Branch

What Branch does

Branch, operating as Branch Financial, Inc. (Delaware), is a digital insurance carrier founded in 2017 and headquartered in Columbus, Ohio, with operational offices in Worcester, Massachusetts, and Portsmouth, New Hampshire. The company issues home, auto, umbrella, renters, valuables, and host-protection policies through Branch Insurance Exchange, a public benefit corporation structure. Branch is unavailable in California and operates across 28 U.S. states as of mid-2022, with a stated national rollout plan.

The company is built on an API-based instant-bundling platform that allows customers and partners to quote, bind, and bundle multiple coverage lines in seconds. Core technology assets include the proprietary instant-bundling API, a mobile app for policy self-service, the Community Drive telematics program that captures driving-behavior data, and the PartnerLink co-branded portal for independent agents. Layered on top are four vendor AI capabilities: Akur8 for actuarial pricing and regulatory intelligence, Liberate for voice-based first-notice-of-loss intake, Kyber for claims-operations automation, and ClaimTouch for personal-property contents claims processing.

Branch operates a multi-channel go-to-market model with three distinct motions: (1) direct-to-consumer digital sales through its website and mobile app, (2) embedded insurance partnerships with mortgage and lending platforms led by Rocket Mortgage, and (3) independent-agent distribution through PartnerLink. Revenue is generated through recurring insurance premiums collected monthly or annually, with A-rated reinsurance backing the carrier's underwriting capacity. The company has raised approximately $229.5 million in disclosed venture funding across a Series A ($8.5 million, 2018), Series B ($50 million, June 2021), and Series C ($147 million, June 2022), with a subsequent undisclosed round in August 2023 that was structured as a down round.

Name

Branch

Legal name

Branch Financial, Inc.

Website

https://ourbranch.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Branch is a digital insurance carrier offering home, auto, umbrella, and renters coverage through an API-based instant-bundling platform, serving consumers directly, mortgage-company embedded partners, and independent insurance agents across 28 U.S. states.

Ownership category

akta.pro rank

Product category

Personal Lines Insurance (Insurtech)

NAICS

Insurance Agencies and Brokerages (524210), Direct Insurance (except Life, Health, and Medical) Carriers (52412)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

akta.pro secondary industries

Retail (Personal Lines) Insurance Brokerage (FSAEADAA), Embedded Insurance Distribution & Premium Financing (FSAGALAF)

Keywords

• Home insurance
• Auto insurance
• Embedded insurance
• Digital insurtech
• Insurance bundling

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Premiums: Branch collects insurance premiums from policyholders for home, auto, and umbrella insurance coverage. Premiums are collected on a recurring basis (monthly or annual payments). Branch operates as a public benefit corporation insurer and issues products through Branch Insurance Exchange.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Branch sells personal lines insurance — home, auto, umbrella, and renters coverage — through an API-based digital platform that enables instant bundling and policy purchase in seconds. The platform supports direct-to-consumer quotes and bind via website and mobile app, embedded distribution at the point of mortgage and lending transactions, and a PartnerLink experience for independent agents. Products are issued by Branch Insurance Exchange and are backed by A-rated reinsurance capital.

Product overview

Branch is a digital insurance company offering home, auto, renters, and umbrella insurance through an API-based instant-bundling platform. The core product is the digital insurance platform enabling instant quotes and seamless policy binding, with home and auto insurance as the primary offerings. Customers can bundle coverage in seconds, with umbrella, valuables protection, and host protection available as add-on coverages. Branch also offers a mobile app for account access and claims management, the Community Drive program for driving behavior analytics, and PartnerLink for independent agent partnerships. The company partners with Akur8 for AI-powered pricing optimization and actuarial workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Insurance Digital home insurance coverage sold directly to homeowners and through embedded partner channels, designed for instant bundling with auto insurance and frictionless online purchase.
• Auto Insurance Digital auto insurance coverage for drivers, enabling instant bundling with home insurance through Branch's API-based platform.
• Umbrella Insurance

Quantifiable outcome

• 1300% year-over-year growth in annualized written premium (as of June 2022)
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability8 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and flagship.

