Bionano Genomics
Bionano Genomics (NASDAQ: BNGO) sells optical genome mapping instruments, consumables, and software that detect structural variants in DNA for clinical cytogenetics labs, cancer centers, and translational research institutions, generating revenue through instrument sales and recurring flow cell, reagent, and software subscriptions.
- Company typePublic
- Founded2003
- HeadquartersSan Diego, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Bionano Genomics does
Bionano Genomics, Inc. (NASDAQ: BNGO) is a Delaware-incorporated biotechnology company founded in 2003 and headquartered in San Diego, California, that develops optical genome mapping (OGM) solutions for research and clinical customers. Its core technology images fluorescently labeled ultra-high molecular weight DNA to detect all classes of structural variants across the genome at a resolution that traditional karyotyping, FISH, chromosomal microarrays, and short-read NGS cannot match. The commercial platform comprises two instrument families (the next-generation Stratys and the legacy Saphyr), a sample preparation workflow anchored by the Ionic isotachophoresis-based purification system acquired from Purigen Biosystems in 2022, and a software stack led by VIA (multi-modal variant interpretation) and Access (data management).
The company monetizes the platform through a razor-and-blade model: high-value capital instrument sales (Stratys/Saphyr) generate the initial transaction, while flow cells, sample preparation kits, Ionic purification kits, and VIA/Access software subscriptions produce recurring consumables and software revenue (Q1 2026 consumables were $3.9M, up 20% YoY, on 8,178 flow cells). A managed-services layer — Bionano Laboratories (CLIA-certified), EnFocus Analysis, and a Certified Service Provider network — serves customers that prefer outsourced OGM rather than in-house instrumentation. Reimbursement infrastructure (Category I CPT codes for constitutional genetic disorders and hematologic malignancies, the latter with a 47% CMS payment increase effective January 1, 2026, and an FDA-cleared OGM Dx Postnatal Whole Genome SV Test) anchors the move from research-use to clinical diagnostic use cases. GTM is enterprise field sales to clinical cytogenetics labs, cancer centers, and translational research institutions, supported by a 500+ publication evidence base, conference presence (ASHG, ACMG, AMP, ESHG), and distribution partners in international markets including China (via Diagens). FY2025 revenue was $28.5M with a 46% gross margin, and Q1 2026 revenue of $6.7M marked the first YoY growth quarter after a 7% revenue decline in 2025.
Bionano Genomics firmographics
Firmographics- Name
- Bionano Genomics
- Legal name
- Bionano Genomics, Inc.
- Website
- https://bionanogenomics.com
- Company type
- Public
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bionano Genomics (NASDAQ: BNGO) sells optical genome mapping instruments, consumables, and software that detect structural variants in DNA for clinical cytogenetics labs, cancer centers, and translational research institutions, generating revenue through instrument sales and recurring flow cell, reagent, and software subscriptions.
- Ownership category
- akta.pro rank
Bionano Genomics industry classification
Industry- Product category
- Genomic Mapping Instruments
- NAICS
- Analytical Laboratory Instrument Manufacturing (334516), Medical Laboratories (621511), Software Publishers (5132)
- SIC
- Laboratory Analytical Instruments (3826), Services-Medical Laboratories (8071), In Vitro & In Vivo Diagnostic Substances (2835)
- akta.pro primary industry
- Molecular Biology & Genomics Instruments (PCR/qPCR, Sequencing, Microarrays) (HLAGAIAF)
- akta.pro secondary industries
- Bioinformatics & Multi-omics Analysis Software (HLAGAJAD), Molecular & Genetic Testing (PCR/NGS/qPCR) (HLAGADAF)
Keywords
Where Bionano Genomics is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bionano Genomics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Instrument Systems: Sale of OGM capital equipment including Stratys and Saphyr systems. These are high-value instruments representing significant one-time capital purchases by laboratories.
- Consumables (Flow Cells): Recurring consumable revenue from flow cells and sample preparation kits used with OGM systems. Q1 2026 consumables revenue was $3.9 million, representing 20% growth. 8,178 flow cells sold in Q1 2026.
- Software (VIA, Access): Software licenses for data analysis including VIA software and Access platform. Software revenue provides recurring subscription-like revenue.
