Power
Power Finance Inc. is a cloud-native, white-label credit card issuance platform enabling consumer brands, B2B companies, and financial institutions to launch branded card programs with embedded SDK integration, full-stack program management, and multi-network support. Acquired by Marqeta in January 2023.
- Company typePrivate
- Founded2022
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Power does
Power Finance Inc., operating as Power, provides a cloud-native, white-label credit card issuance platform that enables consumer brands, B2B commerce companies, and financial institutions to launch and operate branded credit card programs without building proprietary card infrastructure. The platform is delivered as an end-to-end stack covering customer experience, application decisioning, transaction processing, fraud operations, KYC/underwriting decisioning, compliance, marketing services, and customer support, with mobile SDK integration allowing brands to embed the program directly within their own applications. Core technical components include a customizable rewards engine, loyalty and engagement tooling, a data science reporting dashboard, and pre-configured integrations with major card networks (Visa, Mastercard, American Express, Discover), data vendors (Plaid), and issuing bank partners.
Power monetizes through a managed-services and transaction-fee hybrid model: brands are charged for end-to-end program management (program setup, design, marketing, risk, compliance, support), plus transaction-level fees as cards are issued and used. The go-to-market is exclusively direct enterprise sales targeting large consumer internet brands, B2B commerce companies, and financial institutions; pricing is not publicly disclosed and is configured per engagement via a volume-based revenue calculator. The company is headquartered in New York with offices across multiple U.S. cities and Toronto, and was acquired by Marqeta in January 2023 for $275 million in an all-cash transaction, representing Marqeta's first acquisition.
Power firmographics
Firmographics- Name
- Power
- Legal name
- Power Finance Inc.
- Website
- https://usepower.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Power Finance Inc. is a cloud-native, white-label credit card issuance platform enabling consumer brands, B2B companies, and financial institutions to launch branded card programs with embedded SDK integration, full-stack program management, and multi-network support. Acquired by Marqeta in January 2023.
- Ownership category
- akta.pro rank
Power industry classification
Industry- Product category
- Card Issuance Infrastructure
- NAICS
- Credit Card Issuing (522210), Credit Card Issuing (52221)
- SIC
- Miscellaneous Business Credit Institution (6159), Finance Services (6199)
- akta.pro primary industry
- Embedded Card Issuing & Card-as-a-Service (FSAGALAC)
- akta.pro secondary industries
- Card Issuing & Program Management Platforms (BPAMAFAH), Card Issuing Platforms (Issuer Processing) (FSAGABAD), Cards & Issuing Management (Debit/Prepaid/Credit, Program Management) (FSAGAAAE)
Keywords
Where Power is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Power business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Card Program Management Fees: Power charges brands for the complete card issuance and management platform, handling program setup, launch, and scale including market research, program structure, fees, card design, and network benefits.
- Transaction Processing: Power manages transaction processing, fraud operations, and customer support as part of its full-service model, generating revenue per transaction processed through the platform.
- Marketing and Servicing Fees: Power provides end-to-end marketing services including unboxing experience, acquisition strategy, customer journeys, and retention strategies, as well as multi-channel customer support and collections services.
- KYC and Credit Decisioning Services: Power provides KYC and credit decisioning services including identity verification, fraud vector rules, and underwriting models, integrated with third-party data vendors.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Power product offering
Product offeringCore offering
Power operates a cloud-native, white-labeled credit card issuance platform with a mobile SDK that enables brands and financial institutions to launch branded credit card programs in weeks. The platform handles the entire credit card lifecycle—including customer experience, application decisioning, transaction processing, KYC, underwriting, fraud monitoring, rewards, compliance, and customer support—while the issuing bank partner provides the regulatory framework.
Product overview
Power Finance operates as a unified platform for white-labeled credit card issuance rather than a collection of discrete modules. The core offering is the Credit Card Issuance Platform—a cloud-native system with mobile SDK that handles the entire credit card lifecycle including customer experience, application decisioning, and transaction processing. This platform is enhanced by complementary features including a Rewards Engine for customizable loyalty programs, Customer Engagement tools for driving meaningful interactions, and a Data Science Toolbox for reporting and insights. Power also provides full-service support across program setup, marketing, risk management, KYC/credit decisioning, compliance, and customer support. The platform integrates with major card networks (American Express, Discover, Visa, MasterCard) and third-party data services (Plaid for financial data aggregation) to deliver a complete card issuance solution for brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Credit Card Issuance Platform Cloud-native, white-labeled credit card issuance platform with mobile SDK integration for brands and financial institutions. Handles customer experience, application decisioning, transaction processing, and full credit card management under the client's brand. Supports Visa, Mastercard, American Express, and Discover networks.
