacturers across oil & gas, chemicals, food & beverage, pharma, automotive, and industrial equipment verticals.
Is Feelit a public or private company?
Feelit is a private company. It is classified as venture growth investor backed and is currently operating.
When was Feelit founded?
Feelit was founded in 2017. It employs 11 to 50 people.
Where is Feelit based?
Feelit is headquartered in Haifa, Israel, in the Middle East region.
How does Feelit make money?
Two revenue lines are on record. Sensing & Analytics Solutions (SaaS) is the primary driver. The others are hardware (Sensors & Edge Devices).
Does Feelit have an API?
No public API is recorded for Feelit.
What industry is Feelit in?
Feelit's product category is Industrial IoT / Predictive Maintenance Sensing. Its primary akta.pro industry code is IMAGAFAG, Condition Monitoring & Predictive Maintenance Instrumentation (Vibration/ultrasound, oil analysis sensors, IIoT monitoring), with a secondary code of EUADAJAD, Condition Monitoring Sensors & IoT (online/offline monitoring, edge devices). Its NAICS code is 334519 and its SIC code is 3823.