What Raylo does

Raylo is a UK-based subscription infrastructure platform for consumer electronics, founded in 2018 and headquartered in London, authorised and regulated by the Financial Conduct Authority (reference 841488) for consumer hire agreements. Its core product is a monthly subscription service under which individuals and small businesses lease smartphones, laptops, tablets, gaming consoles, smartwatches, headphones, desktops, TVs, monitors, printers and selected home appliances (Dyson refurbished SKUs) on flexible rolling monthly or 12/24/36-month terms, with free upgrades, free DPD next-day delivery, 14-day returns and a lifetime warranty; pricing spans from approximately £2.49/month (entry consoles) to £49.49/month (iPad Pro 13-inch) with optional insurance add-ons between £2.19 and £9.59/month.

The company operates two integrated surfaces: the Raylo.com consumer marketplace serving 250,000+ UK subscribers, and Raylo Pay, an embedded B2B subscription infrastructure layer that has been integrated into LG.com (LG Flex, launched January 2026) and PlayStation Direct UK (PlayStation Flex, launched February 2026), with a marketplace model enabling brands such as Apple, Samsung, Google, Dyson, HP, Lenovo and Nintendo to reach Raylo's subscriber base. Underlying technology components include an AI-assisted customer underwriting and credit-decisioning pipeline, soft-credit-check onboarding with no credit-score impact, a device refurbishment and reuse platform supporting a circular-economy model, and first-of-its-kind £125m green financing facility with NatWest validated by S&P Global.

Revenue is generated primarily through recurring monthly subscription fees across a long tail of consumer subscribers, supplemented by B2B platform/managed-service fees from Raylo Pay partner brands, optional insurance premiums, and trade-in cashback transaction-related economics; ARR reached £70m by June 2026 (up from £22m in September 2023) on a team of 51–100 employees. The capital base exceeds £180m of cumulative equity and debt, with NatWest and Citibank as anchor financial partners, and the business holds B Corp certification and an S&P Global-validated Green Financing Framework while preparing for a US launch in H2 2026.

Name

Raylo

Legal name

Raylo Group Limited

Website

https://raylo.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Raylo is a UK-based, FCA-regulated subscription platform that rents consumer electronics — phones, laptops, consoles, tablets, TVs and home appliances — to 250,000+ individual and small-business subscribers, while licensing its embedded Raylo Pay subscription infrastructure to OEMs such as LG and Sony.

Ownership category

akta.pro rank

Product category

Consumer Electronics Subscription / Device Leasing

NAICS

Consumer Electronics and Appliances Rental (532210)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Electronics & TV Rental (Home Entertainment) (CRAIAOAD)

akta.pro secondary industry

Consumer Electronics & Mobile Device Protection Plans (FSAJALAH)

Keywords

• Consumer electronics subscription
• Device leasing platform
• Embedded subscription infrastructure
• Circular economy electronics
• Subscription financing service

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Device Subscriptions: Monthly subscription fees from consumers renting devices including phones, laptops, tablets, consoles, watches, headphones, desktops, TVs, speakers, monitors, and accessories. Flexible terms from monthly rolling to 36 months with option to upgrade, keep, or return devices.
2. Raylo Pay Platform Licensing: Embedded subscription infrastructure sold to electronics brands enabling them to offer subscription options on their own DTC and ecommerce channels
3. Insurance Add-ons: Optional insurance coverage from £2.19/month to £9.59/month depending on device value, covering accidental damage, loss, and theft
4. Trade-in Cashback: Customers can receive cashback when trading in existing devices at checkout

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Raylo is a subscription infrastructure platform for consumer electronics. Through its raylo.com marketplace it rents phones, laptops, tablets, consoles, watches, headphones, desktops, TVs, monitors, speakers, and home appliances (Dyson) to UK consumers on flexible monthly rolling, 12-, 24-, or 36-month hire agreements with lifetime warranty, free upgrades, and optional insurance. Through Raylo Pay it embeds its subscription checkout directly into partner DTC and ecommerce channels (LG.com, PlayStation Direct) so electronics brands can offer device rental under their own branding.

