ANNA

What ANNA does

ANNA (legally Absolutely No Nonsense Admin Ltd) is a UK fintech founded in 2017 that provides an AI-powered business banking and financial administration platform targeting small businesses, sole traders, freelancers, limited companies, landlords, and startups. The core offering is a mobile business bank account (issued via FCA-authorized partners PayrNet and TrueLayer) that combines banking infrastructure with integrated automated accounting, tax filing, invoicing, receipt management, and company registration within a single iOS/Android app, supported by 24/7 Cardiff-based customer support with sub-50-second response times.

The platform follows a core-plus-add-on architecture: the Business Account tiers (£0 Pay As You Go, £22.90/month Business, £59.90/month Big Business) provide the foundation, while the +Taxes / Auto Accountant add-on (£29/month) delivers AI-powered bookkeeping, direct HMRC filing for VAT, Corporation Tax, and Self Assessment, and payroll management. ANNA's technical AI stack includes a demonstrated proprietary autonomous LLM agent that completed end-to-end regulated company registration with Companies House (the first UK financial institution to do so), transaction auto-categorization, predictive tax liability modeling, a natural language chat interface, and integrations with accounting (Xero, Sage), e-commerce (Shopify, eBay, Etsy, Amazon, WooCommerce), payments (Stripe, Dojo, Apple Pay, Google Pay), and Open Banking (TrueLayer) platforms. Revenue is generated through subscription fees, transaction commissions (0.95% on incoming payments for the free tier), company registration fees, cashback affiliate revenue, and embedded FSCS-protected savings interest via Griffin Bank.

The company reports £30 million in annual recurring revenue as of December 2025, serves 50,000+ UK small businesses (with 100,000+ accounts opened), and has set a £100 million revenue target as it positions for the UK's Making Tax Digital (MTD) mandate taking effect April 2026, which will require approximately 850,000 self-employed individuals and landlords to adopt HMRC-approved digital tax software. ANNA expanded internationally through the March 2024 acquisition of Sydney-based Cape (entering Australia with Cape's founder as CEO of ANNA Money Australia) and secured £10 million in growth debt from Flashpoint in December 2025 to scale its Auto Accountant platform. The company is a subsidiary of ANNA Holdings Ltd.

Name

ANNA

Legal name

Absolutely No Nonsense Admin Ltd

Website

https://anna.money

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

ANNA is a UK fintech providing an AI-powered all-in-one business banking, accounting, and tax filing platform for UK small businesses, sole traders, and limited companies, combining automated bookkeeping, invoicing, and direct HMRC filing within a mobile app.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Business Account Subscription Plans: Three-tier subscription model: Pay As You Go (£0/month with 0.95% commission on incoming payments), Business (£22.90/month+VAT with 60 free transfers and up to 5 expense cards), Big Business (£59.90/month+VAT with unlimited transfers and expense cards). First month free on Business and Big Business plans.
2. +Taxes Add-on: £29.00/month+VAT add-on for bookkeeping, corporation tax, VAT and payroll. Includes tax calculation & filing, auto-bookkeeping, expert tax support, automatic VAT Return calculation and direct filing with HMRC, Corporation Tax estimate, Smart tax pots, and payroll.
3. Company Registration: Company registration service from £19 (Just Register) to £750/year (Total Support). Includes Ltd registration, Confirmation Statement, VAT & PAYE registration, Company Secretary Service, Virtual office (London), and Year-end taxes & payroll.
4. Transaction and Payment Fees: 0.95% commission on all payments into account for Pay As You Go plan. SWIFT payments, CHAPS payments, currency conversion fees (from 0.5% to 1%).
5. Cashback Rebates: Up to 40% cashback on over 150 products and services when using ANNA business expense card.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

ANNA (Absolutely No Nonsense Admin Ltd) provides a mobile business bank account bundled with AI-powered automated accounting and tax filing software for UK small businesses, sole traders, and limited companies. The platform combines banking (Mastercard debit card, UK sort code, IBAN, multi-currency USD/EUR/CHF accounts) with bookkeeping, VAT, Corporation Tax, Self Assessment, payroll, invoicing, receipt scanning, and HMRC-direct filing. ANNA is also an HMRC-approved Making Tax Digital software provider and an Authorised Corporate Services Provider for Companies House, enabling end-to-end company formation and ongoing compliance.

