Cleafy
Cleafy is a Milan-based cybersecurity company that provides an AI-powered Fraud Extended Detection and Response (FxDR) platform to financial institutions for real-time detection and prevention of digital banking fraud across web, mobile, and API channels.
- Company typePrivate
- Founded2014
- HeadquartersMilan, Italy
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Cleafy does
Cleafy S.p.A. is a Milan-based cybersecurity company founded in 2014 that builds software to detect and prevent online fraud across digital banking channels. The company's core product is the Fraud Extended Detection and Response (FxDR) platform, which monitors web, mobile, and API sessions from pre-login through payment, correlating signals across sessions, users, and devices to construct a unified attack narrative rather than relying on transaction-level scoring. The technology stack combines behavioral biometrics, device integrity analysis, malware detection, and threat intelligence drawn from the Cleafy LABS research division, which has publicly attributed multiple banking malware families. In March 2026 the company launched Nyx, an autonomous AI-driven fraud investigation platform that completes investigations in under four minutes versus an industry standard of more than four hours, and Cleafy for Workforce, a product line addressing insider threats under DORA and NIS2 mandates.
Cleafy sells primarily to financial institutions, with named customers including ING, BCC Iccrea Group, Illimity Bank, BPS (Suisse), HYPE, a top-3 Italian bank, a top-20 European bank, and a top-3 EU payment service provider. The company serves more than 150 financial institutions and protects over 250 million end users, with operating geographies spanning Italy, the United Kingdom, the Netherlands, Switzerland, Spain, Germany, and Brazil, alongside broader EMEA, Americas, and Asia coverage. Revenue is generated through enterprise SaaS subscriptions priced on a quote-based annual basis, with no publicly disclosed pricing. The company holds 85+ international patents and is rated 4.2/5 on Gartner Peer Insights, with QKS Group naming it a Leader in the 2025 SPARK Matrix for Enterprise Fraud Management.
The company is privately held and venture-backed, having raised a total of €22 million, most recently a €12 million Series B in March 2026 co-led by United Ventures and eCAPITAL. Capital from this round is allocated to scaling threat analysis operations, developing predictive capabilities, and expanding across European and Latin American markets. Certifications include GDPR compliance, ISO 27001, and SOC attestation, which are prerequisites for selling into regulated European banking customers.
Cleafy firmographics
Firmographics- Name
- Cleafy
- Legal name
- Cleafy S.p.A.
- Website
- https://cleafy.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cleafy is a Milan-based cybersecurity company that provides an AI-powered Fraud Extended Detection and Response (FxDR) platform to financial institutions for real-time detection and prevention of digital banking fraud across web, mobile, and API channels.
- Ownership category
- akta.pro rank
Cleafy industry classification
Industry- Product category
- Fraud Management Software
- NAICS
- Software Publishers (513210), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Fraud Detection & Prevention (payments fraud, account takeover, scams) (FSAGAFAE)
Keywords
Where Cleafy is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Cleafy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Fraud Detection Platform Subscription: SaaS-based fraud detection platform delivered as subscription to financial institutions. Platform includes real-time monitoring, threat detection, and autonomous investigation capabilities. Revenue appears to be recurring subscription-based with enterprise pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform pricing for financial institutions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Cleafy product offering
Product offeringCore offering
Cleafy develops and sells the Fraud Extended Detection and Response (FxDR) platform that monitors web, mobile, and API banking sessions from pre-login to payment to detect and prevent online fraud. The offering is complemented by Nyx, an AI-driven autonomous fraud investigation platform, and Cleafy for Workforce, a product line targeting insider threats. The platform is sold as a SaaS subscription to banks, digital payment providers, and other financial institutions.
Product overview
Cleafy is a Milan-based cybersecurity company specializing in banking fraud prevention, offering a unified Fraud Extended Detection and Response (FxDR) platform complemented by specialized products. The core FxDR platform provides end-to-end visibility across digital banking channels, analyzing user behavior, device activity, and transaction patterns. The product portfolio includes Nyx, an AI-driven autonomous fraud investigation platform that reduces investigation time from hours to minutes, and Cleafy for Workforce targeting insider threats. Additional capabilities include the Mule Bank Account Intelligence Lookup for detecting money mule activity and the ASK Platform for shared threat intelligence across financial institutions. The company serves over 150 financial institutions including ING, BCC Iccrea Group, Illimity Bank, and HYPE, protecting over 250 million end users.
Differentiator
Problem solved
Functional benefit
Brands
- Nyx: AI-driven autonomous fraud investigation platform for financial institutions that can complete fraud investigations in under four minutes compared to the industry standard of more than four hours per case.
- FxDR
- Cleafy LABS
Products and services
- Fraud xDR Platform Fraud Extended Detection and Response (FxDR) platform that monitors every web, mobile, and API session from pre-login to payment, correlating signals across sessions, users, and devices into one attack narrative to detect and block fraud in real time for retail banks, corporate banks, and digital payment providers.
- Nyx Autonomous Fraud Operations AI-driven autonomous fraud investigation platform that completes fraud investigations in under four minutes compared to the industry standard of more than four hours per case, and can detect coordinated attack patterns up to 15 days ahead of confirmed fraudulent transactions.
