Sienna Senior Living
Sienna Senior Living Inc. is a publicly traded Canadian senior living operator (TSX: SIA) running 93 owned and 12 managed residences across Ontario, British Columbia, Alberta, and Saskatchewan, providing long-term care and retirement living (under the Aspira brand) to thousands of seniors and their families via private pay and government-subsidized funding.
- Company typePublic
- Founded2006
- HeadquartersMarkham, Canada
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Sienna Senior Living does
Sienna Senior Living Inc. (TSX: SIA) is a publicly traded Canadian senior living operator headquartered in Markham, Ontario. The company operates a diversified portfolio of 93 owned and operated residences plus 12 third-party managed residences across Ontario, British Columbia, Alberta, and Saskatchewan, with approximately 15,500 employees. Its two core service lines are Long-Term Care & Continuing Care (24/7 nursing, personal support, and dementia/palliative care offered under provincial licensing) and Retirement Living operated under the Aspira brand (Independent Living, Independent Supportive Living, Assisted Living, and Memory Care).
The company monetizes through three revenue streams: private pay resident accommodation and service fees, government-subsidized long-term care funded directly by provincial health authorities with resident co-payments, and third-party management fees for the 12 managed residences. Long-term care pricing is government-regulated in Ontario and British Columbia (rates set annually and tiered by income), while private retirement rates vary by community and accommodation type. Customer acquisition is direct-to-consumer (community tours, family inquiries, healthcare provider referrals) with government-subsidized placements coordinated through provincial health authority referral channels.
Underlying technology consists of a technology-enabled platform with resident management systems, electronic health records, and digital family engagement tools, supported by a virtual visit platform for remote family connections. Care is anchored in proprietary intellectual property including the Circle person-centred care methodology (four pillars: Settle-in, Savour It, Stimulate, Socialize) and the BPSD Toolkit for dementia care, with staff trained through a partnership with AGE Inc. on Gentle Persuasive Approaches. Strategic priorities are evident in active M&A (Credit River, Hygate, Cawthra Gardens, The Bartlett, Ballycliffe, Rockland Manor), a $250 million greenfield LTC development at Glen Rouge in Toronto, and a research partnership with Ontario Tech University establishing the Sienna Senior Living Research Centre for Healthy Aging and Happiness.
Sienna Senior Living firmographics
Firmographics- Name
- Sienna Senior Living
- Legal name
- Sienna Senior Living Inc.
- Website
- https://siennaliving.ca
- Company type
- Public
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Sienna Senior Living Inc. is a publicly traded Canadian senior living operator (TSX: SIA) running 93 owned and 12 managed residences across Ontario, British Columbia, Alberta, and Saskatchewan, providing long-term care and retirement living (under the Aspira brand) to thousands of seniors and their families via private pay and government-subsidized funding.
- Ownership category
- akta.pro rank
Sienna Senior Living industry classification
Industry- Product category
- Senior Living and Long-Term Care Services
- NAICS
- Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities (623311), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing and Residential Care Facilities (623)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)
- akta.pro secondary industries
- Senior & Assisted Living Residential Property Management (BPAJAFAE), Senior Living Property Management (BPAJAGAI)
Keywords
Where Sienna Senior Living is headquartered
LocationHeadquarters
- HQ city
- Markham
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Sienna Senior Living business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Others
Revenue model
- Private Pay Resident Fees: Private pay residents pay accommodation fees and additional service charges for care, programming, and amenities. Rates vary by accommodation type (private, semi-private) and level of care required.
- Government-Subsidized Long-Term Care: Government-subsidized long-term care where the provincial government funds the care portion directly to Sienna while residents pay a co-payment/accommodation fee set by the government. Available in Ontario, British Columbia, and Alberta.
