TotalEnergies Egypt

What TotalEnergies Egypt does

TotalEnergies Marketing Egypt (TEME) is a 50/50 joint venture between TotalEnergies Marketing Africa (an affiliate of TotalEnergies SE) and ADNOC Distribution, established through a 2023 transaction in which ADNOC acquired its 50% stake for approximately $186 million, valuing the JV at roughly $372 million. The company operates an integrated energy marketing platform in Egypt built on three divisions: Marketing & Services (retail fuel, aviation fueling, lubricants, general trade), with related Exploration & Production and Renewables activities handled by other TotalEnergies Egypt entities. As of latest reporting, TEME runs more than 240 service stations nationwide, 11 of which are fully ADNOC-branded, supported by four depot/blending sites (Mostorod x2, Suez, and Borg El Arab) and ~1,500 employees.

TEME's product portfolio includes a retail fuel network with embedded Bonjour Shop convenience retail featuring Starbucks coffee in 49+ locations and TBS sandwiches in 13+ locations, a full lubricants range (Quartz, Rubia, Hi-Perf, ELF, Fluidmatic, Coolants) manufactured locally at the Borg El Arab blending plant, aviation fueling operations at Cairo International Airport and as exclusive operator at Marsa Alam (which houses Africa's first solar-powered aviation fuel depot), and the Mobility Business fleet management platform (launched September 2025) replacing the legacy Tom Card with OTP-secured NFC and mobile app functionality. Customer segments span individual motorists, fleet operators (including Cairo Metro), commercial airlines, automotive OEMs and importers (Abu Ghali, Yatek, Kayan, Diamond Motors, EIM, Ezz Elarab, and Geely via Automobility), and Egyptian government entities (EGPC, EGAS).

Revenue is generated primarily through volume-based fuel retail, lubricants sales across B2B, wholesale, and e-commerce channels (Amazon.eg and Noon), aviation jet fuel contracts, and subscription-based fleet card services; the customer mix combines long-tail consumer transactions with a concentrated B2B book anchored by exclusive OEM lubricants contracts. The go-to-market blends direct sales (to fleets and OEMs), a structured Dealer Selection Program for station operators, and channel partners (independent distributors for the ADNOC Voyager brand targeting 3,000 POS by end-2026). Strategic direction is shaped by ADNOC's $1B four-year regional capex commitment (with Egypt receiving ~$250M annually) and a network expansion target of 1,000 stations by 2028.

Name

TotalEnergies Egypt

Legal name

TotalEnergies Marketing Egypt

Website

https://totalenergies.eg

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

TotalEnergies Marketing Egypt (TEME) is a 50/50 joint venture between TotalEnergies and ADNOC Distribution operating 240+ fuel retail stations, a lubricants blending plant, aviation fueling at Cairo and Marsa Alam airports, fleet management, and Bonjour convenience retail, serving motorists, fleet operators, airlines, and automotive OEMs across Egypt.

Ownership category

akta.pro rank

Product category

Fuel Marketing & Distribution

NAICS

Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720), Petroleum and Petroleum Products Merchant Wholesalers (4247)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Value-Added Warehousing Services (Kitting, Labeling, Repack, Light Assembly) (TLALAAAL)

akta.pro secondary industry

Shipping Management, Labeling & Carrier Integration (Multi-Carrier) (TLAEACAE)

Keywords

• Fuel retail services
• Automotive lubricants
• Aviation fueling
• Fleet management solutions
• Convenience retail

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Retail: Sale of fuel (gasoline, diesel) through a network of over 240 service stations across Egypt, including 11 fully branded ADNOC stations. Revenue generated per liter/volume sold at branded retail outlets.
2. Lubricants Sales: Sale of automotive and industrial lubricants (Quartz, Rubia, Hi-Perf, ELF, Coolants, Fluidmatic) through service stations, wholesale distributors, direct B2B contracts with automotive OEMs (Hyundai, Kia, BMW, Nissan, Volkswagen, Audi, Mitsubishi, Renault, Volvo, etc.), and e-commerce via Amazon.eg and Noon.
3. Aviation Fueling: Jet fuel and aviation fuel supply at Cairo International Airport (direct fueling) and Marsa Alam Airport (exclusive operator). Revenue from contracted aviation fuel volumes at Egyptian airports.
4. Convenience Stores (Bonjour Shop): Bonjour Shop convenience retail outlets within service stations, offering food & beverage (Starbucks coffee in 49+ locations, TBS sandwiches in 13+ locations), snacks, and everyday items. Also includes car wash services with Wash Card loyalty.
5. Mobility Business / Fleet Card: Fleet fuel and lubricant management solutions for businesses of all sizes, with the Mobility Business card accepted across the entire retail network. Revenue from fuel consumption tracking fees and card services, as well as direct fuel sales to fleet customers.
6. General Trade / Wholesale: Bulk petroleum products and lubricants sold to commercial and industrial customers through wholesale distribution, with storage facilities in Mostorod (2), Suez, and Borg El Arab connected to the Mostorod refinery.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels7 records

Core offering

TotalEnergies Marketing Egypt (TEME) is a 50/50 joint venture between TotalEnergies Marketing Africa and ADNOC Distribution that markets and distributes petroleum products across Egypt. It operates over 240 branded service stations, supplies automotive and industrial lubricants blended locally at its Borg El Arab facility, provides aviation fueling at Cairo International Airport and Marsa Alam Airport, runs the Mobility Business fleet management platform, and operates Bonjour Shop convenience retail outlets within its station network.

