Music Licensing, Inc.

What Music Licensing, Inc. does

Music Licensing, Inc., operating as Pro Music Rights (PMR), is the fifth public performance rights organization (PRO) established in the United States, founded in 2018 and headquartered in Naples, Florida (with its principal business address in Miami). The company represents songwriters, composers, and music publishers — administering rights for a catalog of over 2.5 million musical works and holding an estimated 7.4% of the U.S. public performance rights market. PMR issues standardized public performance licenses to businesses that play music (broadcasters, streaming platforms, restaurants, bars, retail, religious broadcasters, schools) and collects royalty fees that are then distributed to represented rights holders.

The company's core technology is a fully automated music licensing dashboard and reporting system that provides licensees with searchable access to its catalog and gives rights holders real-time royalty tracking and performance reporting. PMR positions itself as a transparent, lower-cost alternative to incumbent PROs BMI and ASCAP, with two principal pricing components: a flat $50 per month per location subscription fee for SMB licensees, and a usage-based fee capped at $0.01 per percentage of music represented. Distribution combines direct enterprise sales (TikTok/ByteDance, iHeartMedia, Vevo, Napster, Triller, 7Digital), a self-serve online portal for SMBs and rights holders (with 87,000+ licensed locations reported), and a licensing-enforcement/litigation track that has converted unlicensed users into paying licensees via settlements (Spotify, Apple, YouTube, Meijer, Rhapsody, Connoisseur Media).

The business model rests on four revenue streams: recurring licensing fees, royalty collection and distribution (PRO economics), royalty-generating IP acquisitions (catalog stakes in works by Elton John, Lil Nas X, Miley Cyrus, Rihanna, Kanye West, and others, plus a non-music Listerine trademark stake), and litigation/settlement proceeds. Music Licensing, Inc. trades publicly on OTC Markets under ticker SONG (preceded by NUVG via a 2022 reverse merger with Nuvus Gro Corp) and is undergoing a strategic transformation toward structured finance, including formation of a Luxembourg-based Special Purpose Vehicle intended to securitize licensee agreements, copyright infringement claims, and litigation assets into Asset-Backed Securities. FY 2024 reported revenue was $128.9M against a $(54.4)M net loss, with total assets of approximately $19M and a single doubtful account of $1.092B identified in Q2 2024 that materially distorts prior-period comparisons.

Name

Music Licensing, Inc.

Legal name

Music Licensing, Inc.

Website

https://promusicrights.com

Company type

Public

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Music Licensing, Inc. (OTC: SONG) operates Pro Music Rights, the fifth U.S. public performance rights organization, administering public performance licenses for over 2.5 million musical works on behalf of songwriters, composers, and music publishers, and serving broadcasters, streaming platforms, and SMB venues via a flat $50/month standardized license.

Ownership category

akta.pro rank

Product category

Music Licensing / Performing Rights Organization

NAICS

Music Publishers (512230), Music Publishers (51223), Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (533)

SIC

Patent Owners & Lessors (6794)

akta.pro primary industry

Performing Rights Organizations (PROs) & Public Performance Licensing (MPAIAKAA)

akta.pro secondary industries

Music Rights Administration & Royalty Processing (Admin, Accounting, Statements) (MPAIAKAD), Master Licensing & Clearances (Recorded Music) (MPAIAAAI)

Keywords

• Music licensing services
• Performing rights organization
• Public performance licensing
• Royalty collection services
• Music rights administration