- Third-Party Management Fees: Revenue from managing 12 residences on behalf of third-party owners, providing operational expertise and management services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | BC Government-Subsidized Long-Term Care |
| Subscription | Monthly | Ontario Long-Term Care Co-payment |
| Subscription | Monthly | Private Pay Rates |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Sienna Senior Living product offering
Product offeringCore offering
Sienna Senior Living owns and operates 93 senior living residences across Ontario, British Columbia, Saskatchewan, and Alberta, and manages 12 residences for third-party owners. The company provides a continuum of senior care services through two main service lines: Long-Term Care & Continuing Care (24/7 nursing, personal support, dementia and palliative care) and Retirement Living under the Aspira brand (Independent Living, Independent Supportive Living, Assisted Living, and Memory Care). Revenue is generated through private pay resident fees, government-subsidized long-term care arrangements, and third-party management fees.
Product overview
Sienna Senior Living operates a diversified portfolio of 93 owned and 12 managed senior living residences across Ontario, British Columbia, Saskatchewan, and Alberta. The company offers a continuum of care through two primary service lines: Long-Term Care & Continuing Care (providing around-the-clock nursing and personal support) and Retirement Living (operated under the Aspira brand, offering Independent Living, Independent Supportive Living, Assisted Living, and Memory Care). The company's care philosophy is anchored in its 'Circle' approach, a person-centred model focused on settlement, culinary experience, stimulation, and socialization. Additionally, the company operates the Sienna for Seniors Foundation for philanthropic initiatives and has partnered with Ontario Tech University to establish a research centre for healthy aging.
Differentiator
Problem solved
Functional benefit
Brands
- Sienna for Seniors Foundation: Philanthropic arm of Sienna Senior Living committed to enriching lives of seniors through programs, partnerships, and research initiatives.
Products and services
- Long-Term Care & Continuing Care Around-the-clock nursing care, personal support, medical and rehabilitation services, dementia and palliative care for seniors requiring continuous care. Available across Ontario, British Columbia, and Alberta through government-subsidized and private pay arrangements.
- Retirement Living (Aspira brand) Senior living residences offering independent living, supportive living, assisted living, and memory care options for seniors who wish to maintain independence while accessing care services. Operated under the Aspira retirement brand across Canada.
- Third-Party Residence Management Services Operational management services for 12 senior living residences owned by third parties, providing specialized operational expertise, staffing, and regulatory compliance support.
Quantifiable outcome
- 12 consecutive quarters of strong organic growth
- +5 more outcomes
Companies that use Sienna Senior Living
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Sienna Senior Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sienna Senior Living partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- Ontario Tech UniversityflagshipThe Sienna for Seniors Foundation made a $1 million transformational gift to establish the Sienna Senior Living Research Centre for Healthy Aging and Happiness at Ontario Tech University in Oshawa, Ontario. The centre focuses on three priority areas: enhancing well-being for older adults, empowering caregivers and healthcare professionals, and developing evidence-based tools and measurement frameworks for senior care.
- AGE Inc.coreSienna partnered with AGE Inc. to provide Gentle Persuasive Approaches (GPA) training, an innovative dementia care education program rooted in person-centred philosophy, tailored for interdisciplinary care staff to deliver compassionate care to residents living with dementia.
- Computershare Trust Company of CanadaminorComputershare Trust Company of Canada serves as the company's registrar and transfer agent for common shares, located at 100 University Avenue, 8th Floor, Toronto, ON M5J 2Y1.
- Deloitte LLPminorDeloitte LLP serves as the company's independent auditor.
- Goodmans LLPminorGoodmans LLP serves as the company's legal counsel.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Sienna Senior Living competitors and assessment
Company assessmentDirect peers
- All Seniors Care Living Centres: All Seniors Care operates retirement residences and long-term care communities across Canada, directly competing with Sienna in both retirement and LTC segments, particularly in Ontario and Western Canada.
- Chartwell Retirement Residences: Chartwell is one of Canada's largest owners and operators of seniors housing, with a portfolio comparable in scale and care continuum to Sienna. It is a direct public competitor listed on the TSX, with overlapping retirement and long-term care operations across multiple provinces.