- Cleafy for Workforce Product line targeting insider threats and workforce fraud within financial institutions, positioned to help organisations meet DORA and NIS2 compliance requirements.
- Tailored Threat Intelligence Delivers timely updates on emerging threats and dynamic risk assessment that minimises risk and customer friction by adapting responses to evolving fraud threats for financial institutions.
Quantifiable outcome
- 83% of advanced online fraud attacks blocked before they occur
- +6 more outcomes
Companies that use Cleafy
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Cleafy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability13 records
Feature6 records
Cleafy partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered customer partnership and technology partner.
- HYPEcustomer partnershipItalian neobank partnered with Cleafy to deploy the FxDR platform for enhanced real-time fraud detection and response. Aims to combat digital financial fraud and reduce false positives using AI-based detection.
- Google Cloud Partnertechnology partnerGoogle Cloud partner for platform deployment and cloud infrastructure
Scale indicators14 records
Recent moves7 records
Expansion highlights6 records
Cleafy competitors and assessment
Company assessmentBroad incumbents
- NICE Actimize: NICE Actimize is a broad incumbent in enterprise financial crime and fraud management for tier-1 banks, offering a much wider portfolio (AML, KYC, transaction fraud, case management) that overlaps with Cleafy in fraud operations but with significantly larger installed base and broader scope.
- LexisNexis Risk Solutions (ThreatMetrix): LexisNexis ThreatMetrix is a broad incumbent digital identity and fraud prevention network used by many of the same global banks Cleafy targets, providing device intelligence and behavioral analytics as part of a much larger risk data franchise.
- SAS Fraud Management: SAS is a broad incumbent providing enterprise fraud detection and AML analytics to global banks; its banking fraud suite competes with Cleafy at large tier-1 institutions but is positioned as a wider analytics platform rather than a specialist digital banking fraud offering.
Direct peers
- DataVisor: DataVisor is an AI-native fraud detection platform serving banks, fintechs, and payment providers with unsupervised ML for account takeover, application fraud, and transaction monitoring — directly comparable to Cleafy's FxDR offering in digital banking.
- Sift: Sift operates a digital trust and safety / fraud detection platform covering account takeover, payment fraud, and content abuse; it competes with Cleafy in the digital fraud detection layer for financial services and digital-first platforms.
- BehavioSec: BehavioSec (now part of LexisNexis Risk Solutions) is a behavioral biometrics provider competing directly with Cleafy on continuous authentication, session-level anomaly detection, and account takeover prevention in digital banking.
- BioCatch: BioCatch is a direct competitor providing behavioral biometrics and fraud detection for digital banking, with overlapping capabilities in account takeover, social engineering scam detection, and session-level analytics — closely mirroring Cleafy's behavioral biometrics and fraud xDR value proposition.
- Feedzai: Feedzai is a direct competitor offering AI-native financial crime and fraud detection for banks and payment providers, competing head-to-head with Cleafy in transaction fraud, account takeover, and AML across digital banking channels.
- Featurespace: Featurespace provides adaptive behavioral analytics for fraud and risk management in payments and banking, directly competing with Cleafy in real-time anomaly detection, card and payments fraud, and account-level behavioral analytics.
Emerging players
- Arkose Labs: Arkose Labs focuses on bot management, account takeover, and fraud prevention for digital banking and fintechs — overlapping with Cleafy's session-level fraud detection and bot/credential abuse coverage, but with narrower specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Cleafy social profiles
Digital presenceCleafy compliance and trust
Trust signalCompliance3 records
Cleafy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cleafy leadership team
Management profileNumber of profiles
Profiles12 records
Cleafy subsidiaries and ownership
Company hierarchySubsidiaries1 record
Cleafy funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cleafy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cleafy
What does Cleafy do?
Cleafy develops and sells the Fraud Extended Detection and Response (FxDR) platform that monitors web, mobile, and API banking sessions from pre-login to payment to detect and prevent online fraud. The offering is complemented by Nyx, an AI-driven autonomous fraud investigation platform, and Cleafy for Workforce, a product line targeting insider threats. The platform is sold as a SaaS subscription to banks, digital payment providers, and other financial institutions.
Is Cleafy a public or private company?
Cleafy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cleafy founded?
Cleafy was founded in 2014. It employs 51 to 100 people.
Where is Cleafy based?
Cleafy is headquartered in Milan, Italy, in the Europe region.
How does Cleafy make money?
One revenue line is on record: fraud Detection Platform Subscription.
Who are Cleafy's main competitors?
Broad incumbents on record are NICE Actimize, LexisNexis Risk Solutions (ThreatMetrix) and SAS Fraud Management. Direct peers are DataVisor, Sift, BehavioSec, BioCatch, Feedzai and Featurespace. Arkose Labs is listed as an emerging player.
Does Cleafy have an API?
No public API is recorded for Cleafy.
What industry is Cleafy in?
Cleafy's product category is Fraud Management Software. Its primary akta.pro industry code is FSAGAFAE, Fraud Detection & Prevention (payments fraud, account takeover, scams). Its NAICS code is 513210 and its SIC code is 7372.