UpCloud

What UpCloud does

UpCloud is a Finnish cloud infrastructure provider founded in 2011 and headquartered in Helsinki, operating 15 data centers across 12 countries in Europe, North America, and Asia-Pacific. The platform delivers compute, storage, networking, and managed services built on 5th Gen AMD EPYC 9575F processors, proprietary MaxIOPS all-flash storage (up to 100,000 IOPS), and an in-house private global backbone network. The product portfolio spans Cloud Servers, GPU Servers with NVIDIA L4/L40S/H100/B200 instances, Private Cloud, Managed Kubernetes (CNCF-certified), Managed Databases (PostgreSQL, MySQL, Valkey, OpenSearch), Block/File/Object Storage, and a software-defined networking stack. Differentiators include zero-cost egress, a 99.999% SLA with 50x payback, hot-resize scaling, and EU data sovereignty positioning with ISO 27001, SOC 2 Type II, HIPAA, NIST 800-53, and PCI-DSS certifications.

The company operates a hybrid go-to-market combining product-led self-serve (14-day free trial, 45-second server deployment) with enterprise field sales for defense, public sector, and regulated workloads, and a channel partner program serving hosting providers, resellers, and managed service providers. Revenue is generated from a mix of monthly subscriptions (Cloud Server plans, Managed Databases, Managed Kubernetes, Load Balancer) and usage-based billing (GPU compute, Block Storage, Object Storage, NAT Gateway overages). Pricing is listed in EUR and USD across Starter, Premium, and Cloud Native tiers, with GPU and AI workloads billed only when compute is active. UpCloud serves more than 10,000 organizations globally, including enterprise logos such as Visma, Telia, Aiven, Oiva Health, and UNICEF, alongside long-tail SMBs, developers, digital agencies, and AI/ML workloads requiring European data residency.

UpCloud has raised approximately $24.2M across a 2016 Series A from Inventure and a 2020 Series B led by Connected Capital with participation from Inventure and Tesi, and is led by CEO Antti Vilpponen with founder Joel Pihlajamaa serving as CTO. The company is pursuing pan-Nordic geographic expansion (new regions in Norway and Denmark in 2025), product expansion into AI infrastructure and CDN, and ecosystem partnerships around sovereign AI and confidential computing. The combination of EU sovereignty, proprietary storage performance, and transparent pricing positions UpCloud as an independent European alternative to U.S. hyperscalers for regulated and performance-sensitive workloads.

Name

UpCloud

Legal name

UpCloud Ltd

Website

https://upcloud.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

UpCloud is a Helsinki-based cloud infrastructure provider operating 15 data centers across 12 countries, offering compute, GPU, storage, and managed services to 10,000+ organizations with a focus on European data sovereignty, proprietary high-performance storage, and zero-cost egress.

Ownership category

akta.pro rank

Product category

Cloud Infrastructure

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computer Systems Design and Related Services (5415), Computer Facilities Management Services (541513)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Industry/Vertical Cloud Platforms (e.g., Gov/Healthcare/Financial Cloud Regions) (HDABAAAL)

akta.pro secondary industries

Container Platforms & Orchestration (Kubernetes) (HDABADAF), Cloud-Native Development (Containers, Kubernetes, Microservices) (BPAEACAD), Kubernetes & Container Platform Management (Private Cloud) (HDABABAC), Hybrid Cloud Storage & Backup Infrastructure (HDABAMAG)

Keywords

• Cloud infrastructure services
• Managed cloud servers
• GPU cloud computing
• Cloud storage solutions
• Managed Kubernetes service

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Infrastructure, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Cloud Server Compute: Revenue from provisioning virtual cloud servers on Starter, Premium, and Cloud Native plans. Billed hourly with maximum 28 days per month cap. Includes complimentary services like firewall, private networking, and 24h backups on applicable plans.
2. GPU Server Compute: Revenue from dedicated GPU instances with NVIDIA L4, L40S, H100, and B200 GPUs. Usage-based billing where customers only pay for active compute time, eliminating costs for idle infrastructure.
3. Managed Databases: Revenue from managed PostgreSQL, MySQL, Valkey, and OpenSearch database services. Features automated backups, scaling, monitoring, and 99.999% uptime SLA. Billed hourly with point-in-time recovery capabilities.
4. Managed Kubernetes Service: Revenue from CNCF-certified managed Kubernetes clusters with complimentary control planes. Production plans at €60/month with free development tier available. Data plane charged per worker node configuration.
5. Block Storage: Revenue from MaxIOPS (€0.220/GB/mo), Standard (€0.085/GB/mo), and Archive (€0.056/GB/mo) block storage tiers. Each Cloud Server can have up to 16 attached storage devices totaling 64TB maximum.
6. Managed Object Storage: S3-compatible object storage starting at €5/month for 250GB, scaling at €0.02/GB. No egress fees with automatic scaling up to petabytes capacity.
7. Load Balancer and Networking: Revenue from Managed Load Balancer (€10-75/month), NAT Gateway (€0-300/month), VPN Gateway, and networking features including Floating IPs (€3.15/month) and additional public IPv4 addresses.
8. Simple Backup Service: Revenue from automated backup snapshots with Day (+10%), Week (+20%), Month (+40%), and Year (+60%) plans added to base server costs. Full snapshot backups with retention up to 12 months.
9. Partner and White-Label Services: Revenue from partner program including hosting providers, resellers, and white-label cloud services. Additional revenue from affiliate program referrals and startup program cloud credits.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

