Santander Asset Management
Santander Asset Management is a global asset manager, wholly owned by Banco Santander, that manages €275 billion across 9 European and Latin American countries. It offers equity, fixed income, multi-asset, money market, and alternative investment strategies to individual, institutional, and intermediary clients.
- Company typePrivate
- Founded1971
- HeadquartersLondon, United Kingdom
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Santander Asset Management does
Santander Asset Management (SAM) is a global asset management business founded in 1971 in Spain, headquartered in Boadilla del Monte (Madrid), and wholly owned by Banco Santander S.A. The firm operates across 9 countries — Spain, the United Kingdom, Portugal, Germany, Luxembourg, and Poland in Europe, plus Brazil, Mexico, Argentina, and Chile in Latin America — through locally licensed subsidiaries and employs 787 professionals, of whom 217 are investment professionals. As of March 31, 2026, SAM managed €275 billion of assets for individual investors, institutional clients (pension funds, insurance companies, sovereign wealth funds), brokers/intermediaries, and Banco Santander Group subsidiaries.
The product platform spans fixed income (covered bonds, corporate bonds, emerging market debt, green bonds), equities (small and mid caps, thematic strategies, global mandates), multi-asset and multi-asset solutions, money market funds (including the Santander Money Market EUR VNAV fund operated with Amundi), and alternative investments through Santander Alternative Investments (private debt, infrastructure, real estate, fund of funds). The Compass platform provides institutional clients with biweekly perspectives, monthly strategy updates, white papers, and an annual market outlook. A distinguishing feature is the Santander GO partnership range, through which SAM distributes funds managed by external partners including PIMCO, Boston Partners/Robeco, Morgan Stanley, JP Morgan, RBC BlueBay, Schroders, and BNP Paribas. Proprietary intellectual capital includes the Capital Market Assumptions (CMAs) model integrating traditional and private-market assets, a Global Macro Quantamental Framework, and a dedicated SRI/ESG investment methodology that supports €70.4 billion in SRI assets under management.
Revenue is generated primarily through management fees on AUM, with fee rates varying by fund type and client segment. Distribution leverages the Banco Santander Group's branch network for retail and corporate clients, supplemented by dedicated institutional sales teams in Europe and Latin America and digital channels. The firm has been actively broadening into alternative investments, money market solutions for corporate treasuries, and North American private-market opportunities (Spruceview partnership, CorPower Ocean investment), while maintaining its core European and Latin American retail and institutional franchises.
Santander Asset Management firmographics
Firmographics- Name
- Santander Asset Management
- Legal name
- SAM Investment Holdings, S.L.
- Website
- https://santanderassetmanagement.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Santander Asset Management is a global asset manager, wholly owned by Banco Santander, that manages €275 billion across 9 European and Latin American countries. It offers equity, fixed income, multi-asset, money market, and alternative investment strategies to individual, institutional, and intermediary clients.
- Ownership category
- akta.pro rank
Santander Asset Management industry classification
Industry- Product category
- Asset Management
- NAICS
- Open-End Investment Funds (525910), Portfolio Management and Investment Advice (523940)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Bank-Affiliated Retail Wealth Management (FSAAAAAB)
- akta.pro secondary industry
- Pension Master Trusts, Superannuation & Provident Funds (FSAAAGAB)
Keywords
Where Santander Asset Management is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices11 records
Markets served
Santander Asset Management business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Asset Management Fees: Management fees charged on assets under management across all fund types including equity funds, fixed income funds, multi-asset solutions, money market funds, and alternative investments. Revenue is primarily based on AUM levels with fee rates varying by fund type and client segment.
- Institutional Investment Management: Fees from managing assets for institutional clients including pension funds, insurance companies, and corporate clients, often through bespoke mandates and separate accounts.
- Third-Party Fund Distribution: Distribution of funds managed by external partners (PIMCO, Morgan Stanley, JP Morgan, Schroders, etc.) through the Santander GO range, where SAM adapts products to client profiles and provides risk oversight and supervision.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Santander Asset Management product offering
Product offeringCore offering
Santander Asset Management is a global asset management firm managing over €275 billion in assets across 9 countries in Europe and Latin America. It sells and manages investment funds and mandates spanning equities, fixed income, multi-asset solutions, money market funds, alternative investments, and ESG/SRI portfolios to individual investors, institutional clients (pension funds, insurance companies), brokers, and Santander Group subsidiaries.
Product overview
Santander Asset Management is a global asset manager offering a comprehensive suite of investment solutions across multiple asset classes and geographies. The core product portfolio includes equity funds (Santander Prosperity, Santander GO equity funds), money market solutions (Santander Money Market EUR VNAV in partnership with Amundi), fixed income strategies (covered bonds, corporate bonds, emerging market debt, green bonds), equity strategies (small & mid caps, thematic investing), and alternative investments (private debt, infrastructure, real estate). The Santander GO partnerships extend the offering with externally managed funds from PIMCO, Morgan Stanley, JP Morgan, RBC BlueBay, Schroders, and BNP Paribas. The Compass platform provides institutional clients with research, market perspectives, and investment strategy updates. The firm manages over €275 billion in assets across 9 countries for institutional clients, individual investors, and intermediaries.