Product overview

Raylo operates as a subscription infrastructure platform for consumer electronics, consisting of two core offerings: Raylo.com Marketplace (a consumer-facing marketplace for device subscriptions) and Raylo Pay (an embedded subscription solution for electronics brands that integrates with DTC and ecommerce channels). The platform enables consumers and businesses to rent consumer electronics—including phones (Apple, Samsung, Google), laptops (MacBook, Lenovo, HP), tablets (iPad, Galaxy Tab), gaming consoles (PlayStation, Nintendo, Xbox), smartwatches, headphones, desktops, TVs (LG), monitors, speakers, home appliances (Dyson), and printers (HP)—on a subscription basis with flexible terms (Monthly Rolling, 12, 24, or 36 months). The company operates partnerships with major OEMs including Apple, Samsung, Sony (PlayStation Flex), Nintendo, LG (LG Flex), Dyson, Meta, HP, and Lenovo. All returned devices are refurbished and reused, supporting a circular economy model. Raylo holds B Corp certification and is FCA regulated.

Differentiator

Problem solved

Functional benefit

Products and services

• Raylo.com Marketplace Direct-to-consumer subscription marketplace at raylo.com where individual UK consumers browse and subscribe to consumer electronics from major brands (Apple, Samsung, Google, Sony, LG, Dyson, Nintendo, HP, Lenovo) on flexible monthly hire agreements with the option to upgrade, keep paying, or return at term end.
• Raylo Pay Embedded subscription infrastructure product for electronics brands and retailers that plugs directly into partner DTC and ecommerce channels, enabling them to offer device rental and leasing to their own end customers while Raylo handles soft credit checks, leasing agreements, payments, fulfilment, returns and warranty on a white-label basis.
• LG Flex White-label subscription programme co-developed with LG under which UK consumers rent LG premium TVs, monitors, soundbars and laptops through LG.com with Raylo handling the hire agreement and lifecycle in the background.
• PlayStation Flex Hardware leasing programme for PlayStation 5 consoles delivered in partnership with Sony Interactive Entertainment via PlayStation Direct UK, with Raylo operating the lease, credit check, delivery, returns and lifetime warranty.
• Console Subscriptions Subscription-based rental of gaming consoles on raylo.com covering PlayStation 5, Nintendo Switch (including Switch 2), Xbox Series X/S, and Meta Quest VR, with flexible terms (monthly rolling up to 36 months), lifetime warranty, and optional insurance.
• Laptop Subscriptions Subscription-based rental of laptops and notebook computers on raylo.com including Apple MacBook Air, MacBook Pro, MacBook Neo, and Windows machines from Lenovo (Legion, LOQ, IdeaPad) and HP (EliteBook, OMEN, OmniBook), with flexible terms.
• Phone Subscriptions Subscription-based rental of SIM-free smartphones on raylo.com including Apple iPhone (13 through 17 series), Samsung Galaxy (S21 through S26, A-series, Z Fold/Flip), and Google Pixel, with flexible terms, lifetime warranty, and optional insurance from £4.99/month.
• Raylo Insurance Optional insurance add-on for any device subscription on Raylo, covering accidental damage, loss, and theft, with monthly premiums ranging from £2.19 to £9.59 depending on device value.

Quantifiable outcome

• Reduces carbon impact by 56% when subscribing instead of buying devices
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered flagship, supporting and core.