Product overview

TotalEnergies Marketing Egypt (TEME) is a 50/50 joint venture between TotalEnergies Marketing Africa and ADNOC Distribution, operating as an integrated energy solutions provider. The company offers a platform-plus-modules architecture consisting of: (1) Retail Fuel Stations Network as the core platform with over 240 service stations; (2) Lubricants portfolio including Quartz (passenger engines), Rubia (diesel engines), Hi-Perf (motorcycles), Fluidmatic (transmission fluids), ELF (motorsport), and Coolants; (3) Aviation Fueling services at Cairo and Marsa Alam airports; (4) Mobility Business fleet management system for fuel tracking and fleet operations; (5) Bonjour Shop convenience retail stores; (6) TotalEnergies Card fleet fuel card; (7) ANAC oil analysis service; and (8) Dealer Selection Program. The portfolio serves diverse market segments from individual consumers to large fleet operators and aviation customers across Egypt.

Differentiator

Problem solved

Functional benefit

Brands

• ELF: Legendary motorsport lubricants brand for proven performance and reliability, part of TotalEnergies lubricant portfolio.
• Bonjour Shop
• ADNOC Voyager
• Quartz
• Rubia
• Hi-Perf
• ANAC

Products and services

• Retail Fuel Stations Network Branded retail network of over 240 service stations across Egypt selling gasoline and diesel fuel, including 11 fully branded ADNOC stations. Stations integrate Bonjour convenience shops, car wash services, and QUARTZ Auto Service Centers for individual motorists and consumer retail customers.
• Quartz Lubricants Premium automotive engine oil brand providing reliable engine protection and long-lasting performance for passenger vehicles. Includes Quartz Auto Service Centers offering premium oil change services across Egypt.
• Rubia Lubricants Heavy-duty diesel engine oil brand providing tough protection for commercial diesel vehicles and trucks, designed for durability, wear protection, and oxidation resistance.
• Hi-Perf Lubricants Motorcycle engine oil brand offering power and engine protection across various viscosity grades for 4-stroke motorcycle engines, targeting daily commuters, touring enthusiasts, and racing professionals.
• Fluidmatic Transmission Fluids Automatic transmission fluid and brake fluid brand delivering smooth gear shifts with wear protection and enhanced fuel economy for passenger and commercial vehicle transmissions.
• ELF Lubricants Motorsport lubricants brand offering high-performance premium-quality engine oils for passenger cars, motorcycles, and commercial vehicles, ranging from everyday driving to racetrack applications.
• Coolants Engine coolant and antifreeze product range including Coolelf Auto Supra and Cooltech lines, formulated for maximum protection and performance in Egypt's summer heat conditions.
• Bonjour Shop Convenience store brand operating within TotalEnergies service stations offering quality products, Starbucks coffee (49+ locations), TBS sandwiches (13+ locations), snacks, and everyday items. Includes Wash Card loyalty program for car wash services.
• Mobility Business Next-generation fleet management solution for businesses with vehicle fleets of all sizes in Egypt, offering real-time fuel usage monitoring per vehicle, OTP-secured payments, mobile app, NFC cardless transactions, detailed reporting dashboards, and flexible integration with third-party fleet management systems.
• Aviation Fueling High-quality aviation fuel supply and services combining international JIG standards with local expertise. TEME operates as a direct fueling service provider at Cairo International Airport and as the exclusive operator at Marsa Alam Airport. Includes Africa's first solar-powered aviation fuel depot at Marsa Alam.
• ANAC Oil Analysis Service In-service oil and coolant analysis service for automotive and industrial applications, with a global database of over 4 million samples, two European laboratories, and a global network of analysis sites accessible via secure client extranet and smartphone.
• Dealer Selection Program Structured bidding program offering entrepreneurs the opportunity to operate TotalEnergies service stations through a transparent selection process evaluated on knowledge of service station operations, financial offer, and technical offer.
• ADNOC Voyager Lubricants ADNOC Distribution's lubricant brand launched in Egypt through the TEME joint venture, manufactured locally at the Borg El Arab blending facility and distributed at select third-party retail outlets in Greater Cairo and the Nile Delta, with target of 3,000 points of sale by end of 2026.