UpCloud is a Finnish cloud infrastructure provider that delivers high-performance cloud servers, GPU instances, managed databases, managed Kubernetes, and storage services across 15 data centers in 12 countries. The platform is built on 5th Gen AMD EPYC processors with proprietary MaxIOPS all-flash storage architecture, an in-house private global backbone network, and zero-cost egress. The company emphasizes European data sovereignty, ISO 27001 and SOC 2 compliance, and a 99.999% SLA backed by a 50x service credit.

Product overview

UpCloud is a Finnish cloud infrastructure provider offering a unified cloud platform with compute, storage, networking, and managed services. The core portfolio centers on Cloud Servers (AMD EPYC-powered virtual machines with proprietary MaxIOPS storage), GPU Servers (NVIDIA L4/L40S/H100/B200 for AI/ML workloads), Private Cloud (isolated infrastructure), and Managed Kubernetes. Storage products include Block Storage (MaxIOPS/Standard/Archive tiers), File Storage (NFS-based shared storage), and Object Storage (S3-compatible). Networking features encompass Software Defined Networking, Managed Load Balancer, NAT Gateway, VPN Gateway, and Zero-cost Egress. Managed Databases support PostgreSQL, MySQL, Valkey, and OpenSearch. The platform includes complimentary UpCloud Essentials features (Kubernetes control planes, hot resize, global private network) and targets European data sovereignty with 15 data centers across 12 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Cloud Servers High-performance virtual machines built on 5th Gen AMD EPYC 9575F Turin processors with DDR5 RAM and proprietary MaxIOPS storage technology. Deploys in under 45 seconds with full root access, built-in firewall, and private networking. Available in Starter, Premium, and Cloud Native plans.
• GPU Servers On-demand GPU instances featuring NVIDIA L4, L40S, H100, and B200 GPUs with usage-based billing. Optimized for AI/ML, generative AI, LLM inference, 3D rendering, and video processing workloads. Operations are 100% renewable-energy powered.
• Private Cloud Isolated cloud infrastructure with dedicated hosts providing enhanced security through dedicated resources without the public cloud's shared security model. Includes a free 2-month migration period. Targeted at regulated and security-sensitive workloads.
• Private Cloud GPUs Dedicated GPU-enabled infrastructure within the secure Private Cloud environment for workloads requiring isolation and dedicated GPU resources.
• Managed Databases Automated database hosting with backups, scaling, and monitoring. Supports PostgreSQL, MySQL, Valkey, and OpenSearch with clustered configurations, automated failover, and point-in-time recovery. Backed by 99.999% uptime SLA.
• Managed Kubernetes (UKS) Fully managed Kubernetes clusters with CNCF-certified distributions. Includes complimentary control planes, built-in autoscaling, and integration with Cloud Servers, Load Balancers, and Block Storage. Production plans from €60/month with a free development tier.
• Block Storage High-speed persistent storage with three tiers: MaxIOPS (100k IOPS), Standard (10k IOPS), and Archive (600 IOPS). Supports up to 16 devices per server with encryption-at-rest. Priced from €0.056/GB/month.
• File Storage Managed NFS storage enabling multiple servers to access shared files over private networks. Provides ReadWriteMany access mode for Kubernetes persistent volumes via NFSv4.1 protocol.
• Object Storage S3-compatible scalable storage for unstructured data. Supports AES-256 encryption, versioning, lifecycle management, CORS, Object Lock, and IAM with no egress fees. Starts at €5/month for 250GB.
• Simple Backup Automated server backup service with configurable retention periods (Day, Week, Month, Year plans). Creates full snapshots without interruption to running servers. Up to 23 concurrent backups on the Year plan.
• Software Defined Networking Programmable network architecture enabling dynamic private network configurations, floating IPs, utility network, and firewall rules. Supports custom IP addressing, DHCP or static IP assignment, and unlimited server connections at no extra cost.
• Managed Load Balancer Professional-grade load balancing distributing traffic across servers with SSL certificate management, health monitoring, and high-availability options. Plans from €0 (Essentials) to €75/month.
• VPN Gateway Encrypted site-to-cloud or user-to-cloud connectivity supporting up to 10 simultaneous VPN tunnels with AES-256 security.
• Network Peering Secure high-speed network peering across the private global backbone connecting UpCloud data centers.

