What Superb AI does

Superb AI Co., Ltd., founded in 2018 and headquartered in Seoul, South Korea, builds an end-to-end computer vision MLOps platform targeted at industrial AI deployments. The core Superb Platform comprises four integrated modules — Superb Label for data annotation, Superb Curate for automated data curation and synthetic data generation, Superb Model for no-code training and deployment, and Superb Apps for workflow automation and format conversion — available as cloud, on-premise (Superb On-Premise Solution), and edge (NVIDIA Jetson) deployments. In 2026 the company launched ZERO, Korea's first industry-tailored Vision Foundation Model (a 622M-parameter zero-shot detector at 1.033 TFLOPS real-time inference) that won 1st place at the CVPR 2026 Foundational Few-Shot Object Detection Challenge, alongside the Superb Video Analytics edge product for workplace safety and physical security.

The company serves 100+ enterprise customers across Korea, the United States, and Japan, with named logos including Samsung, Hyundai Motor Company, Toyota, POSCO, Doosan, KEPCO KPS, CS WIND, SK E&S, Kakao, NCSOFT, LG Electronics, Woowa Brothers, Hanwha Vision, Nippon Steel, and EVRAZ North America. Use cases span autonomous systems, physical security, logistics, industrial manufacturing, healthcare, and retail. Revenue is generated through a hybrid mix: an AI-Credit-based subscription on the Superb Platform (with a free self-serve signup tier), usage-based or licensed pricing for ZERO (including AWS Marketplace), professional services and custom PoC engagements, and OEM/embedded partnerships (e.g., Supermicro for retail edge AI). Distribution combines enterprise field sales, self-serve product-led growth, and channel partnerships with AWS (Differentiated Partner, Partner of the Year), NVIDIA (Physical AI Core Vision Partner), and Supermicro.

The company has raised approximately USD 42.7M (63 billion KRW) in cumulative funding across seed (2019, USD 2.1M, Y Combinator), Series A (USD 9.3M), Series B (USD 16M, 2022, led by Korea Development Bank and Premier Partners), Series C (USD 10.2M, September 2024, led by Doosan Investments with Hyundai, Kakao Investment, and Samsung NEXT), and a pre-IPO round (USD 9.5M, December 2025, with Hanwha Asset Management and POSCO Technology Investment). It holds 38 patents, SOC 2 Type II, ISO 27001, and GS Level 1 certifications, and has announced a 2026 IPO with EGM record-date preparations underway as of June 2026.

Name

Superb AI

Legal name

Superb AI Co., Ltd.

Website

https://superb-ai.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Superb AI is a Seoul-headquartered computer vision AI company providing an end-to-end MLOps platform and the ZERO Vision Foundation Model for industrial applications. It serves 100+ enterprise customers across autonomous systems, physical security, logistics, and manufacturing in Korea, the United States, and Japan, preparing for a 2026 IPO.

Ownership category

akta.pro rank

Product category

Computer Vision MLOps Platform

NAICS

Software Publishers (51321), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

End-to-End MLOps & ML Platform Suites (HDAAABAA)

akta.pro secondary industries

AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF), Model Serving, Inference & Deployment Platforms (APIs, Edge/On-Prem) (HDAEANAC), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

Keywords

• Computer vision platform
• AI data labeling
• MLOps software
• Vision foundation model
• AI video analytics

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Usage-based / Licensed API Revenue (ZERO): For ZERO VFM, pricing is flexible and usage-based or licensed by functionality. Customers have seen cost savings of up to 80% versus traditional AI. Offered via usage-based APIs and AWS Marketplace.
2. AI Credit / Platform Subscription (Superb Platform): Recurring platform access billed through an AI Credit system, where customers consume credits for data processing, auto-labeling, training, and inference. Supports self-serve "Start for free" onboarding with paid tiers for higher usage.
3. Professional Services & Custom Engagements: Structured AI expert consultations, custom model development, on-premise deployment, and PoC programs (including a 2-week free pilot for new clients) for enterprise customers. Includes long-term optimization engagements with named project managers.
4. Marketplace Sales (AWS Marketplace): The latest version of ZERO is available on AWS Marketplace, enabling AWS-mediated software licensing and consumption-based revenue through the AWS ecosystem.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels9 records

