The Forest Road Company
The Forest Road Company is a Los Angeles-based private investment and advisory firm that operates investment platforms and invests as a principal. It runs a FINRA-registered broker-dealer and an SEC-registered investment adviser while making acquisitions across financial services, motorsport, and entertainment.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Forest Road Company does
The Forest Road Company is a Los Angeles-based private investment and advisory firm that operates investment platforms and invests as a principal. The firm self-describes as having grown from tax credit lenders into a multi-strategy platform that "embraces complexity and creativity to extract value where others see limitations." Its service offering spans investment management and advisory mandates, with a stated emphasis on identifying market inefficiencies that traditional finance overlooks.
The firm executes its activities through a regulated and proprietary structure. Forest Road Securities BD, LLC operates as a FINRA registered broker-dealer and SIPC member, while Forest Road Asset Management, LLC is an SEC registered investment adviser. Forest Road has also acquired majority equity in ACF Investment Bank, adding regulated investment-banking capability, and previously acquired Three Point Capital, extending its financial services footprint. Operating businesses are positioned as the firm's deal-pipeline engine, feeding both principal investing decisions and advisory engagements.
Beyond financial services, Forest Road has diversified into motorsport and entertainment. In October 2024 it acquired the ERT Formula E team and rebranded it as Kiro Race Co, securing a technical partnership with Porsche Motorsport for Season 11 of the Formula E World Championship. Earlier it acquired Vertical Entertainment, and in 2025 it co-led Fellow Health's $24 million Series B alongside 5AM Ventures. Forest Road was also reported as part of an investor group exploring an acquisition of OnlyFans at an $8 billion valuation, and has raised approximately $148.75 million in cumulative disclosed funding.
The Forest Road Company firmographics
Firmographics- Name
- The Forest Road Company
- Legal name
- The Forest Road Company
- Website
- https://forestroadco.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Forest Road Company is a Los Angeles-based private investment and advisory firm that operates investment platforms and invests as a principal. It runs a FINRA-registered broker-dealer and an SEC-registered investment adviser while making acquisitions across financial services, motorsport, and entertainment.
- Ownership category
- akta.pro rank
The Forest Road Company industry classification
Industry- Product category
- Investment Management and Advisory Services
- NAICS
- Portfolio Management and Investment Advice (52394), Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Natural Resources — Timberland (FSAAAKAH)
- akta.pro secondary industry
- Real Assets — Timberland & Forestry (FSAHAIAJ)
Keywords
Where The Forest Road Company is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Forest Road Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Investment Management and Advisory Services: Forest Road operates investment and advisory platforms while also investing on a principal basis. Their operating businesses fuel their deal pipeline and provide differentiated perspective to inform investment decisions and serve advisory clients.
Go-to-market motion1 record
Distribution channels1 record
The Forest Road Company product offering
Product offeringCore offering
The Forest Road Company operates investment and advisory platforms while also being an active investor on a principal basis. The firm provides securities brokerage services through its FINRA-registered broker-dealer (Forest Road Securities BD, LLC) and investment advisory services through its SEC-registered investment adviser (Forest Road Asset Management, LLC). The company leverages its operating businesses to fuel deal pipeline and inform investment decisions, having grown from tax credit lending origins into a diversified investment operation.
Product overview
The Forest Road Company operates as an investment and advisory platform with principal investing capabilities. The company provides financial services through two registered entities: Forest Road Securities BD, LLC (a FINRA registered broker-dealer and SIPC member) and Forest Road Asset Management, LLC (an SEC-registered investment adviser). The firm leverages operating businesses to fuel its deal pipeline and inform investment decisions, having grown from tax credit lending origins into forward-thinking alpha-seeking investors.
Differentiator
Problem solved
Functional benefit
Products and services
- Forest Road Securities BD, LLC
Companies that use The Forest Road Company
Customer profileSegments2 records
Ideal customer profiles1 record
The Forest Road Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Forest Road Company partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Porsche MotorsportcoreForest Road's acquired ERT Formula E team (rebranded as Kiro Race Co) secured a technical partnership with Porsche Motorsport to leverage their technology for improved performance in Season 11 of the Formula E World Championship.
