Bipi

What Bipi does

Bipi is a Madrid-headquartered car subscription startup founded in 2017 that offers consumers, businesses, and self-employed professionals a monthly, all-inclusive alternative to car ownership across six European markets: Spain, Germany, the United Kingdom, France, the Netherlands, and Italy. The company's core product is a flexible monthly vehicle subscription ranging from 1 to 36 months for individuals (up to 48 months for corporate fleets), with a single monthly fee covering insurance (full-risk with franchise), maintenance, road tax, ITV vehicle inspections, and 24/7 roadside assistance, priced roughly between €250 and €1,300 per month depending on vehicle, term, and mileage. Onboarding is delivered through a 100% digital platform (bipicar.com) with localized landing pages per country and city, real-time application tracking, document upload, and optional home delivery, alongside a fleet spanning 40+ models from brands including Mercedes-Benz, Audi, BMW, Volkswagen, Renault, Kia, and Hyundai, with electric vehicles such as the Kia EV3 included.

The company operates three core subscription tiers — Bipi Suscripción Particular (individuals), Bipi para Empresas (B2B fleet, five-plus-vehicle corporate accounts, volume pricing, additional drivers, potential VAT deductions), and Bipi para Autónomos (Spanish freelancers positioning tax-deductibility). Secondary offerings include a certified pre-owned subscription program (Coches de Segunda Mano), a vehicle purchase service (Compra de Coches), a Brand Ambassador referral program paying €100 per confirmed subscription, and seasonal promotional campaigns. Distribution is digital-direct for consumers, supplemented by paid performance marketing across Meta, TikTok, Snapchat, Microsoft, Criteo, and Google Ads; B2B sales run through a dedicated enterprise portal. The company has raised approximately $37M across five funding rounds between 2017 and 2021, led by Kibo Ventures, Maniv Mobility, Adevinta Ventures, and P101, with strategic investors including Toyota Ventures underscoring an OEM-aligned mobility thesis.

Name

Bipi

Legal name

Bipi

Website

https://bipicar.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Bipi is a Madrid-based car subscription startup offering monthly all-inclusive vehicle subscriptions across six European countries (Spain, Germany, UK, France, Netherlands, Italy). It serves individual consumers, businesses needing fleets, and self-employed professionals via a 100% digital subscription platform with flexible one-to-48-month terms.

Ownership category

akta.pro rank

Product category

Vehicle Subscription Services

NAICS

Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

All-Inclusive Subscriptions (Insurance, Maintenance, Roadside, Registration) (THADACAE)

akta.pro secondary industries

Vehicle Subscription Services (All-Inclusive, Flexible Term) (TLABAAAE), Flexible-Term / Month-to-Month Car Subscriptions (THADACAC), Swap / Multi-Vehicle Access Subscriptions (Vehicle Switching) (THADACAK)

Keywords

• Car subscription services
• Vehicle subscription platform
• Monthly car subscription
• Fleet vehicle leasing
• Automotive mobility services

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Subscription Fees: Bipi generates revenue through monthly subscription fees for vehicle access. Customers pay a single all-inclusive monthly quota that covers insurance (full risk with franchise), maintenance, road tax, ITV (vehicle inspection), and 24/7 roadside assistance. Subscriptions range from 1 to 36 months for individuals and up to 48 months for businesses, with prices varying by vehicle type, duration, and mileage configuration. No entry fees or final payments are required.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bipi operates a digital car subscription platform offering flexible monthly vehicle subscriptions to consumers, businesses, and self-employed professionals across six European countries. Each subscription is delivered as a single all-inclusive monthly payment that bundles the vehicle with insurance (full-risk with franchise), maintenance, road tax, ITV vehicle inspection, and 24/7 roadside assistance. Subscription terms range from 1 to 48 months with no entry fees or final payments, and customers can change vehicles and accumulate unused kilometers month-to-month. The fleet covers 40+ models from 20+ brands including premium (Mercedes-Benz, Audi, BMW), mainstream (Renault, Kia, Hyundai), and electric vehicles (Kia EV3).

