Cup of Coa

What Cup of Coa does

Cup of Coa is a Kearney, Nebraska-based gourmet cocoa brand that produces milk-based cocoa powder blends formulated to mix with hot water without requiring milk or specialized equipment. The company sells four signature flavor variants (No. 1 Sinfully Classic milk chocolate, No. 2 Sinfully Mint crème de menthe, No. 3 Sensuously Navel dark chocolate with orange, and No. 4 Sensuously Dark) across multiple packaging formats including single-serve packets ($4.00), retail tins ($24.99), bags ($36.99), and 12-pack bundles ($39.99). The formulation was developed after the founder, a former café owner (Jasmin), tasted over 85 cocoa beverages globally before crafting the recipe; the products are shelf-stable for two years and can be prepared hot, iced, blended, or reduced into sauce.

The company operates a multi-channel go-to-market: direct-to-consumer e-commerce on its own Shopify-powered website cupofcoa.com (free shipping at $50), Amazon marketplace, and a B2B wholesale program serving cafés and specialty retailers with bulk SKUs including a Build Your Own Case of 48 single serves (MSRP $192) and a high-volume BDG Mocha bulk box. Pricing is unit-based with no subscription model. The customer base is bifurcated between individual premium-cocoa consumers and SMB café/retailer accounts such as Mill Street Mocha, Quad Coffee Lab, The Ground Floor, Real Deals, and Glitter Quake Cupcakes. Headcount is reported at 1-10 employees, indicating an early-stage operating structure.

Cup of Coa has raised approximately $850,000 in external capital to date: a $100,000 investment from the NMotion accelerator in August 2024, followed by a $750,000 seed round in September 2025 led by Invest Nebraska with participation from Nebraska Angel Network and Nelnet. The company has also added Scott Kintner as Director of Operational Growth, signaling an early transition from founder-only operations to a more structured team. Marketing is primarily organic, relying on Instagram and Facebook community engagement, recipe and education blogs, and an email newsletter; paid acquisition, geographic expansion beyond the United States, and any enterprise sales motion are not evident in the data.

Name

Cup of Coa

Legal name

Cup of Coa

Website

https://cupofcoa.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Cup of Coa is a Kearney, Nebraska-based gourmet cocoa brand selling four signature milk-based cocoa blends across tins, bags, single-serve packets, and wholesale bulk formats to individual consumers and specialty coffee shops via its own e-commerce site, Amazon, and a B2B wholesale program.

Ownership category

akta.pro rank

Product category

Gourmet Cocoa Powder

NAICS

Beverage Manufacturing (3121), Soft Drink Manufacturing (312111)

SIC

Beverages (2080)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industry

Powdered & Dry Beverage Mix Co-Packing (Instant Drinks, Sachets) (AFAFAIAH)

Keywords

• Gourmet cocoa powder
• Milk-based cocoa blends
• Wholesale hot chocolate
• Specialty café beverages
• Single-serve cocoa packets

Headquarters

HQ city

Kearney

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: One-time product sales through company's own online shop. Customers purchase individual tins, bags, or multi-packs at retail prices. Products include Single Serves ($4), Tins ($24.99), Bags ($36.99), and 12-Packs ($39.99).
2. Wholesale/B2B Sales: Bulk sales to cafés, coffee shops, and retailers. Requires wholesale account creation. Products available in bulk cases (48 single serves for $192 MSRP) and BDG Mocha bulk boxes for high-volume café operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Cup of Coa is a Kearney, Nebraska-based gourmet cocoa brand that creates milk-based cocoa powder blends designed to be prepared with just hot water, requiring no milk, syrups, or specialty equipment. The company sells four signature flavors directly to consumers through its own e-commerce site and through wholesale to cafés, coffee shops, and select retailers.

Product overview

Cup of Coa is a gourmet cocoa powder brand offering four signature flavor blends (No. 1 Sinfully Classic milk chocolate, No. 2 Sinfully Mint crème de menthe, No. 3 Sensuously Navel dark chocolate with orange, and No. 4 Sensuously Dark bold dark chocolate). Each flavor is available across multiple packaging formats: individual tins, individual bags, single-serve packets, and 12-pack bundles. The company also serves wholesale customers (cafés, retailers, businesses) with bulk options including a Build Your Own Case of 48 Single Serves and Bulk Box of BDG Mocha. All products are milk-based cocoa powders that mix with water (no milk or special equipment required), are shelf-stable for up to two years, and can be prepared hot, iced, or blended.

Differentiator

Problem solved

Functional benefit

Products and services

• No. 1 Sinfully Classic

Quantifiable outcome

• 100% positive customer reviews (23 reviews for No. 1, 18 for No. 2, 13 for No. 4)

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Swiss Miss: Swiss Miss (Conagra) is the dominant mass-market instant hot cocoa brand in the U.S. Cup of Coa competes for the same drinking occasions at a premium tier, with Swiss Miss setting the price floor and shelf-anchoring the category.
• Starbucks (At Home / VIA): Starbucks' at-home cocoa and packaged beverages compete for the same premium coffee-shop-quality ritual that Cup of Coa sells. Massive brand equity and global retail reach make Starbucks the defining "scale ceiling" for any craft cocoa brand.
• Godiva Chocolatier:

Direct peers

• Ghirardelli: Ghirardelli sells premium cocoa and hot chocolate mixes — the closest direct competitor to Cup of Coa's gourmet positioning. Both brands target the at-home and café drinking occasions with milk-based cocoa powder formats.
• Land O'Lakes Hot Cocoa: Land O'Lakes markets cocoa mixes in similar single-serve and canister formats and competes directly with Cup of Coa in the foodservice and grocery channels at a comparable price-per-serving tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cupofcoa
• Instagraminstagram.com/cupofcoa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cup of Coa