Product overview

ANNA (Absolutely No Nonsense Admin) is an AI-powered all-in-one business finance platform for UK small businesses and sole traders. The core product is the Business Account, which functions as a mobile business bank account with integrated financial admin tools. The platform operates on a core-plus-add-ons architecture: the Business Account (starting at £0/month) serves as the foundation, with Auto Accountant (+Taxes, £29/month) providing AI-powered automated bookkeeping, tax filing (VAT, Corporation Tax, Self Assessment), and payroll. Additional modules include Company Registration (from £19), Invoicing Software, Receipt Scanner, International Payments with multi-currency accounts (USD, EUR, CHF), Payment Links, Money Pots, and a Savings Business Bank Account (via Griffin, 3.66% AER). The platform integrates with accounting software (Xero, Sage, QuickBooks), e-commerce platforms (Shopify, eBay, Etsy, Amazon, WooCommerce), payment processors (Stripe, Dojo), and Open Banking providers (TrueLayer). ANNA leverages AI for transaction categorization, automated accounting, natural language chat assistance, and autonomous LLM agents for company registration.

Differentiator

Problem solved

Functional benefit

Brands

• Auto Accountant: AI-powered accounting and bookkeeping platform that automates tax filing, VAT returns, and financial reporting for UK small businesses.

Products and services

• Business Account Mobile-first UK business bank account with Mastercard debit card, account number, sort code, and IBAN for international payments. Includes expense cards, pots, payment links, and access to the ANNA app.
• Auto Accountant (+Taxes) AI-powered add-on that automates bookkeeping, transaction categorization, VAT Return calculation and filing, Corporation Tax, Self Assessment, payroll, and confirmation statements, filing directly with HMRC.
• Company Registration UK company formation service registering limited companies directly with Companies House, including identity verification, VAT/PAYE registration, Confirmation Statement filing, company secretary service, virtual office, and year-end tax and payroll support.
• Invoicing Software Tool for creating quotes, generating and sending invoices, producing unique payment links, and automatically chasing overdue invoices.
• Receipt Scanner Expense management module that photographs, uploads, or accepts email-forwarded receipts, auto-matching and categorising them against transactions and storing them for search and export.
• International Payments & Currency Accounts Multi-currency business accounts with own account details in USD, EUR, and CHF; international payments to 200+ countries via SWIFT and SEPA; currency conversion fees from 0.5%.
• Payment Links Unique payment webpages, QR codes, and links that let businesses accept online card payments and Apple Pay from customers.
• Money Pots Sub-accounts that allow businesses to organise and save money for taxes, salaries, or other expenses, with manual transfers and automatic top-ups.
• Payroll Payroll service that handles PAYE calculation, director and employee payroll, RTI submissions, and employment allowance, available via the Auto Accountant add-on.
• Savings Business Bank Account Easy access savings business bank account provided by Griffin Bank, FSCS-protected up to £120,000, with a 3.66% AER promotional rate for the first 3 months, integrated with Auto Accountant for tax tracking.
• Dojo Card Machine Card terminal offered via ANNA's partnership with Dojo that lets businesses accept in-person card payments.
• ANNA for Accountants Portal enabling accountants to view client sales and expenses in real time and sync data with Xero and QuickBooks.
• MTD ITSA Bridging Software Software that enables Making Tax Digital for Income Tax Self Assessment compliance by bridging client data and filing digitally with HMRC.

Quantifiable outcome

• Saves up to 90% on accounting costs compared to traditional accounting services
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability7 records

Feature5 records

Partnerships

13 partnerships are on record, tiered strategic, core and supporting.

