Xurya

What Xurya does

Xurya Daya Indonesia is a Jakarta-headquartered rooftop solar energy company founded in 2018 that pioneered the zero-capital-expenditure solar lease model for Indonesian commercial and industrial customers. Under its core PLTS Atap platform, Xurya owns, finances, installs, and maintains on-grid and off-grid rooftop photovoltaic systems on customer buildings across more than ten Indonesian provinces, using Tier-1 modules (Seraphim, Canadian Solar, Longi, Jinko, JA Solar) and inverters (Sungrow, Huawei) paired with Solar-Log IoT monitoring from Germany and AI-assisted 24/7 performance supervision. The company has cumulatively delivered over 300 projects and more than 200 MWp of installed capacity, serving 150+ enterprise customers with anchor installations including a 22.5 MW system at the Mulia Industry Complex, the largest rooftop solar project in Indonesia.

The business model centers on long-duration subscription revenue: the flagship Xurya Lease product requires no upfront customer payment and runs over 15–25 years, supplemented by Xurya Flexi (partial upfront, sub-15-year term), Fixed Rental (sub-200 kWp, 5–10 years), and Full Purchase options. End-to-end service modules — Technical Design (over 500 customized designs), Installation (149+ EPC partner network), and Operations & Maintenance — are bundled into lease contracts. Xurya employs 51–100 people across offices in Jakarta, Surabaya, West Jakarta, Medan, and Semarang and is backed by over $90 million of equity from East Ventures, Saratoga Investama Sedaya, Norfund, Swedfund, BII, Clime Capital, and AC Ventures, plus debt from UOB Indonesia.

In 2025 Xurya transitioned toward asset ownership of its solar projects and diversified into hybrid off-grid and Independent Power Producer (IPP) segments; in March 2026 it signed an MOU with Mitsui & Co. and Japan's e-dash to jointly promote corporate decarbonization in Indonesia. The company is B Corp certified and holds ISO 9001, 14001, and 45001 certifications, and was recognized on the Forbes Asia 100 to Watch 2023 list.

Name

Xurya

Legal name

PT Xurya Daya Indonesia

Website

https://xurya.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Xurya is an Indonesian rooftop solar-as-a-service provider, founded in 2018, that pioneered zero-capex solar leasing for commercial and industrial customers. The company designs, finances, installs, and maintains PV systems across 10+ Indonesian provinces, serving 150+ enterprises.

Ownership category

akta.pro rank

Product category

Rooftop Solar Energy Services

NAICS

Solar Electric Power Generation (221114)

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Solar Financing, Leasing & Ownership Platforms (Tax Equity, PPA, Securitization) (EUAMABAJ)

akta.pro secondary industries

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB), Solar Operations, Maintenance & Asset Management (EUAMABAC), Utility-Scale PV Project Development & Permitting (EUACAGAA)

Keywords

• Rooftop solar leasing
• Commercial solar solutions
• Solar power services
• Renewable energy financing
• Zero-capex solar

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Solar-as-a-Service (Lease Model): Xurya owns and maintains the solar power system during the contract period (15-25 years), while customers pay monthly rental fees based on system performance. Includes full operations and maintenance services.
2. Xurya Flexi Lease: Flexible lease model with customer determining initial investment amount, paying remaining balance monthly. Includes O&M services.
3. Fixed Rental: Fixed monthly payment model with no upfront costs, accommodating smaller scale installations under 200kWp, contract period 5-10 years.
4. Full Purchase: Direct purchase model where customers buy the solar power system outright with competitive construction pricing and optional maintenance packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Xurya provides zero-capex and financed rooftop solar photovoltaic systems (PLTS Atap) to commercial and industrial customers in Indonesia, delivered through a Solar-as-a-Service model with 5–25 year contracts. The company manages the full lifecycle — feasibility studies, technical design, installation, and ongoing operations and maintenance — supported by IoT and AI-powered 24/7 monitoring via the Solar-Log platform. Customers pay monthly rental fees or a one-time purchase price depending on the chosen financing scheme (Xurya Lease, Xurya Flexi, Fixed Rental, or Full Purchase).

Product overview

Xurya operates as a comprehensive rooftop solar energy solutions provider in Indonesia, built around its core PLTS Atap (rooftop solar power-as-a-service) platform. The company offers four financing schemes — Xurya Lease (zero-capex full lease, 15–25 years), Xurya Flexi (flexible upfront, <15 years), Fixed Rental (fixed monthly, <200 kWp, 5–10 years), and Full Purchase — all supported by three integrated service modules: Technical Design Services (feasibility studies and system engineering), Installation Services (EPC partnerships across Indonesia), and Operations & Maintenance (AI and IoT-powered 24/7 monitoring with guaranteed 20+ year performance). The product portfolio also includes Solar Academy Indonesia for workforce development. Xurya's end-to-end model covers the entire solar lifecycle from initial feasibility assessment through design, financing, installation, and long-term O&M, with over 300 projects and 200 MWp of installed capacity as of 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Xurya Lease: Zero upfront cost rental scheme where Xurya covers initial component costs, installation, and maintenance.
• Xurya Flexi
• Fixed Rental
• Full Purchase
• Xurya Academy

