La Rosa Holdings

What La Rosa Holdings does

La Rosa Holdings Corp. is a real estate brokerage founded in 2004, operating 26 corporate-owned offices across six U.S. states, Puerto Rico, and Spain, with a network of 3,100+ agents serving residential and commercial transaction markets. The company monetizes primarily through brokerage commissions on real estate transactions, supplemented by franchise fees, agent training, and technology licensing tied to its proprietary platforms including JAEME AI 2.0, My Agent Account 5.0, and the ELLA conversational AI bot. Its business model combines traditional agent-mediated brokerage with asset-light franchising and an emerging technology licensing layer.

The company is actively pivoting beyond pure-play brokerage into adjacent verticals. It has initiated development of a Tier III data center in Osceola County, Florida with stated potential for 2+ GW of power capacity, signaling intent to participate in AI compute infrastructure. It has also adopted a digital asset treasury strategy, added $6.4 million in net crypto assets in Q1 2026, and accepted cryptocurrency as a payment mechanism for transactions. A Letter of Intent to acquire Consensus Core Technologies, if consummated, would issue shares representing 96.90% of post-deal ownership, marking a structural redirection of the company's strategic focus.

The business is under severe financial stress. FY2025 revenue of $68.5 million (up approximately 17% year-over-year) produced a net loss of $30.4 million, with auditors issuing a going concern paragraph and negative EBITDA of approximately $13.5 million on a trailing twelve-month basis. Management has implemented a 1-for-10 reverse stock split (April 2026) and 60% salary reductions for the CEO and COO to preserve liquidity. The company has secured up to $1.25 billion in financing capacity through a $250 million convertible note facility and a $1 billion equity purchase agreement, of which $11 million was drawn in January 2026, but execution of these facilities will materially dilute existing shareholders and the company has received Nasdaq deficiency notices for delayed filings.

Name

La Rosa Holdings

Legal name

La Rosa Holdings Corp.

Website

https://larosaholdings.com

Company type

Public

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

La Rosa Holdings Corp. is a real estate brokerage founded in 2004 operating 26 corporate-owned offices with 3,100+ agents across six U.S. states, Puerto Rico, and Spain, now pivoting toward AI infrastructure and digital asset management.

Ownership category

akta.pro rank

Headquarters

HQ city

Florida

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Real Estate Brokerage Commissions: Traditional real estate commission revenue from residential and commercial property transactions conducted through company-owned brokerages and franchise network. Revenue increased 17% to $68.5 million in fiscal 2025.
2. Franchise Fees and Royalties: Ongoing franchise fees and royalties from La Rosa Realty franchisees operating under the company's brand in multiple U.S. states and internationally. Company is transitioning some franchisees to wholly-owned subsidiaries.
3. Title Insurance and Settlement Services: Revenue from title insurance, escrow settlement, and closing services through acquired entities like Nona Title Agency (Red Door Title), expanding service offerings within real estate transactions.
4. Property Management: Property management services as part of diversified business model spanning brokerage, franchising, education, coaching, and property management.
5. AI Infrastructure (Emerging): Planned revenue from AI data center operations including Tier III facilities in Florida and infrastructure supporting AI and high-performance computing workloads.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

La Rosa Holdings Corp. operates a diversified real estate and PropTech business through its La Rosa Realty brand, providing residential and commercial real estate brokerage services, franchising, real estate education and coaching, and property management to a network of 3,100+ agents across 26 corporate-owned offices in six U.S. states and Puerto Rico. The company also offers title insurance and escrow settlement services through Red Door Title, and is developing proprietary AI tools (JAEME AI 2.0, My Agent Account, ELLA) to support agent productivity. The company is pivoting toward AI infrastructure, with planned Tier III data center development in Florida and an LOI to acquire Consensus Core Technologies.

Product overview

La Rosa Holdings operates a diversified real estate and PropTech business offering residential and commercial brokerage services, franchising, real estate education and coaching, and property management through its La Rosa Realty brand. The company serves 3,100+ agents across 26 offices in six U.S. states and Puerto Rico. The product portfolio includes proprietary technology platforms: My Agent Account (agent transaction management platform with AI-driven features in version 5.0), JAEME AI 2.0 (AI assistant for agents), and ELLA (AI-powered agent recruiting bot). In August 2024, the company expanded into title insurance through acquisition of Red Door Title (Nona Title Agency). The company is pursuing a strategic pivot into AI infrastructure including planned development of Tier III data centers and the proposed acquisition of Consensus Core Technologies to support AI workloads.