Quantifiable outcome

• 37% better performance with 5th Gen AMD EPYC 9575F Turin processors vs previous generation
• +4 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability7 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Anders InnovationscoreStrategic or Co-development Partner · 28 April 2026Anders Innovations is an UpCloud partner focused on delivering European cloud expertise. The partnership provides customers with access to Anders' deep knowledge of UpCloud's platform for cloud migration, architecture, and managed services implementations across European data centers.
• Montel IntergalacticcoreImplementation/ SI/ Consulting PartnerMontel Intergalactic is a UpCloud partner program member providing DevOps expertise and Kubernetes services to clients across the software lifecycle. They create future-proof cloud infrastructure for clients on UpCloud, delivering Kubernetes implementations and ongoing managed services.
• Siili SolutionscoreStrategic or Co-development PartnerSiili Solutions partnered with UpCloud and ConfidentialMind to deliver sovereign AI solutions for Europe. The partnership combines UpCloud's European cloud infrastructure with Siili's AI/automation expertise and ConfidentialMind's confidential computing capabilities.
• ConfidentialMindcoreTechnology or IntegrationConfidentialMind partnered with UpCloud and Siili Solutions to deliver sovereign AI for Europe. Together they offer a fully sovereign, European AI solution run in European data centers with transparent operations and regulatory adherence.
• BitmoreminorChannel Partner/ Reseller/ DistributorUpCloud and Bitmore deepened their partnership to bring secure hybrid cloud solutions to more Finnish organizations. Bitmore serves as a channel partner reselling UpCloud's cloud services with hybrid cloud integration capabilities.
• KnowitminorStrategic or Co-development PartnerKnowit partnered with UpCloud to deliver European cloud for hybrid and multi-cloud environments. The partnership targets organizations requiring European data sovereignty while maintaining multi-cloud flexibility.
• Maria 01minorGTM or Marketing PartnerUpCloud partnered with Maria 01 startup campus to support the next wave of Finnish and European startups. The partnership provides startup program benefits, cloud credits, and technical support for qualifying startups in the Maria 01 ecosystem.
• Green MountainminorOthersGreen Mountain provides data center facilities for UpCloud's Norway region in Rennesøy near Stavanger. The facility is powered by renewable energy with deep-water fjord cooling for sustainable infrastructure operations.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Amazon Web Services (AWS): Hyperscale cloud platform with EC2, EBS, S3, EKS, and extensive PaaS/SaaS. Sets the industry benchmark UpCloud competes against on performance, pricing, and ecosystem depth.
• Microsoft Azure: Hyperscale cloud platform with virtual machines, AKS, managed databases, and AI services. Largest enterprise incumbent that UpCloud positions against for European sovereign-cloud and regulated workloads.
• Google Cloud: Hyperscale cloud offering Compute Engine, Kubernetes Engine, Cloud Storage, and AI/ML platforms. Competes with UpCloud on cloud servers, managed Kubernetes, and GPU/AI workloads with broader global footprint.

Direct peers

• Linode (Akamai Cloud): SMB-focused cloud provider with global locations, simple cloud servers, Kubernetes, and object storage, now part of Akamai. Long-standing direct competitor to UpCloud in the developer/SMB IaaS market.
• DigitalOcean: Public US-based IaaS provider targeting SMBs, developers, and startups with simple cloud servers, managed Kubernetes, databases, and object storage. Highly comparable product surface and customer base to UpCloud.
• Vultr: Global IaaS provider with 32 locations focused on high-performance cloud compute, GPUs, and bare metal at low prices targeting developers and SMBs. Direct competitor on price/performance and global footprint.
• IONOS (1&1 IONOS): European hosting and cloud provider offering cloud servers, managed Kubernetes, S3-compatible object storage, and GPU services with EU data centers. Comparable European SMB and SMB-plus-enterprise positioning to UpCloud.
• Scaleway: European IaaS provider offering bare metal, cloud instances, GPU servers (including NVIDIA H100), object storage, and managed Kubernetes with strong focus on EU data sovereignty. Closest European peer to UpCloud on AI/GPU and sovereignty positioning.
• OVHcloud: French-based hyperscale cloud provider offering IaaS, bare metal, hosted private cloud, and now GPU servers focused on European data sovereignty. Most directly comparable European IaaS peer to UpCloud, with broader scale and public-market backing.
• Hetzner: German cloud and dedicated server provider competing on price-performance for SMBs and developers. Closest privately held European peer to UpCloud in positioning (low-cost IaaS, strong EU footprint, minimal egress fees on certain products).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/UpCloudLtd
• YouTubeyoutube.com/channel/UCkIkxF5pBTBLYgYHXDIUUuw
• Facebookfacebook.com/UpCloud-735777919858535
• LinkedInlinkedin.com/company/upcloud
• Instagraminstagram.com/upcloud
• Xx.com/upcloud

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UpCloud