Bedaya Mortgage Finance
Bedaya Mortgage Finance is Egypt's first non-bank mortgage provider, offering digital mortgage financing and Sharia-compliant Ijarah for residential, commercial, and administrative properties via web and mobile platforms, operating as a JV between TMG, EFG Hermes, and GB Capital.
- Company typePrivate
- Founded2019
- HeadquartersGîza, Egypt
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bedaya Mortgage Finance does
Bedaya Mortgage Finance Co. is Egypt's first non-bank mortgage provider, licensed by the Financial Regulatory Authority under License No. 6 dated 10/09/2007. The company was originally established in 2007 by Talaat Moustafa Group and reconstituted in 2019 as an equal one-third joint venture between TMG (Egypt's leading premium real estate developer), EFG Hermes Finance (the NBFI arm of EFG Hermes Holding), and GB Capital (the NBFI arm of GB Auto). Bedaya offers two core financing products — conventional Mortgage Finance and Sharia-compliant Ijarah (lease-to-own) — covering residential, commercial, and administrative properties, with financing up to 80% of property value, tenors up to seven years, and ticket sizes from EGP 1 million up to EGP 130 million for commercial properties.
The company operates a digital-first platform comprising a web application and Egypt's first non-bank mortgage finance mobile application (launched July 2021), offering online mortgage calculators, document upload, fee payment, and a 24-hour initial approval process. Its technology stack integrates with payment partners Valu, Kaf, and PayTabs, and supports both fixed and floating interest rate structures tied to the CBE corridor rate. Bedaya extends operations into Egyptian New Urban Communities including Sheikh Zayed, 6th of October, 5th Settlement, and New Cairo, with origination channeled partly through TMG's developer network.
Bedaya's business model rests on interest and rental income from originated mortgage and Ijarah receivables, supplemented by transaction and fee income (application, appraisal, legal, admin, I-Score, early settlement). Capital scaling is driven by a recurring securitization program — Bedaya has completed seven mortgage-backed bond issuances advised by EFG Hermes, with the first being Egypt's first-ever securitization by a real estate mortgage company (EGP 651.2 million in June 2022), and most recent issuances of EGP 1.78 billion (December 2024) and EGP 1.56 billion (September 2025). The company employs 11-50 staff and is headquartered in Sheikh Zayed, Giza.
Bedaya Mortgage Finance firmographics
Firmographics- Name
- Bedaya Mortgage Finance
- Legal name
- Bedaya Mortgage Finance Co.
- Website
- https://www.bedayamortgage.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bedaya Mortgage Finance is Egypt's first non-bank mortgage provider, offering digital mortgage financing and Sharia-compliant Ijarah for residential, commercial, and administrative properties via web and mobile platforms, operating as a JV between TMG, EFG Hermes, and GB Capital.
- Ownership category
- akta.pro rank
Bedaya Mortgage Finance industry classification
Industry- Product category
- Consumer Mortgage Finance
- NAICS
- Mortgage and Nonmortgage Loan Brokers (52231), Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Mortgage Bankers & Loan Correspondents (6162), Asset-Backed Securities (6189)
- akta.pro primary industry
- Government-Insured Mortgage Origination (FHA/VA/USDA) (FSALAAAI)
- akta.pro secondary industries
- Shariah-compliant Financing Products (Murabaha, Ijara, Tawarruq, Istisna, Salam) (FSABAGAH), Commercial/Non-Residential Construction-to-Perm Financing (FSALAHAE)
Keywords
Where Bedaya Mortgage Finance is headquartered
LocationHeadquarters
- HQ city
- Gîza
- HQ country
- Egypt
- HQ region
- Africa
Offices1 record
Markets served
Bedaya Mortgage Finance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Mortgage Financing Interest Income: Bedaya generates revenue through interest-bearing mortgage loans for residential, commercial, and administrative properties. Customers finance up to 80% of property value with repayment periods up to 7 years, paying interest (fixed or floating rates) plus principal.
- Ijarah (Islamic Financing): Islamic finance product providing financing for new units up to 80% of property value and cash back up to 70% of property value for residential, commercial, and administrative units.
