Xurya
Xurya is an Indonesian rooftop solar-as-a-service provider, founded in 2018, that pioneered zero-capex solar leasing for commercial and industrial customers. The company designs, finances, installs, and maintains PV systems across 10+ Indonesian provinces, serving 150+ enterprises.
- Company typePrivate
- Founded2018
- HeadquartersJakarta, Indonesia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Xurya does
Xurya Daya Indonesia is a Jakarta-headquartered rooftop solar energy company founded in 2018 that pioneered the zero-capital-expenditure solar lease model for Indonesian commercial and industrial customers. Under its core PLTS Atap platform, Xurya owns, finances, installs, and maintains on-grid and off-grid rooftop photovoltaic systems on customer buildings across more than ten Indonesian provinces, using Tier-1 modules (Seraphim, Canadian Solar, Longi, Jinko, JA Solar) and inverters (Sungrow, Huawei) paired with Solar-Log IoT monitoring from Germany and AI-assisted 24/7 performance supervision. The company has cumulatively delivered over 300 projects and more than 200 MWp of installed capacity, serving 150+ enterprise customers with anchor installations including a 22.5 MW system at the Mulia Industry Complex, the largest rooftop solar project in Indonesia.
The business model centers on long-duration subscription revenue: the flagship Xurya Lease product requires no upfront customer payment and runs over 15–25 years, supplemented by Xurya Flexi (partial upfront, sub-15-year term), Fixed Rental (sub-200 kWp, 5–10 years), and Full Purchase options. End-to-end service modules — Technical Design (over 500 customized designs), Installation (149+ EPC partner network), and Operations & Maintenance — are bundled into lease contracts. Xurya employs 51–100 people across offices in Jakarta, Surabaya, West Jakarta, Medan, and Semarang and is backed by over $90 million of equity from East Ventures, Saratoga Investama Sedaya, Norfund, Swedfund, BII, Clime Capital, and AC Ventures, plus debt from UOB Indonesia.
In 2025 Xurya transitioned toward asset ownership of its solar projects and diversified into hybrid off-grid and Independent Power Producer (IPP) segments; in March 2026 it signed an MOU with Mitsui & Co. and Japan's e-dash to jointly promote corporate decarbonization in Indonesia. The company is B Corp certified and holds ISO 9001, 14001, and 45001 certifications, and was recognized on the Forbes Asia 100 to Watch 2023 list.
Xurya firmographics
Firmographics- Name
- Xurya
- Legal name
- PT Xurya Daya Indonesia
- Website
- https://xurya.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Xurya is an Indonesian rooftop solar-as-a-service provider, founded in 2018, that pioneered zero-capex solar leasing for commercial and industrial customers. The company designs, finances, installs, and maintains PV systems across 10+ Indonesian provinces, serving 150+ enterprises.
- Ownership category
- akta.pro rank
Xurya industry classification
Industry- Product category
- Rooftop Solar Energy Services
- NAICS
- Solar Electric Power Generation (221114)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Solar Financing, Leasing & Ownership Platforms (Tax Equity, PPA, Securitization) (EUAMABAJ)
- akta.pro secondary industries
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB), Solar Operations, Maintenance & Asset Management (EUAMABAC), Utility-Scale PV Project Development & Permitting (EUACAGAA)
Keywords
Where Xurya is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices5 records
Markets served
Xurya business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Solar-as-a-Service (Lease Model): Xurya owns and maintains the solar power system during the contract period (15-25 years), while customers pay monthly rental fees based on system performance. Includes full operations and maintenance services.
- Xurya Flexi Lease: Flexible lease model with customer determining initial investment amount, paying remaining balance monthly. Includes O&M services.
- Fixed Rental: Fixed monthly payment model with no upfront costs, accommodating smaller scale installations under 200kWp, contract period 5-10 years.
- Full Purchase: Direct purchase model where customers buy the solar power system outright with competitive construction pricing and optional maintenance packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Xurya Lease - Zero upfront cost, full service model |
| Subscription | Monthly | Flexi Lease - Flexible upfront investment option |
| Subscription | Monthly | Fixed Rental - Small scale solution under 200kWp |
| One time/ perpetual license | Pay-as-you-go | Full Purchase - Direct ownership model |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Xurya product offering
Product offeringCore offering
Xurya provides zero-capex and financed rooftop solar photovoltaic systems (PLTS Atap) to commercial and industrial customers in Indonesia, delivered through a Solar-as-a-Service model with 5–25 year contracts. The company manages the full lifecycle — feasibility studies, technical design, installation, and ongoing operations and maintenance — supported by IoT and AI-powered 24/7 monitoring via the Solar-Log platform. Customers pay monthly rental fees or a one-time purchase price depending on the chosen financing scheme (Xurya Lease, Xurya Flexi, Fixed Rental, or Full Purchase).
Product overview
Xurya operates as a comprehensive rooftop solar energy solutions provider in Indonesia, built around its core PLTS Atap (rooftop solar power-as-a-service) platform. The company offers four financing schemes — Xurya Lease (zero-capex full lease, 15–25 years), Xurya Flexi (flexible upfront, <15 years), Fixed Rental (fixed monthly, <200 kWp, 5–10 years), and Full Purchase — all supported by three integrated service modules: Technical Design Services (feasibility studies and system engineering), Installation Services (EPC partnerships across Indonesia), and Operations & Maintenance (AI and IoT-powered 24/7 monitoring with guaranteed 20+ year performance). The product portfolio also includes Solar Academy Indonesia for workforce development. Xurya's end-to-end model covers the entire solar lifecycle from initial feasibility assessment through design, financing, installation, and long-term O&M, with over 300 projects and 200 MWp of installed capacity as of 2025.
Differentiator
Problem solved
Functional benefit
Brands
- Xurya Lease: Zero upfront cost rental scheme where Xurya covers initial component costs, installation, and maintenance.
- Xurya Flexi
- Fixed Rental
- Full Purchase
- Xurya Academy
Products and services
- PLTS Atap (Rooftop Solar Power-as-a-Service) End-to-end rooftop solar power-as-a-service for commercial and industrial customers in Indonesia. Xurya owns or finances the system, manages installation and ongoing operations, and customers pay via lease, rental, or one-time purchase. Systems typically supply 25–30% of the customer's electricity consumption and deliver 20+ years of operation.
- Technical Design Services (Desain Teknis) Standalone engineering service covering feasibility studies based on solar irradiation, electricity bills, and roof area, producing accurate energy production estimates, system layouts, component counts, and electrical connection designs. Over 500 customized technical designs have been created by 2024.
- Installation Services (Instalasi) End-to-end solar installation services covering component procurement and importation, construction, quality control, testing, commissioning, and PLTS permitting. Delivered through a network of 149+ local EPC partners, with 25 partners having completed Xurya's training program.
- Operations and Maintenance Services (Operasi dan Pemeliharaan) AI and IoT-powered 24/7 online monitoring with periodic preventive maintenance and solar panel cleaning, sustaining system performance above 100% of design for 20+ years across 150+ locations in 10+ Indonesian provinces, measured against SNI-IEC-61724 standards.
Quantifiable outcome
- 25-30% of electricity consumption from solar
- +6 more outcomes
Companies that use Xurya
Customer profileNamed customers21 records
Segments1 record
Ideal customer profiles1 record
Xurya technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature5 records
Xurya partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered major and core.
- Mitsui & Co., Ltd.majorSigned MOU with e-dash and Xurya Pte. Ltd. (parent of PT Xurya Daya Indonesia) to collaborate on promoting decarbonization in Indonesia. Partnership leverages Xurya's C&I customer network and renewable energy solutions.
- e-dash Co., Ltd.majorSigned MOU with Mitsui & Co. and Xurya Pte. Ltd. to collaborate on promoting decarbonization in Indonesia. e-dash provides greenhouse gas emissions visualization and management platform expertise.
- Solar-Log (Germany)corePartnership with German IoT monitoring platform Solar-Log to provide real-time solar system monitoring for all Xurya customer installations.
- Solar Module Manufacturers (Seraphim, Canadian Solar, Longi, Jinko, JA Solar)corePartnerships with Tier-1 solar module manufacturers ensuring quality components meeting SNI and IEC standards. Includes PV module suppliers for rooftop installations.
- Inverter Manufacturers (Sungrow, Huawei)corePartnerships with Sungrow and Huawei for inverter supply meeting SNI, IEC standards, and PLN regulations.
- Local EPC (Engineering, Procurement, Construction) CompaniescoreNetwork of 149+ trusted local EPC partners for installation services. Xurya provides training to 25 EPC partners to ensure quality installation standards.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
Xurya competitors and assessment
Company assessmentDirect peers
- Cleantech Solar: Singapore-headquartered C&I solar PPA provider operating across Southeast Asia and India, offering zero-capex solar-as-a-service to commercial and industrial customers — the closest direct competitor to Xurya's lease model in the region.
- EDP Renewables APAC (formerly Sunseap): Singapore-based distributed solar and C&I energy provider, acquired by EDP, operating a solar leasing/PPA model across Southeast Asia with comparable zero-capex offerings for commercial customers.
- PT Surya Energi Indotama: Indonesian renewable energy company focused on C&I solar and energy efficiency solutions, operating in the same Indonesian market and competing for similar enterprise customers as Xurya.
Emerging players
- Sun King: Pay-as-you-go distributed solar provider in emerging markets (Africa and Asia), with overlapping pay-over-time solar economics for off-grid and under-electrified customers — comparable business model, different geography.
Broad incumbents
- TotalEnergies Solar DG: TotalEnergies' distributed solar business offers C&I solar PPA solutions across Southeast Asia, competing for the same enterprise customer base as Xurya but with the backing of a global integrated energy major.
- Sembcorp Solar: Singapore-based energy and urban solutions group with a growing C&I solar portfolio across Southeast Asia; competes in the same rooftop-solar-for-enterprises space but as part of a much broader energy/utility portfolio.
- ENGIE Solar SEA: Global utility ENGIE's distributed solar and energy services arm in Southeast Asia; competes in the C&I solar space with broader geographic reach and balance sheet, but does not specialize in the zero-capex Indonesian rooftop niche.
- ACWA Power (Indonesia operations): Middle East-based IPP and renewables developer expanding into Indonesia; less directly overlapping in C&I rooftop but a potential competitor for large-scale and IPP contracts as Xurya diversifies into IPP segments.
Regional players
- Fourth Partner Energy: India-headquartered C&I solar rooftop and open-access provider with a solar-as-a-service model; comparable operating model focused on emerging-market commercial solar leasing, but operating in India rather than Indonesia.
- SunSource Energy: India-based C&I solar EPC and PPA provider offering distributed solar solutions to commercial and industrial customers — closely comparable operating model but focused on the Indian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Xurya social profiles
Digital presenceXurya compliance and trust
Trust signalCompliance4 records
Xurya financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xurya leadership team
Management profileNumber of profiles
Profiles3 records
Xurya funding detail
Funding detailFunding overview
Funding rounds8 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xurya M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xurya
What does Xurya do?
Xurya provides zero-capex and financed rooftop solar photovoltaic systems (PLTS Atap) to commercial and industrial customers in Indonesia, delivered through a Solar-as-a-Service model with 5–25 year contracts. The company manages the full lifecycle — feasibility studies, technical design, installation, and ongoing operations and maintenance — supported by IoT and AI-powered 24/7 monitoring via the Solar-Log platform. Customers pay monthly rental fees or a one-time purchase price depending on the chosen financing scheme (Xurya Lease, Xurya Flexi, Fixed Rental, or Full Purchase).
Is Xurya a public or private company?
Xurya is a private company. It is classified as venture growth investor backed and is currently operating.
When was Xurya founded?
Xurya was founded in 2018. It employs 51 to 100 people.
Where is Xurya based?
Xurya is headquartered in Jakarta, Indonesia, in the Asia region.
How does Xurya make money?
Four revenue lines are on record. Solar-as-a-Service (Lease Model) is the primary driver. The others are xurya Flexi Lease, fixed Rental and full Purchase.
Who are Xurya's main competitors?
Direct peers on record are Cleantech Solar, EDP Renewables APAC (formerly Sunseap) and PT Surya Energi Indotama. Sun King is listed as an emerging player. Broad incumbents are TotalEnergies Solar DG, Sembcorp Solar, ENGIE Solar SEA and ACWA Power (Indonesia operations). Regional players are Fourth Partner Energy and SunSource Energy.
Does Xurya have an API?
No public API is recorded for Xurya.
What industry is Xurya in?
Xurya's product category is Rooftop Solar Energy Services. Its primary akta.pro industry code is EUAMABAJ, Solar Financing, Leasing & Ownership Platforms (Tax Equity, PPA, Securitization), with a secondary code of EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System). Its NAICS code is 221114 and its SIC code is 7359.