• Akur8 DiscovercoreTechnology or Integration · 1 February 2026Akur8 Discover converts complex US regulatory documents into organized, queryable data for real-time regulatory insights. The tool enabled Branch to condense over two weeks of manual regulatory research into just a few hours, significantly boosting operational efficiency and market analysis capabilities.
• ClaimTouch Analytics Inc.coreTechnology or Integration · 1 December 2025Branch partnered with ClaimTouch to implement its AI-native platform for personal property contents claims processing. The partnership aims to enhance the claims experience for policyholders and Branch's claims team by leveraging analytics, predictive modeling, and automation capabilities.
• Akur8coreTechnology or Integration · 1 October 2025Akur8 was selected by Branch to implement its AI-powered platform for transforming actuarial workflows. The platform enhances pricing accuracy, transparency, and operational efficiency, supporting Branch's mission to provide affordable insurance. In 2026, Branch expanded the partnership with adoption of Akur8's Discover tool for regulatory intelligence.
• Liberate InnovationscoreTechnology or Integration · 1 November 2024Branch selected Liberate's Voice AI technology for First Notice of Loss (FNOL) and digital customer experience. The partnership streamlines the claims intake process and improves overall customer experience through AI-powered voice interactions.
• KybercoreTechnology or Integration · 1 November 2024Branch partnered with Kyber's AI-powered platform for claims operations, achieving significant efficiency gains including 5x improvement in letter cycle time and dramatic improvements in template management. The partnership supports Branch's operational efficiency initiatives.
• Rocket MortgageflagshipGTM or Marketing PartnerRocket Mortgage is Branch's premier partner for embedded insurance distribution, offering Branch insurance to mortgage customers at point of loan application.
• Vivint Smart HomecoreGTM or Marketing PartnerVivint Smart Home partners with Branch to offer insurance as part of the smart home ecosystem.
• HomepointcoreGTM or Marketing PartnerHomepoint, a mortgage company, partners with Branch for embedded insurance offerings.
• Openroad LendingcoreGTM or Marketing PartnerOpenroad Lending partners with Branch for integrated insurance offerings.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kin Insurance: Insurtech focused on homeowners insurance, distributed through direct and embedded channels including real estate partner integrations. Direct peer on home insurance and embedded distribution into home-purchase workflows.
• Lemonade: Digital-first insurance carrier using an AI-driven, mobile-first platform to sell home, renters, pet, and auto insurance directly to consumers. Closely comparable to Branch on the consumer-facing digital insurance model, instant-quote experience, and tech-native brand positioning.
• Root Insurance: Digital auto insurer using telematics-based pricing and a mobile app for direct consumer purchase. Direct peer on the digital-first auto insurance experience and usage-based pricing model.
• Hippo Insurance: Insurtech focused on homeowners insurance with an embedded distribution model selling through home-buying and home-services partners. Highly comparable to Branch on the embedded home-insurance-at-point-of-sale motion and the target homeowner segment.

Broad incumbents

• Liberty Mutual: Major U.S. P&C insurer offering home, auto, and umbrella coverage through direct and partner channels, with significant reinsurance scale. Comparable product set and broad-line P&C focus.
• Allstate: Large national P&C carrier with a direct channel (Esurance) and broad agent network. Overlaps with Branch on home and auto products, and competes for the same digitally-engaged consumer.
• GEICO: Largest direct-to-consumer auto and home insurance carrier in the U.S., owned by Berkshire Hathaway. Broad incumbent competing on direct digital purchase for personal auto and home, the same core lines Branch sells.
• Progressive: Top-3 U.S. personal lines P&C carrier with a strong direct/online channel and a broad product set including auto, home, and bundled products. Incumbent overlap on the bundled home+auto proposition Branch leads with.

Emerging players

• Lighthouse (formerly Neptune Flood): Embedded flood insurance provider distributed through partner agents and lenders, with a programmatic API approach. Comparable on the embedded-insurance-via-API distribution model targeting real estate and lending partners.
• Jetty Insurance: Insurtech focused on renters and embedded insurance for the real estate ecosystem, including property managers and tenants. Comparable on embedded B2B2C distribution into real estate workflows, though narrower in product scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/branchinsurance
• Facebookfacebook.com/BranchInsuranceCo
• LinkedInlinkedin.com/company/branch-insurance
• Instagraminstagram.com/branch_insurance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds7 records

Investors19 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Branch