Products and services

• PLTS Atap (Rooftop Solar Power-as-a-Service) End-to-end rooftop solar power-as-a-service for commercial and industrial customers in Indonesia. Xurya owns or finances the system, manages installation and ongoing operations, and customers pay via lease, rental, or one-time purchase. Systems typically supply 25–30% of the customer's electricity consumption and deliver 20+ years of operation.
• Technical Design Services (Desain Teknis) Standalone engineering service covering feasibility studies based on solar irradiation, electricity bills, and roof area, producing accurate energy production estimates, system layouts, component counts, and electrical connection designs. Over 500 customized technical designs have been created by 2024.
• Installation Services (Instalasi) End-to-end solar installation services covering component procurement and importation, construction, quality control, testing, commissioning, and PLTS permitting. Delivered through a network of 149+ local EPC partners, with 25 partners having completed Xurya's training program.
• Operations and Maintenance Services (Operasi dan Pemeliharaan) AI and IoT-powered 24/7 online monitoring with periodic preventive maintenance and solar panel cleaning, sustaining system performance above 100% of design for 20+ years across 150+ locations in 10+ Indonesian provinces, measured against SNI-IEC-61724 standards.

Quantifiable outcome

• 25-30% of electricity consumption from solar
• +6 more outcomes

Named customers21 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered major and core.

• Mitsui & Co., Ltd.majorStrategic or Co-development Partner · 3 March 2026Signed MOU with e-dash and Xurya Pte. Ltd. (parent of PT Xurya Daya Indonesia) to collaborate on promoting decarbonization in Indonesia. Partnership leverages Xurya's C&I customer network and renewable energy solutions.
• e-dash Co., Ltd.majorStrategic or Co-development Partner · 3 March 2026Signed MOU with Mitsui & Co. and Xurya Pte. Ltd. to collaborate on promoting decarbonization in Indonesia. e-dash provides greenhouse gas emissions visualization and management platform expertise.
• Solar-Log (Germany)coreTechnology or IntegrationPartnership with German IoT monitoring platform Solar-Log to provide real-time solar system monitoring for all Xurya customer installations.
• Solar Module Manufacturers (Seraphim, Canadian Solar, Longi, Jinko, JA Solar)coreTechnology or IntegrationPartnerships with Tier-1 solar module manufacturers ensuring quality components meeting SNI and IEC standards. Includes PV module suppliers for rooftop installations.
• Inverter Manufacturers (Sungrow, Huawei)coreTechnology or IntegrationPartnerships with Sungrow and Huawei for inverter supply meeting SNI, IEC standards, and PLN regulations.
• Local EPC (Engineering, Procurement, Construction) CompaniescoreImplementation/ SI/ Consulting PartnerNetwork of 149+ trusted local EPC partners for installation services. Xurya provides training to 25 EPC partners to ensure quality installation standards.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Cleantech Solar: Singapore-headquartered C&I solar PPA provider operating across Southeast Asia and India, offering zero-capex solar-as-a-service to commercial and industrial customers — the closest direct competitor to Xurya's lease model in the region.
• EDP Renewables APAC (formerly Sunseap): Singapore-based distributed solar and C&I energy provider, acquired by EDP, operating a solar leasing/PPA model across Southeast Asia with comparable zero-capex offerings for commercial customers.
• PT Surya Energi Indotama: Indonesian renewable energy company focused on C&I solar and energy efficiency solutions, operating in the same Indonesian market and competing for similar enterprise customers as Xurya.

Emerging players

• Sun King: Pay-as-you-go distributed solar provider in emerging markets (Africa and Asia), with overlapping pay-over-time solar economics for off-grid and under-electrified customers — comparable business model, different geography.

Broad incumbents

• TotalEnergies Solar DG: TotalEnergies' distributed solar business offers C&I solar PPA solutions across Southeast Asia, competing for the same enterprise customer base as Xurya but with the backing of a global integrated energy major.
• Sembcorp Solar: Singapore-based energy and urban solutions group with a growing C&I solar portfolio across Southeast Asia; competes in the same rooftop-solar-for-enterprises space but as part of a much broader energy/utility portfolio.
• ENGIE Solar SEA: Global utility ENGIE's distributed solar and energy services arm in Southeast Asia; competes in the C&I solar space with broader geographic reach and balance sheet, but does not specialize in the zero-capex Indonesian rooftop niche.
• ACWA Power (Indonesia operations): Middle East-based IPP and renewables developer expanding into Indonesia; less directly overlapping in C&I rooftop but a potential competitor for large-scale and IPP contracts as Xurya diversifies into IPP segments.

Regional players

• Fourth Partner Energy: India-headquartered C&I solar rooftop and open-access provider with a solar-as-a-service model; comparable operating model focused on emerging-market commercial solar leasing, but operating in India rather than Indonesia.
• SunSource Energy: India-based C&I solar EPC and PPA provider offering distributed solar solutions to commercial and industrial customers — closely comparable operating model but focused on the Indian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/energixurya
• LinkedInlinkedin.com/company/xurya

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds8 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xurya