- Data Services: OGM data services offered through Bionano Laboratories and Certified Service Providers for customers who prefer outsourced analysis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Capital equipment pricing for OGM systems |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Bionano Genomics product offering
Product offeringCore offering
Bionano Genomics sells optical genome mapping (OGM) instrument systems (Stratys and Saphyr), nucleic acid purification instruments (Ionic) and kits, proprietary analysis software (VIA, Access, EnFocus), and OGM data services to clinical cytogenetics laboratories, cancer centers, and genetic disease research institutions. The technology detects structural variants across the entire genome that traditional cytogenetics and next-generation sequencing miss.
Product overview
Bionano Genomics offers a comprehensive optical genome mapping (OGM) platform consisting of two main instrument systems (Stratys™ and Saphyr®), supported by VIA™ and Access™ software for data analysis and interpretation. The portfolio includes sample preparation and purification consumables (Ionic® purification kits), compute infrastructure solutions, and laboratory services. The Stratys System is the next-generation flagship OGM instrument, while the Saphyr System serves as the established system. The Ionic System provides nucleic acid purification using isotachophoresis technology. All products are designed for research use only, with the OGM Dx Postnatal Whole Genome SV Test representing the company's entry into clinical diagnostics.
Differentiator
Problem solved
Functional benefit
Brands
- Stratys: OGM Mapping System providing digital precision in detecting structural variants
- Saphyr
- VIA
- Ionic
Products and services
- Stratys System Next-generation optical genome mapping (OGM) system that provides high-throughput detection and analysis of all classes of structural variants with enhanced sensitivity and faster turnaround time, designed for clinical and research laboratories.
- Saphyr System Optical genome mapping system that provides genome-wide detection and analysis of all classes of structural variants from ultra-high molecular weight DNA using OGM technology, targeted at clinical cytogenetics and research laboratories.
- VIA Software Analysis software that receives and interprets data from optical genome mapping (OGM), next-generation sequencing (NGS), and microarrays to contextualize all classes of genomic variation for comprehensive interpretation by clinical and research users.
- Access Software Software platform for data access and management of optical genome mapping results and workflows, designed for laboratory data management and analysis.
- Ionic System Nucleic acid purification system that uses isotachophoresis (ITP) technology to isolate, purify, and concentrate genomic DNA and RNA from cells, tissue, and FFPE samples with minimal hands-on time for research and clinical laboratories.
- Ionic Purification Kits Reagent kits for use with the Ionic System, providing G2 chemistry for DNA and RNA purification workflows, sold as recurring consumables to laboratories using the Ionic platform.
- Sample Preparation Kits Kits for preparing ultra-high molecular weight DNA samples for optical genome mapping analysis on Saphyr and Stratys systems, sold as recurring consumables.
- EnFocus Analysis Fast turnaround analysis service providing focused results for specific applications using optical genome mapping technology, offered to customers seeking targeted insights without operating in-house instruments.
- Compute Solutions Hardware and infrastructure solutions for processing and analyzing optical genome mapping data, supporting customer computational workflows for OGM analysis.
- OGM Data Services Laboratory services offering optical genome mapping analysis for customers who prefer outsourced testing rather than operating in-house instruments, delivered through Bionano Laboratories and Certified Service Providers.
- Bionano Laboratories CLIA-certified laboratory providing optical genome mapping testing services for clinical and research applications, enabling customers to access OGM without purchasing instruments.
Quantifiable outcome
- 97.8% detection rate in T-ALL cases compared to 55% for conventional cytogenetic methods
- +5 more outcomes
Companies that use Bionano Genomics
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Bionano Genomics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Bionano Genomics partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- RevvitycoreSoftware marketing agreement for newborn sequencing research. Revvity, a leader in health sciences, markets Bionano's software solutions for newborn screening and sequencing research applications.
- Diagens BiotechnologycorePartnership to commercialize the first ever clinical cytogenetic analysis that combines OGM and Artificial Intelligence. Diagens, a Chinese medical imaging AI company specializing in chromosome analysis, holds 30.6% share of China's chromosome karyotype analysis market. The partnership aims to leverage AI capabilities with OGM for enhanced cytogenetic analysis.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Bionano Genomics competitors and assessment
Company assessmentDirect peers
- Pacific Biosciences: PacBio provides long-read sequencing instruments (HiFi sequencing) that increasingly compete with OGM in structural variant detection. Both companies sell high-value capital instruments and consumables to clinical and research genomics laboratories.
