TETRIS

Name

TETRIS

Legal name

Tetris Holding, LLC

Website

https://tetris.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Game Licensing to Publishers: Tetris licenses its brand and game mechanics to third-party publishers including Nintendo, Sega, PlayStudios, Enhance Inc., and others who develop and distribute Tetris games across mobile, console, and PC platforms, earning royalties on each sale.
2. Mobile Game Revenue: Official Tetris mobile apps generate revenue through freemium model with in-app purchases, including Tetris mobile app, Tetris Block Party, and Tetris Block Puzzle.
3. Merchandise Licensing: Tetris brand extends to licensed merchandise including apparel, toys, accessories, home goods, and lifestyle products through partnerships with licensees like Spin Master, Buffalo Games, Fizz Creations, and others.
4. Board Game Licensing: Physical game products licensed to manufacturers like Spin Master (Tetris Board Game, Rubik's Cube collaboration), Buffalo Games (Tetris Tumble XL), and others.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

The Tetris Company licenses the Tetris brand and game mechanics to third-party publishers, developers, and manufacturers worldwide. Its portfolio includes mobile, console, and PC video games developed by partners such as Nintendo, Sega, PlayStudios, and Enhance Inc., along with physical merchandise, wearables, puzzles, and homeware products produced under license. The company also operates the official Tetris website and mobile apps directly.

Product overview

Tetris is a portfolio of puzzle games and branded merchandise centered around the iconic Tetris franchise created in 1984 by Alexey Pajitnov. The core product offering includes mobile games (Tetris Mobile App, Tetris Block Party, Tetris Block Puzzle), console/PC games (Tetris Forever, Tetris Effect: Connected, Tetris The Grand Master series, Puyo Puyo Tetris, Tetris 99), and wearable technology (Tetris MyPlay Watch). Physical merchandise spans board games (Tetris The Board Game, Tetris Tumble XL), puzzles (Impossible Puzzle, Tetris Brainteaser, Tetris X Rubik's Cube), homeware (Tetris Tetrimino Waffle Maker, Tetris Flow Light), apparel, accessories, and books. The brand operates through licensing partnerships with major publishers including Nintendo, Sega, PlayStudios, Hamster Corp, Enhance Inc., and Digital Eclipse.

Differentiator

Problem solved

Functional benefit

Products and services

• Tetris Mobile App The official Tetris mobile application offering hundreds of unique Tetris levels, Marathon mode for endless rounds, Quick Play Mode for short sessions, and offline availability for individual consumers on iOS and Android.
• Tetris Forever Console and PC game celebrating 40 years of Tetris, featuring more than 15 playable classic games from the series' history plus an all-new Tetris Time Warp multiplayer mode where up to four players warp between eras of Tetris in real time.
• Tetris Effect: Connected Award-winning Tetris reinvention with co-op and competitive multiplayer modes including Zone Battle (time-stopping mechanic) and Connected mode where up to three players can connect their playfields together. Available on PlayStation, Xbox, Nintendo Switch, Steam, and Meta Quest.
• Tetris 99 Competitive online multiplayer battle royale Tetris with 99 players competing for victory by targeting opponents with garbage blocks, plus CPU battle and local arena modes. Free on Nintendo Switch with optional Nintendo Switch Online subscription.
• Tetris Block Party Modern block puzzle mobile game combining classic Tetris gameplay with social play, PVP battles, offline mode, and daily challenges for casual and family gamers.
• Tetris The Grand Master 4 - Absolute Eye The latest title in the TGM series offering the ultimate Tetris experience with new ASUKA and SHIRANUI modes for advanced strategic gameplay, available on Steam.
• Puyo Puyo Tetris Crossover puzzle video game combining Tetris with SEGA's Puyo Puyo series across single-player Adventure and up to four-player Arcade modes.
• Puyo Puyo Tetris 2 Enhanced edition of the puzzle crossover featuring six different battle rulesets including Versus, Big Bang, Party, Skill Battle, Fusion, and Swap modes.
• Tetris x Minecraft Minecraft add-on featuring a Tetrimino Generator that transforms biomes with falling Tetriminos and Mino shards for crafting Tetris-inspired tools and blocks.
• Tetris Block Puzzle Mobile block puzzle game combining timeless block puzzle gameplay with the iconic Tetris brand, featuring strategic gameplay and line-clearing combos.
• Tetris FireTV Tetris game available on Amazon Fire TV devices with three modes of play including Marathon, Sprint, and Ultra.
• Tetris - The Board Game Tabletop strategy board game bringing classic Tetris gameplay to physical form with multiplayer competition for 2-4 players ages 8 and up.
• Tetris Tumble XL Dynamic tilting tower balancing game featuring oversized Tetris blocks for head-to-head or solo play, distributed through Costco as an exclusive.
• Tetris MyPlay Watch Non-connected smartwatch combining classic Tetris gameplay with fitness tracking and classic arcade sounds.
• Tetris Tetrimino Waffle Maker Waffle maker that creates Tetrimino-shaped waffles at home with non-stick plates.
• The Perfect Game - Tetris: From Russia With Love Book by Henk B. Rogers chronicling the journey to secure Tetris rights, including negotiations with the Soviet Union and the role in Nintendo's Game Boy launch.
• Tetris Brand Licensing Tetris Brand Licensing Program covering game publishing, merchandise, apparel, toys, electronics, homeware, and lifestyle goods for enterprise partners worldwide.

Quantifiable outcome

• Over 520 million Tetris units sold worldwide since 1984
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered major, core, minor and emerging.