Core offering

Superb AI builds and sells an end-to-end computer vision MLOps platform (Superb Platform) that unifies data labeling, curation, model training, deployment, and monitoring for industrial AI. On top of this platform sits ZERO, an industry-tailored Vision Foundation Model for zero-shot detection, and Superb Video Analytics, an edge-deployable product for workplace safety and physical security. The platform is sold to enterprises across autonomous systems, manufacturing, logistics, physical security, healthcare, and critical infrastructure.

Product overview

Superb AI offers a single integrated Vision AI platform-plus-modules architecture delivered as Superb Platform and its add-on modules — Superb Label (data labeling), Superb Curate (data curation, auto-curation, synthetic data generation, and model diagnosis), Superb Model (no-code training and deployment), and Superb Apps (workflow automation and format conversion) — plus two standalone flagship products: ZERO, the company's industry-tailored Vision Foundation Model that enables zero-shot detection from text and visual prompts, and Superb Video Analytics, an edge-deployable real-time video monitoring product for workplace safety, physical security, manufacturing, and mobility. The platform is available as cloud, on-premise (Superb On-Premise Solution), or edge deployment, and the modules interoperate to take customers from raw data through annotation, curation, training, deployment, and continuous improvement in one environment.

Differentiator

Problem solved

Functional benefit

Brands

• Superb Platform: End-to-end MLOps platform for AI data preparation, labeling, curation, model training, deployment, and monitoring.
• ZERO
• Superb Video Analytics
• Superb Curate
• Superb Label
• Superb Model
• Superb Apps

Products and services

• Superb Platform End-to-end MLOps platform unifying data design, collection, labeling, curation, model training, deployment, and monitoring for computer vision AI; available as cloud or on-premise deployment for enterprise teams.
• ZERO (Vision Foundation Model) Lightweight 622M-parameter vision foundation model that performs zero-shot object detection from natural-language and visual prompts without additional training; runs at 1.033 TFLOPS real-time inference on cloud, on-premise, and edge devices; available on AWS Marketplace.
• Superb Video Analytics Edge-deployable AI video monitoring product for workplace safety, physical security, traffic, and industrial sites, with real-time object detection, hazard recognition, and sub-second alerting powered by Jetson-based edge devices and the ZERO VFM.
• Superb On-Premise Solution On-premise deployment of the Superb Platform that runs the full data curation, labeling, and model training pipeline inside the customer's own infrastructure, with no internet access required and support for GPU, NPU, and edge devices.
• Superb Label Data labeling module supporting image, video, and point-cloud annotation with Auto-Label, Custom Auto-Label, Auto-Edit, project management, and integrated review workflows for enterprise labeling teams.
• Superb Curate Data curation module providing dataset slicing, embedding-based analytics, AI Search, Auto-Curate for label selection and edge-case finding, Model Diagnosis, and Synthetic Data Generation.
• Superb Model No-code model training and deployment module that automates model training, continuous evaluation and optimization, retraining, and cloud endpoint deployment with zero-downtime model swaps.
• Superb Apps Workflow automation module that handles bulk data format conversions (YOLO, COCO, Pascal VOC, Labelme), large-scale data migrations, and connects platform functions with external alerts into a single MLOps pipeline.