- Oxford Nanopore Technologies: Oxford Nanopore offers long-read sequencing platforms capable of detecting structural variants across the genome. It directly overlaps with OGM in addressing SV detection limitations of short-read NGS and traditional cytogenetics.
- 10x Genomics: 10x Genomics sells linked-read and single-cell genomic analysis platforms that, like OGM, aim to resolve structural variants and complex genomic architecture beyond standard short-read sequencing. It targets the same translational and clinical research customers.
Broad incumbents
- Illumina: Illumina is the dominant short-read sequencing provider and a broad incumbent in genomics instruments and software. Its installed base of sequencers and roadmap improvements (e.g., longer reads, new chemistry) represent the primary competitive backdrop for OGM.
- Thermo Fisher Scientific: Thermo Fisher provides a broad portfolio of life sciences instruments, including cytogenetic and molecular diagnostic systems that compete for the same clinical laboratory budgets as Bionano's OGM platforms.
- Revvity: Revvity (formerly PerkinElmer Life Sciences) provides genomics instruments, reagents, and newborn screening solutions. It is a current Bionano GTM partner for newborn sequencing software but also a broad incumbent competing for lab budgets.
- QIAGEN: QIAGEN provides sample preparation, molecular diagnostics, and bioinformatics solutions used by the same clinical and research labs Bionano targets. Its consumables and digital PCR/PCR franchises overlap with the lab workflow Bionano serves.
- Agilent Technologies: Agilent supplies analytical laboratory instruments, microarrays, and genomics software (including CytoGenomics for cytogenetics). It competes in the cytogenomics workflow where Bionano VIA software and OGM systems are positioned.
Emerging players
- Nabsys: Nabsys is developing electronic genome mapping for high-resolution structural variant detection. It is an emerging player pursuing a similar problem space to OGM but using a different detection modality, making it a direct emerging competitor in SV analysis.
- MGI Tech (BGI Group): MGI Tech produces sequencers (DNBSEQ) and automation for genomics labs at competitive price points and is expanding globally. It represents an emerging threat in genomic analysis instruments, particularly in international markets where Bionano is also growing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bionano Genomics social profiles
Digital presenceBionano Genomics compliance and trust
Trust signalCompliance1 record
Bionano Genomics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bionano Genomics leadership team
Management profileNumber of profiles
Profiles9 records
Bionano Genomics subsidiaries and ownership
Company hierarchySubsidiaries1 record
Bionano Genomics funding detail
Funding detailFunding overview
Funding rounds20 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bionano Genomics M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bionano Genomics
What does Bionano Genomics do?
Bionano Genomics sells optical genome mapping (OGM) instrument systems (Stratys and Saphyr), nucleic acid purification instruments (Ionic) and kits, proprietary analysis software (VIA, Access, EnFocus), and OGM data services to clinical cytogenetics laboratories, cancer centers, and genetic disease research institutions. The technology detects structural variants across the entire genome that traditional cytogenetics and next-generation sequencing miss.
Is Bionano Genomics a public or private company?
Bionano Genomics is a public company. It is classified as public and is currently operating.
When was Bionano Genomics founded?
Bionano Genomics was founded in 2003. It employs 101 to 250 people.
Where is Bionano Genomics based?
Bionano Genomics is headquartered in San Diego, United States, in the North America region.
How does Bionano Genomics make money?
Four revenue lines are on record. Instrument Systems are the primary driver. The others are consumables (Flow Cells), software (VIA, Access) and data Services.
Who are Bionano Genomics's main competitors?
Direct peers on record are Pacific Biosciences, Oxford Nanopore Technologies and 10x Genomics. Broad incumbents are Illumina, Thermo Fisher Scientific, Revvity, QIAGEN and Agilent Technologies. Emerging players are Nabsys and MGI Tech (BGI Group).
Does Bionano Genomics have an API?
No public API is recorded for Bionano Genomics.
What industry is Bionano Genomics in?
Bionano Genomics's product category is Genomic Mapping Instruments. Its primary akta.pro industry code is HLAGAIAF, Molecular Biology & Genomics Instruments (PCR/qPCR, Sequencing, Microarrays), with a secondary code of HLAGAJAD, Bioinformatics & Multi-omics Analysis Software. Its NAICS code is 334516 and its SIC code is 3826.