• CapestrategicStrategic or Co-development Partner · 1 March 2024ANNA acquired Sydney-based Cape (expense management platform) as part of international expansion into Australia. Cape founder Ryan Edwards-Pritchard became CEO of Anna.Money Australia. The acquisition provides integrated expense management, corporate cards, and AI-powered financial services for Australian small businesses.
• PayrNet LimitedcoreTechnology or IntegrationPayrNet Limited issues the ANNA business Mastercard pursuant to license by Mastercard International Inc. PayrNet is authorised by the FCA to conduct electronic money service activities under the Electronic Money Regulations 2011 (Ref: 900594). ANNA's e-money account is issued by PayrNet.
• TrueLayercoreTechnology or IntegrationTrueLayer is Europe's leading provider of Open Banking services. ANNA acts as an agent of TrueLayer, which provides the regulated Account Information Service. TrueLayer is Authorised and Regulated by the FCA under the Payment Services Regulations 2017 and the Electronic Money Regulations 2011 (Firm Reference Number: 901096).
• Griffin BankcoreTechnology or IntegrationGriffin Bank provides FSCS-protected savings business bank accounts for ANNA customers. Griffin is authorised by the Prudential Regulation Authority (PRA) and regulated by the PRA and FCA (Firm Reference Number: 970920). Eligible deposits up to £120,000 are protected by the FSCS.
• DojosupportingTechnology or IntegrationDojo provides point-of-sale card machines for ANNA business customers, enabling card payments at physical locations.
• XerosupportingTechnology or IntegrationANNA integrates with Xero accounting software, allowing customers to sync data and share access with accountants.
• SagesupportingTechnology or IntegrationANNA integrates with Sage accounting software for data synchronisation and accountant access.
• StripesupportingTechnology or IntegrationANNA integrates with Stripe for payment processing and business account connections.
• ShopifysupportingTechnology or IntegrationANNA integrates with Shopify e-commerce platform for business account connections.
• eBaysupportingTechnology or IntegrationANNA is the first business account in the UK offering integration into eBay for streamlined e-commerce business management.
• Hoxton MixsupportingTechnology or IntegrationHoxton Mix provides virtual office services for ANNA customers, offering London business addresses in Shoreditch for company registration and mail forwarding.
• HMRCcoreOthersANNA is an HMRC-approved software provider for Making Tax Digital (MTD) compliance, enabling direct filing of Self Assessment, VAT Returns, and Corporation Tax to HMRC.
• Companies HousecoreOthersANNA is an Authorised Corporate Services Provider (ACSP) for Companies House, enabling direct company registration and identity verification. ANNA files directly with Companies House as an authorised ACSP.

Scale indicators6 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Tide: UK SMB-focused digital business banking platform with integrated invoicing, expense management, and accounting integrations. Directly competes with ANNA for the same sole trader and limited company segment and has a substantially larger customer base and funding total.
• Starling Bank Business: UK challenger bank's business account product serving freelancers, sole traders, and limited companies with integrated invoicing, expense tools, and tax pots. Closest scaled banking-led competitor to ANNA's banking-plus-admin proposition.
• Countingup: UK business current account with built-in accounting and tax filing, explicitly aimed at sole traders and limited companies. Nearest head-to-head competitor on the combined banking + bookkeeping + HMRC filing proposition.
• Coconut: UK fintech combining a sole-trader business account with bookkeeping, tax estimation, and HMRC filing. Targets a similar freelancer/sole-trader audience and competes directly with ANNA's +Taxes proposition.
• Soldo: UK-headquartered business payments and expense management platform with prepaid cards, multi-user controls, and accounting integrations. Comparable to ANNA on expense cards, pots, and SMB spend management.

Others

• Monzo Business:

Emerging players

• Pleo: European SMB expense management and corporate card provider with strong accounting integrations (Xero, Sage, Datev). Comparable to ANNA on the expense-card, receipt scanning, and auto-categorisation features for SMBs.
• Bokio: UK-active small-business accounting software with bank feeds, invoicing, and tax filing for sole traders and limited companies. Closest non-bank pure-play competitor to ANNA's +Taxes Auto Accountant proposition.

Broad incumbents

• Revolut Business: Global neobank with a UK business current account offering multi-currency accounts, expense tools, and integrations. Competes with ANNA in the UK SMB segment and on multi-currency features.
• Wise Business: Multi-currency business account provider with international payments and accounting integrations. Directly comparable to ANNA on USD/EUR/CHF currency accounts and FX economics for SMBs trading internationally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xx.com/ANNAMoneyUK
• YouTubeyoutube.com/@ANNAMoneyUK
• Facebookfacebook.com/AnnaMoneyUK
• LinkedInlinkedin.com/company/annamoneyuk
• Instagraminstagram.com/annamoneyuk

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANNA