123Dentist

What 123Dentist does

123Dentist is a Canadian Dental Support Organization (DSO) operating a network of 450+ affiliated dental clinics across all nine English- and French-speaking provinces (Alberta, British Columbia, Manitoba, New Brunswick, Nova Scotia, Ontario, Prince Edward Island, Québec, and Saskatchewan). The company serves individual consumers seeking general, cosmetic, restorative, emergency, orthodontic, sedation, and specialist dental care, and provides an affiliated practice pipeline for independent dentists via a dedicated partnership program (partners.123dentist.com). The platform is anchored by a consumer-facing website with location-based clinic search, online booking, direct insurance billing, Canadian Dental Care Plan (CDCP) support, and patient financing options, and by 179,449+ reviews averaging 4.8 stars.

Underlying the network is a standardized technology stack comprising the CareCru practice growth and patient engagement platform deployed across 400+ locations and VideaHealth's VideaAI computer-vision system for real-time dental X-ray analysis. 123Dentist provides back-office, marketing, technology, and operational support to partner practices while clinical decision-making and dentist ownership remain within the affiliated clinics.

The business model is a managed-services DSO arrangement: 123Dentist captures partnership, management, and operational economics from affiliated dental practices that retain clinical autonomy, with end-pricing to patients set per clinic and treatment. The company is privately held and backed by private equity firm Peloton Capital Management, which has funded growth from 14 clinics in 2017 to 450+ today through a combination of the 2022 Altima Dental merger and the October 2025 acquisition of MCA Dental Group. The most recent leadership transition installed Jeff Leger, formerly President of Shoppers Drug Mart, as CEO effective July 2, 2025, with founder Dr. Amin Shivji moving to Executive Chair.

Name

123Dentist

Legal name

123Dentist

Website

https://123dentist.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

123Dentist is a Canadian Dental Support Organization operating 450+ affiliated dental clinics across nine provinces, providing back-office, technology, and marketing support to partner dentists and serving over one million patients annually with general, cosmetic, restorative, and emergency dental services.

Ownership category

akta.pro rank

Product category

Dental Support Organization (DSO) Services

NAICS

Offices of Dentists (62121)

SIC

Services-Health Services (8000)

akta.pro primary industry

Multi-Specialty DSOs (General + Specialty Networks) (HLABAKAA)

akta.pro secondary industries

General Dentistry Group Practices (HLABAKAB), Regional/Multi-Region DSO Platforms (Aggregators) (HLABAKAK), Orthodontic Group Practices (HLABAKAC)

Keywords

• Dental support organization
• Cosmetic dentistry services
• Emergency dental care
• Orthodontic treatment services
• Dental practice management

Headquarters

HQ city

Burnaby

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Dental Support Services: 123Dentist operates as a Dental Support Organization (DSO) providing administrative, operational, and technological support to affiliated dental practices in exchange for partnership fees and operational integration.
2. Dental Clinic Operations: Supporting dental practices with resources, technology, marketing, and operational systems while maintaining clinical autonomy of affiliated dentists.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

123Dentist operates a Dental Support Organization (DSO) network of 450+ dental clinics across 9 Canadian provinces, delivering general, cosmetic, restorative, emergency, orthodontic, sedation, and specialist dental services to over 1 million patients annually. The network is supported by AI-assisted diagnostics (VideaHealth VideaAI), practice management technology (CareCru), direct insurance billing, Canadian Dental Care Plan (CDCP) support, and patient financing options.

Product overview

123Dentist operates as one of Canada's largest dental support organizations (DSO), providing a unified patient-facing platform that connects individuals with a network of over 450 clinics nationwide. The core offering combines a clinic finder and booking platform with integrated services including AI-assisted diagnostics (via VideaHealth's VideaAI), practice management tools (CareCru), patient financing, and comprehensive dental insurance processing. The network delivers a full spectrum of dental services including general dentistry, cosmetic dentistry, restorative dentistry, emergency care, orthodontics, sedation dentistry, guards and appliances, and specialist treatments. The platform integrates third-party AI and practice management solutions to support its clinic network while providing patients with accessible dental care through government programs like the Canadian Dental Care Plan.

Differentiator

Problem solved

Functional benefit

Brands

• Smiley: 123Dentist's mascot character, described as the heart of 123Dentist, bringing positivity and smiles to everyone he meets.

Products and services

• General Dentistry Routine dental care including regular checkups, cleanings, fillings, extractions, and preventive treatments to identify and address small issues before they become bigger problems. Available to patients of all ages across the 450+ clinic network.
• Cosmetic Dentistry Aesthetic dental treatments including professional teeth whitening, custom veneers, and bonding, designed to align outward appearance with inner confidence.
• Restorative Dentistry Dental repair procedures including fillings, bridges, and crowns to restore the integrity and comfort of damaged or missing teeth.
• Emergency Dentistry Urgent dental care for issues such as tooth pain, cracked teeth, and swelling, with many clinics offering same-day care to address dental emergencies promptly.
• Orthodontics Orthodontic solutions for all ages, from traditional braces to adult aligners, providing treatment for teeth alignment and bite correction.
• Sedation Dentistry Dental anxiety management through sedation options to ensure stress-free visits for nervous patients.
• Guards & Appliances Custom dental devices including night guards, sports mouthguards, and snoring solutions designed to protect teeth and improve quality of life.
• AI (Computer-Assisted) Dentistry Dental care enhanced with advanced artificial intelligence technology (VideaHealth VideaAI) that helps dental teams identify potential issues with precision, often before they are visible to the naked eye.
• Specialist Treatment Access to a network of top-tier dental specialists including endodontists, oral surgeons, periodontists, pediatric dentists, and prosthodontists for advanced dental care needs.
• Patient Financing Options Flexible payment plans offered through 123Dentist Patient Financing to help make dental care more affordable for patients with various budget options.
• Canadian Dental Care Plan (CDCP) Support Most 123Dentist clinics support the Canadian Dental Care Plan, providing information about eligibility and services covered under the CDCP to make dental care accessible for qualifying patients.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor, major and core.

• Studio Dental (Canada)minorStrategic or Co-development Partner · 1 December 2025Studio Dental (Canada) partnered with 123Dentist as documented in the December 2025 DSO Deal Roundup, indicating collaboration within the Canadian dental services organization market.
• MCA Dental Group LimitedmajorStrategic or Co-development Partner · 15 October 2025123Dentist acquired MCA Dental Group, an Ottawa-based DSO operating 27 clinics across Ontario and Quebec. MCA's clinics transitioned to the 123Dentist brand, integrating operations under the 123Dentist umbrella.
• VideaHealthcoreTechnology or Integration · 7 March 2025123Dentist expanded adoption of VideaHealth's VideaAI solution across its network of over 400 clinics nationwide. The AI platform provides real-time insights on X-rays and supports diagnostic decision-making to enhance clinical confidence and improve patient engagement.
• CareCrucoreTechnology or Integration · 7 March 2025123Dentist selected CareCru as its practice growth platform for 400+ locations. CareCru provides operational efficiency tools and patient engagement capabilities across the dental network.
• University of Toronto Faculty of DentistryminorOthers · 19 December 2024123Dentist sponsored the University of Toronto Faculty of Dentistry to support the next generation of dentists through hands-on mentorship and educational programs in the dental student series.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• dentalcorp: Canada's largest publicly listed dental support organization, operating a national network of dental clinics across Canada with similar DSO model, multi-specialty service offerings, and M&A-led growth strategy.
• Heartland Dental: One of the largest DSOs in North America, supporting thousands of dentist-led offices across the US with non-clinical support services, technology, and practice management; comparable in scale and DSO model to 123Dentist.
• Pacific Dental Services: Major US-based DSO supporting hundreds of dental practices with clinical autonomy, advanced technology, and business support services; comparable multi-specialty DSO model and scale to 123Dentist.
• Aspen Dental Management: Large US DSO affiliated with The Aspen Group, operating hundreds of branded dental practices with focus on accessibility and broad service lines; closely comparable DSO operating model and multi-specialty offerings.
• Smile Brands: US-based DSO supporting hundreds of dental offices across multiple brands with general, specialty, and orthodontic services; comparable DSO rollup structure and multi-region footprint.
• InterDent Service Corporation: US DSO providing practice management support to affiliated dental offices across multiple states; similar DSO business model and multi-specialty service portfolio as 123Dentist.

Emerging players

• Imagen Dental Partners: Growing US DSO partnering with dentist-led practices to provide operational support, technology, and growth resources; emerging competitor in the broader North American DSO landscape relevant to 123Dentist's expansion trajectory.
• Affordable Care (Affordable Dentures & Implants): US-based dental support organization with focus on dentures, implants, and tooth replacement services; partial overlap with 123Dentist's restorative and specialty service lines, though more focused on a specific service niche.

Others

• VideaHealth: AI dental imaging vendor whose VideaAI platform is deployed across 123Dentist's 400+ clinic network; adjacent technology enabler whose product roadmap and pricing directly affect 123Dentist's clinical differentiation.
• CareCru: Practice growth and patient engagement platform selected as 123Dentist's practice management system across 400+ locations; ecosystem technology partner on which 123Dentist's operational workflow depends.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/123Dentist
• LinkedInlinkedin.com/company/123-dentist
• Instagraminstagram.com/123_dentist
• Xx.com/123_dentist

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 123Dentist