- Extendicare Inc. Extendicare is a Canadian owner/operator of long-term care homes and retirement residences, listed on the TSX. It directly competes with Sienna's LTC and retirement segments, particularly in Ontario, and offers a similar care continuum.
- Revera Inc. Revera is one of Canada's largest privately-held senior living operators, owned by the Public Sector Pension Plan. It directly competes with Sienna in retirement living and long-term care across multiple provinces, making it a close comparable despite its private ownership.
- Amica Senior Lifestyles: Amica is a Canadian owner/operator of premium retirement residences focused on independent living, assisted living, and memory care. It competes directly with Sienna's Aspira retirement brand in major Canadian markets.
Broad incumbents
- Sunrise Senior Living: Sunrise is a large established North American senior living operator with assisted living and memory care communities. It serves as a broader incumbent comparable given Sienna's growing memory care and assisted living offerings, though primarily US-focused.
- Brookdale Senior Living: Brookdale is the largest US operator of senior living communities, offering independent living, assisted living, and memory care. While US-focused, it is a broad incumbent comparable for Sienna's retirement segment at scale.
- Welltower Inc. Welltower is a US healthcare REIT that invests in senior housing, post-acute care, and outpatient medical properties. As a healthcare REIT, it provides a capital structure and asset valuation comparable to Sienna's portfolio approach.
- Ventas Inc. Ventas is a major US healthcare REIT with significant senior housing exposure. It is a broad incumbent comparable relevant to Sienna's real estate ownership model and capital structure approach.
- Atria Senior Living: Atria is a large US-based privately-held operator of senior living communities across independent living, assisted living, and memory care. It serves as a broader incumbent comparable for Sienna's retirement segment strategy and operating model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sienna Senior Living social profiles
Digital presenceSienna Senior Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sienna Senior Living leadership team
Management profileNumber of profiles
Profiles2 records
Sienna Senior Living subsidiaries and ownership
Company hierarchySubsidiaries5 records
Sienna Senior Living funding detail
Funding detailFunding overview
Funding rounds9 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sienna Senior Living M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sienna Senior Living
What does Sienna Senior Living do?
Sienna Senior Living owns and operates 93 senior living residences across Ontario, British Columbia, Saskatchewan, and Alberta, and manages 12 residences for third-party owners. The company provides a continuum of senior care services through two main service lines: Long-Term Care & Continuing Care (24/7 nursing, personal support, dementia and palliative care) and Retirement Living under the Aspira brand (Independent Living, Independent Supportive Living, Assisted Living, and Memory Care). Revenue is generated through private pay resident fees, government-subsidized long-term care arrangements, and third-party management fees.
Is Sienna Senior Living a public or private company?
Sienna Senior Living is a public company. It is classified as public and is currently operating.
When was Sienna Senior Living founded?
Sienna Senior Living was founded in 2006. It employs 5,001 to 10,000 people.
Where is Sienna Senior Living based?
Sienna Senior Living is headquartered in Markham, Canada, in the North America region.
How does Sienna Senior Living make money?
Three revenue lines are on record. Private Pay Resident Fees are the primary driver. The others are government-Subsidized Long-Term Care and third-Party Management Fees.
Who are Sienna Senior Living's main competitors?
Direct peers on record are All Seniors Care Living Centres, Chartwell Retirement Residences, Extendicare Inc., Revera Inc. and Amica Senior Lifestyles. Broad incumbents are Sunrise Senior Living, Brookdale Senior Living, Welltower Inc., Ventas Inc. and Atria Senior Living.
Does Sienna Senior Living have an API?
No public API is recorded for Sienna Senior Living.
What industry is Sienna Senior Living in?
Sienna Senior Living's product category is Senior Living and Long-Term Care Services. Its primary akta.pro industry code is HLADAAAA, Market-Rate Independent Living (Private Pay) Communities, with a secondary code of BPAJAFAE, Senior & Assisted Living Residential Property Management. Its NAICS code is 623312 and its SIC code is 8050.