- Kiro Race CocoreForest Road acquired the ERT Formula E team and rebranded it as Kiro Race Co, participating in Season 11 of the Formula E World Championship.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Forest Road Company competitors and assessment
Company assessmentDirect peers
- NewSpring Capital: Private equity firm with multiple dedicated funds covering growth, control buyouts, and mezzanine debt. Comparable to Forest Road's multi-platform, multi-strategy structure spanning different capital deployment approaches.
- Lightyear Capital: Middle-market private equity firm focused on financial services businesses. Comparable to Forest Road's financial services core (broker-dealer, asset management, investment banking) and selective acquisitions in the sector (ACF Investment Bank).
- Garrison Capital: Middle-market investment firm that has combined lending and equity strategies under one platform. Comparable to Forest Road's roots in tax credit lending and growth into adjacent capital markets and principal investing activities.
- L Catterton: Consumer-focused private equity firm with multiple strategy funds. Comparable to Forest Road's selective principal investing and growth equity participation in differentiated consumer-oriented platforms.
- Centerbridge Partners: Multi-strategy alternative investment firm that combines private credit and private equity, often with complex or special situations exposure. Comparable to Forest Road's stated strategy of embracing complexity in markets where traditional finance is inefficient.
- HPS Investment Partners: Multi-strategy alternative investment firm that combines principal investing, private credit, and asset management under one platform. Closely comparable to Forest Road's model of pairing regulated investment entities with principal investing and operating-business exposure.
- Garnett Station Partners: Principal investment firm that partners with management teams to build and operate differentiated businesses across consumer, services, and industrial sectors. Comparable to Forest Road's active operating-business approach and opportunistic deal sourcing.
- KSL Capital Partners: Private equity firm specializing in travel, leisure, and services businesses, often with operating company involvement. Comparable to Forest Road's pattern of acquiring operating businesses (e.g., Vertical Entertainment) alongside financial services activities.
- Atlas Holdings: Private investment firm that acquires and operates industrial, distribution, and services businesses while also deploying capital across multiple strategies. Comparable to Forest Road's model of building a holding-company style platform with diversified operating subsidiaries.
- Avista Capital Partners: Middle-market private equity firm focused on healthcare and related growth businesses, with both control and minority investing capabilities. Comparable to Forest Road's middle-market investment orientation and selective principal investing in growth-stage companies (e.g., Fellow Health).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Forest Road Company social profiles
Digital presenceThe Forest Road Company compliance and trust
Trust signalCompliance2 records
The Forest Road Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Forest Road Company leadership team
Management profileNumber of profiles
Profiles4 records
The Forest Road Company subsidiaries and ownership
Company hierarchySubsidiaries2 records
The Forest Road Company funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Forest Road Company M&A and investment
M&A and investmentM&A4 records
Investments8 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Forest Road Company
What does The Forest Road Company do?
The Forest Road Company operates investment and advisory platforms while also being an active investor on a principal basis. The firm provides securities brokerage services through its FINRA-registered broker-dealer (Forest Road Securities BD, LLC) and investment advisory services through its SEC-registered investment adviser (Forest Road Asset Management, LLC). The company leverages its operating businesses to fuel deal pipeline and inform investment decisions, having grown from tax credit lending origins into a diversified investment operation.
Is The Forest Road Company a public or private company?
The Forest Road Company is a private company. It is classified as unknown and is currently operating.
When was The Forest Road Company founded?
The Forest Road Company was founded in 2018. It employs 11 to 50 people.
Where is The Forest Road Company based?
The Forest Road Company is headquartered in New York, United States, in the North America region.
How does The Forest Road Company make money?
One revenue line is on record: investment Management and Advisory Services.
Who are The Forest Road Company's main competitors?
Direct peers on record are NewSpring Capital, Lightyear Capital, Garrison Capital, L Catterton, Centerbridge Partners, HPS Investment Partners, Garnett Station Partners, KSL Capital Partners, Atlas Holdings and Avista Capital Partners.
Does The Forest Road Company have an API?
No public API is recorded for The Forest Road Company.
What industry is The Forest Road Company in?
The Forest Road Company's product category is Investment Management and Advisory Services. Its primary akta.pro industry code is FSAAAKAH, Natural Resources — Timberland, with a secondary code of FSAHAIAJ, Real Assets — Timberland & Forestry. Its NAICS code is 52394 and its SIC code is 6282.