Product overview

Bipi is a multi-channel vehicle subscription platform offering three core service tiers: individual subscriptions (Bipi Suscripción Particular), business fleet subscriptions (Bipi para Empresas), and self-employed subscriptions (Bipi para Autónomos). The platform provides all-inclusive monthly subscriptions ranging from 1 to 48 months with coverage for insurance, maintenance, vehicle tax, ITV inspection, and 24/7 roadside assistance. Supporting offerings include a vehicle purchase service (Compra de Coches), certified pre-owned vehicle subscriptions (Coches de Segunda Mano), a brand ambassador referral program (Brand Ambassador), and promotional offers (Ofertas). The fleet includes vehicles from over 20 brands including Mercedes-Benz, Audi, BMW, Volkswagen, Renault, Kia, Hyundai, and Peugeot, spanning sedans, SUVs, and electric vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Bipi Suscripción Particular Monthly car subscription service for individual consumers offering flexible terms from 1 to 36 months, with all-inclusive monthly payments covering insurance (full-risk with franchise), maintenance, vehicle tax, ITV inspection, and 24/7 roadside assistance. Prices range from approximately €315 to €1,300 per month depending on vehicle type, subscription duration, and mileage configuration, with longer commitments reducing the monthly payment.
• Bipi para Empresas Fleet subscription service for businesses providing company vehicles with flexible terms from 1 to 48 months, customizable mileage, up to 2 free additional drivers per vehicle, and volume-based pricing for companies requiring 5+ cars. Vehicles may qualify for up to 100% VAT deduction depending on professional use, and subscriptions can be coordinated through a dedicated B2B sales portal.
• Bipi para Autónomos Vehicle subscription service tailored for self-employed professionals (autónomos) in Spain, offering a 100% digital registration process and flexible terms for business vehicle needs. Subscription costs may be partially or fully tax-deductible based on the proportion of professional use.
• Compra de Coches New and certified pre-owned vehicle purchase service offering home delivery and financing options, with all vehicles verified and guaranteed by Bipi. Available to customers who prefer ownership over a subscription model.
• Coches de Segunda Mano Certified pre-owned vehicle subscription program featuring 100% certified vehicles, all-inclusive coverage (insurance, maintenance, ITV, road tax, roadside assistance), and flexible subscription terms starting from 1 month, with every vehicle undergoing strict inspection before delivery.

Quantifiable outcome

• Flexible subscription terms from 1 to 48 months
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FINN.auto: Germany-based all-inclusive car subscription platform offering monthly subscriptions with insurance and maintenance bundled, directly competing with Bipi across DACH and broader EU markets on flexible-term, fixed-monthly pricing.
• Wagonex: UK-based car subscription platform with flexible monthly terms and an all-inclusive bundle, directly competing with Bipi's UK operations for both individual and business subscribers.
• Elmo Rent: Estonian-founded electric car subscription platform expanding across Europe; directly comparable to Bipi's EV offerings (e.g., Kia EV3) on monthly subscription with all-inclusive coverage.

Broad incumbents

• Sixt SE: European mobility incumbent operating rental, leasing, and subscription products (Sixt+); overlaps with Bipi in the subscription category but competes from a much larger fleet base and broader geographic footprint.
• ALD Automotive: One of Europe's largest fleet leasing and mobility players, now part of Ayvens, with an expanding subscription offering to corporate customers; competes with Bipi's B2B fleet proposition at greater scale.
• LeasePlan: Global fleet management and car-as-a-service company (also part of Ayvens) with established corporate leasing infrastructure and emerging subscription products overlapping with Bipi's Empresas offering.
• Toyota Kinto: Toyota's pan-European mobility brand offering subscription, leasing, and sharing services; particularly comparable given Toyota Ventures' investment in Bipi and the OEM's potential partnership pathway.
• Care by Volvo: OEM-direct subscription service from Volvo offering fixed monthly payments with insurance and maintenance included; competes with Bipi for premium-segment subscribers but is restricted to Volvo vehicles.
• Hertz: Global rental giant now offering subscription products in select European markets, leveraging its massive fleet, service network, and airport locations to compete with Bipi's subscription model.
• Mercedes-Benz Mobility: OEM-backed subscription and financing arm of Mercedes-Benz offering premium subscription products in select EU markets; competes with Bipi's higher-end tier (e.g., Mercedes GLC at €999/month) and has structural supply advantages.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/bipicar
• Facebookfacebook.com/bipicar
• LinkedInlinkedin.com/company/9428810
• Instagraminstagram.com/bipicar_es
• TikToktiktok.com/@bipicar
• Xx.com/bipi_Es

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bipi