Quantifiable outcome

• TEME operates over 240 service stations across Egypt with a 50/50 joint venture structure with ADNOC Distribution, making it one of the largest fuel retail networks in Egypt.
• +6 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and flagship.

• Automobility Egypt (Geely Distributor)coreGTM or Marketing Partner · 16 March 2026TotalEnergies Marketing Egypt signed a strategic partnership with Automobility Egypt, the official distributor of Geely in Egypt. The partnership promotes TotalEnergies Quartz lubricants for Geely vehicles, ensuring premium engine performance and protection for Egyptian Geely customers. The signing ceremony was attended by both management teams and brand ambassador Ahmed Al Wakil.
• Misr El Kheir FoundationflagshipStrategic or Co-development Partner · 15 September 2025TEME collaborated with Misr El Kheir Foundation to plant 1,000 mangrove trees in Marsa Alam (September 2025), in celebration of World Cleanup Day. 20 TEME employees participated. This partnership has resulted in multiple impactful CSR initiatives across various fields, supporting Egypt's sustainable development goals. Earlier, 170 mangrove trees were planted in Safaga in 2024.
• Egyptian General Petroleum Corporation (EGPC)coreStrategic or Co-development Partner · 1 February 2025EGPC signed a strategic consulting contract with TEME under the 'Safety Development Project for Heavy Transport Management.' TEME will implement specialized consulting services to improve safety and quality standards in Egypt's petroleum transportation sector. The project begins in Mostorod area with plans to expand across all transport and distribution companies in Egypt. Based on seven core pillars including HSEQ Management, Driver Management, and Vehicle Management.
• Egyptian Natural Gas Holding Company (EGAS)coreStrategic or Co-development Partner · 11 November 2022MoU signed at COP27 (Decarbonization Day, Sharm El Sheikh, November 2022) between TEME, EGPC, and EGAS to cooperate on decarbonization solutions, renewable energy, and energy transition within Egypt's petroleum sector. Aligned with TotalEnergies' Net Zero by 2050 target and Egypt's petroleum sector decarbonization ambitions.
• Starbucks (via Bonjour Shop)flagshipChannel Partner/ Reseller/ DistributorBonjour Shop, the convenience retail brand within TotalEnergies service stations, partners with Starbucks to offer premium coffee at over 49 Bonjour Shop locations across Egypt. Starbucks outlets are integrated within service station convenience stores, enhancing the customer experience and driving foot traffic.
• TBS (The Burger Shop)flagshipChannel Partner/ Reseller/ DistributorTBS sandwiches are available at over 13 Bonjour Shop locations within TotalEnergies service stations. Promotional combos with Coca-Cola and Juhayna juices are offered regularly, creating a food-and-beverage destination within the fuel retail network.
• Abu Ghali Group (Hyundai, GM, BMW, Nissan, Maple, JMC)coreChannel Partner/ Reseller/ DistributorTEME holds exclusive lubricants distribution contracts with Abu Ghali Group, the importer/distributor of Hyundai, General Motors, BMW, Nissan, Maple, and JMC vehicles in Egypt. TotalEnergies Egypt is ranked second among automotive distributor lubricant contracts in Egypt.
• Yatek (Volkswagen, Audi)coreChannel Partner/ Reseller/ DistributorExclusive lubricants contracts with Yatek, the importer/distributor of Volkswagen and Audi vehicles in Egypt.
• Kayan (SEAT)coreChannel Partner/ Reseller/ DistributorExclusive lubricants contracts with Kayan, the importer/distributor of SEAT vehicles in Egypt.
• Diamond Motors (Mitsubishi)coreChannel Partner/ Reseller/ DistributorExclusive lubricants contracts with Diamond Motors, the importer/distributor of Mitsubishi vehicles in Egypt.
• EIM (Renault)coreChannel Partner/ Reseller/ DistributorExclusive lubricants contracts with EIM, the importer/distributor of Renault vehicles in Egypt.
• Ezz Elarab (Volvo, Citroën, Proton, Chrysler, Great Wall)coreChannel Partner/ Reseller/ DistributorExclusive lubricants contracts with Ezz Elarab, the importer/distributor of Volvo, Citroën, Proton, Chrysler, and Great Wall vehicles in Egypt.
• GTSC (Global Transport Safety Company)flagshipImplementation/ SI/ Consulting PartnerTEME partners with GTSC to deliver defensive driving training programs for employees and third parties since 2007. The 'Defensive Driving' program covers techniques for reducing road risks including brake usage, safety distance, and other defensive driving skills. Certified trainers award local and international certificates to participants.
• Misr El Kheir FoundationflagshipStrategic or Co-development PartnerPartnership with Misr El Kheir Foundation on multiple CSR initiatives including mangrove planting (Marsa Alam and Safaga), supporting Egypt's Vision 2030 sustainable development goals, and community support programs.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/totalenergies
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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TotalEnergies Egypt