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Music Licensing Fees: Pro Music Rights issues music public performance licenses to businesses for a monthly or annual fee, retaining the fee as revenue and collecting usage fees from businesses that use music (TV, radio, streaming, venues, etc.), which are then distributed as royalties to represented songwriters, composers, and music publishers. The company offers a flat $50/month per location model and capped usage-based pricing.
2. Royalty Collection and Distribution: As a PRO, the company collects performance royalties from licensees and distributes a portion to the songwriters, composers, and publishers it represents, retaining a share as revenue.
3. Royalty-Generating IP Acquisitions: Music Licensing, Inc. acquires royalty stakes in musical works by established artists (Elton John, Lil Nas X, Miley Cyrus, Rihanna, etc.) and non-music IP assets (Listerine). These acquisitions generate ongoing royalty payments as recurring revenue.
4. Asset-Backed Securities / Structured Notes Issuance: The company is forming a Special Purpose Vehicle (SPV) in Luxembourg to securitize licensee agreements, copyright infringement claims, and litigation assets into Asset-Backed Securities and structured notes, targeting listings on international exchanges and 144A/Reg S markets.
5. Litigation Settlements and Licensing Enforcement: The company generates revenue through copyright infringement lawsuits and licensing enforcement settlements against unlicensed parties (e.g., Spotify, Apple, YouTube, Meijer). Historical settlements include a $662 million agreement with a Chinese cannabis company and a $1 billion+ claim against Spotify.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Music Licensing, Inc., operating as Pro Music Rights (PMR), is a U.S. performing rights organization that represents songwriters, composers, and music publishers and issues standardized public performance music licenses to businesses. Licensing is offered at a flat $50 per month per location with usage-based fees capped at $0.01, while the company collects royalties from licensees and distributes a share to represented rights holders. The firm is also pursuing royalty-generating IP acquisitions and securitization of its licensing and litigation assets via a Luxembourg SPV.

Product overview

Music Licensing, Inc., operating as Pro Music Rights, is a diversified holding company and the fifth public performance rights organization (PRO) in the United States. The company operates through its core Pro Music Rights platform, which provides music licensing services for businesses and royalty collection for songwriters and publishers. Key offerings include: (1) the Pro Music Rights licensing platform with over 2.5 million works, (2) an automated Music Licensing Dashboard for royalty tracking, (3) the Standardized Public Performance Rights License at $50/month, (4) a Copyright Registration Service via Cosynd partnership, and (5) Royalty Rights Acquisition for IP catalog investments. The company is undergoing a strategic transformation to add SPV Securitization services, converting licensee agreements and litigation assets into Asset-Backed Securities.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Performance Rights License Standardized public performance license that grants businesses (restaurants, bars, broadcasters, streaming platforms, retail, hotels) the right to play music from PMR's catalog at a flat $50 per month per location, plus usage-based fees capped at $0.01 per percentage of catalog represented.
• Music Licensing Dashboard and Reporting System Fully automated web-based platform providing real-time royalty tracking, performance reporting, catalog submission, and account management tools for both licensees and rights holders.
• Pro Music Rights PRO Representation Performing rights organization (PRO) representation service that enrolls songwriters, composers, and publishers and collects and distributes public performance royalties on their behalf for a catalog of 2.5M+ works.
• Copyright Registration Service Copyright registration service for PMR songwriters and artists, delivered via a partnership with Cosynd to streamline and lower-cost copyright filings.
• Royalty Rights Acquisition Program Program under which Music Licensing, Inc. acquires royalty-generating intellectual property stakes in established musical works (and select non-music IP such as Listerine), generating recurring royalty payments.
• SPV Asset-Backed Securities Securitization Structured-finance program that packages PMR's licensee agreements, copyright claims, and litigation assets into Asset-Backed Securities and Structured Notes issued by a Luxembourg SPV, with the company's SIC code updated to 6189 (Asset-Backed Securities).

Quantifiable outcome

• 7.4% market share of U.S. public performance rights market, representing over 2.5 million works
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• CosyndcoreTechnology or Integration · 9 January 2020Pro Music Rights partnered with Cosynd, a New York-based legal service, to make copyright registrations simple and affordable for Pro Music Rights artists. The partnership streamlined the copyright registration process for PMR's songwriter and artist clients.
• OG MacominorOthers · 16 August 2019Billboard-charting songwriter and recording artist OG Maco signed with Pro Music Rights for music licensing representation.
• VNUE, Inc.coreStrategic or Co-development Partner · 16 April 2019VNUE, Inc. and Pro Music Rights partnered to create a new paradigm in music performance licensing. The partnership combined VNUE's technology with PMR's rights catalog to provide innovative licensing solutions and expand market reach for both companies.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ProMusicRights
• LinkedInlinkedin.com/company/promusicrights

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Music Licensing, Inc.