Differentiator

Problem solved

Functional benefit

Brands

• My Agent Account 5.0: AI-driven transaction management platform for real estate agents, designed to improve workflow efficiency and compliance, and expand monetization opportunities across La Rosa's agent network.
• JAEME AI 2.0
• ELLA

Products and services

• La Rosa Realty Residential and Commercial Brokerage Residential and commercial real estate brokerage services provided through 26 corporate-owned offices and a franchise network, serving 3,100+ agents across six U.S. states and Puerto Rico.
• La Rosa Realty Franchising Franchise program licensing the La Rosa Realty brand, technology platform, training, and marketing support to independent real estate brokerages and agents.
• Real Estate Education and Coaching Training, education, and coaching programs for real estate agents, supported by proprietary technology for training and marketing.
• Property Management Services Property management services for real estate owners as part of the company's diversified service offering spanning brokerage, franchising, education, and property management.
• Red Door Title (Nona Title Agency) Title Insurance and Escrow Services Full-service title insurance and escrow settlement services based in Orlando, Florida, enabling La Rosa to expand real estate transaction service offerings.
• JAEME AI 2.0 AI-powered assistant providing intelligent support, automation, and natural language interactions for real estate agent operations and client service.
• ELLA AI-Powered Communication Bot AI-powered communication bot designed for agent recruiting, enabling automated outreach and conversational engagement with potential agent recruits.
• My Agent Account Agent-facing platform with AI-driven transaction management features, workflow automation, compliance tools, and monetization capabilities for La Rosa's network of 3,100+ real estate agents. Version 5.0 scheduled for fall 2026 release.

Quantifiable outcome

• Revenue growth of 17% to $68.5 million in FY2025
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered major and minor.

• Consensus Core TechnologiesmajorStrategic or Co-development Partner · 9 March 2026Non-binding letter of intent to acquire Consensus Core Technologies, a provider of AI and high-performance computing infrastructure solutions. Deal would give Consensus holders 96.90% ownership of combined company, providing access to 2+ gigawatts of potential power capacity across North American locations.
• Jaime CosculluelaminorOthers · 11 February 2026Independent director appointment to Board of Directors, receiving quarterly base fee of $15,000. Represents governance and oversight partnership rather than commercial relationship.
• Crescendo Communications, LLCminorOthersInvestor relations contact providing IR services including phone: 212-671-1020 x304, email: [email protected]

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• eXp World Holdings: eXp World Holdings operates a cloud-based real estate brokerage with a similar agent-centric, low-overhead model and a heavy reliance on technology enablement. It is the closest direct comparable to La Rosa's hybrid franchise-corporate brokerage structure and also pursues ancillary services like title and mortgage.
• Compass: Compass is a tech-enabled residential real estate brokerage that invests heavily in proprietary agent technology platforms. It competes in the same agent-services and transaction-management space where La Rosa's My Agent Account and JAEME AI products operate.
• Fathom Holdings: Fathom Holdings is a small-cap, tech-forward real estate brokerage with a similar combination of cloud-based agent tools and franchise/agent expansion. Its size and listing on public markets make it one of the closest small-cap comparables for La Rosa's brokerage-plus-tech profile.
• Redfin: Redfin is a tech-enabled residential brokerage that uses proprietary software to streamline transactions. Its focus on agent productivity tools and direct-to-consumer technology mirrors La Rosa's My Agent Account and JAEME AI strategy.
• HomeSmart International: HomeSmart is one of the largest U.S. real estate brokerages by transaction volume and operates a franchise-like model similar to La Rosa Realty. Its national scale and agent-centric approach provide a direct comparable for La Rosa's brokerage economics.

Broad incumbents

• RE/MAX Holdings: RE/MAX is a global real estate franchise network with a publicly traded parent. Its franchise-based model with national brand recognition is comparable to La Rosa's franchise network, though at much greater scale and brand maturity.
• Anywhere Real Estate: Anywhere Real Estate (formerly Realogy) owns major franchise brands including Coldwell Banker, Century 21, and Sotheby's International Realty. It represents the established incumbent brokerage franchise model against which La Rosa's smaller franchise network competes.
• Keller Williams Realty: Keller Williams is the largest real estate franchise by agent count in the U.S., with a highly agent-centric culture and a heavy emphasis on training and coaching. Its scale dwarfs La Rosa but its franchise economics and agent-services focus are directly comparable.

Others

• First American Financial Corporation: First American is a leading title insurance and settlement services provider. It is comparable to La Rosa's Red Door Title (Nona Title Agency) subsidiary and represents a major player in the same transaction-fee revenue stream La Rosa is pursuing through its title acquisition.
• CoreLogic: CoreLogic provides data, analytics, and technology to the real estate industry, serving brokerages, lenders, and title companies. It is comparable as a technology and data provider to the PropTech direction of La Rosa's My Agent Account and AI initiatives.

Market position

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/larosarealty
• Facebookfacebook.com/larosarealtyflorida
• Instagraminstagram.com/larosarealty

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds5 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Rosa Holdings