• Sony Interactive Entertainment (PlayStation)flagshipStrategic or Co-development Partner · 13 February 2026Sony launched PlayStation Flex subscription service for PS5 consoles in partnership with Raylo. Raylo handles all leasing arrangements including soft credit checks, free next-day delivery, 14-day returns, and lifetime warranty. The program offers tiered pricing starting at £9.59/month for 36-month leases on PS5 Digital Edition. This marks Sony's strategic shift toward rental-based ownership models.
• LGflagshipStrategic or Co-development Partner · 26 January 2026LG launched LG Flex subscription service in partnership with Raylo, allowing UK customers to rent LG OLED TVs, soundbars, and gaming monitors. Raylo is the official subscription partner across LG's premium product range. The partnership enables customers to access LG products through subscriptions with lower monthly prices and flexibility to upgrade as new technology emerges.
• Ingram Micro LifecyclesupportingTechnology or Integration · 16 September 2024Ingram Micro Lifecycle supported Raylo's green financing by providing device processing and refurbishment services validation. This partnership ensures proper end-of-life device management as part of the circular economy model.
• DysoncoreStrategic or Co-development PartnerDyson partnered with Raylo to introduce subscription model for products emphasizing circularity. UK consumers can access refurbished Dyson devices via subscriptions. This partnership sets new standard for circular tech aligned with EU sustainability measures.
• ApplecoreChannel Partner/ Reseller/ DistributorApple products including iPhones, MacBooks, iPads, Apple Watches, and AirPods are available through Raylo subscriptions. Apple is a key brand partner enabling Raylo's subscription marketplace with extensive product range.
• SamsungcoreChannel Partner/ Reseller/ DistributorSamsung Galaxy phones, tablets, and wearables available through Raylo subscriptions. Samsung products including latest Galaxy S26 devices are offered on the platform alongside Apple products.
• GooglesupportingChannel Partner/ Reseller/ DistributorGoogle Pixel phones including Pixel 10 Pro and Pixel 10 Pro XL available through Raylo subscriptions, expanding the range of Android device options on the platform.
• S&P GlobalsupportingOthersS&P Global provided second-party opinion on Raylo's Green Financing Framework, validating the circular subscription model's waste reduction benefits. This independent validation was critical for the £125 million green financing facility with NatWest.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grover: Grover is a Berlin-based consumer electronics subscription platform offering monthly rentals of phones, laptops, tablets, consoles and other devices to consumers and businesses. It is the closest direct competitor to Raylo in product, business model and target customer.

Broad incumbents

• Apple (iPhone Upgrade Program): Apple's iPhone Upgrade Program offers annual device subscriptions bundled with AppleCare+, effectively an OEM-direct subscription for iPhones. It is a broad incumbent that competes with Raylo's phone subscription offering using balance-sheet and ecosystem advantages.
• Samsung (Galaxy Upgrade / Galaxy Forever): Samsung runs its own device upgrade/subscription programmes for Galaxy smartphones, tablets and wearables. As a major OEM partner of Raylo, it also represents a potential insourcing threat if it scales first-party subscription offerings.
• O2 (Telefónica UK): O2 is one of the UK's largest mobile carriers and offers handsets on installment/upgrade plans bundled with airtime contracts. It competes with Raylo for phone subscriptions and could be a distribution partner depending on strategy.
• Vodafone UK: Vodafone UK sells smartphones on installment plans with Vodafone network contracts and trade-in options. It is a broad incumbent competing for the same UK consumer upgrade dollars Raylo targets.
• EE (BT Group): EE, part of BT Group, is a leading UK mobile network offering handsets on contract and installment plans. It competes with Raylo's phone subscription offering via carrier-subsidised upgrade programs.
• Three UK: Three UK is a major mobile carrier offering smartphones on installment plans with competitive financing terms. It is a broad incumbent competing with Raylo's SIM-free phone subscription model.

Regional players

• MusicMagpie: MusicMagpie is a UK-based recommerce platform buying and selling refurbished consumer electronics, phones, consoles and media. It overlaps with Raylo in the refurbished device ecosystem, serving the same UK market with complementary rather than identical offerings.
• Back Market: Back Market is a leading global marketplace for refurbished consumer electronics, with a strong European footprint. It is comparable to Raylo's refurbished/sustainability positioning but operates a marketplace model rather than a subscription model.

Others

• Klarna: Klarna is a leading global buy-now-pay-later and consumer financing provider with merchant integrations across electronics retail. It is thematically adjacent to Raylo through device financing and consumer credit underwriting, and competes indirectly on payment UX at checkout.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/raylo
• Facebookfacebook.com/joinraylo
• LinkedInlinkedin.com/company/raylo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds12 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raylo