- Securitization Program: Bedaya issues mortgage-backed securitization bonds to raise capital from investors. The company has completed multiple issuances (first in 2022 for EGP 651.2M, fifth for EGP 1.78B, seventh for EGP 1.56B) as part of broader securitization programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Mortgage Finance - Finance up to 80% of property value |
| Subscription | Monthly | Ijarah - Finance up to 80% or Cash Back up to 70% |
| Other | Monthly | Interest Rate Options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Bedaya Mortgage Finance product offering
Product offeringCore offering
Bedaya Mortgage Finance is Egypt's first non-bank mortgage provider, offering digital mortgage financing facilities for the purchase of residential, commercial, and administrative properties. The company provides conventional Mortgage Finance and Ijarah (Islamic lease-to-own) products, financing up to 80% of property value with terms up to 7 years, delivered through a digital platform and Egypt's first non-bank mortgage finance mobile application. Supporting services include an online mortgage calculator, document upload, digital fee payment, and access to approved real estate project listings.
Product overview
Bedaya Mortgage Finance operates as a digital mortgage financing platform offering two core products: Mortgage Finance and Ijarah (lease-to-own). The Mortgage Finance product provides financing up to 80% of property value for residential, commercial, and administrative units with terms up to 7 years. The Ijarah product offers similar financing with additional cash-back options up to 70% of property value. Supporting these products is an online mortgage platform and mobile application (Egypt's first non-bank mortgage finance app) that enables users to calculate costs, upload documents, pay fees, and access approved real estate projects. The company also provides a mortgage calculator tool for loan amount estimation based on property value or income.
Differentiator
Problem solved
Functional benefit
Products and services
- Mortgage Finance Conventional mortgage financing product enabling clients to purchase residential, commercial, and administrative properties in Egypt. Financing up to 80% of property value with terms up to 7 years, minimum finance of EGP 1 million, and maximums of EGP 65 million (residential) or EGP 130 million (commercial/administrative). Loan installment cannot exceed 50% of net monthly income, and first-degree relative income can be included to expand eligibility.
- Ijarah (Lease-to-Own) Islamic finance product providing Sharia-compliant purchase or refinancing of residential, commercial, and administrative units with financing up to 80% of property value for new units and cash back up to 70% of property value. Terms up to 7 years, minimum finance EGP 1 million, maximum EGP 65 million residential and EGP 130 million commercial/administrative.
- Mortgage Calculator Standalone online tool allowing users to calculate loan amounts based on property value, income, or loan amount. Includes property license validation, fixed or floating interest rate selection, down payment adjustment, installment frequency options (monthly, step-up, bullet), and admin fee calculation.
- Online Mortgage Platform Digital mortgage platform providing seamless mortgage financing solutions with fastest turnaround time in the market. Enables clients to apply for mortgage offerings, upload documents, pay fees, and access a list of approved real estate projects online.
- Mobile Application Egypt's first non-bank mortgage finance mobile application, providing instant access to mortgage finance services. Users can calculate costs, upload documents, pay fees, and browse approved real estate projects from desktops, tablets, and mobile devices.
Quantifiable outcome
- 24-hour initial approval time
- +3 more outcomes
Companies that use Bedaya Mortgage Finance
Customer profileSegments3 records
Ideal customer profiles3 records
Bedaya Mortgage Finance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Bedaya Mortgage Finance partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Middle East Ratings and Investor Services (MERIS)minorActed as the credit rating agency for Bedaya's first securitization issuance, providing credit ratings for the bond tranches.
- Dreny and PartnersminorLegal advisor for Bedaya's first securitization issuance.
- KPMGminorAuditor for Bedaya's first securitization issuance.
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
Bedaya Mortgage Finance competitors and assessment
Company assessmentDirect peers
- Contact Mortgage Finance: One of Egypt's largest non-bank mortgage finance companies, regulated by the FRA. Directly competes with Bedaya in originating residential and commercial mortgages for Egyptian consumers and operates a similar multi-product, multi-partner model.
- Al Ahly Mortgage Finance (AMF): Egyptian non-bank mortgage finance subsidiary backed by National Bank of Egypt. Competes head-to-head with Bedaya in residential and commercial mortgage origination with similar FRA oversight and product scope.
- National Housing Finance Company (Egypt): Egyptian state-linked mortgage provider focused on low- and middle-income housing finance. Comparable to Bedaya in operating model and Egyptian mortgage market, though focused on subsidized/housing-program segments.