Quantifiable outcome

• 90% reduction in data processing time through automated labeling of autonomous driving video data
• +16 more outcomes

Named customers33 records

Segments10 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability13 records

Feature8 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Amazon Web Services (AWS)flagshipStrategic or Co-development Partner · 3 April 2026Signed a strategic cooperation agreement with AWS to provide generative AI data infrastructure and intelligent video analysis solutions. Designated as AWS Differentiated Partner, AWS Partner of the Year, AWS Rising Star Partner of the Year, AWS Partner Public Sector, AWS Partner Amazon SageMaker Ready, AWS Generative AI Software Competency holder, AWS Qualified Software, AWS Marketplace Seller, and AWS Partner Network ISV Accelerate. ZERO is available on AWS Marketplace. Plan to introduce new solutions on AWS Marketplace for global market expansion.
• NVIDIAflagshipStrategic or Co-development Partner · 17 March 2026Joined NVIDIA's 'Physical AI' ecosystem as a Core Vision Partner — the sole Korean company in the ecosystem map announced at CES 2026. Deep integration with NVIDIA's four core technology stacks: NVIDIA Isaac Sim (synthetic data), NVIDIA Cosmos (robot brain foundation models), NVIDIA Metropolis (MTMC and edge-to-cloud), and NVIDIA VSS Blueprint (video search and summarization). Invited to GTC 2026 in San Jose to showcase manufacturing automation and quality control. NVIDIA directly facilitated a collaboration with Company P, a Fortune 50 food-and-beverage company.
• Supermicro (Super Micro Computer)coreOEM/ Whitelabel/ Licensing Partner · 11 January 2026Partnered with Supermicro on AI-powered intelligent in-store retail solutions showcased at NRF: Retail's Big Show in New York City. The collaboration integrates NVIDIA RTX PRO accelerated computing with Superb AI's Vision AI technology, alongside other partners (Everseen, Kinetic Vision, ALLSIDES, LiveX AI, WobotAI, Aible), to enable loss prevention, digital twins, AI agents, and customer analytics for retail operations.
• CiscocoreStrategic or Co-development Partner · 23 October 2024Strengthened AI network cooperation with Cisco (per KED Global report, October 23, 2024).

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Roboflow: CV dataset management, labeling and foundation-model platform; runs the CVPR Few-Shot Object Detection Challenge and directly competes with Superb Label/Curate/Model and ZERO in CV MLOps.
• Scale AI: Large-scale data labeling and evaluation platform with deep autonomous-vehicle and generative-AI exposure; competes head-on for enterprise CV labeling and curation budgets.
• Labelbox: Enterprise data labeling and MLOps platform; comparable in targeting Fortune 500 customers with end-to-end annotation, curation, and model evaluation workflows.
• V7 (V7 Labs): Computer-vision annotation and model training platform with auto-label features; directly comparable to Superb Label and Superb Model for image/video labeling use cases.
• Encord: Data-centric AI platform for labeling, curation and active learning across CV and multimodal data; competes for the same enterprise MLOps wallet.
• Kognic: Dataset platform purpose-built for ADAS and autonomous-driving perception teams; directly comparable to Superb AI's autonomous systems / mobility solutions for LiDAR-camera fusion and on-premise annotation.
• Datasaur: NLP- and CV-focused data labeling platform with auto-labeling and active learning; comparable end-to-end MLOps positioning for enterprise labeling workflows.
• Kili Technology: Enterprise data labeling platform with strong image/video annotation capabilities and a focus on industrial-quality datasets; comparable to Superb Label and Superb Curate.

Emerging players

• Landing AI / LandingLens: Industrial computer-vision platform founded by Andrew Ng; overlaps with Superb AI's manufacturing and visual inspection use cases but focuses on a smaller set of industrial customers.

Broad incumbents

• Cognex: Established industrial machine-vision and barcode-reading vendor; addresses the same factory-floor defect-detection use cases as Superb AI but with hardware-centric, on-prem systems rather than a software/MLOps platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/superb_hq
• YouTubeyoutube.com/watch?v=lJcmEVzj83E&list=PL8w2hC_O3HkLP0O7IYDrld3GqVuiykrZM
• LinkedInlinkedin.com/company/superb-ai
• Facebookfacebook.com/superbaihq

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds7 records

Investors21 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superb AI