The Forest Road Company

What The Forest Road Company does

The Forest Road Company is a Los Angeles-based private investment and advisory firm that operates investment platforms and invests as a principal. The firm self-describes as having grown from tax credit lenders into a multi-strategy platform that "embraces complexity and creativity to extract value where others see limitations." Its service offering spans investment management and advisory mandates, with a stated emphasis on identifying market inefficiencies that traditional finance overlooks.

The firm executes its activities through a regulated and proprietary structure. Forest Road Securities BD, LLC operates as a FINRA registered broker-dealer and SIPC member, while Forest Road Asset Management, LLC is an SEC registered investment adviser. Forest Road has also acquired majority equity in ACF Investment Bank, adding regulated investment-banking capability, and previously acquired Three Point Capital, extending its financial services footprint. Operating businesses are positioned as the firm's deal-pipeline engine, feeding both principal investing decisions and advisory engagements.

Beyond financial services, Forest Road has diversified into motorsport and entertainment. In October 2024 it acquired the ERT Formula E team and rebranded it as Kiro Race Co, securing a technical partnership with Porsche Motorsport for Season 11 of the Formula E World Championship. Earlier it acquired Vertical Entertainment, and in 2025 it co-led Fellow Health's $24 million Series B alongside 5AM Ventures. Forest Road was also reported as part of an investor group exploring an acquisition of OnlyFans at an $8 billion valuation, and has raised approximately $148.75 million in cumulative disclosed funding.

Name

The Forest Road Company

Legal name

The Forest Road Company

Website

https://forestroadco.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

The Forest Road Company is a Los Angeles-based private investment and advisory firm that operates investment platforms and invests as a principal. It runs a FINRA-registered broker-dealer and an SEC-registered investment adviser while making acquisitions across financial services, motorsport, and entertainment.

Ownership category

akta.pro rank

Product category

Investment Management and Advisory Services

NAICS

Portfolio Management and Investment Advice (52394), Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Natural Resources — Timberland (FSAAAKAH)

akta.pro secondary industry

Real Assets — Timberland & Forestry (FSAHAIAJ)

Keywords

• Investment advisory services
• Principal investing platform
• Tax credit lending
• Broker dealer services
• Asset management advisory

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Management and Advisory Services: Forest Road operates investment and advisory platforms while also investing on a principal basis. Their operating businesses fuel their deal pipeline and provide differentiated perspective to inform investment decisions and serve advisory clients.

Go-to-market motion1 record

Distribution channels1 record

Core offering

The Forest Road Company operates investment and advisory platforms while also being an active investor on a principal basis. The firm provides securities brokerage services through its FINRA-registered broker-dealer (Forest Road Securities BD, LLC) and investment advisory services through its SEC-registered investment adviser (Forest Road Asset Management, LLC). The company leverages its operating businesses to fuel deal pipeline and inform investment decisions, having grown from tax credit lending origins into a diversified investment operation.

Product overview

The Forest Road Company operates as an investment and advisory platform with principal investing capabilities. The company provides financial services through two registered entities: Forest Road Securities BD, LLC (a FINRA registered broker-dealer and SIPC member) and Forest Road Asset Management, LLC (an SEC-registered investment adviser). The firm leverages operating businesses to fuel its deal pipeline and inform investment decisions, having grown from tax credit lending origins into forward-thinking alpha-seeking investors.

Differentiator

Problem solved

Functional benefit

Products and services

• Forest Road Securities BD, LLC

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Porsche MotorsportcoreTechnology or Integration · 15 October 2024Forest Road's acquired ERT Formula E team (rebranded as Kiro Race Co) secured a technical partnership with Porsche Motorsport to leverage their technology for improved performance in Season 11 of the Formula E World Championship.
• Kiro Race CocoreStrategic or Co-development PartnerForest Road acquired the ERT Formula E team and rebranded it as Kiro Race Co, participating in Season 11 of the Formula E World Championship.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NewSpring Capital: Private equity firm with multiple dedicated funds covering growth, control buyouts, and mezzanine debt. Comparable to Forest Road's multi-platform, multi-strategy structure spanning different capital deployment approaches.
• Lightyear Capital: Middle-market private equity firm focused on financial services businesses. Comparable to Forest Road's financial services core (broker-dealer, asset management, investment banking) and selective acquisitions in the sector (ACF Investment Bank).
• Garrison Capital: Middle-market investment firm that has combined lending and equity strategies under one platform. Comparable to Forest Road's roots in tax credit lending and growth into adjacent capital markets and principal investing activities.
• L Catterton: Consumer-focused private equity firm with multiple strategy funds. Comparable to Forest Road's selective principal investing and growth equity participation in differentiated consumer-oriented platforms.
• Centerbridge Partners: Multi-strategy alternative investment firm that combines private credit and private equity, often with complex or special situations exposure. Comparable to Forest Road's stated strategy of embracing complexity in markets where traditional finance is inefficient.
• HPS Investment Partners: Multi-strategy alternative investment firm that combines principal investing, private credit, and asset management under one platform. Closely comparable to Forest Road's model of pairing regulated investment entities with principal investing and operating-business exposure.
• Garnett Station Partners: Principal investment firm that partners with management teams to build and operate differentiated businesses across consumer, services, and industrial sectors. Comparable to Forest Road's active operating-business approach and opportunistic deal sourcing.
• KSL Capital Partners: Private equity firm specializing in travel, leisure, and services businesses, often with operating company involvement. Comparable to Forest Road's pattern of acquiring operating businesses (e.g., Vertical Entertainment) alongside financial services activities.
• Atlas Holdings: Private investment firm that acquires and operates industrial, distribution, and services businesses while also deploying capital across multiple strategies. Comparable to Forest Road's model of building a holding-company style platform with diversified operating subsidiaries.
• Avista Capital Partners: Middle-market private equity firm focused on healthcare and related growth businesses, with both control and minority investing capabilities. Comparable to Forest Road's middle-market investment orientation and selective principal investing in growth-stage companies (e.g., Fellow Health).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/forestroadco
• LinkedInlinkedin.com/company/the-forest-road-company

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments8 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Forest Road Company