Differentiator
Problem solved
Functional benefit
Brands
- Santander Prosperity: Global multi-sector equity fund with focus on long-term growth and profitability themes contributing to societal well-being.
- Santander Money Market EUR VNAV
- Santander GO
- Santander GO Dynamic Bond
- Santander GO Global Equity
- Santander GO North American Equity
- Santander GO Short Duration Dollar
- Santander GO Global High Yield
- Santander GO Emerging Markets Equity
- Santander GO Global Environmental Solutions
- Compass
- Santander Alternative Investments
- Santander AM AIternative Investments
Products and services
- Santander Prosperity Global multi-sector equity fund focused on long-term growth and profitability themes contributing to societal well-being. Invests in companies generating at least 30% of revenues from UN Sustainable Development Goal-related activities. Designed for retail and institutional investors seeking global equity exposure with sustainability focus.
- Santander Money Market EUR VNAV EUR-denominated money market fund designed for short-term liquidity management. Invests in high-quality short-term instruments with daily liquidity and T+0 settlement. Operated in partnership with Amundi. Reached €1 billion AUM within three months of launch (January 2025) and €2 billion AUM by June 2025.
- Santander GO Dynamic Bond Flexibly allocated global fixed income fund managed by PIMCO, seeking returns through diversified risk premium combinations across global fixed income markets. SAM adapts the product to client profiles and provides risk oversight and supervision.
- Santander GO Global Equity ESG Diversified global equity portfolio of approximately 90 stocks managed by Boston Partners/Robeco, investing in high-quality companies with strong ESG/SRI compliance. SAM adapts the product to client profiles and provides risk oversight and supervision.
- Santander GO North American Equity Concentrated high-conviction portfolio of 30-45 North American stocks managed by Morgan Stanley, focusing on quality companies with sustainable competitive advantages.
- Santander GO Short Duration Dollar USD short-duration fund managed by JP Morgan, seeking returns that outperform US money market funds with low volatility.
- Santander GO Global High Yield Global high yield bond fund managed by RBC BlueBay, targeting maximum long-term returns with focus on US and European high yield bond markets.
- Santander GO Emerging Markets Equity Actively managed emerging markets equity fund managed by Schroders, investing at least two-thirds of net assets in equities of emerging market companies or firms deriving significant revenue from emerging markets.
- Santander GO Global Environmental Solutions Global environmental solutions equity fund managed by BNP Paribas, investing in providers of environmental solutions related to natural capital, circular economy, ocean health, clean water, and renewable energy.
- Santander Alternative Investments Alternative investment products covering Private Debt, Infrastructure and Energy, Real Estate, and Fund of Funds with over 15 years of sector experience. Includes partnership with Spruceview Capital for US SME investments.
- Santander RED Social Investment Fund First fund with social investment objective launched in partnership with (RED) to fight major pandemics.
- Santander Pensiones Pension fund management services including management of public employment pension funds in Spain, offered through Santander Pensiones, S.A., E.G.F.P.
Quantifiable outcome
- €275 billion in assets under management (March 2026)
- +4 more outcomes
Companies that use Santander Asset Management
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Santander Asset Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Santander Asset Management partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Spruceview CapitalminorSantander Alternative Investments and Spruceview reached a first close for investing in US SMEs. This partnership focuses on alternative investments in small and medium-sized enterprises in the United States.
- PIMCOcorePIMCO manages the Santander GO Dynamic Bond fund, seeking returns through flexible allocation across diversified global fixed income risk premiums. SAM adapts products to client profiles and provides risk oversight.
- Boston Partners (Robeco)coreBoston Partners manages the Santander GO Global Equity ESG fund - a diversified portfolio of approximately 90 stocks investing in high-quality global companies with strong ESG/SRI compliance.
- Morgan StanleycoreMorgan Stanley manages the Santander GO North American Equity fund - a concentrated high-conviction portfolio of 30-45 stocks investing in high-quality North American companies with sustainable competitive advantages.
- JP MorgancoreJP Morgan manages the Santander GO Short Duration Dollar fund, seeking returns that outperform US money market funds with low volatility.
- RBC BlueBaycoreRBC BlueBay manages the Santander GO Global High Yield fund, seeking maximum long-term returns investing in high-yield bonds across global markets with focus on US and Europe.
- SchroderscoreSchroders manages the Santander GO Emerging Markets Equity fund, actively investing at least two-thirds of net assets in equities from emerging markets or companies deriving significant revenues from emerging markets.
- BNP ParibascoreBNP Paribas manages the Santander GO Global Environmental Solutions fund, investing in equities of environmental solution providers in areas including agriculture, circular economy, ocean health, clean water, energy including renewables, and energy infrastructure.