Broad incumbents
- Egyptian Mortgage Refinance Company (EMRC): Government-backed entity that provides liquidity to Egyptian mortgage lenders and helps develop the secondary mortgage market. Comparable to Bedaya because Bedaya's securitization program relies on and competes with EMRC's refinancing role.
- Al Rajhi Bank (Saudi Arabia): Largest Islamic bank globally with a sizable Saudi mortgage finance business. Comparable to Bedaya for Islamic/Shariah-compliant home financing, though at much greater scale and within a different mortgage market.
- Commercial International Bank (CIB) Egypt — Mortgage Division: Egypt's largest private-sector bank, with a growing retail mortgage book. A relevant broad incumbent competitor against which Bedaya positions itself as a faster, digital-only non-bank alternative.
- Banque Misr: One of Egypt's largest state-owned banks with a substantial mortgage portfolio. Competes with Bedaya in residential and commercial property financing and is a key reference point for Egyptian mortgage market sizing.
Emerging players
- Sarwa Capital: Egyptian consumer and structured finance company that has issued multiple securitizations. Comparable to Bedaya as a non-bank Egyptian financier using securitization as a core funding tool, though with a broader consumer credit focus.
Regional players
- AMlak Finance (UAE): Dubai-based Islamic mortgage finance provider offering Shariah-compliant home finance. Directly comparable to Bedaya's Ijarah product in product design, though operating in the UAE rather than Egypt.
Others
- Talaat Moustafa Group Holding (TMG): Egypt's leading developer of master-planned communities and a one-third owner of Bedaya. Relevant peer/ecosystem link because TMG projects feed Bedaya's origination pipeline and illustrate Bedaya's vertical integration versus standalone mortgage lenders.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Bedaya Mortgage Finance social profiles
Digital presenceBedaya Mortgage Finance compliance and trust
Trust signalCompliance1 record
Bedaya Mortgage Finance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bedaya Mortgage Finance leadership team
Management profileNumber of profiles
Profiles2 records
Bedaya Mortgage Finance funding detail
Funding detailFunding overview
Funding rounds6 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bedaya Mortgage Finance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bedaya Mortgage Finance
What does Bedaya Mortgage Finance do?
Bedaya Mortgage Finance is Egypt's first non-bank mortgage provider, offering digital mortgage financing facilities for the purchase of residential, commercial, and administrative properties. The company provides conventional Mortgage Finance and Ijarah (Islamic lease-to-own) products, financing up to 80% of property value with terms up to 7 years, delivered through a digital platform and Egypt's first non-bank mortgage finance mobile application. Supporting services include an online mortgage calculator, document upload, digital fee payment, and access to approved real estate project listings.
Is Bedaya Mortgage Finance a public or private company?
Bedaya Mortgage Finance is a private company. It is classified as corporate owned and is currently operating.
When was Bedaya Mortgage Finance founded?
Bedaya Mortgage Finance was founded in 2019. It employs 11 to 50 people.
Where is Bedaya Mortgage Finance based?
Bedaya Mortgage Finance is headquartered in Gîza, Egypt, in the Africa region.
How does Bedaya Mortgage Finance make money?
Three revenue lines are on record. Mortgage Financing Interest Income is the primary driver. The others are ijarah (Islamic Financing) and securitization Program.
Who are Bedaya Mortgage Finance's main competitors?
Direct peers on record are Contact Mortgage Finance, Al Ahly Mortgage Finance (AMF) and National Housing Finance Company (Egypt). Broad incumbents are Egyptian Mortgage Refinance Company (EMRC), Al Rajhi Bank (Saudi Arabia), Commercial International Bank (CIB) Egypt — Mortgage Division and Banque Misr. Sarwa Capital is listed as an emerging player. AMlak Finance (UAE) is listed as a regional player. Talaat Moustafa Group Holding (TMG) is listed as an others.
Does Bedaya Mortgage Finance have an API?
No public API is recorded for Bedaya Mortgage Finance.
What industry is Bedaya Mortgage Finance in?
Bedaya Mortgage Finance's product category is Consumer Mortgage Finance. Its primary akta.pro industry code is FSALAAAI, Government-Insured Mortgage Origination (FHA/VA/USDA), with a secondary code of FSABAGAH, Shariah-compliant Financing Products (Murabaha, Ijara, Tawarruq, Istisna, Salam). Its NAICS code is 52231 and its SIC code is 6162.