Companies that use Power
Customer profileSegments3 records
Ideal customer profiles3 records
Power technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability1 record
Feature6 records
Power partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- VisacoreCard network partnership enabling brands to issue Visa-branded credit cards through Power's platform. Brands can choose Visa as their card provider alongside other networks.
- MastercardcoreCard network partnership enabling brands to issue Mastercard-branded credit cards through Power's platform.
- American ExpresscoreCard network partnership enabling brands to issue American Express-branded credit cards through Power's platform.
- DiscovercoreCard network partnership enabling brands to issue Discover-branded credit cards through Power's platform.
- Bank PartnerscorePower partners with issuing bank partners to provide banking services for card programs. Banks provide the financial infrastructure and regulatory framework while Power provides the technology platform and brand experience.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Power competitors and assessment
Company assessmentBroad incumbents
- Marqeta: Marqeta is the leading modern card-issuing processor in the U.S. and acquired Power Finance in January 2023 for $275M. Pre-acquisition Power was a direct competitor offering brand-facing issuance infrastructure; Marqeta is the broader incumbent whose rails and sponsor-bank relationships Power now plugs into.
- Stripe Issuing: Stripe Issuing is a card-issuance infrastructure product within Stripe that enables platforms and businesses to create and manage virtual and physical cards. It competes directly with Power in enabling brand-led card programs, with the added advantage of Stripe's broader payments distribution.
- Galileo Financial Technologies: Galileo (acquired by SoFi) is one of the largest card-issuance processing platforms serving fintechs, banks, and brands. It competes with Power in white-label card issuance, KYC, and decisioning infrastructure for both consumer and B2B card programs.
Direct peers
- Lithic: Lithic is a card-issuance-as-a-service platform providing APIs for fintechs and brands to launch debit, credit, and prepaid card programs. Like Power, Lithic targets brand-issued card programs with a developer-first, multi-network infrastructure stack.
- Unit: Unit is a banking-as-a-service platform offering embedded checking accounts, debit, and credit card issuance through APIs. Like Power, Unit targets brands and fintechs wanting to embed card programs into their own customer experience, with a developer-first infrastructure approach.
- Highnote: Highnote is a modern card-issuance platform purpose-built for brands and fintechs to launch consumer and commercial credit and debit card programs. It competes head-to-head with Power on white-label, multi-network issuance with embedded KYC and underwriting.
Emerging players
- Imprint: Imprint is a co-branded credit card platform that partners with brands to launch credit card programs as a managed service. It overlaps with Power's consumer-internet brand segment and competes on white-label issuance, rewards, and program management.
- Deserve: Deserve provides a cloud-native credit card platform serving fintechs and brands with mobile-first card programs. It is comparable to Power in enabling white-label issuance for digital-first brands and B2B programs.
- Reap: Reap is a fintech offering corporate card and embedded payment infrastructure, with overlap to Power's B2B commerce segment. Both target branded business card programs and expense-management use cases via API-first infrastructure.
- Priio (formerly Spendr): Priio is an emerging card-issuance-as-a-service provider offering branded debit and credit card infrastructure for businesses and fintechs. It is comparable to Power as a smaller, embedded-card issuance peer competing for the same brand-customer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Power social profiles
Digital presencePower financial estimates
Financial estimateRevenue estimate
Valuation estimate
Power leadership team
Management profileNumber of profiles
Profiles6 records
Power funding detail
Funding detailFunding overview
Funding rounds2 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Power M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Power
What does Power do?
Power operates a cloud-native, white-labeled credit card issuance platform with a mobile SDK that enables brands and financial institutions to launch branded credit card programs in weeks. The platform handles the entire credit card lifecycle—including customer experience, application decisioning, transaction processing, KYC, underwriting, fraud monitoring, rewards, compliance, and customer support—while the issuing bank partner provides the regulatory framework.
When was Power founded?
Power was founded in 2022. It employs 11 to 50 people.
Where is Power based?
Power is headquartered in New York, United States, in the North America region.
How does Power make money?
Four revenue lines are on record. Card Program Management Fees are the primary driver. The others are transaction Processing, marketing and Servicing Fees and KYC and Credit Decisioning Services.
Who are Power's main competitors?
Broad incumbents on record are Marqeta, Stripe Issuing and Galileo Financial Technologies. Direct peers are Lithic, Unit and Highnote. Emerging players are Imprint, Deserve, Reap and Priio (formerly Spendr).
Does Power have an API?
No public API is recorded for Power.
What industry is Power in?
Power's product category is Card Issuance Infrastructure. Its primary akta.pro industry code is FSAGALAC, Embedded Card Issuing & Card-as-a-Service, with a secondary code of BPAMAFAH, Card Issuing & Program Management Platforms. Its NAICS code is 522210 and its SIC code is 6159.