- AmundicoreAmundi is the partner for the Santander Money Market EUR VNAV fund. Amundi is the European leader in money market funds with €220 billion AuM in this asset class, providing operational expertise for the fund.
Scale indicators9 records
Recent moves10 records
Expansion highlights6 records
Santander Asset Management competitors and assessment
Company assessmentDirect peers
- Amundi: Europe's largest asset manager with over €2T AUM, bank-affiliated (Crédit Agricole), offering a comparable full product suite across equities, fixed income, multi-asset, alternatives, and ESG. Directly comparable to SAM in business model, customer segments, and bank-distribution architecture.
- BNP Paribas Asset Management: Asset management arm of BNP Paribas, a French universal bank, managing €600B+ AUM with a similar multi-local European and global product strategy. Highly comparable as both firms serve retail through bank networks and institutional clients with full asset class coverage.
- UBS Asset Management: Asset management arm of UBS with ~$1.2T AUM, serving institutional and wealth management clients with a broad product suite. Comparable to SAM as a bank-affiliated global asset manager with strong ESG capabilities and multi-asset solutions.
- DWS Group: Asset management arm of Deutsche Bank with €900B+ AUM, listed on Frankfurt Stock Exchange. Directly comparable to SAM as a European bank-affiliated global asset manager offering institutional, retail, and alternatives products across active and passive strategies.
- Allianz Global Investors: Asset management arm of Allianz Group with €500B+ AUM, offering active equities, fixed income, and multi-asset strategies globally. Comparable to SAM as a large insurance/banking-affiliated European asset manager with institutional and retail reach.
- Schroders: UK-listed global asset manager with £750B+ AUM, offering active equities, fixed income, multi-asset, and private markets. Comparable to SAM in product breadth, institutional focus, and partnership role within the Santander GO range.
- Aberdeen Investments (abrdn): UK-listed global asset manager with £500B+ AUM, offering equities, fixed income, real estate, and private markets. Comparable to SAM as a mid-sized European-headquartered asset manager with multi-asset capabilities and institutional focus.
- M&G Investments: UK-listed asset manager with £350B+ AUM, part of M&G plc, serving retail and institutional clients across equities, fixed income, multi-asset, and real estate. Comparable to SAM in retail wealth and institutional asset management focus with strong European distribution.
Regional players
- Itaú Asset Management: Brazilian asset management arm of Itaú Unibanco, the largest private bank in Latin America, with R$800B+ AUM. Directly comparable to SAM in the LatAm region, with similar bank-affiliated distribution model and strong local market franchise.
Broad incumbents
- BlackRock: The world's largest asset manager with over $11T AUM, offering the broadest range of investment, risk management, and advisory services. Included as a benchmark incumbent that defines the scale, technology, and product breadth SAM must compete against in institutional and retail segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Santander Asset Management social profiles
Digital presenceSantander Asset Management compliance and trust
Trust signalCompliance2 records
Santander Asset Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Santander Asset Management leadership team
Management profileNumber of profiles
Profiles7 records
Santander Asset Management subsidiaries and ownership
Company hierarchySubsidiaries11 records
Santander Asset Management funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Santander Asset Management M&A and investment
M&A and investmentM&A
Investments6 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Santander Asset Management
What does Santander Asset Management do?
Santander Asset Management is a global asset management firm managing over €275 billion in assets across 9 countries in Europe and Latin America. It sells and manages investment funds and mandates spanning equities, fixed income, multi-asset solutions, money market funds, alternative investments, and ESG/SRI portfolios to individual investors, institutional clients (pension funds, insurance companies), brokers, and Santander Group subsidiaries.
Is Santander Asset Management a public or private company?
Santander Asset Management is a private company. It is classified as corporate owned and is currently operating.
When was Santander Asset Management founded?
Santander Asset Management was founded in 1971. It employs 501 to 1,000 people.
Where is Santander Asset Management based?
Santander Asset Management is headquartered in London, United Kingdom, in the Europe region.
How does Santander Asset Management make money?
Three revenue lines are on record. Asset Management Fees are the primary driver. The others are institutional Investment Management and third-Party Fund Distribution.
Who are Santander Asset Management's main competitors?
Direct peers on record are Amundi, BNP Paribas Asset Management, UBS Asset Management, DWS Group, Allianz Global Investors, Schroders, Aberdeen Investments (abrdn) and M&G Investments. Itaú Asset Management is listed as a regional player. BlackRock is listed as a broad incumbent.
Does Santander Asset Management have an API?
No public API is recorded for Santander Asset Management.
What industry is Santander Asset Management in?
Santander Asset Management's product category is Asset Management. Its primary akta.pro industry code is FSAAAAAB, Bank-Affiliated Retail Wealth Management, with a secondary code of FSAAAGAB, Pension Master Trusts, Superannuation & Provident Funds. Its NAICS code is 525910 and its SIC code is 6211.