• Space InvadersmajorStrategic or Co-development Partner · 1 April 2026Tetris and Space Invaders launched their first-ever crossover collaboration event in the Tetris mobile app, running April 1-30, 2026. Features include Days of Invaders login activity, Earth Protection Events charitable donations, and Invaders Showdown competitive tournament.
• Red BullcoreStrategic or Co-development Partner · 27 November 2025Tetris partnered with Red Bull to host a major esports event - Red Bull Tetris World Finals in Dubai on December 13, featuring global qualifiers from 55+ countries, competitive gameplay on mobile phones, and culminating in a drone Tetris show displayed on a 400-foot-tall building.
• TentandTable.comminorOEM/ Whitelabel/ Licensing Partner · 17 November 2025TentandTable.com partnered with Tetris brand to launch a line of large-scale inflatable products including bounce houses and obstacle courses, launching at IAAPA Expo in Orlando November 2025.
• AirConsole / ŠkodaemergingTechnology or Integration · 1 January 2025AirConsole launched with Škoda introducing a Škoda-exclusive in-car Tetris experience, bringing Tetris gaming to Škoda vehicles for the first time.
• La Poste GroupeemergingStrategic or Co-development Partner · 1 January 2025Tetris partnered with La Poste Groupe to deliver innovation and sustainability initiatives across France.
• LeSportsacminorOEM/ Whitelabel/ Licensing Partner · 1 January 2025LeSportsac x Tetris collection featuring 27 vibrant pieces with nostalgic game-inspired prints, available in LeSportsac stores worldwide.
• Olympia Le-TanminorOEM/ Whitelabel/ Licensing Partner · 1 January 2025Parisian fashion house Olympia Le-Tan collaborated on limited-edition hand-embroidered book clutches featuring Tetris-inspired designs.
• Spin MastercoreOEM/ Whitelabel/ Licensing Partner · 22 October 2024Spin Master became the master toy partner for Tetris, producing a new range of Tetris-inspired puzzles and games including Tetris: Impossible Puzzle, Tetris: The Board Game, and Tetris x Rubik's Cube, launching Fall 2025 globally.
• Gaming Realms PLCmajorStrategic or Co-development Partner · 24 January 2023Gaming Realms signed a brand licensing agreement with The Tetris Company to create Tetris Slingo, combining Tetrimino shapes with Slingo slot-game mechanics for social and real money platforms, launching Q4 2023 worldwide.
• SamsungmajorOEM/ Whitelabel/ Licensing Partner · 6 December 2021Samsung partnered with Tetris to launch Samsung Stackers - limited edition food storage containers in all seven iconic Tetrimino shapes and colors. All profits from Samsung Stackers sales go to the European Food Banks Federation.
• N3TWORK / PLAYSTUDIOScoreOEM/ Whitelabel/ Licensing Partner · 1 January 2021Through strategic partnership with N3TWORK and The Tetris Company, PLAYSTUDIOS assumed exclusive global multi-title mobile rights (excluding China) for Tetris games.
• Mercedes-Benz Group AGminorOEM/ Whitelabel/ Licensing Partner · 1 January 2021Mercedes-Benz officially licensed Tetris for use in the all-new Mercedes-Benz EQS vehicle.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Spin Master: Spin Master is Tetris's master toy partner and produces Tetris puzzles, board games, and physical play products. As a licensee it is a clear peer in toy/game manufacturing and licensing for entertainment IPs.
• Rovio Entertainment (Angry Birds): Rovio built a mobile-first gaming brand (Angry Birds) and extended it across toys, apparel, films, and parks through aggressive licensing. Its mobile-plus-merchandise licensing flywheel most closely mirrors The Tetris Company's business model.
• Sega Sammy Holdings: Sega publishes Puyo Puyo Tetris and operates a deep portfolio of legacy IPs (Sonic, Persona) with similar console/PC game publishing and merchandise licensing structures. Sega is both a direct publishing partner and a directly comparable IP-driven gaming company.
• Atari: Atari is a classic gaming IP holder that licenses its brands across games, casinos, and consumer products. It is the closest analog in terms of leveraging a decades-old gaming IP into licensing revenue streams.
• Bandai Namco Holdings: Bandai Namco monetizes iconic gaming franchises (Pac-Man, Tekken) across games, toys, and amusement facilities. Its IP-licensing-driven business model and toy/game cross-extension closely parallels Tetris.

Emerging players

• Supercell: Supercell is a mobile gaming developer known for live-operated, community-driven games. Its expertise in sustaining long-tenured mobile titles is relevant to Tetris's ongoing mobile strategy through PlayStudios.
• King (Candy Crush): King operates the Candy Crush mobile puzzle franchise and extends it into casual gaming experiences. It is a relevant adjacent competitor in the mobile puzzle space where Tetris also competes.

Broad incumbents

• Hasbro: Hasbro owns gaming and entertainment brands (Monopoly, Magic: The Gathering, Transformers) and licenses them across games, toys, and media. Its brand-portfolio licensing model is structurally similar to Tetris's IP licensing business.
• Mattel: Mattel owns classic entertainment IPs (Barbie, Hot Wheels, UNO) and operates both toy/game manufacturing and licensing across games, apparel, and film. Its experience monetizing legacy IPs into physical products mirrors Tetris's master-toy licensing approach.
• Nintendo: Nintendo is a global gaming IP holder and platform owner that publishes the Tetris franchise on Switch and integrates Tetris 99 into Nintendo Switch Online. It is a major licensee and the most comparable diversified IP-and-platform gaming business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tetris_official
• Facebookfacebook.com/Tetris
• Instagraminstagram.com/tetris_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TETRIS